Mar 3, 2023

15 Examples of Real Estate Ads And What You Can Learn From Them

Priya Jamba, Content Marketer
Priya Jamba
15 Examples of Real Estate Ads And What You Can Learn From Them
Priya Jamba, Content Marketer
Priya Jamba
Mar 3, 2023

15 Examples of Real Estate Ads And What You Can Learn From Them

Here is a post that captures 15 successful real estate ads that will inspire you to craft a compelling ad for your own property.
15 Examples of Real Estate Ads And What You Can Learn From Them

Table of contents

In recent years, social media has become an attractive space for businesses to market their offerings. The real estate industry is no different. As more people turn to social media platforms to find their next home or investment property, property owners and real estate agents have started leveraging the power of social media to advertise their listings. 

Real estate ads on social media platforms like Facebook, Instagram, and Google can be highly effective, but creating an ad that stands out from the crowd can be daunting. That's why it's important to learn from the best practices of other successful real estate ads. In this, we will explore 15 examples of successful real estate ads and what we can learn from them. 

What exactly are real estate ads?

As the name suggests, real estate ads are advertisements for residential and commercial properties for sale or rent. They usually include information such as the location, size, and features, as well as the contact information of the owner. 

These ads can appear in a variety of formats, such as in print(newspapers and magazines), online listings(websites and mobile apps), and billboards.

Some ads can also include photographs or virtual tours of the property to give potential buyers (or renters) a better feel of what the property looks like before they visit it in person. The ads may also include information about the surroundings and nearby amenities, such as schools, parks, and shopping centers.

In summary, the goal of a real estate ad is to inform people about the availability of a property for sale or rent and influence their decision-making process positively. 

Which social media is best for advertising real estate?

Various social media platforms may prove effective for advertising real estate properties. Here is our pick of the top three:

  1. Facebook: With over 2.96 billion monthly active users, Facebook is arguably one of the largest social media platforms today. Besides connecting people, it also offers a variety of advertising options, such as carousel ads, collection ads, photo ads, and video ads that you can use to advertise your property. One good thing about Facebook is that you can target specific demographics, which helps you to reach the right buyers for your property. 
  2. Instagram: Part of the Facebook family, Instagram is a visual-based platform that is quite popular among the younger generation. It is particularly effective for showcasing properties through photos and videos. It is ideal for advertising real estate, particularly those with attractive photos and videos, as it enables you to showcase the property in a more engaging way. It has over 1.21 billion monthly active users, allowing you to reach a wide range of buyers for your property. 
  3. Google: Google is also another powerful platform that can be used for advertising real estate. It is the most popular search engine on this planet, and millions of people use it on a daily basis. When you use Google ads for advertising your property, you only pay when someone clicks on the ad and visits your website. This makes Google one of the most cost-effective advertising platforms for real estate businesses.

How do you write a good real estate ad?

Here are the key ingredients of a good real estate ad - 

Describe the benefits

While crafting a real estate ad, it's critical that you highlight all the important benefits of the property. It could include anything from the property's location to its amenities. For instance, if the property is located in a great neighborhood, highlight that in the ad. If it has a large porch, highlight that as well. 

Write a catchy headline

The headline is the first thing any potential buyer will see in the ads. So you must make it as attention-grabbing and memorable as possible. The best way to do this is by using action words and highlighting all the key selling points. For example, "Charming bungalow with a spacious backyard in a prime locality” is a catchy headline for an ad.

Present the unique value of the property

Every property has its USP. It could be a modern kitchen, a large garden, or even a terrace. It's important to highlight all these unique features in the ad. It might become the deciding factor that makes a buyer pick yours over the competition. For example, there might be buyers who love gardening. If your property has a garden, it might attract that buyer even if some other feature is adequate or not up to the buyer’s requirements. 

Tell a story

Good storytelling works even for real estate ads. You can weave a story in your ad by highlighting its history or its unique features. This will help potential buyers envision themselves living in the property. For example, if the property has a large terrace, mention how it would be ideal for hosting barbecue dinners for your guests. 

5 click-worthy Facebook real estate ads examples

Here are 5 examples of Facebook real estate ads that are sure to grab the attention of the target audience and drive clicks - 

Ad 1

What works in this ad?

  1. It has specific details, like location and area, about the property.
  2. It uses persuasive language to highlight the unique features of the property.
  3. It has a high-quality image that showcases the property.

Ad 2

What do we like in this ad?

  • It has a catchy and attention-grabbing headline that highlights the most important aspect of the property - how it is connected to nature.
  • It has all the key details related to the property, focusing on the core theme - nature and outdoors.
  • The content has been broken into bullet points, making the ad easier to read and scan.

Ad 3

What did we like in this ad?

  • The ad uses persuasive language and creates a sense of urgency straightaway.
  • The video gives potential buyers a better sense of the property.
  • The minimalism of the ad may trigger the curiosity of buyers to know more

Ad 4

What did we like in this ad?

