Local SEO plays a crucial role in helping businesses boost their online presence, especially for those with a brick-and-mortar location. It enables you to reach your target audience more effectively and rank higher in local search results.
Choosing the right local SEO software for your business can significantly improve your local search rankings, helping you stay ahead of your competition.
In this blog, we will discuss the top local SEO tools available, along with their features, pricing information, and factors to consider when choosing the right software for your business.
What is Local SEO Software?
Local SEO software provides a set of tools to optimize your website and online presence specifically for local search results. These tools help businesses improve their visibility in search engine result pages (SERPs) for location-specific searches related to their products or services.
By optimizing your website and online presence for local search, you can effectively target potential customers in your area and drive more organic traffic to your website.
Top Local SEO Tools for Your Business
Here are the best local SEO tools you must consider before making a final call.
1. Semrush Listing Management Tool
The Listing Management tool offered by Semrush was developed in partnership with Yext, a digital platform that helps you manage your listings, reviews, and local pages. This tool utilizes the expansive Yext Knowledge Network to efficiently publish your data across various popular directories and intelligent services such as Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many others.
Utilizing the Listing Management tool, which serves as a centralized dashboard, you can update your business information once and publish it where people are searching. Enter your business details in the search bar and click on 'Check listings.'
Semrush will then display all of your listings and their respective statuses. Afterward, proceed to make the payment and start utilizing the tool to enhance your local SEO.
Currently, the Listing Management tool is exclusively available to Semrush users in five countries: the United States, the United Kingdom, Australia, Germany, and France.
Price: Paid subscribers of Semrush can access all of Yext's Digital Knowledge Management capabilities for just $20 per location per month.
2. Moz Local
Moz Local, created by Moz, stands out as the most renowned local SEO tool mentioned here due to the company's well-established reputation in the search industry over the past decade.
By employing Moz Local, you can enhance the local prominence of your business and guarantee the accuracy, consistency, and visibility of your business listings across the internet. When utilized effectively, Moz Local can significantly enhance your local SEO approach.
In addition to its various features, Moz Local submits precise location information of your business to prominent data aggregators and online directories. It aids in resolving duplicate business listings and provides a convenient way to update your business information.
Some of its features include local listing management, Google My Business (GMB) integration, real-time update distribution, and review monitoring.
Price: Moz Local offers various pricing plans, starting from $14 per month.
3. BrightLocal
BrightLocal, founded by Ed Eliot and Myles Anderson in 2009, has established itself as an all-in-one reporting platform for Local SEO. It has gained recognition and trust from over 10,000 top brands, local businesses, and agencies worldwide.
One of the key features offered by BrightLocal is the ability to audit citations and NAP (Name, Address, Phone number) across thousands of sites. This allows businesses to locate and monitor their existing citations, ensuring accuracy and consistency across the web.
Another valuable feature is the audit of Google My Business (GMB) listings. BrightLocal provides a fast and detailed audit of any GMB listing, helping businesses optimize their presence on this crucial platform.
BrightLocal also offers a white-label reporting system, allowing users to generate client reports easily. The reporting system is customizable and has a user-friendly dashboard, making it convenient to present data to clients with a personalized touch.
Tracking search rankings is made effortless with BrightLocal. Users can monitor the performance of hundreds of keywords across popular search engines such as Google, Bing, and Yahoo, gaining insights into their SEO efforts.
In addition, BrightLocal provides a citation cleanup and building service. Their team manually fixes and builds citations on over 1400+ sites, ensuring accurate and consistent business information across various platforms.
Price: BrightLocal offers a 14-day free trial, and its pricing starts from $29 per month for monitoring up to three business locations.
4. Yext
Yext is a local SEO platform that integrates with third-party sites, allowing you to track and respond to business reviews from a single dashboard.
Yext offers a range of tools to assist businesses in enhancing their brand visibility, attracting customers, and boosting sales through face-to-face interactions. These tools include data cleansing, which ensures that business information is consistent and accurate across all internal data sources.
By resolving the issue of duplicate business listings, Yext eliminates confusion and provides customers with the correct information they need. The integration with Google My Business allows businesses to easily update and publish their information directly to the platform, ensuring accuracy and timeliness.
