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Oct 8, 2021

Best SEO Tools and their importance

Priya Jamba, Content Marketer
Priya Jamba
Best SEO Tools and their importance


How can you rank on the first page of Google?

How do you ensure your site ranks well for all those keywords that people use to find your website?

What is this mysterious 'SEO' about?

Well, we all know how much SEO has changed. The rise of voice search and machine learning means that search engines are now taking into account more than just the words on your page.

Hence, it is hard to find the words or phrases manually. That's why you need a set of some great SEO tools. All these tools have been designed to help you do things that can't be done manually.

This article will provide tips on how to optimize a website for Search Engine Optimization.

Why Use SEO Tools?

Google's algorithm is constantly changing. If you are running a website that has been around for years, it might not be possible to keep up with all the changes. It is important to keep an eye on the search engine rankings of your site so that you can make sure you are consistently ranking high.

Google also has a few tools to help you monitor your website's ranking, such as Google Search Console and Google Analytics. These tools are good for the long term, but they do not give instant feedback about how well your site is doing in terms of SEO.

SEO Tools are a must-have for any company that wants to rank higher in Google. They provide the data you need to optimize your website and keywords to rank higher on Google's search engine page rankings.

The best SEO tools will help you know what keywords people are searching for, how popular those keywords are (compared to others), which keywords bring the most traffic, and even give you keyword suggestions!

You can even use them as marketing research tools by finding out which websites have more social media followers than yours.

No matter what size company you're running or where they're located, SEO is an essential part of their online marketing strategy - but with all the different types of software available today, it can be hard to.

The best SEO optimization tools help you

Search keywords and related keyword phrases

Using SEO tools, you can search for the keywords that people are using to find your website. You can then see what other keywords and phrases they're also searching for, which is excellent information to use in SEO optimization.

Monitor traffic and ranking data

SEO tools will give you all the data you need to know about your website's traffic and ranking performance. You can keep track of the keywords that bring the most traffic to your site, which keywords are bringing you the most visitors, and how well those keywords are performing in terms of SEO.

You can also use these tools to monitor changes in your rankings over time, so you know when it's best to change certain things on your website.

You can also use these tools to see how well your keywords are performing compared to other websites. It is a great way to determine which keywords people want and then optimize those terms, so you rank higher in Google.

Competitor Analysis using SEO tools

Competitor analysis tools will show you how your page compares to other websites in terms of search engine rankings, domain authority, and more.

You can use this information to figure out which areas need the most improvement so that you can keep improving your SEO.

SEO Tools keep track of the competitor's ranking keywords, backlinks, and other signals. These tools will let you know what the competition is doing and which keywords they're ranking. Then, you can use this information to figure out how to improve your SEO and beat them at their own game.

But, the question is, who needs the SEO tools?

Do You Need SEO Tools?

The answer is Yes.

It is important to keep track of the SEO metrics that you are using on your site.

You would want to create a solid SEO strategy for your website.

Search engine optimization tools are a very important part of a website's success. They can help you improve your website's search engine rankings, allowing you to get more traffic and, thus, more sales.

If you are starting or looking to boost the traffic, you need an SEO tool to increase your organic traffic and grow your presence on the web.

Without SEO tools, you can't:

  • Keep track of your keywords and rank them.
  • Analyze your competitors and track their backlinks.
  • Determine the content quality and make changes.
  • Determining your broken links on the website.
  • What is the search volume for your target keywords?
  • Determine the page speed of your webpage.

In a nutshell, SEO tools are the lifeline of growing your business online.

If you want to be successful in your search engine optimization, then there are three things that you need to do:

  • Get your website listed in the search engines.
  • Build backlinks to get more organic traffic from search engines.
  • Optimize your content for on-page SEO to get a high ranking on the search engine results page (SERP).

Every company should have the best SEO optimization tools on hand - big businesses, small businesses, and everyone in between can benefit from these keywords.

The only way to see results is to do a little research and set aside some time for keywords and content. Here are some of our best recommendations for the best SEO tools to boost organic search results.

Best Search Engine Optimization (SEO) Tools

If you want to get more traffic, then search engine optimization is the way to go. Search engines are an important part of your marketing plan, so you must have a solid strategy in place before you begin.

Here are some great SEO tools for website optimization:

Google Analytics

Google Analytics is a free SEO optimization tool from Google that offers insight into keywords, content performance, and more. It provides features such as user behavior, keywords, site search keywords, site traffic keywords by city and country, social keywords, referral keywords (links), organic keywords covering all of your websites' pages across different platforms with statistics on page visits.

This free service offered by Google tracks the performance of websites. The data generated from this service can analyze traffic, demographic information, and conversions for businesses or organizations.

They also offer goals that allow you to track specific goals for your website, such as how many customers visited your website or how many times you linked to your competitors.