  • It starts with a very catchy phrase, “Unmined gold,” which creates a sense of exclusivity. 
  • The ad is brief and to the point to avoid overwhelming the user with too much information.
  • The ad has a high-quality image not just to showcase the property but to create an emotional connection with the audience and help them envision living there.

Ad 5

What do we like in this ad?

  • The ad creates FOMO in the minds of people by using the word “Limited Edition.”
  • It encourages readers to take immediate action by asking them to get a quote.
  • The ad talks about all the benefits the user will get by purchasing the property.

Pro tips to write real estate ads on Facebook 

Here are some best practices you must follow while creating real estate ads on Facebook - 

  1. Use Facebook’s location-based targeting to reach the right audience, who are more likely to be interested in the property.
  2. Use Facebook's lead generation feature to collect contact information from interested buyers.
  3. Use Facebook's retargeting feature to reach people who have interacted with your ad in the past.
  4. Test different Facebook ad formats and audiences to see which performs best, and adjust your strategy accordingly.

5 catchy real estate Instagram ad examples

Ad 1

What do we like in this ad?

  • This is a great example of a topical ad where the brand has effectively used the festival to wish its potential buyers and engage them.
  • The ad does not focus too much on selling the property, which ensures that the potential buyers are not forced to buy. 

Ad 2

What do we like in this ad?

  • This is a classic example of a gamified ad where the seller has tried to engage the user with a question.
  • The ad has clearly given contact details for taking next steps.

Ad 3

What do we like in this ad?

  • The ad is very minimalistic, which makes the users focus on the brand. 
  • The video element showcases the experience of staying on this property, adding richness to the ads. 

Ad 4

What do we like in this ad?

  • The ad prominently displays the next step for the potential buyers (Phone number and visiting the bio)
  • The content is crisp and concise, leaving a lot of room for curiosity. 

Ad 5

What do we like in this ad?

  • The ad offers social proof to potential buyers. This gives credibility to the seller. 
  • The ad focuses both on features and benefits, creating a perfect balance.

Pro tips for writing real estate ads on Instagram

  • Use high-quality images and videos that are visually appealing and showcase the property in the best possible light.
  • Use relevant hashtags to offer more information about the property and make it easier for potential buyers to find your ad.
  • Use a clear call-to-action to encourage the audience to take a specific action, such as calling the builder or scheduling a viewing.
  • Use Instagram Stories to give potential buyers a behind-the-scenes look at the property and to showcase the property in a more creative and engaging way.
  • Use Instagram Reels to create a short video that highlights the best features of the property, such as the neighborhood or nearby amenities.

5 examples of real estate ads on Google

Ad 1

What do we like in this ad?

  • They have focused on the benefits of buying the property instead of focusing on the features alone. This is one way to attract buyers who are still at the top of the buying funnel.
  • By including the price in the ad, potential buyers will immediately know if the property is within their budget and whether it's worth pursuing further. This will ensure that only serious buyers click on the ad. 

Ad 2

What do we like in this ad?

  • The ad has the location of the property in the ad title, making it very clear to potential buyers where the property is located.
  • Efficient usage of keywords at the right places without affecting the readability
  • Effective usage of adjectives like “stunning”, “affordable”, “modern”, and “world-class”.

Ad 3

What do we like in this ad?

  • There is a clear and compelling headline that grabs attention.
  • By infusing a number in the title, it has grabbed the attention and encouraged people to know what those 40+ amenities are. 
  • There is a photo that showcases what people will experience by staying on this property. Photos add richness to the ads. 

Ad 4

What do we like in this ad?

  • There is a prominent call to action that encourages users to click on it.
  • There is a photo of the space that adds to the credibility of the ad.
  • It has used powerful words like “Year-end offers” to create a sense of urgency.

Ad 5

What do we like in this ad?

  • The ad uses numbers and statistics to support its claims, making the ad more credible.
  • Instead of talking about the property, the ad has focused on its USP - Gymnasium. This way, it ensures that it is targeting only a specific set of audiences. 
  • Have infused words like “Laboratory Certified” that add to the trust value of the ad.

Pro tips for writing real estate ads on Google

Here are some best practices you must follow while creating real estate ads on Google - 

  1. Always create scarcity in the minds of people by using FOMO-inducing words like “Hurry”, “Offer-ending soon”, “Last few units left,” etc.
  2. Focus on the benefits rather than only on features. People want to know what they will gain by buying the property.
  3. Do not get too cute or artsy with your ads. Real-estate ads have to be direct, simple, concise, and benefit-focused. Always use everyday language that people understand.
  4. Highlight the USP of your property. People are flooded with real-estate ads on a daily basis. There must be a very valid reason to click and explore your ad.
  5. Always provide proof to support your claims in the ad. It adds to the reliability and trust of the ad. 

How Scalenut can help write engaging real estate ads

Scalenut is not only a powerful SEO tool but also a robust copywriting tool. It comes loaded with 40+ templates, including ad copies for your real-estate business. Use our free Google ads generator to create your next real-estate ad. To access all the powerful features of Scalenut, sign up for a free trial now.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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