Sep 14, 2022

Copy AI vs Frase - Which is the Best AI SEO tool?

Suman Samal, Asst. Marketing Manager
Suman Samal
Copy AI vs Frase - Which is the Best AI SEO tool?
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 14, 2022

Copy AI vs Frase - Which is the Best AI SEO tool?

Confused between Copy AI vs Frase? Check out our in-depth comparison between these AI tools to choose the one that fits your needs in 2024. Read on!
Copy AI vs Frase - Which is the Best AI SEO tool?

Table of contents

An AI writer is the perfect aid, allowing you to focus on what is important. It helps you generate faster, more precise content and enhances the way you work. 

AI content writers are fast becoming a powerful tool that can help generate quality content. In this article, we will compare two popular AI writing tools, Copy AI vs Frase, and help you determine which one suits your needs better. 

We will shed some light on the features, pros, and cons, as well as the pricing, of these two platforms. 

Copy AI vs. Frase: A quick comparison

Copy AI ranks high in web, social media, and business ads and supports many languages. Frase has proved to be valuable in terms of content research, generating SEO content and audience research.

Copy AI Frase
About AI-powered copywriter AI-powered SEO and content creation
Best Suited For Blog writers, social media managers, email marketers Writers and businesses who want to research, create, and optimize SEO-friendly content
Core Features AI Templates
Guided Workflow
Short and long-form content generation
Content Research
SERP Analysis
Short and long-form content generation
NLP optimization
Pros Good quality short-form copy
Supports 29+ languages
Creates well-researched content briefs
High-quality SEO content
Cons Limited third-party integrations
Inconsistencies and errors in content
Steep learning curve
Irrelevant content
Free trial Yes No
Pricing Pro - $36/mo Solo - $14.99/mo
Basic - $44.99/mo
Team - $114.99/mo
Pro Add-On - $35/mo
Customer Reviews G2: Rating: 4.8 · ‎169 reviews
Capterra: Rating: 4.5 · ‎55 reviews
Trustpilot: Rating: 3.9 · 168 reviews
G2: Rating: 4.9 · ‎286 reviews
Capterra: Rating: 4.8 · ‎329 reviews
Trustpilot: Rating: 2 · 44 reviews
Supported Languages 29 8

What is Copy AI?

Copy AI is a content generator that delivers fast results. It is primarily known for creating marketing-related copy. It is best suited for blog writers, social media managers, advertisers and email marketers. They have a handful of products targeted toward each group.

Features: Copy AI offers 90+ content types, guided workflows and a Chrome extension. Major use case templates include digital ads, eCommerce, sales, website copy, blog content, social media, content blog ideas, meta descriptions, listicles lifecycle, discount & sales, and follow-up emails. 

Recommended Reads: 

  1. Jarvis Vs Copy AI: Which one is best for your business?
  2. Copy AI Vs Surfer SEO: The Right Fit For Your Content Need
  3. Detailed Comparison of Copy AI and Scalenut features 

Pros of Copy AI 

  • Copy AI is relatively easy to use as it employs a form as well as text editor 
  • Copy AI has good collaboration and project management features. You can share a unique link to the work you have done 
  • Being able to choose a tone that suits your needs is a big plus point in our books. 
  • Copy AI does live training, which allows one to clarify doubts and ask questions while learning about the platform

Cons of Copy AI

  • It is not possible to import content directly into content management systems such as WordPress. 
  • Copy AI cannot pull data from other websites
  • There are many errors in the content, especially when used in languages other than English. It might produce a lot of irrelevant content 

Copy AI pricing - How much does Copy AI cost?

Copy AI Pricing plans
Plan Monthly Pricing Annual Pricing
Free $0 $0
Pro $49 $36
Team $249 $186

What is Frase?

Frase is an SEO platform that can help streamline SEO content creation workflow. It integrates features for content brief, writing, and optimization based on top SERP posts and pages. One of Frase’s main strengths is topic research. When you input target keywords, it suggests other keywords to use and suggests ideas. Frase offers a unique blend of an AI writer with SEO optimization tools. Frase is best suited for writers and marketers who want to research, create, and optimize SEO-friendly content. 

Features: Frase offers content research through SERP analysis of the top 20 URLs, AI templates for marketing copies, content brief creation and an article summarizer chrome extension. Major use cases are covered with templates for AI content generation which include introduction generator, outline generator, product description, summary generator, paragraph rewriter, blog title generator, etc.

Recommended Reads: 

Pros of Frase

  • Frase has good topic and keyword research features, which helps writers unfamiliar with particular topics. 
  • Frase allows users to set deadlines and assign a status to your work-in-progress articles
  • The Google Docs and Google Search Console integration is very helpful 
  • Frase enables you to pull content from other websites

Cons of Frase

  • Frase limits the number of sites you can use with the analytics feature.
  • Frase does not offer a lot of templates for different marketing use cases.
  • It produces some irrelevant content. Also, some content generated might turn up positive on a plagiarism checker.
  • Frase has a learning curve. Most users say it takes some time to get used to the features.