Google Analytics is a free SEO tool, but if you want to use advanced features such as custom reports and detailed metrics, you will need a paid account with Google Adwords.

This SEO optimization tool offers an unprecedented level of data for marketers, enabling them to build effective campaigns to form intelligent marketing strategies based on data – all in a simplified format.

With this tool, marketers can get reports on keywords with the most search volume - which helps you see where your keywords rank.

Google Search Console

Google search console or Google webmaster tool is a free SEO optimization tool that helps webmasters keep track of their keywords.

With this tool, you're able to find out how Google crawls your website and if there are any problems with crawling or indexing it in search results.

With the help of this tool, you can also see what keywords your website ranks and if there are any issues with those rankings.

All you need to do is add a code that tells Google where your site can be found on the Internet and then submit your XML sitemap for indexing.

Google webmaster tool is handy for new websites as they help them quickly index the pages.

Google Search Console Features:

  • Crawl errors are reported for both desktop and mobile sites.
  • It provides top search queries on the basis of the number of clicks, impressions, average positions, and CTR.
  • Google search console notifies you of any error in your website. It reports errors like indexing issues, server errors, and links.

Google webmaster tool provides you with several tools that help you to optimize your website for search engines. You can check the page speed of your site using this tool.

SEMRush: Keyword SEO Research tool

This tool provides detailed keyword research data for over 70,000 keywords. SEMRush also shows you which search engines are ranking your website for those specific keywords.

If you want to target keywords that have high search volumes, then this is a good SEO optimization tool because it shows data about keywords with high search volume for your desired keywords or phrases, thus making it easy for marketers to decide what keywords to emphasize their ads.

SEMRush provides data on both paid and organic keywords, which helps you determine the best keywords to use for your PPC campaigns.

With this tool, you can also see what the most popular queries in Google are. SEMRush also helps you with your PPC campaigns by showing the keywords that you need to bid on.

One of the key tools in this SEO tool is the easy comparison between domains or websites for finding out what keywords are used by each one and how many times they appear on each page (in our case, it would be just about every text).

You can use it to determine which keywords are being overused on your website.

In addition, advanced features of this SEO optimization tool help marketers understand how well specific pages of their website perform when these pages have been optimized through keywords - allowing them to determine keywords to focus.

SEMrush gives a 14-day free trial where you can check out all of its features before purchasing it!

Ahrefs: SEO Toolbar

Ahrefs has a search bar where you can find keywords and their search volume. You can also add the keywords to the toolbar for quick access later on.

Ahrefs has a free chrome extension that helps you to track your keywords. This browser extension or SEO toolbar help bring keywords metrics, keywords suggestions and other keywords data into chrome toolbar.

The free features of Ahrefs tools are:

- Keyword research: It provides the ability to find the number of times your keywords are used on other websites, their popularity and CPC (cost per click).

- Search volume: It gives you a search volume graph for each keyword. You can compare it with your competitors or use it to see the search volume trends.

- Keyword suggestions: You can get keyword suggestions based on your competitors' backlinks and domain authority, keywords that are used by Google Autocomplete, or if there is a direct match between your website's URL and any of your competitor's domains.

- Website analysis - Ahrefs gives you a quick overview of your website's page authority, the number of pages that rank for each keyword and the most important keywords on those pages.

- Site Audit: This feature helps you to track down any problems with your website such as broken links, number of internal and external links, mobile-friendliness, top-ranking pages, referring domains and more.

Ahrefs dashboard gives various metrics using which you can analyze the performance of your site:

Domain authority: It shows the domain authority of your website. It helps you to understand how powerful your site is in comparison with other sites on the internet.

Organic traffic: It shows the traffic on your website. It helps you to track down if your site is getting enough traffic or not. Backlinks: Backlinks are essential for a successful SEO campaign. Ahrefs allows you to see all backlink profiles of any URL, including anchor text , URL, number of links and more.

Referring domains: It helps you to find out which websites are pointing to your website and how many people are visiting them.

Using such insights, you can track your website performance and spy on your competitors with Ahrefs SEO tool.

Screaming Frog

Screaming Frog is considered one of the best SEO tools in the industry. It is used by many webmasters and SEO experts to analyze their website's performance in terms of organic search traffic, competition and backlinks.

It is an amazing tool which helps you get rid of all the technical glitches and issues in your website. It also gives you an insight into what your competitors are doing and how they are doing it.

Screaming Frog also informs the users about the type of content with the most backlinks, detects duplicate content, and checks for bad redirections.

KWFinder: SEO Keyword Tool

KWfinder is a keyword research tool that finds the long-tail keywords that are being searched. It is a free tool that allows you to get the long-tail keywords your competitors are targeting in their SEO campaigns.

