How AI Copywriter thinks

AI Copywriter

AI copywriter is a goldmine for copywriters, marketers, and businesses. Scalenut AI copywriter produces astonishing content if served the right information. However, the AI copywriter would sometimes completely derail, repeat the same content or give undesirable results. 


Well, that depends on how well you have trained the AI. It’s all about understanding how the world’s most advanced AI technology works to create stunning outputs. In the next few sections, we will explain to you how AI thinks and how you can improve and train your AI. 


Serving the data 


The latest AI model that the Scalenut AI writer tool uses has been trained by reading about 10% of the internet. Now, the 10% includes millions of blog posts, social media copies, and Reddit and Quora threads. This way, the AI writer can create innumerable copies by imitating the human-like communication tendency. 


However, the AI training was completed at the end of 2019. So, this means that Scalenut AI copywriter does not know about the events from January 2020 and beyond. You might now wonder whether Scalenut AI writer can write the content about the COVID-19 or recently concluded Euro 2020. 


Definitely! It can. The AI does not know about this year’s Euro or the coronavirus, but it knows enough about the pandemic, viruses, and sports or Euro. 


Hence, you need to provide the pieces of information to the Scalenut SEO writer and help to connect the dots. With all the texts that the Scalenut AI writer writes, you might have to correct a few facts in the content. 


Serving the AI with the correct and relevant information will surely reduce the chances of error. To get better output, make sure that you change the content description throughout your writing. Each time you change the content description, the Scalenut SEO assistant will generate a new output. 


How Scalenut SEO Assistant chooses words 


The Scalenut SEO Assistant uses word prediction to complete the sentence. It makes use of the past contexts to predict the content that it has to write. Thus, the AI uses one word at a time to complete the sentences that make sense. 


For example, if the Scalenut SEO Assistant had to complete the sentence that reads: 


“He got up early because he had to pick the groceries from a nearby _______.”


Scalenut AI assistant makes a list of the potential words that might come next and assign a percentage to each of them. 


Let’s say the shortlisted words are: 


  • Store
  • Supermarket 
  • Grocery


It largely depends on how well we have trained the AI writer. The higher the percentage assigned to the word, the more likely the AI is going to pick them. Using the same procedure, the Scalenut Assistant completes the sentence.


Important note:  Scalenut relies more on creativity than factuality. Even though AI technology has read most of the internet, the chances are that some facts might not be true. 


In short, Scalenut SEO Long-form assistant works as the writing assistant and not as a fact-checker. So, make sure to check the numbers and facts after producing creative content with Scalenut. 


Give your Scalenut Assistant the right patterns 


Yes, Scalenut SEO Assistant’s AI technology will create better content each time if you serve it with a pattern. 


Let’s take an example to explain the working of this pattern further. This is what we served the AI with. 


“Evans is a witty man with a tall and dark personality. He lives in Chicago and got married last month. His father was a journalist at The Washington Post.”


Next, we want the Scalenut SEO Assistant to write the sentences further. As soon as you hit the ‘Write with AI,’ the AI will try to follow a pattern from the paragraph. 


Now, there are three types of patterns that might likely occur: 


  • Repeating the same paragraph again. 
  • Continue writing the bio from where the user ended up. AI picks up and writes the information that imitates with other personal bios on the web. 
  • Start writing new: AI might use this pattern to write the bio for another person imitating the same style. 


Depending on what information you are going to provide, the AI will follow that pattern and generate the content that closely resembles your instructions. 


Let’s say you want to continue writing the bio about Evans. To help the AI to follow this pattern, you can only frame the section that begins like  “Evans is passionate about archery.”


Once you hit ‘Write with AI,’ the generated output will follow the same pattern: 


“Evans is passionate about archery, a sport he practices regularly. He loves fishing and has a farm in New Jersey.  Evans was a journalist for the Washington Post and later an editor at Time magazine. He also wrote two books, ‘The New Republic’ and ‘American Utopia.’ He joined Fox News in 2005 as their White House correspondent. In 2006, he became their chief political analyst.”


As evident, the AI recognized the pattern and figured out that we want to write about Evan’s passions.  Thus, serving the Scalenut SEO Assistant with the right pattern and better instructions could do the right trick.