In today’s day and age, optimizing your content for search is extremely important. It is the key to a door that leads to your future customers. If you want your target audience to discover your website in SERPs, you must ensure your content is optimized for it.
However, simply including your primary keyword in your text won’t cut it. You need to make sure that your content includes all the relevant search terms for your primary keyword, and you should cover all the important topics that people want to read.
Content optimization tools help you research, identify and create search-engine-optimized content. In this blog post, we’ll tell you about the 10 content optimization tools that will help you get your content well-optimized for search engines. We will cover how they work and if they’re worth using.
So the next time you have content to write, it will be easier to make sure it's high-quality, search-engine-friendly, and brings organic traffic to your website.
What is content optimization and what are its benefits?
Content optimization is a process of making content as search engine-friendly as possible. By optimizing your content, you can increase the chances of getting a higher ranking in search engines.
When content is optimized, it becomes easier for search engines to read and understand it. This helps content to rank high in search results. Also, content optimization can help improve click-through rates (CTRs) and organic traffic.
Additionally, content optimization can help you build credibility and establish your brand as a topical authority in your industry. By creating high-quality content, you can earn the trust of the audience. In short, content optimization software can help you grow your business by driving more leads and customers through your website.
One of the most essential parts of content optimization is headline tag optimization. Let’s understand what that is.
What is Headline Tag Optimization?
Heading tags are HTML indicators used to structure websites and pages for easy reading and understanding by search engines like Google. They range from H1 to H6 and create a hierarchical structure for the page.
The H1 tag is the most important, serving as the page title and providing information to search engine algorithms. H2 and H3 tags indicate the importance of content pieces in order. Using heading tags correctly is an SEO best practice for ranking and is usually known as headline tag optimization.
Header tags are important for SEO as they help search engines understand and rank your content. They also improve readability for users. Headers make pages scannable, which is essential because people rarely read entire content pieces.
Using headers that accurately represent your content keeps users and search engines engaged.
Here are some best practices for HTML heading tags in SEO:
- Begin with an H1 tag: Place the H1 tag at the top of your page and make sure it accurately represents the main heading of your content. This tag grabs attention and is visually distinguishable.
- Use headers for organization: Each header should give readers an idea of the information in the following text. Think of headers as titles and subsequent chapters of a book.
- Break up text with headers: Enhance readability and scanability by using headers to guide readers through a quick scan of your writing. Format your content accordingly.
- Include relevant keywords: Add targeted keywords to headers only if they directly relate to the content below. Avoid keyword stuffing and prioritize user experience over SEO.
- Optimize for featured snippets: Optimize header tags for long-tail keywords and provide answers to queries in the text below. Utilize smaller headings for list items, as Google may use them in featured snippet results.
- Maintain consistency: Consistency in UX and header tags is crucial. Use the same case format across all tags and keep headers relatively short. Treat header tags as mini titles for subsequent text.
Now, let’s take a look at some of the best search engine optimization content tools that can help you get the most out of your content marketing campaigns.
Scalenut is an AI-powered SEO and Content Marketing Platform that helps marketers optimize content for search across the web. It is an all-in-one platform that powers everything from research and planning to outlines and optimization to ensure quality content creation.
With an SEO heading optimization generator tool like Scalenut, marketers can easily optimize content for search across a variety of content marketing channels.
Here are a few ways Scalenut can help you optimize your content for the best results:
Identify topics and create keyword clusters
Users can identify the most important topics related to any keyword with the Scalenut Keyword Planner tool. Simply enter your keyword, select a geographical region, and the tool will produce multiple lists of related keywords. You can select the best keyword cluster based on the search volumes of individual keywords.
Once you have selected a cluster, you can use the keywords in it to create topics for your next content marketing campaign.
Create content brief guided by SERP performance
You can create the most comprehensive content briefs with the help of Scalenut SEO Docs. This amazing tool will help you analyze the top-ranking content for your target keyword.
It does this by producing SEO reports that include the content structure of top-ranking content, a list of NLP keywords they use, the most popular questions for your target keyword, and links to sources of information that your competitors refer to in their blogs.
Write and optimize content with SEO editor
Users can write and optimize their content at the same time with the Scalenut SEO editor. You will find a real-time analysis of your content compared to the top-ranking pages on the right-side panel.
