Scalenut's SEO Research Report
Our SEO research report is the perfect tool to help you understand
- what the search engine likes, and
- why it ranks some content higher over others
This video will walk you through the five key components of Scalenut’s SEO research report
- Competition Overview
- Questions for Social Listening
- Key Terms
and how they can help you write better content that ranks higher in the search engine.
The secret to writing better content lies in a careful analysis of your competition.
Once the SEO research report is generated for your primary keyword, click on Create Content Brief and dive into the SEO report!
You'll notice that it is divided into five key sections.
First, we have Competition Overview. This section is your window into why a particular piece of content is ranking higher. Our AI scans the top 30 ranking pages and provides you with data such as avg. Word Count, avg. Grade, avg. no. of H-tags, avg. Readability, and avg. Number of Images. This can help you get a ballpark figure of what parameters you should keep in your content.
A visual representation of all the metrics data can help you understand competitor trends. You can also view the individual web pages of the top 30 ranking websites and use them as a Reference in your content brief for the writer.
Within Outlines, you can see the wireframe of the web pages holding the top spots in the search results, along with their Content Grades. You can sort these by their rank and content grade.
You can use the Questions functionality to see what queries your customers are asking about their primary keyword across various channels like Reddit, Quora, Google, and some brilliant AI-generated ones.
The Citations functionality lets you look at the most commonly cited links in the top 30 web pages. By linking to these frequently cited web pages, you can boost your user’s confidence in your content and the overall quality of your web page.
Our Key Terms functionality uses NLP technology to identify semantic keywords to add to your content. You can sort through these key terms to see their frequency, importance, and use in headings. Moreover, you can also browse how top-ranking web pages have used these key terms in their content!
On the right side, you’ll notice that SEO Hub has some General Guidelines for you to use in your brief. This includes recommended word count, number of images, and headings. You can also add additional keywords, references, and notes.
You can use the key sections of the report to create a structure for your content brief.
Thanks for watching.