Yext's optimized local pages are designed to appear prominently in search engine results, enabling mobile customers to find relevant and accurate data about nearby locations quickly.
Additionally, Yext's listings management feature integrates with various maps, apps, search engines, and social networks, improving location visibility in search results and ensuring that customers can find businesses at the moment of decision.
Price: Yext is less expensive than its counterparts. For the starter plan, you'll have to pay $4/week.
5. Whitespark
Whitespark, established in 2005 by Darren Shaw, initially operated as a web design agency but has evolved into a comprehensive local SEO company. It offers various tools and services to assist businesses and agencies in their local search marketing efforts. One of Whitespark's standout offerings is the highly acclaimed Citation Finder tool, which is widely utilized by numerous marketing agencies and businesses worldwide.
With Whitespark, you can handle various aspects of local search, including citation building, review acquisition, rank tracking, and the establishment of reputable backlinks. Utilizing their services can enhance your online presence, attract customers, and effectively manage your local search endeavors.
In addition to these services, Whitespark also offers free local SEO tools, such as Review Handout Generator and Google Review Link Generator.
Price: It starts at $100/month.
6. GeoRanker
GeoRanker offers a comprehensive set of local SEO tools designed to enhance your online presence and boost your business. With GeoRanker, you can easily discover local citations and monitor your local search rankings. The platform includes various valuable tools to support your local search marketing efforts.
One of the tools provided by GeoRanker is the Local Citation Finder. This tool assists you in creating citations for your business on industry-specific websites that are highly regarded in your locality. You can increase your visibility and credibility among your target audience by leveraging these citations.
Another essential tool offered by GeoRanker is the Local Rank Checker & Tracker. This feature enables you to keep track of your website's ranking in real-time for specific locations, whether it be cities or countries. With this valuable insight, you can monitor the effectiveness of your local SEO strategies and make necessary adjustments to improve your rankings.
In addition, GeoRanker provides the Keywords Density Tool, which aids in measuring the frequency of a particular keyword or phrase compared to the total number of words on a web page. This tool allows you to optimize your content by ensuring an appropriate keyword density, which can positively impact your search engine rankings.
While GeoRanker offers free access to these tools, there are limitations to their usage. If you manage multiple locations and keywords, it may be beneficial to upgrade to one of their paid plans. You can unlock additional features and take full advantage of GeoRanker's capabilities to maximize your local search marketing efforts.
Price: It starts from $99 per month.
7. Uberall
Uberall is a company that specializes in managing local business listings for large brands and media agencies. They understand the importance of optimizing these listings for search purposes across various local search platforms. With a strong focus on data quality, Uberall has become a leading provider of location data for the navigation and mapping industry.
Over the years, Uberall has built valuable partnerships with major map development companies such as Google, TomTom, Apple, and HERE. This allows them to ensure that their clients' businesses are accurately represented on these platforms.
Currently, Uberall is trusted by more than 500 companies and has successfully published over 600,000 businesses on the map.
Uberall offers a range of local marketing solutions. One of their key offerings is Google My Business Management, where they have a close relationship with Google's GMB location content platform, making it quick and easy to update business listings.
They also provide Local Listings Management, which involves removing inaccurate or outdated listings to ensure that only the most reliable local listings data is presented during searches. Additionally, Uberall offers Local Data Optimization, which helps prevent errors in how businesses are listed and distributed across the web.
Price: The tool offers customized plans. So, you'd have to reach out to their service team.
8. Synup
Synup is a comprehensive local SEO software that offers valuable insights into the performance of your business across key local directories, search engines, and review sites. With its advanced technology suite, Synup empowers more than 55,000 local businesses.
Among its notable features are location management, which simplifies the task of managing your business's various locations. Synup also excels in crawling over 200 local search engines and directories, effectively identifying data inconsistencies.
Through its instant-sync functionality, your business and location data can be seamlessly synchronized across multiple platforms. Additionally, Synup allows you to manage industry-specific and niche-specific sites efficiently.
