Oct 8, 2021

Must-Have SEO Optimization Tools for Website Success

Priya Jamba, Content Marketer
Priya Jamba
Must-Have SEO Optimization Tools for Website Success
Priya Jamba, Content Marketer
Priya Jamba
Oct 8, 2021

Must-Have SEO Optimization Tools for Website Success

Looking for an easy way to get your site ranked higher in search engine results Here are the best SEO optimization tools you can use to make it happen!
Must-Have SEO Optimization Tools for Website Success

Table of contents

How can you rank on the first page of Google?

How do you ensure your site ranks well for all those keywords that people use to find your website?

What is this mysterious 'SEO' about?

Well, we all know how much SEO has changed. The rise of voice search and machine learning means that search engines are now taking into account more than just the words on your page.

Hence, it is hard to find the words or phrases manually. That's why you need a set of some great SEO tools. All these tools have been designed to help you do things that can't be done manually.

This article will provide tips on how to optimize a website for Search Engine Optimization.

Best Search Engine Optimization (SEO) Tools of 2024

If you want to get more traffic, then search engine optimization is the way to go. Search engines are an important part of your marketing plan, so you must have a solid strategy in place before you begin.

Here are some great SEO tools for website optimization:


 Scalenut home page - best alternative to SE Ranking

Scalenut is a content management platform that utilizes AI technology to provide a comprehensive suite of tools for boosting your content marketing and SEO strategy. Its SEO Optimizer, Keyword Planner, Cruise Mode, SEO Research, and AI Templates streamline the entire content lifecycle, from planning to optimization. 

This platform conducts thorough research and analysis to provide insights and recommendations for creating, planning, and optimizing content that can rank higher on search engines.

With Scalenut's user-friendly interface and intuitive features, anyone can produce high-quality content regardless of their experience with AI writing tools. Scalenut provides a full suite of features for crafting marketing copy that captivates and drives action, making it different from traditional paraphrasing or AI writing tools.

Key Features

Scalenut Features

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that automatically groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This cluster report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

Usually, when you start working on a blog, you’ll have one seed keyword to target for each blog piece. In that case, without an AI-powered tool, you may have to manually search secondary keywords that help you rank your content. However, with Scalenut, you can eliminate the additional time spent on keyword research. 

Scalenut content editor will suggest relevant key terms relevant to your topic. This comprehensive keyword list also includes all the key terms used by the top-ranking page. Hence allowing you to easily outcompete your competitors’ content without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

 Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.   

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions. 


  • Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
  • The custom tone of voice allows you to adapt quickly to different niches and brand voices.¬†
  • Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click.¬†
  • Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.¬†
  • Automated outline builder, SERP analyzer, competitor content analysis tools, simple user interface, ease of use etc., are added perks of using Scalenut.¬†
  • You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


  • Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help centre and boot camp to help with navigating the platform easily.


 Scalenut Price


  • Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually.¬†
  • Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually.¬†
  • Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually.¬†

Best Suited For

  • Entrepreneurs
  • SEO professionals¬†
  • Agencies
  • Marketing managers
  • SEO strategists¬†
  • Freelance writers

Google Analytics

Google Analytics is a free SEO optimization tool from Google that offers insight into keywords, content performance, and more. It provides features such as user behavior, keywords, site search keywords, site traffic keywords by city and country, social keywords, referral keywords (links), organic keywords covering all of your websites' pages across different platforms with statistics on page visits.

This free service offered by Google tracks the performance of websites. The data generated from this service can analyze traffic, demographic information, and conversions for businesses or organizations.

They also offer goals that allow you to track specific goals for your website, such as how many customers visited your website or how many times you linked to your competitors.

Google Analytics is a free SEO tool, but if you want to use advanced features such as custom reports and detailed metrics, you will need a paid account with Google Adwords.

This SEO optimization tool offers an unprecedented level of data for marketers, enabling them to build effective campaigns to form intelligent marketing strategies based on data ‚Äď all in a simplified format.

With this tool, marketers can get reports on keywords with the most search volume - which helps you see where your keywords rank.

Google Search Console

Google search console or Google webmaster tool is a free SEO optimization tool that helps webmasters keep track of their keywords.

With this tool, you're able to find out how Google crawls your website and if there are any problems with crawling or indexing it in search results.

With the help of this tool, you can also see what keywords your website ranks and if there are any issues with those rankings.