That’s not all. You can also create content with Scalenut’s AI writing capabilities. It has more than 40 AI writing templates that will generate content for you in a single click. The SEO Editor offers the perfect mix of research, analysis, and content creation for marketers.
Use Content Optimizer to check content grade and optimize for NLP terms
Another amazing feature is Scalenut’s Content Optimizer and the platform’s ability to help you check the quality of your content in real-time. The SEO score of your content reveals the ranking potential of your blogs.
The tool pegs your content against the top-ranking pages and ensures that you include all the important NLP key terms that your competitors are using.
Also read: The Ultimate On-Page Optimization Checklist for 2023
One of the best integrations offered by Scalenut is CopyScape, which allows you to check plagiarism directly in the content editor. This ensures that you only create high-quality content that can rank well in search engines.
Another useful integration is the Scalenut X SemRush integration, which offers deep insights into the NLP key terms with statistics, such as search volume for every keyword you use in your content. In addition, with the Scalenut X WordPress integration, you can publish your content on WordPress with just a few clicks.
Scalenut offers some of the most affordable pricing plans for a content optimization tool with these many features. You can choose from three options:
- Essential: $39/month
- Growth: $79/month
- Pro: $149/month
What do customers say about Scalenut?
Our users love Scalenut. From researching the most popular content topics and creating search-engine-optimized content to publishing blogs on WordPress websites, they can do everything in one place. Here are some of our customer reviews:
Start optimizing content with Scalenut today!
Scalenut is an AI-powered SEO and Content Optimization tool that helps you reach your target audience on search engines. Now that you know what Scalenut can do for you, it's time to put our words to the test. So start optimizing your content for maximum organic traffic on the internet today.
Scalenut offers an AI-enabled approach to content optimization that will help you gain higher search engine rankings with the help of competitive insights and content generation capabilities. Try out the tool today by signing up for a 7-day free trial.
If you’re interested in understanding the impact of AI in SEO, you may want to refer to this in-depth Scalenut blog, ‘AI in SEO Content Creation & Optimization - An Ultimate Guide [With Use Cases + Examples].’
2. Surfer SEO
Surfer SEO is another content optimization tool that helps users generate SEO-friendly content for their websites. This is a comprehensive tool that also tracks the SEO performance of your entire website and helps you create an action plan for higher search engine rankings.
Features of SurferSEO:
- The platform is loaded with keyword recommendations in the content editor.
- You can access Google Docs, WordPress, and Chrome integrations.
- Using an SEO audit tool, you can find content holes in your present content. Artificial intelligence content creates original paragraphs and headers.
- Use a content planner to customize your material for your audience and implement innovative optimization concepts.
- Lite: $29/month
- Essential: $89/month
- Advance: $179/month
- Max: $299/month
What do customers say about Surfer SEO?
- It helps users compare their websites with competitors.
- The platform helps users get a competitive edge with nifty content generation features.
- Given the features, the platform is a bit pricier than its alternatives.
- The credit system of content creation makes it difficult for users to plan for the costs of a Surfer SEO subscription.
Dashword is a content optimization tool that enables you to produce more detailed and user-friendly material than your rivals, which will help you produce winning content.
Dashword is a relatively new tool, so it doesn't have as many reviews as some of the best tools for content optimization.
Customer testimonials on the Dashword website claim that the program makes writing simpler and that having a list of keywords handy when creating an article is beneficial.
Features of Dashword:
- Automatic keyword reports show where content needs to be updated.
- A content brief builder makes it easy to come up with ideas and put them in order.
- To identify low-hanging fruit, you can use the keyword rank tracker.
- Content monitoring helps find pages that aren't doing well.
- Use tools for content optimization to add relevant keywords and improve the quality of what you write.
- Startup: $99/month
- Business: $349/month
What do customers say about Dashword?
- The keyword rank tracker is a nifty feature that helps users identify the most lucrative ranking opportunities.
- The tool is fairly simple to use, with a short learning curve.
- There are only two subscription options, and they are high-priced.
MarketMuse leverages AI to make it simple for you to conduct research easily, make plans, and produce excellent content.
You may gain some early victories by using the personalized difficulty scores it provides based on your existing content to see which phrases you have the best chance of ranking for on search engines.
You may also write the first drafts of each content piece using MarketMuse, which will save you a ton of time. It generates original long-form material using natural language processing that is already tailored, requiring little to no editing.
