Aug 23, 2022

Everything You Need to Know About Content Intelligence Platform

Suman Samal, Asst. Marketing Manager
Suman Samal
Everything You Need to Know About Content Intelligence Platform
Suman Samal, Asst. Marketing Manager
Suman Samal
Aug 23, 2022

Everything You Need to Know About Content Intelligence Platform

Searching for a content intelligence platform to help you develop a better strategy for your website? Check out this blog now!
Everything You Need to Know About Content Intelligence Platform

Table of contents

Content intelligence definition says that AI content intelligence is a technique of utilizing software that combines machine learning and AI to conduct market research about the efficacy of specific kinds of content. 

This helps marketers develop a high-quality content strategy. By creating quality content that interests and informs your audience, you can build a stronger relationship with them and drive more conversions.

But creating great content isn't easy - in fact, it can be a lot of work. That's where an AI content intelligence platform, a tool that uses AI to help you analyze, manage, and create content, helps.

By identifying gaps in your content strategy, these platforms can help you fill them in quickly and efficiently. 

So whether you're looking for a Content Management System (CMS) or a platform that offers more comprehensive content intelligence capabilities, make sure to check out our list of the best AI content intelligence platforms!

What is a Content Intelligence Platform?

A content intelligence platform is an AI-based software that helps you understand your content and how it's performing. This can be a great tool for measuring success on social media, SEO, and website traffic levels.

Additionally, an AI content intelligence platform offers insights into what content is most engaging for your audience and where improvements can be made.

Businesses generate thousands of new pieces of content. For instance, WordPress users alone produce over 70 million posts each month.

The most popular content that businesses produce includes:

  • Blogs
  • Infographics
  • Case studies
  • Videos
  • Interviews
  • eBooks
  • White papers

In a nutshell, an AI content intelligence platform is a great tool for managing all your content strategies in one place.

So, if you're looking to improve your content strategy or want to see how your content is performing, a content intelligence platform is a great option!

How do Content Intelligence Platforms Work?

Content intelligence platforms work on Machine Learning (ML), Natural Language Processing (NLP), big data, and Artificial Intelligence (AI) to allow you to manage your content in these three steps.

Data collection: Your platform collects data and trends from your website, social media channels, and eCommerce platforms.

Data analytics: Once the platform has acquired enough data, it analyzes it and starts making links.

Shared insights: Now, you can use those analytics reports to acquire insights into your audience and their requirements.

Why is Content Intelligence Important?

There are a few reasons why content intelligence is so important for businesses:

  • It leads to better ROI as you can make better data-based decisions. This means that you're not wasting your time and money on marketing efforts that don't have a positive impact.
  • Content intelligence helps you understand the trends and how people talk about your business.
  • It helps you target your audience more effectively, leading to increased ROI and customer retention.
  • Content intelligence platforms help businesses build stronger relationships with their customers.

Essential Characteristics to Look for While Selecting an AI Content Intelligence Platform

Make sure the platform you choose has the essential features to help you analyze your data's insights. Here are some essential features to look for:

Real-time Data Collection

Real-time data collection is essential for businesses as it helps them align their marketing strategies accordingly. You can respond to changes in customer behavior to enhance their overall experience.

Ever wondered about the amount of data a person consumes every second? It’s 1.7 MB of data every second. This way, if you have 500 customers, that would lead to 51,000 MB (51 GB) of new data each minute.

That is a massive amount of valuable insights into your consumers that you might miss without real-time updates.

Content Management Tools

The content management market is projected to increase to 123 billion U.S. dollars by 2026. This shows the importance of having robust content management tools in your content intelligence platform.

They help you create, store, edit and post content.

As per the features of the tool, you might also be able to collaborate and assign content to multiple team members, promoting a uniform location for content creation.

Content Creation Assistance

Content creation could be a lengthy process depending upon the complexities of the content and its formatting. For instance, a professional blogger doesn’t take more than 4 hours to write a 1500-word blog post. However, a five-minute YouTube video might take double the time to create.

Content intelligence platforms offer tools to narrow down that process so that your team spends less time in the content creation process.

Here is the list of tools you might see from a content intelligence platform:

Automated Processes

Instead of performing dozens of repetitive manual tasks, you can pass all those tasks to your AI-based content intelligence platform so that your marketing team can focus on other valuable tasks that require compulsory human involvement.

Automation also mitigates mistakes that often happen when humans perform tasks manually. 

One example is chatbots - these automated chatting mechanisms help resolve customers’ issues quickly without any manual effort. 

This customized experience also helps increase revenue as 80% of customers are more likely to buy from your business.

Audience and Business Insights

It’s super important to track your marketing strategies as it helps you identify whether your results align with your marketing plan or not. 

Merely seeing “100 people viewed your website will not work.” You need to dig deeper to know more about the hidden insights. 

Content intelligence platform helps with data collection, data analysis, and most importantly deriving insights such as content suggestion and content generation. 

Top Content Intelligence Software

Businesses today face many challenges - from managing a rapidly-growing data landscape to making smarter decisions.

That’s why a content intelligence platform can help businesses surmount these challenges.

But figuring out which platform to choose is not easy. Therefore, we’ve mentioned here the top content intelligence software for you.


SpyFu is a content intelligence platform that makes it easy to find the correct data for your business. It offers a wide range of features that make it perfect for marketing, research, and analytics.

SpyFu can help you identify and analyze trends, keywords, and other factors to help you optimize your content strategy. 

Additionally, SpyFu is one of the great content intelligence tools for monitoring social media posts and blog articles for insights into what's working well or not so well in terms of SEO.


BuzzSumo is a content intelligence platform that helps you track the most popular content across all social media platforms. 

It is a great tool for understanding what content is resonating with your target audience and making better decisions based on that knowledge. 

In addition, BuzzSumo can also help you analyze your competitor's content to stay one step ahead in the race to be seen as top-of-mind.


If you're looking to improve the performance of your website content, then TrackMaven is a great content intelligence tool to consider. This platform offers a wide range of features that will help you comprehensively understand your blog's content and how it's performing.

You can use this data to optimize your posts, track post engagement, and discover which topics are most popular – all to improve site traffic and conversion rates.

TrackMaven is also one of the most popular content intelligence platforms used by big and small businesses in just about every industry. So if you're serious about enhancing your website content's quality (and marketing power), look no further than TrackMaven.


Curata is a content intelligence platform that can help businesses track and analyze content across all channels. 

It offers a wide range of features to help you optimize your content strategy, including insights into where it is being shared, who is engaging with it most, and more. 

With Curata's help, you can identify potential topics for your business, measure engagement rates, and more.


Crayon helps capture, analyze, and act on everything happening outside the four walls of your company. 

It helps monitor your competitor’s complete digital footprint. Crayon's automation tools can get more data in lesser time than others.

The platform makes you spend more time analyzing instead of researching. 

Moreover, it allows you to filter data by category, company, date, keyword, and more, saving valuable time. Ultimately, it’s a fun platform to work on.

Improve Your Content Marketing Efforts With Scalenut

With Scalenut's AI-based content marketing features, you can also identify and analyze content for potential improvements. 

This will help you create more effective, engaging, and valuable content for your audience.

So, what are you waiting for? Signup today and start using Scalenut to improve your content marketing efforts today!

Additional read:

  1. How to use AI in SEO content creation and optimization
  2. Best content writing tools every marketing should know 
Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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