All you need to do is add a code that tells Google where your site can be found on the Internet and then submit your XML sitemap for indexing.

Google Webmaster tool is handy for new websites as they helps them quickly index the pages. The tools also excel in: 

  • Crawl errors are reported for both desktop and mobile sites.
  • It provides top search queries on the basis of the number of clicks, impressions, average positions, and CTR.
  • Google search console notifies you of any error in your website. It reports errors like indexing issues, server errors, and links.

Google webmaster tool provides you with several tools that help you to optimize your website for search engines. You can check the page speed of your site using this tool.

Semrush: Keyword SEO Research tool

This tool provides detailed keyword research data for over 70,000 keywords. SEMRush also shows you which search engines are ranking your website for those specific keywords.

If you want to target keywords that have high search volumes, then this is a good SEO optimization tool because it shows data about keywords with high search volume for your desired keywords or phrases, thus making it easy for marketers to decide what keywords to emphasize their ads.

Semrush provides data on both paid and organic keywords, which helps you determine the best keywords to use for your PPC campaigns.

With this tool, you can also see what the most popular queries in Google are. SEMRush also helps you with your PPC campaigns by showing the keywords that you need to bid on.

One of the key tools in this SEO tool is the easy comparison between domains or websites for finding out what keywords are used by each one and how many times they appear on each page (in our case, it would be just about every text).

You can use it to determine which keywords are being overused on your website.

In addition, advanced features of this SEO optimization tool help marketers understand how well specific pages of their website perform when these pages have been optimized through keywords - allowing them to determine keywords to focus.

Ahrefs: SEO Toolbar

Ahrefs has a search bar where you can find keywords and their search volume. You can also add the keywords to the toolbar for quick access later on.

Ahrefs has a free chrome extension that helps you to track your keywords. This browser extension or SEO toolbar help bring keywords metrics, keywords suggestions and other keywords data into chrome toolbar.

The free features of Ahrefs tools are:

- Keyword research: It provides the ability to find the number of times your keywords are used on other websites, their popularity and CPC (cost per click).

- Search volume: It gives you a search volume graph for each keyword. You can compare it with your competitors or use it to see the search volume trends.

- Keyword suggestions: You can get keyword suggestions based on your competitors' backlinks and domain authority, keywords that are used by Google Autocomplete, or if there is a direct match between your website's URL and any of your competitor's domains.

- Website analysis - Ahrefs gives you a quick overview of your website's page authority, the number of pages that rank for each keyword and the most important keywords on those pages.

- Site Audit: This feature helps you to track down any problems with your website such as broken links, number of internal and external links, mobile-friendliness, top-ranking pages, referring domains and more.

Ahrefs dashboard gives various metrics using which you can analyze the performance of your site:

Domain authority: It shows the domain authority of your website. It helps you to understand how powerful your site is in comparison with other sites on the internet.

Organic traffic: It shows the traffic on your website. It helps you to track down if your site is getting enough traffic or not. Backlinks: Backlinks are essential for a successful SEO campaign. Ahrefs allows you to see all backlink profiles of any URL, including anchor text , URL, number of links and more.

Referring domains: It helps you to find out which websites are pointing to your website and how many people are visiting them.

Using such insights, you can track your website performance and spy on your competitors with Ahrefs SEO tool.

Screaming Frog

Screaming Frog is considered one of the best SEO tools in the industry. It is used by many webmasters and SEO experts to analyze their website's performance in terms of organic search traffic, competition and backlinks.

It is an amazing tool which helps you get rid of all the technical glitches and issues in your website. It also gives you an insight into what your competitors are doing and how they are doing it.

Screaming Frog also informs the users about the type of content with the most backlinks, detects duplicate content, and checks for bad redirections.

KWFinder: SEO Keyword Tool

KWfinder is a keyword research tool that finds the long-tail keywords that are being searched. It is a free tool that allows you to get the long-tail keywords your competitors are targeting in their SEO campaigns.

The tool also gives a Rank tracker and the report consisting of the keywords, their traffic, and the SERPs position. Kwfinder compares the keywords based on the metrics such as search volume, CPC, and keyword difficulty.

Moz Pro: SEO Software

Moz Pro is one of the best SEO software tools SEOs use to rank their websites on search engines. It has a free version and an advanced paid version that allows you to track all your keywords and analyze their performance.

