Jun 13, 2023

Best SEO Audit Tools to Improve Your Website's Performance in 2023

Suman Samal, Asst. Marketing Manager
Suman Samal
Best SEO Audit Tools to Improve Your Website's Performance in 2023
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 13, 2023

Best SEO Audit Tools to Improve Your Website's Performance in 2023

Discover the best site audit tools to optimize your website's SEO and improve your search engine rankings. Compare features, functionality, and pricing.
Best SEO Audit Tools to Improve Your Website's Performance in 2023

Table of contents

Introduction to Site Audit Tools

Site audit tools are essential for identifying and resolving issues that can negatively impact a website's search engine rankings. With the constant evolution of search engine algorithms, using site audit tools can help us save time and ensure the website’s performance is optimized for search engines. 

In this blog, we have curated a list of the top 10 site audit tools, detailing their features and pricing to help you make an informed decision.

10 Best Site Audit Tools to enhance your website performance

Google Search Console

Google Search Console (GSC) is a free tool offered by Google that allows marketers, web developers, and website administrators to monitor and maintain their presence in Google search results. This powerful tool can help diagnose common technical search engine optimization issues and provides insights into indexing, crawling, and spam issues on a website.

Features of Google Search Console

  • Verification of Google's web crawlers' access to all pages on your site
  • Ensuring new pages are indexed when expected
  • Receiving alerts when Google detects indexing or spam issues on your website
  • Analyzing your website's entire backlink profile
  • Tracking keyword ranking positions on the SERPs


  • Google Search Console is a free tool. 

Screaming Frog

Screaming Frog is a popular technical SEO auditing tool with a vast customer base, including big names like Google, Apple, Amazon, and Disney. Their SEO Spider tool is a website crawler that rapidly analyzes websites and delivers technical SEO recommendations to users.

Features of Screaming Frog


  • The free version of SEO Spider allows users to crawl up to 500 URLs and helps diagnose common technical SEO issues. 
  • The paid version is available for £149 per year and offers unlimited URL crawling with additional features like scheduled crawls and integrations with Google Analytics, Search Console, and PageSpeed Insights.

SEMrush Site Audit

SEMrush is a well-known and powerful all-in-one search engine marketing software platform. Their Site Audit tool diagnoses over 130 technical and on-page SEO issues. With SEMrush, you can generate custom reports specific to one aspect of technical SEO and prioritize your optimization workflow.

Key Features

  • Coverage of over 130 technical and on-page SEO performance concerns
  • Customizable dashboarding and reporting capabilities
  • Thematic reports for various aspects of technical SEO
  • Identifying top technical issues impacting performance


  • SEMrush allows you to audit 100 pages of your website for free.
  • The Pro plan costs $119.95 per month when billed monthly or $99.95 per month when billed annually.

Ahrefs Site Audit Tool

Ahrefs is a comprehensive and user-friendly SEO toolset that offers a robust Site Audit tool. This cloud-based tool automatically detects over 100 technical and on-page SEO issues, grouping them by type and providing actionable insights in the form of reports with full-color charts.

Key Features

  • Cloud-based operation, providing computing resources for audits
  • Detection of over 100 technical and on-page SEO issues
  • Grouping issues by type and aggregating them into reports
  • Clear and actionable insights to resolve identified problems


  • Ahrefs subscriptions start at $99 monthly, with a 7-day trial plan available for $7.

DeepCrawl (Lumar Website Intelligence)

DeepCrawl, now Lumar Website Intelligence, is an enterprise-level technical SEO auditing and crawler software with advanced features and customized reporting capabilities. It offers a range of functionalities, such as finding broken links, testing XML sitemaps, monitoring page speed and performance, verifying content quality, and ensuring optimal website structure for search engine crawlers.

Key Features

  • Identifying broken links and redirect chains
  • Testing XML sitemaps
  • Monitoring page speed and performance
  • Verifying content quality
  • Ensuring optimal website structure for search engine crawlers
  • Historical data view for easy comparison of audit results over time


  • DeepCrawl pricing starts at $14 per month for a single project and $62 per month for up to three projects, and custom packages are available on-demand for users who require additional resources.


OnCrawl site audit tools are a set of tools that help you improve the SEO of your website by crawling and checking every page for technical and on-page SEO issues. It is part of the OnCrawl suite of SEO tools, including tools for log analysis, ranking factors, and budget optimization.

Key Features

  • It provides data for technical SEO to drive increased ROI and business success with your website.
  • It reconciles third-party and natively collected data to quantify, visualize and prove the value of technical SEO.
  • It has a technical SEO crawler that draws on over 700 indicators to understand how search engines see your websites.
  • It has a technical SEO log analyzer that tracks search engine bot hits and organic visitors’ behavior.
  • It has a technical SEO API that allows you to build your own dashboards, connects to other tools in a workflow, or integrate raw data from Oncrawl into BI analyses.
  • It helps you find and fix technical issues such as orphan pages, hreflang errors, canonical conflicts, etc.
  • It helps you reduce the server load by making Google’s crawls more efficient.
  • It helps you deliver faster-loading pages.
  • It helps you increase organic traffic.
  • It helps you do a content audit for your business by providing quick access to information about the internal linking structure, the average length of your content, and identifying orphan pages on your site.
  • It claims to be able to open “Google’s black box” by revealing things that Google doesn’t openly tell you about how it sees your site.