Features of MarketMuse:
- Your content audits are done automatically by MarketMuse Inventory, which collects, organizes, and analyzes your pages.
- There are many features to help you optimize your content, research keywords, and find popular questions.
- Free plan: $0/-
- Standard: $149/month
- Team: $399/month
- Premium: custom pricing
What do customers say about MarketMuse?
- The tool offers an end-to-end ecosystem of content optimization tools with in-depth competitive reports.
- The company offers great customer support that will walk you through every step to get the most out of the platform.
- The sheer comprehensiveness of the features and reports can be overwhelming and confusing at times.
- The free subscription does not offer enough features for users to get any visible results.
Frase employs AI algorithms to arrange and optimize your content so that it outperforms that of your rivals. Frase can help you design personalized templates for your content needs or generate content for you automatically.
Features of Frase:
- Project folders for the team to maintain order among content pieces.
- Personalization of AI writers and custom templates for crafting your content the way you want.
- Use content grading and content briefs and produce better content.
- Outline creator that incorporates data points, such as autosuggest and questions from users.
- Solo: $14.99/month
- Basic: $44.99/month
- Team: $114.99/month
- Pro-Add-On (for unlimited AI content): $35/month
What do customers say about Frase?
- The pricing plans are comparatively affordable.
- The platform has a special focus on SEO aspects of content, making it an ideal choice for content marketers.
- The workflow of the platform is time-consuming when compared to other alternatives.
ClearScope is a content optimization tool designed to help marketers optimize their content for search engines, improve website accessibility, and more. With this SEO tool, you can optimize your content for search engines by identifying keyword optimization opportunities, optimize your website for high-quality content, and more.
Features of ClearScope:
- The content grading system makes it easy for users to gauge the quality of content and SEO factors.
- The platform has a useful keyword research tool that helps identify the best keywords for a particular topic.
- It also offers insightful competitor analysis.
- Essentials: $170/month
- Business: custom pricing
- Enterprise: custom pricing
What do customers say about ClearScope?
- The content grading system is useful in judging the quality and SEO factors of your content.
- The Google Docs integration is a useful feature that helps you work seamlessly and share your work with other team members.
- This is one of the costliest tools that we have reviewed. The high price point is a major barrier for marketers.
- There are only two subscriptions to choose from, again making it difficult for a majority of marketers to use ClearScope.
7. Hemingway Editor
Hemingway is a great tool for optimizing the readability of your content. It helps ensure that your content is easy-to-read and engaging for your readers. The tool is a simple and easy-to-use tool but lacks any competitive insights or keyword-related information.
Features of Hemingway:
- Blue underlining shows where an adverb is used and can help you use fewer adverbs and speak more naturally.
- Sentences that are too hard to read are marked in yellow.
- Purple underlines phrases that can be said in a simpler way.
- When you use the passive voice, it turns green to show where it is.
- The tool that tells you where your content falls on a scale of how easy it is to read.
- Online Editor: Free
- Desktop App: $19.99/-
What do customers say about Hemingway?
- The tool has a dependable readability grader that ensures your content is easy to read and engaging.
- It is free to use, which makes it a must-have for every marketer.
- It lacks content generation features like many other content optimization tools.
- It does not take into account the SEO factors of your content.
Topic is another content optimization tool that helps users create in-depth content briefs that ensure every blog, ebook, or whitepaper covers every aspect related to the main topic.
This tool helps you with actionable competitive insights about how the top-ranking pages are covering your target topic. This helps you ultimately to create high-quality and search-engine-optimized content.
Features of Topic:
- Research assistant that helps you with competitive insights from top-ranking content.
- Outline builder that helps you create a comprehensive structure for your blogs.
- Topic suggestions tool to help you find the most relevant topics to your target keyword.
- WordPress and Google Docs plugin that helps you assess the quality of your content in real-time on both these platforms.
- Starter: $99/month
- Plus: $199/month
- Premium: $299/month
What do customers say about Topic?
- The Topic outline builder is one of the most comprehensive content brief generators in the market.
- The Content Grade is another useful feature of this platform that helps users gauge the quality and SEO friendliness of their content in real time.
- The tool does not offer AI content generation features that many other platforms offer.
- Given that this is a content brief and topic research tool, the pricing of the platform is a little on the higher side.
The major focus of TextOptimizer's service is helping users create original content ideas and helping them optimize text that has previously been created. There isn't much information available about it other than the fact that it is developed by Webinfo LTD, a business with Mauritius incorporation.
