How to read the topic report? (analyze competition and do social listening)

SEO Assistant

The Scalenut SEO Assistant report gives a detailed insight into creating a robust strategy around your main topic. It accomplishes this by giving you a complete overview and powerful insights about competing articles for a target keyword.  

This Scalenut report also gives details on social listening to give a more precise idea of what people are talking about around the topic on social websites.

The report consists of four different sections for ease of accessibility: 

  1. Top page statistics 
  2. NLP terms
  3. Competition
  4. References

Here is a step-by-step guide on how to read the Scalenut report and each of its sections: 

  1. Overview or Top Page Statistics 

Once you open the report, you will get an overview of the top page statistics. It includes the following:

  • Average content score of the top pages
  • Average number of H-tags
  • Average number of images
  • Readability level
  • Average word count

This section is pretty easy to analyze and gives you an overview of your main query in a single view.

  1. NLP/key terms 

The following section is a section on NLP terms. Here, the tool analyzes and displays the top 30 ranking articles through NLP algorithms and determines the most relevant NLP terms. The usage of NLP terms in your article will help make it more comprehensive. Over a large data set, there is a direct correlation between comprehensiveness and Google ranking.

You can sort these terms based on importance, unused terms, and the heading presence. The section also gives the range of the times a particular term is used in the content. 

For a more detailed understanding of the contextual usage of NLP terms, click on the blurb icon on the report screen to see their usage in the main text and subheadings of top-ranking articles. 

Switch between the ‘main content’ and ‘heading’ tabs to see the terms’ usage within the content. 

  1. Competition Analysis 

The competition analysis feature of Scalenut can give you a deep insight into each of your competing pages. 

You can identify your best competitors based on their content quality score, total word count, readability level, and the number of subheadings and images.  

Further, you can sort the top pages by rank, quality score, or the word count of each.

Looking at the quality score of the competition will give you an idea of how comprehensive an article you would need to write. For example, if most articles are graded ‘C,’ there is a good chance for you to rank high by writing a more comprehensive article.

To get a closer look at the competitor’s content, click on the ‘eye’ icon, as shown below, against that competitor’s page. 

The assistant will display the original content structure along with the word count, content grade, readability level, and Google rank. 

You can also view the original page by clicking on the ‘View Original’ tab. 

  1. References 

The references section monitors the social listening for the main topic.

It has three sub-sections:

  1. Themes
  2. Citations
  3. Questions

The reference tab has a theme feature that gives the LSI keywords or phrases that you can use within the article. These phrases are semantically related to the topic and can help improve SEO for the main search query.

Citations are the URLs that the top-ranking pages link within their content. You can link these URLs within your content wherever relevant to build trust in your content among your audience.

Lastly, you can get ideas on the common FAQs around the target keywords. Scalenut’s SEO assistant curates FAQs from Quora, Reddit, the ‘People Also Ask section’ on Google, and AI suggestions. Integrating these could prove a goldmine for your target keyword. 

Thus, using this report, you can create a detailed content brief for your writers or team. 

Read our next guide to find out how to create a detailed content brief for your writers or your entire team.