Mar 20, 2023

Exploring Bing AI search: What you need to know

Priya Jamba, Content Marketer
Priya Jamba
Exploring Bing AI search: What you need to know
Priya Jamba, Content Marketer
Priya Jamba
Mar 20, 2023

Exploring Bing AI search: What you need to know

Bing AI search is here! Learn how AI-integrated search works and the benefits it provides. Discover why Bing AI search is the leading search engine.
Exploring Bing AI search: What you need to know

Table of contents

The new Bing AI search bridges the gap between the creative reasoning capabilities of advanced language models like GPT and the latest information on the internet. It is the world’s first advanced language model that can access real-time information on the internet and provide the most relevant information to a user’s search query. 

The combination of GPT and Bing Search is nothing short of a search engine revolution. In this blog, we will help you understand how the new Bing AI search works and how you can boost your SEO for the latest Bing AI search.

How to Join the Bing AI Search Waitlist?

The Bing AI chat is so much in demand that the existing limited preview access is at capacity. However, Microsoft is slowly increasing the capacity of Bing AI chat. Interested people can join the waitlist.

If you want to join the waitlist, here is what you need to do.

  • Go to “”
  • Click on “Chat,” and you will see a pop-up like the one above. 
  • Click on “Join the waitlist” 

Once you join the waitlist, Microsoft will contact you via email as and when they can accommodate additional users. 

Bing AI Search Technology Explained 

The introduction of ChatGPT in our lives is changing how we use AI in our daily lives. The advanced language model is very useful for understanding complex topics to writing lines of code.

However, ChatGPT has its own limitations. For instance, it cannot answer questions about the latest trends. It can only produce answers from its training dataset. Anything outside of the dataset, such as the newest information about trending topics, is something ChatGPT cannot help you with. 

In early summer of 2022, Microsoft got exclusive access to the latest version of GPT, and they decided to integrate it with the Bing search engine.

The new search technology developed by Microsoft is called Prometheus. It brings the best of GPT and Bing search's index, ranking, and answers together. Rather than limiting the underlying GPT model to a fixed set of data, Microsoft's Prometheus merges it with Bing's backend to feed real-time data to the language model. 

When a user searches or asks a question in the new Bing AI Chat or Bing AI search, Prometheus generates a set of internal queries with the help of an internal component called Bing Orchestrator. 

The Orchestrator helps Prometheus identify relevant internal queries by comparing them with the conventional Bing search results. This process, called "grounding, " supports the new Bing AI search to produce the most relevant and factually correct answers.

Prometheus can even cite the source of information in the answers making it easier for the user to verify the information by visiting the source. 

In a nutshell, Prometheus is a mix of cutting-edge GPT (even better than GPT 3.5 that powers ChatGPT) and proprietary Bing tech that simplifies the traditionally iterative search behavior by doing the hard work for the user. 

Also read: What Comes After ChatGPT (Our Top 5 Predictions) 

How to Boost Your SEO for the New Bing AI Search Engine?

Whether you are a marketer trying to improve your search engine rankings or a content writer looking to get maximum visibility for your content, Scalenut lets you accomplish everything, from keyword research to optimizing your final draft. 

For instance, the Scalenut Keyword Planner can help you find the most relevant and high-ranking potential primary keywords for a successful SEO and content marketing strategy.

The Scalenut SEO report provides you with a list of NLP key terms that your competitors are using for the target keyword. It further gives you deep insights into the sources of information that your competitors are citing in their content. We even have a statistics section in our SEO reports that highlight the important facts and figures used in the top ranking pages for your target keyword.

Further, the Scalenut Content Optimizer helps you ensure that your content is optimized for maximum search engine visibility. It analyzes your content for the essential SEO factors Bing and Google use to crawl, index, and rank content in search results. 

The new Bing AI search is a game changer, particularly for users. Now they do not have to think about the words they need to use for the most relevant SERPs. They can ask how they would ask a person, and the search engine can produce the most relevant answers. 

As marketing professionals, our jobs remain focused on producing high-quality content and optimizing our content for the highest ranking in SERPs.

Also read: Scalenut AI vs ChatGPT: Which One Is Better For Content Marketing Team

About Scalenut

Scalenut is an all-in-one SEO and content marketing platform powered by AI and enables marketers worldwide to make high-quality, competitive content at scale. From planning, research, and outlines to ensuring quality, Scalenut assist you to achieve the best in everything. 

Empower your content marketing campaigns with AI. Sign up on Scalenut, and start creating content today.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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