Features of TextOptimizer:
- You can find the most popular topics with the help of the “Find Content Ideas” features.
- The tool gives useful insights into popular questions such as ‘how many people are asking the question’ and ‘number of sites publishing an answer.”
- It also offers keywords and phrase suggestions that can help your blogs rank higher.
- It also has a Chrome plugin which makes it easier to ensure you are creating high-quality and highly optimized content everywhere.
What do customers say about TextOptimizer?
Although there are no verified customer reviews to go on, TextOptimizer appears to be a very practical and lightweight application that makes content planning and optimization very simple for the average user.
10. Yoast SEO
If you're looking for a free and easy-to-use tool that can optimize your content for search engines, Yoast SEO is a great option. This plugin from Yoast can help you identify and fix common errors such as keyword stuffing and non-optimization of title tags, headings, and content.
With Yoast's assistance, your content will be optimized for high rankings in search engines across the board.
Features of Yoast SEO:
- The keyword research tool in the plugin provides detailed explanations of each optimization step, making it easy to understand.
- The premium version of the plugin offers many features, such as traffic stats and email marketing integration, making it a valuable tool for any marketer.
- Free Plugin: $0/-
- SEO Premium Plugin: $99/year
- Plugin Subscription: $229/year
What do customers say about YoastSEO?
- The tool offers exhaustive on-page SEO features covering all the important aspects.
- It gives users a real-time SEO analysis of their websites.
- There is no monthly subscription plan available which makes it difficult for many marketers to start using this content optimization tool.
- It does not support custom-coded websites. It only works with WordPress and Shopify websites.
Start writing SEO-friendly blogs and refreshing old content to rank higher on SERP with Scalenut
Of all the tools mentioned above, Scalenut offers the most comprehensive content optimization features. From brainstorming ideas to ensuring that every piece of content you create is optimized for maximum search engine visibility, this all-in-one platform can help you do everything.
Scalenut offers the best way to create search-engine-optimized blogs or refresh old content to rank higher. The platform is priced competitively, making it the most viable option for marketers looking to scale their content marketing efforts and rank higher on search engines like Google.
Speaking of Google, do you know about the ranking factors that the search engine giant uses while indexing content? Check out this comprehensive Scalenut blog ‘10 Google Ranking Factors With Optimization Tips For 2023.’
FAQs for content optimization
What are search-engine-optimized blogs, and why are they important?
Search engine optimized (SEO) blogs are blog posts written and structured in a way that makes them more visible and appealing to search engines like Google and Bing.
Optimizing blogs for search engine visibility is important because it helps increase their chances of being found by people searching for relevant information or products.
This can drive more traffic to the blog, increase its visibility, and ultimately lead to more engagement, conversions, and revenue for the blog owner. SEO can be achieved through various techniques such as keyword research, optimizing titles, meta descriptions, headers, internal linking, and external linking.
How do I optimize my blog for SERP?
Here are some actionable steps to optimize your blogs for better search engine visibility and higher SERP rankings:
- Conduct keyword research: Use tools like Google Keyword Planner or Ahrefs to identify keywords that are relevant to your blog post and have a high search volume.
- Use the target keyword in the title: Place your target keyword in the title of your blog post.
- Optimize the meta description: Write a clear and concise meta description that includes your target keyword and provides a summary of what your blog post is about.
- Use header tags: Use header tags (H1, H2, H3) to structure your content and make it easier to read.
- Write high-quality content: Create engaging and informative content that answers the search query and provides value to the reader.
- Optimize images: Use descriptive file names and alt tags for your images.
- Include internal and external links: Add relevant internal and external links to your blog post.
- Ensure your blog is mobile-friendly: Make sure your blog is responsive and mobile-friendly.
- Improve page loading speed: Use tools like Google PageSpeed Insights to improve your blog's loading speed.
- Promote your blog: Share your blog on social media platforms, email newsletters, and other channels to increase its visibility.
Remember, SEO is an ongoing process, and it takes time to see results. Consistently applying these tactics and creating high-quality content will help you optimize your blog for search engine visibility and higher SERP rankings over time.
What are the best content optimization tools?
The best content optimization tools are the ones that help you optimize your content for search engines. Here are a few tools that you can choose from:
- Surfer SEO
- Hemingway Editor
- Yoast SEO