Frase pricing - How much does Frase cost?

Frase has three plans: 

  • The Basic plan covers 1 user with 30 document credits for $44.99 per month.
  •  The Team plan covers 3 users with unlimited document credits for $114.99 per month. 
  • The Enterprise plan covers unlimited users with a custom price. You can choose to include the SEO add-on for $35 per month. 
  • Each document uses 1 document credit. This means that document credits are used every time you create a new document. 
  • Custom templates and site-wide content analytics are included in every plan.

In-depth comparison of Copy AI vs Frase features

To help you choose the best AI writing tool, we used Copy AI and Frase individually and put together a detailed comparison of some important features. Both tools have their advantages and drawbacks. Continue reading to see the detailed comparison of some important features. 

Features Copy AI Frase
User interface Simple, easy to navigate Easy to use with a learning curve
Supported languages 24 8
Type of content Supports long-form and short-form content Supports long-form (paid options) and short-form content
Content tone and output One can choose the tone of writing; Output is acceptable One can choose the level of ‘creativity’; Quality of output is superior
Plagiarism check Present (Paid version) No
SEO No SEO functionality Superior SEO support
Third-party integration Google chrome extension Google Docs Add-on -
Google Search Console Integration
WordPress Integration
Chrome Extension
Community and customer support Email support
Support request form
Facebook group
Twitter support
Chat Support
Live product walkthroughs
Facebook group

Copy AI vs Frase: User interface

Although Copy AI and Frase have a user-friendly and straightforward user interface. The UI  tends to lag with Copy AI and leaves a lot to be desired in terms of small changes. Copy AI and Frase use forms plus editors as part of their user interface. Frase, especially, is reported to be easy to use but has a learning curve and is not as intuitive.

Winner: Copy AI and Frase rate high on ease of use, but Copy AI wins as it provides a shorter learning curve.

Copy AI vs Frase: Supported languages

When it comes to input and output, Copy AI currently supports 29+ languages. The platform has been reported to be not as intuitive in languages other than English. Frase offers support for 8 languages.

Winner: Copy AI is a clear winner for the sheer number of languages supported.

Copy AI vs Frase: Type of content

Artificial intelligence writing platforms perform both short-form and long-form writing. Here are how Frase and Copy AI perform in blog writing and marketing copies.

Long-form articles

Both platforms are capable of producing good, relevant text. Developing long-form articles can be frustrating on Copy AI, as it is still a relatively new feature. It generates a lot of ideas, and you might find yourself scrolling for a while to find one that fits your agenda. 

It’s much easier to generate relevant long-form content on Frase, but this is only available on the paid version. Also, Copy AI and Frase do produce some immaterial content, as most AI-powered tools might. Most users recommend fact-checking and running a grammar checker after.  


Copy AI is more suited for short-term copy as compared to Frase. Copy AI is good with captions, product descriptions, and blog posts. Frase helps with research, and users get familiar with topics they are not comfortable with by including keywords and an idea of relevant sources. It also makes content optimization easy, even if it isn’t always very intuitive. Copy AI and Frase encompass various marketing frameworks such as AIDA and PAS.

Winner: Copy AI is preferred for short-form copy, and Frase would be favored for long-term content creation

Copy AI vs Frase: Content tone and output 

With Copy AI, you can choose the tone of voice that you’re looking for, ranging from ‘persuasive’ to ‘adventurous’, and most of the content generated stays true to the chosen tone but requires more context to get quality output. Frase is more natural, you can choose the scale of ‘creativity’ you’d like to see in your content, but the features are a bit more limited.

Winner: Copy AI is the winner when it comes to content tone and output.

Copy AI vs Frase: Plagiarism check and SEO 

The free versions of Copy AI and Frase do not have an in-built plagiarism checker. Paid accounts in Copy AI can access a plagiarism feature. G2 points to a plagiarism check as one of the ‘Lowest-Rated Features’ on both platforms, but Frase is cited as comparatively more below average than Copy AI. 

Copy AI does not have SEO functionality but does produce good content. Frase places more emphasis on content optimization and gives you an abundance of information to create content from an SEO standpoint.

Winner:  Copy AI (the paid version) is better as it has a plagiarism feature. Frase is the winner, hands down, when it comes to SEO.

Copy AI vs Frase: Third-party integration

Copy AI does not support third-party integrations at the moment. It has a Google Chrome extension that allows you to work with Google Docs and Gmail. 

Frase offers a HubSpot CRM integration, a Google Docs plug-in, a Chrome extension, and a publish to WordPress feature. The paid versions allow site-wide analytics to be integrated with Google Search Console data. Frase is working on a WordPress integration.

Winner: Frase seems to be way ahead of Copy AI when it comes to third-party integration and plug-ins.

Copy AI vs Frase: Community and customer support

Both platforms do not provide a lot of options for customer support. Copy AI does include help centers with a lot of handy tutorials so users can get more familiar with the platform. Frase has a knowledge base and a chat support feature. 