Furthermore, you can closely monitor customer interactions by receiving real-time notifications whenever customers leave reviews or social comments.
Price: $30/location/month
9. Serpstat Local SEO
Serpstat's Local SEO tool offers a convenient solution for managing your business presence and reputation across multiple local directories. Instead of navigating through each directory separately, you can now access all of them from a single interface. This streamlined approach allows you to save time and effort by completing tasks in a matter of minutes.
The tool supports a wide range of directories, including popular platforms such as Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and many more. By utilizing this tool, you can efficiently communicate to search engines how your business operates, which is crucial for successful local SEO.
One of the key features of Serpstat's Local SEO tool is the ability to edit a single location profile. Instead of making individual changes across various directories, you can update the necessary information in one place, and it will be automatically synced across all directories. This ensures that your business details are consistent and up-to-date across the board.
In addition to managing your business information, the tool also provides statistical analysis. You can track the dynamics of important metrics such as clicks, impressions, photo views, and rating activity. This valuable data helps you monitor the performance and engagement of your business listings across different directories.
With the Serpstat Local SEO Dashboard, you have a comprehensive set of features at your disposal. It simplifies the process of managing your business presence and allows you to optimize your local SEO strategy efficiently.
Price: $20 per location per month
10. GrowthBar
GrowthBar is a valuable SEO tool that provides essential SEO metrics for any website or Google search outcome. What makes it even better is the inclusion of a Google Chrome extension, enabling you to conduct keyword research, backlink analysis, and PPC analysis seamlessly within your Google browser.
Although GrowthBar serves as a versatile SEO tool, it also offers a wealth of local SEO insights to aid your endeavors in improving local search rankings. With GrowthBar, you can explore local keyword suggestions and discover the top-performing keywords used by your local competitors.
GrowthBar provides insights into a website's domain authority, helping you track and compare your competitor's authority. With its rank tracker feature, you can track which domains rank for specific keywords or frequently appear in search queries.
Price: It starts from $29/month.
Features to Look for in Local SEO Software
If you're wondering what features to look for in a local SEO tool, we've got you covered.
A. Accurate and Consistent NAP Data Management
NAP (Name, Address, and Phone number) data consistency is crucial for local SEO success. Local SEO software should provide features to manage and update your business information accurately and consistently across various platforms and directories.
This ensures that search engines can trust and validate your business details, leading to improved local search rankings and making it easier for potential customers to find you.
B. Keyword Research and Optimization
Local SEO tools should include robust keyword research and optimization features. These features help you identify the most relevant and high-performing keywords for your specific location. By targeting location-specific keywords, you can increase your website's visibility in local search results and attract more qualified local traffic.
The software should provide insights into search volume, competition level, and keyword suggestions to assist you in optimizing your website's content for better local search rankings.
C. Competitor Analysis
Understanding your local competitors is essential for developing effective local SEO strategies. Local SEO software should offer competitor analysis features to help you gain insights into your competitors' tactics and identify areas where you can outperform them.
These features may include tracking competitor keyword rankings, analyzing their backlink profiles, and identifying their citation sources. By understanding your competitors' local search strategies, you can make informed decisions to improve your own rankings and attract more local customers.
D. Review Management
Online reviews have a significant impact on local search rankings and the reputation of your business. Local SEO software should provide features for managing and monitoring customer reviews across various review platforms.
This allows you to promptly respond to customer feedback, address any issues, and maintain a positive online reputation. Review management features may include review monitoring, email notifications, and the ability to respond directly to reviews from within the software.
E. Analytics and Reporting
To effectively track your local SEO performance, it is important to have access to analytics and reporting features. Local SEO software should offer comprehensive data on your keyword rankings, website traffic, competitor performance, and citation analysis.
These features enable you to measure the success of your local SEO efforts, identify areas for improvement, and make data-driven decisions to optimize your local search strategy.
Customizable reports are particularly valuable, as they allow you to focus on the metrics that matter most to your business and present the data in a format that suits your needs.
In addition to these features, it is also important to consider the pricing options for each local SEO tool. Different tools offer various pricing plans to accommodate businesses of different sizes and requirements. When evaluating local SEO software, it is advisable to compare the pricing structures, features included in each plan, and the scalability of the tool to ensure it aligns with your budget and business goals.