Despite various Google algorithms, this tool keeps up with the trends and trends in SEO to give you the best results. The main aim of this tool is to track your keywords that are being searched for on Google, Bing and Yahoo search engines. It also provides a detailed analysis of your website's performance with respect to different metrics such as traffic, CPC, and rankings.

Moz has a free toolbar that gives information such as the site's DA, page authority, and spam score.

Ubersuggest: Keyword Tracking Tool

Ubersuggest is a free keyword finder tool that helps you identify keywords and the search intent behind them. It helps you in finding the most appropriate keywords for your content.

Ubersuggest has a number of features like auto-suggest, auto-complete, and auto-rank that allow you to get the most out of it. The best part about this tool is that it allows you to save the searches and use them later.

You can use this tool to get an in-depth analysis of the keywords and find out which one is ranking better. You can also use it to get a list of similar keywords you could target in your campaigns.

This tool is ideal for organic as well as the paid SEO campaigns. Ubersuggest reports include the metrics such as keyword difficulty, CPC, and rankings.

Answer The Public: Free SEO Tools

A free keyword research tool from Answer The Public makes it easy to mine the Google Autocomplete database with real-time results.

In its most basic form, you can use the service to find out what people are looking for on Google right now.

But with their custom filters and options, you can narrow down your results to specific locations, languages, and timeframes.

You can also use these filters when creating your own Google Autocomplete widget. The forum makes it much easier than digging through the Google API documentation.

Answer The Public is a great way for companies to get an initial pulse on what people are talking about. It's not the same as looking at your own Google Analytics or web stats because Autocomplete results are based on external search terms that may have nothing to do with your business.

It's sort of like taking a peek through the window before you open up.

Answer The Public is entirely free for personal use and available in paid versions for commercial research.

SpyFu SEO Tool

SpyFu is an extremely popular tool that can be used to track your competitors' Google AdWords campaigns. It's a great way to see what they're doing and learn from their mistakes.

Spyfu is a tool that allows one to look up keywords and explores how many sites are bidding for them. It also shows the organic competition for any keyword, which is precious information when trying to rank higher in search engines.

The key differences between Spyfu and other SEO tools are their very specific areas of research: "pay-per-click" campaigns and organic search.

Since paid campaigns are managed with a lot more money than SEO, they can provide better suggestions in terms of campaign management and what tools to use.

The same applies in the SEO direction: if you know who your biggest competitors in an industry (or even just your direct competitors) are doing for SEO, you can see what works and what doesn't.

Majestic SEO

Majestic SEO is yet another amazing tool for checking what's happening in the world of SEO. They track everything from top 10 keywords to how long it takes for your site to go down due to a hacker attack.

The free version is very useful, but you'll need a premium account if you want more reports and other features.

The Majestic SEO Tool is a complete backlink analysis tool that helps you to build the strongest SEO backlink campaigns. You can use this tool to identify potential links that are good for your website, and then build backlink campaigns that will rank well in search engines.


SERanking is a very interesting tool for SEO, as it's one of the few tools that can provide an instant score. This allows you to see how well your site is doing in terms of rankings and if there are any issues with them. You can also use this tool to check your competitors and their backlinks.

SERanking is free, but you'll need a paid account to access all the features.

SERanking SEO Tool offers additional SEO features like Page Status, whois information about domain owners, keyword density display per page and various link-building options like page submission to search engines (the top ten most used search engines), social bookmarking services (like Digg, Delicious, Facebook) and link exchange with other webmasters.

Google Keyword Planner

Google Keyword Planner is one of the most powerful tools for SEO, as it can help you to find long-tail keywords that are likely to be useful for your site. You can also see how many searches per month and what they're ranking for in search engines.

The PPC experts mostly use this tool, but there are some useful features that all SEOs can use. You can find the max. CPC, bidding, and click-through rate for any keyword.

You can also see the average cost per click and get other useful information like ad formats, keywords, competition level, etc.

Google Trends for SEO

Google Trends for SEO is a very useful tool that shows you how popular your keywords are and their current popularity.

It also gives you a good idea of how many searches per month there are and some information about their overall ranking in search engines.


SEO is a complex and challenging field, and there are many tools that can help you to get better results. You need to choose the right one for your needs and budget.

You should also remember that SEO takes time, but with these tools, you'll be able to save a lot of time and get the best results.

What do you think about these tools? Which one is your favorite? If you have any questions, feel free to ask.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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