150% Clicks Increase
175% Impressions Difference
Headquarters
Noida, India
Industry
Agricultural
Website
thefarmpure.com
About
CHALLENGE
  • High content creation costs that limited scalability and budget allocation.
  • Slow content creation speed and quality issues affected FarmPURE's digital presence and brand engagement.
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FarmPURE struggled with the high cost of content production, which hindered its ability to scale and meet budgetary constraints. Moreover, the slow speed of content creation and quality issues had an adverse impact on the company's online presence and engagement.
Solution
  • Scalenut's Cruise Mode streamlined content generation, mitigating these challenges and enhancing FarmPURE's digital presence.

FarmPURE joins Scalenut family: Brings down content generation cost and time rapidly

About FarmPURE

FarmPURE is a social enterprise driven by a mission to build an ethical ecosystem consisting solely of organic products. It is doing this by constantly redefining how food comes from farmers to end-users. With a focus on health and affordability, FarmPure gives its customers seamless access to locally-grown, organic produce at great rates. 

Bumps on the road to building a healthy ecosystem

Despite having a noble mission and being run by a passionate team, FarmPure couldn’t push its products to its ideal target audience at the targeted rate. The outfit’s content marketing efforts were unable to reach fruition mainly for the following reasons:

  • High cost of content creation
  • Slow pace of content generation 
  • Quality issues in content

Adding to their woes was the unavailability of good content writers who would be able to deliver high-quality content in a consistent manner. Reliability and punctuality were the plaguing issues they faced. 

Scalenut transforms FarmPure’s content generation efforts into a breezy experience

FarmScalenut’s AI-powered content marketing and SEO tool turned out to be a much-needed solution for all these content challenges. FarmPURE’s content generation efforts were instantly streamlined by two popular features of the Scalenut platform —

Cruise Mode: The magic pen that writes on its own

Cruise mode enabled the FarmPURE team to write the first draft of all its blogs in under 5 minutes. By entering all the writing points and setting a basic context, FarmPURE left all the grunt work in writing to Scalenut’s Cruise Mode. 

Cruise Mode instantly generated meaningful and SEO-focused content. The team used this draft as a solid base to build content tailored to their precise needs. 

Cruise Mode

NLP Terms: The secret key to unlocking top spots in SERPs

With the help of Natural Language Processing terms generated automatically by Scalenut, FarmPURE could build content liked equally by humans and search engines. By integrating these semantically-related words (to the target keyword) into the article,  FarmPURE could easily optimize its articles for the search engines.

NLP terms

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Results

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RESULTS

FarmPURE’s partnership with Scalenut brought remarkable results in terms of cost efficiency and content generation speed. With Scalenut's Cruise Mode, they achieved a 90% reduction in content production costs and a 70% decrease in production time. The automated content workflow empowered the team to handle almost all content-related tasks within an hour daily, leading to a 60X increase in organic traffic and significantly improved user engagement and satisfaction.

Impact
60X Increase in Organic Traffic
Improved user engagement and satisfaction
Enhanced User Engagement and Satisfaction
Conclusion

The collaboration of Scalenut and FarmPURE addressed two major challenges experienced by the latter in the content department, time and money. The all-powerful Scalenut tools ensured the majority of FarmPURE’s content generation tasks happened on autopilot mode.

“So far, my experience with Scalenut is nothing less than amazing. I am saving lots of time and, of course, money, a cherry on top of the cake.”

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- Abhishek S Chauhan, Founder

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