  • Pricing starts at $69.00 per month for 100,000 URLs to crawl per month and 1 project (domain)


GTmetrix is a performance analysis and reporting tool that alerts you to technical issues on your website that may impact site speed and user experience. With features like performance scoring and indexed ratings relative to other users on the platform, GTmetrix helps you objectively measure your page speed and implement strategies to improve user experience and search engine rankings.

Key features 

  • Performance data analysis using Google PageSpeed Insights and Yahoo! YSlow rules
  • Performance scoring and indexed rating relative to other users
  • Visualization of page load times, total page size, and request count
  • Remote and hourly monitoring (paid packages only)
  • Video capture and additional diagnostic features (paid packages only)


  • GTmetrix offers a robust free version with limited access to report filters and additional features. 
  • Paid packages start at $10 per month and include priority access to analysis servers, remote and hourly monitoring, video capture, and more diagnostic features.


SEOmator is a powerful technical SEO audit tool that promises to deliver technical, on-page, and off-page SEO auditing in a single platform. With a range of features, including crawler reports, structured data checks, HTML tag analysis, page speed checks, and more, SEOmator is an excellent option for digital marketers who need a comprehensive SEO audit solution.

Key Features

  • Crawler report to detect technical issues like broken links and redirect chains
  • Structured data to check for missing structured data
  • HTML tags that verify HTML meta tags are present and optimized for website content
  • Page speed to analyze page load speed, a crucial ranking factor affecting user experience
  • Internal links that review the number, function, and anchor text of links on your website
  • Content quality assessment to check content value and accessibility
  • Ability to check the quality and quantity of backlinks pointing to a page
  • Evaluation of social media mentions and integration on each page
  • Reviews for language codes and accessibility for users who speak other languages
  • Mobile-responsive layouts analyses


  • SEOmator's small business subscription plan starts at $19 per month. A pay-as-you-go model is available, allowing you to pay $5 for a complete audit whenever you need it. For agencies, a paid subscription to SEOmator enables you to host their unlimited free SEO audit tool on your website.

Google PageSpeed Insights

Google PageSpeed Insights is a technical SEO audit tool that focuses on optimizing page speed. By analyzing a URL's contents, PageSpeed Insights provides actionable recommendations for making a page load faster. This tool measures page speed using field data captured when real users visit your website on Google Chrome, providing accurate insights into the impact of your optimizations on overall performance.

Key Features

  • Analysis of page loading speed, a crucial technical SEO factor for search engine rankings
  • Providing actionable recommendations for improving page load times
  • Measuring page speed using field data from real users accessing your pages on Google Chrome


  • Google PageSpeed Insights is free to access and use for everyone.

Moz Pro Site Crawl

Moz Pro Site Crawl is a beginner-friendly, all-in-one SEO tool that provides site audit, rank tracking, keyword research, and backlink analysis capabilities. Its user-friendly interface allows you to audit your site for SEO issues like duplicate content, broken links, and missing metadata, in addition to providing insights into index status, search performance, and user experience.

Key Features 

  • Comprehensive website audit and action recommendations to improve SEO health
  • Instantaneous alerts for changes that could affect your website's SEO performance
  • A full record of all website changes - Historical snapshots for easy comparison of audit results over time
  • Technical SEO crawler for constant site monitoring
  • SEO audit reports and white-label reports for agencies
  • Competitor website analysis and keyword research tool with a rank checker feature


  • Paid plans for Moz Pro Site Crawl start at $99 per month
  • A 30-day free trial is also available.

Factors to Consider When Choosing a Site Audit Tool

When selecting a site audit tool, it's essential to consider the following factors to ensure that you're choosing the right tool to meet your needs:

 Ease of Use

A site audit tool should be user-friendly, even for those who may not be SEO experts. The tool should offer an intuitive interface and clear instructions, making it easy for users to navigate and understand the insights provided.

Features and Functionality

The best site audit tools provide comprehensive features that cover all aspects of SEO, including technical, on-page, off-page, and content analysis. These tools should be able to identify and resolve any SEO-related issues, offering actionable recommendations and insights.

Pricing and Value for Money

Different site audit tools come with varying pricing models. When comparing these tools, it's crucial to ensure that the tool offers good value for money by providing the features and functionality you need at a reasonable price.

Customer Support

Customer support is an essential aspect of any site audit tool. The provider should be responsive and offer prompt assistance when you encounter any issues or have questions about the tool.


Site audit tools play a critical role in identifying and resolving SEO-related issues, ensuring that websites remain optimized for search engines. Choosing the right site audit tool depends on factors such as ease of use, features and functionality, pricing, and customer support. By considering these factors and reviewing the best site audit tools mentioned above, you can make an informed decision to select the right tool that meets your needs and helps you optimize your website for improved search engine rankings. You can also sign up for a 7-day free trial with Scalenut to optimize your website content and improve your SERP ranking

About Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that helps discover and create relevant content for your customers. Be it brainstorming a content strategy, creating comprehensive briefs, generating the content, or optimizing it per the best SEO practices, Scalenut has made the process extremely easy. Click here to create a free account and explore the many features of this tool.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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