The consensus is that Frase customer support is very responsive, as well as quick to respond to customer queries. Frase also offers training through online webinars, documentation and videos.

Winner: Frase is the winner, as evidenced by user reviews.

Copy AI vs Frase: Content Brief Creation

Copy AI has keyword generators and other tools that one can use to put together a content brief. Frase is more adept at research and can pull together relevant information to create content briefs for users. 

Winner: Frase is a clear winner as it prepares content briefs.

Content examples from Copy AI and Frase - Who performed better?

We tested the free versions of Copy AI and Frase. Copy AI offers many more features with a free account and allows you to do much more. We analyzed the Blog Intro tool on Copy AI and the Introduction Generator tool on Frase. Frase only gives you one output variation with the free version, while Copy AI gives you multiple variations. Here is the output we got on Frase vs Copy AI:


That said, Frase was able to generate more eloquent sounding content as compared to Copy AI. The content from Copy AI might have been good with a bit of tweaking, but one could have used the content from Frase right off the bat. Copy AI did much better once you input more information, but Frase did well with minimal information. 

However, we should also point out that after running it through a plagiarism scanner, the plagiarized text did show up in Frase’s content, while none showed up in Copy AI’s content.

Which is better, Copy AI or Frase: The final verdict 

Both the tools have their strengths and weaknesses, not to mention areas of expertise.  Both tools provide better quality results when provided with more context and information. Taking into consideration the various features discussed, Copy AI seems to come out on top. It has a shorter learning curve and allows you to set a tone for your content. 

Some might lean towards Frase, especially if they need to do a lot of content optimization or require third-party integration. Both Copy AI and Frase are highly recommended if you want an AI writer that gives you ideas you can ponder over and help get your creative juices flowing.

Is there any better alternative to Frase and Copy AI available?

Looking for features covered by Copy AI and Frase? You don’t have to look much further—Scalenut brings together the strengths of Copy AI, Frase, and more, resulting in an effortless workflow that does most of the work for you. 

Scalenut is an AI-powered SEO and content marketing platform that helps you discover and create relevant content for your customers.

With features such as the Content Optimizer, Keyword Planner, and AI SEO Blog Writer, this acts as an ideal alternative that streamlines the entire content creation process from production and planning to optimization.

The platform's user-friendly interface and intuitive features allow users to optimize content using the best SEO practices and SERP results. Besides, Scalenut offers a full suite of features for crafting compelling marketing copies that drive action. Let's learn about its features in detail below.

Key Features

Content Optimizer:

Scalenut Content Optimizer reporting content SEO score and keyword suggestion to boost ranking.

This is a powerful solution designed to help you create top-notch content that's fully optimized for SEO. With this tool, you'll be able to produce high-quality content that ranks well and resonates with your audience, using SEO factors such as meta tags, outbound linking, keyword density, etc.

Cruise Mode:

Scalenut AI-powered content writer called cruise mode. 

It is a long-form SEO blog writer that helps create SEO-optimized blogs in just 5 minutes. Powered by AI, you can simply input your desired title, outline, and keyword and let the AI engine do the heavy lifting for you. With Cruise Mode, creating a compelling and SEO-optimized first draft for your content has never been easier.

Keyword planner: 

Scalenut keyword planner presenting a list of keywords list with search volume, CPC, and relevance insights. 

This Scalenut tool helps provide insights into keyword clusters you should be targeting based on your primary keyword. This helps your business optimize the SEO strategies to fit the desired content and marketing strategy accordingly.

SEO Topic Research: 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This tool helps provide insight into top-ranking URLs by scouring the search engine for your targetted keywords. These insights cover competition overview, important citations, NLP key terms to use, and more that help cut down on research time.

AI template: 

Scalenut in-built templates to use AI to generate content for your blog.

This copy ai and frase competitor or alternative offers a suite of 40+ AI-powered templates that assist in crafting marketing copy that drives action, saves time and effort and produces high-quality content that resonates with your target audience. These templates cover various marketing formats, including landing pages, email campaigns, and social media posts.

Traffic Analyser: 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.

This function lets you monitor and analyse your website under one tab. All the details are categorized into different sections, such as top gainers, top losers, position changes, traffic sources, etc., to provide all details at your fingertips. 


  • Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
  • Original content that does not mimic or plagarize the top ranking pages. 
  • It offers a 7-day free trial and a forever-free plan with a 2000-word limit.
  • Its Chrome extension allows easy access to Scalenut tools.


  • Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help center and boot camp to help with navigating the platform easily.


Scalenut Price
  • Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually. 
  • Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually. 
  • Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually. 

Best Suited For

  • Entrepreneurs
  • SEO professionals 
  • Agencies
  • Marketing managers
  • SEO strategists 
  • Freelance writers

If you want to know how Scalenut can help you streamline your content efforts and drive traffic to your website, feel free to hop on this 7-day free trial to play around with the tool. This will give you an idea if Scalenut can meet your demands.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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