The tool also gives a Rank tracker and the report consisting of the keywords, their traffic, and the SERPs position. Kwfinder compares the keywords based on the metrics such as search volume, CPC, and keyword difficulty.

Moz Pro: SEO Software

Moz Pro is one of the best SEO software tools SEOs use to rank their websites on search engines. It has a free version and an advanced paid version that allows you to track all your keywords and analyze their performance.

Despite various Google algorithms, this tool keeps up with the trends and trends in SEO to give you the best results. The main aim of this tool is to track your keywords that are being searched for on Google, Bing and Yahoo search engines. It also provides a detailed analysis of your website's performance with respect to different metrics such as traffic, CPC, and rankings.

Moz has a free toolbar that gives information such as the site's DA, page authority, and spam score.

Ubersuggest: Keyword Tracking Tool

Ubersuggest is a free keyword finder tool that helps you identify keywords and the search intent behind them. It helps you in finding the most appropriate keywords for your content.

Ubersuggest has a number of features like auto-suggest, auto-complete, and auto-rank that allow you to get the most out of it. The best part about this tool is that it allows you to save the searches and use them later.

You can use this tool to get an in-depth analysis of the keywords and find out which one is ranking better. You can also use it to get a list of similar keywords you could target in your campaigns.

This tool is ideal for organic as well as the paid SEO campaigns. Ubersuggest reports include the metrics such as keyword difficulty, CPC, and rankings.

Answer The Public: Free SEO Tools

A free keyword research tool from Answer The Public makes it easy to mine the Google Autocomplete database with real-time results.

In its most basic form, you can use the service to find out what people are looking for on Google right now.

But with their custom filters and options, you can narrow down your results to specific locations, languages, and timeframes.

You can also use these filters when creating your own Google Autocomplete widget. The forum makes it much easier than digging through the Google API documentation.

Answer The Public is a great way for companies to get an initial pulse on what people are talking about. It's not the same as looking at your own Google Analytics or web stats because Autocomplete results are based on external search terms that may have nothing to do with your business.

It's sort of like taking a peek through the window before you open up.

Answer The Public is entirely free for personal use and available in paid versions for commercial research.

SpyFu SEO Tool

SpyFu is an extremely popular tool that can be used to track your competitors' Google AdWords campaigns. It's a great way to see what they're doing and learn from their mistakes.

Spyfu is a tool that allows one to look up keywords and explores how many sites are bidding for them. It also shows the organic competition for any keyword, which is precious information when trying to rank higher in search engines.

The key differences between Spyfu and other SEO tools are their very specific areas of research: "pay-per-click" campaigns and organic search.

Since paid campaigns are managed with a lot more money than SEO, they can provide better suggestions in terms of campaign management and what tools to use.

The same applies in the SEO direction: if you know who your biggest competitors in an industry (or even just your direct competitors) are doing for SEO, you can see what works and what doesn't.

Majestic SEO

Majestic SEO is yet another amazing tool for checking what's happening in the world of SEO. They track everything from top 10 keywords to how long it takes for your site to go down due to a hacker attack.

The free version is very useful, but you'll need a premium account if you want more reports and other features.

The Majestic SEO Tool is a complete backlink analysis tool that helps you to build the strongest SEO backlink campaigns. You can use this tool to identify potential links that are good for your website, and then build backlink campaigns that will rank well in search engines.


SERanking is a very interesting tool for SEO, as it's one of the few tools that can provide an instant score. This allows you to see how well your site is doing in terms of rankings and if there are any issues with them. You can also use this tool to check your competitors and their backlinks.

SERanking is free, but you'll need a paid account to access all the features.

SERanking SEO Tool offers additional SEO features like Page Status, whois information about domain owners, keyword density display per page and various link-building options like page submission to search engines (the top ten most used search engines), social bookmarking services (like Digg, Delicious, Facebook) and link exchange with other webmasters.

Google Keyword Planner

Google Keyword Planner is one of the most powerful tools for SEO, as it can help you to find long-tail keywords that are likely to be useful for your site. You can also see how many searches per month and what they're ranking for in search engines.

The PPC experts mostly use this tool, but there are some useful features that all SEOs can use. You can find the max. CPC, bidding, and click-through rate for any keyword.

You can also see the average cost per click and get other useful information like ad formats, keywords, competition level, etc.

Google Trends for SEO

Google Trends for SEO is a very useful tool that shows you how popular your keywords are and their current popularity.

It also gives you a good idea of how many searches per month there are and some information about their overall ranking in search engines.


SEO is a complex and challenging field, and there are many tools that can help you to get better results. You need to choose the right one for your needs and budget.

You should also remember that SEO takes time, but with these tools, you'll be able to save a lot of time and get the best results.

What do you think about these tools? Which one is your favorite? If you have any questions, feel free to ask.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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Date: Sept 12, 2023