Factors to Consider When Choosing Local SEO Software
When it comes to choosing the right local SEO software for your business, there are several important factors that you should take into consideration. These factors will help ensure that the software you choose aligns with your business needs and goals.
Here are some expanded pointers to guide you in the selection process.
- The size and scope of your business: It is crucial to evaluate the size and scope of your business before selecting a local SEO software. Consider the number of locations you have, the target audience you want to reach, and the scale of your operations. By understanding your business's unique requirements, you can choose a tool that offers features and pricing plans suitable for your specific needs. Whether you are a small local business or a large enterprise, finding a software solution that can cater to your scale will enhance your overall SEO efforts.
- Specific features: Different local SEO tools offer a variety of features, so it's important to identify the ones that are most relevant to your business. Take a close look at the features offered by each tool and consider which ones align with your SEO objectives. For instance, if online reputation management is a priority, seek a tool that provides robust review management capabilities. On the other hand, if you want to improve your keyword strategy, look for software that offers comprehensive keyword research and analysis tools. By focusing on the specific features that matter to your business, you can optimize your local SEO efforts more effectively.
- Ease of use: A user-friendly platform is essential when choosing local SEO software. The tool should be intuitive and easy to navigate, allowing you and your team to manage your SEO campaigns efficiently. Consider the user interface and overall usability of the software. Look for features like a clear dashboard, organized menus, and easily accessible settings. Additionally, read reviews or request demos to gain insights into the user experience and gauge whether the software aligns with your team's technical capabilities. Prioritizing ease of use will streamline your SEO workflow and prevent unnecessary complications.
- Integration: Seamless integration with your existing systems and processes is another crucial aspect to consider. The local SEO software you choose should be able to integrate effortlessly with your website, CRM system, CMS, and other relevant tools. This integration enables data synchronization and streamlines workflows by eliminating the need for manual data transfers. Before making a decision, investigate the software's compatibility with your current tech stack and evaluate the ease of integrating it into your infrastructure. By selecting a software solution that integrates smoothly, you can optimize your SEO efforts and avoid unnecessary data silos or inefficiencies.
- Support and training: Comprehensive support and training resources are invaluable when adopting a new local SEO software. Look for a tool that offers reliable customer support channels, such as email, phone, or live chat, so you can seek assistance when needed. Additionally, check if the software provides training materials like documentation, tutorials, or webinars to help you and your team get up to speed quickly. Investing in a tool that offers ongoing support and training will empower you to maximize the potential of the software and ensure that you can effectively leverage its features and capabilities.
By considering these factors and thoroughly evaluating the local SEO software options available, you can make an informed decision that aligns with your business goals, enhances your SEO strategies, and ultimately drives more visibility and success for your local business.
Conclusion: Selecting the Right Local SEO Tool for Your Business
Utilizing local SEO software is essential for businesses looking to enhance their online visibility and attract customers in specific geographical areas.
The 10 best local SEO software options mentioned in this blog offer a range of features and functionalities to optimize local search rankings, manage online business listings, monitor customer reviews, and track overall performance.
By leveraging these tools, businesses can streamline their local SEO efforts, improve search engine rankings, increase organic traffic, and ultimately drive more footfall to their physical locations or generate more leads online.
Each software solution mentioned in this article has its own unique strengths and features, allowing businesses to choose the one that aligns best with their specific needs and goals.
Remember that while local SEO software can provide valuable insights and automation, there are other substitutes for a well-rounded SEO strategy. It should be used in conjunction with other SEO practices, such as optimizing website content, building high-quality backlinks, and engaging with customers through online reviews and social media.
About Scalenut
Scalenut is an AI-powered SEO and Content Marketing Platform that utilizes AI technology to improve the process of discovering and creating tailored content for your specific audience. Whether you need assistance with content strategy development, generating comprehensive briefs, writing content, or optimizing it for effective SEO practices, Scalenut simplifies the entire workflow. By registering for a free trial, you can take advantage of this tool and explore its wide range of features.
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