We Tested 5 GPT-3 Tools For Content Writing (2023 Updated)

The evolution of AI-enabled content marketing and SEO tools is a prime example of how technology is changing the marketing landscape. 

One of the most significant developments in this arena is the advent of GPT 3 AI writers. These cutting-edge language models create high-quality content in a matter of seconds. From the initial auto-correct in Microsoft Word to generating entire blogs, we have come a long way.

But which one should you use?

With so many options available on the market, it can be challenging to find the best and most cost-effective one for your marketing activities. 

This blog post will break down the strengths, weaknesses, and overall usefulness of the top 5 GPT-3-powered AI-writers that are currently available so that you can make an informed choice.

How GPT 3 works? 

OpenAI made a language model called GPT-3, which stands for ‘Generative Pre-trained Transformer 3.’ It is based on neural networks. It uses a deep learning technique called ‘unsupervised learning’ to generate human-like text.

The model is trained on a massive dataset of text, which allows it to learn patterns and relationships between words and phrases. During training, the model is shown a lot of small pieces of text and told to guess what the next word will be.

Once the model is trained,  the GPT-3 AI text generator can be used for a variety of natural language processing tasks, such as text completion, translation, and summarization. When a prompt is given, GPT-3 creates text by taking a sample from the probability distribution of the next word in the sequence, i.e., what the model says will happen.

The GPT-3 model is one of the biggest natural language processing models because it has 175 billion parameters that help the AI create insightful and engaging content that sounds like it was written by a person based on the user’s inputs.

Benefits of using AI and GPT-3 tools for content writing?

There are several benefits to using AI and GPT-3 writing tools for content writing in the business world:

1. Efficiency: AI-powered writing tools can generate high-quality content quickly, which can save time and resources for businesses.
2. Consistency: AI-powered writing tools can ensure that all content produced by a business is consistent in tone, style, and messaging.
3. Scaling: GPT-3 can handle a large amount of content generation and can scale with the growing needs of a business.
4. Personalization: GPT 3 writers can generate personalized content for different audiences, which can help to increase engagement and conversions.
5. Cost-effective: AI-powered writing tools can help to reduce the costs associated with content creation and editing by automating many tedious tasks.
6. Multi-language support: GPT-3 has the ability to generate text in multiple languages, which can help companies to reach a global audience.
7. Versatility: GPT-3 can be used for a wide range of natural language processing tasks, such as text completion, summarization, and translation, which can help businesses to improve their communication and marketing efforts.

GPT-3 tools help every user create content at scale without worrying about the quality of that content. These are helpful for marketers who are trying to build a brand in a world that is getting more and more competitive. 

Now that you understand the benefits of using a GPT-3 tool, let’s take a look at some of the best GPT-3 tools out there. 

We tested the top 5 GPT 3 tools, and here is what we found 

During our tests, we tried to focus on the quality of the GPT 3 writing produced and the ease of using the platform.

Scalenut AI writer 

The Scalenut AI Writer is a content generator powered by GPT-3 that can  produce content that is both insightful and interesting. With its exhaustive SEO features and AI-content templates, users get a streamlined workflow for researching, structuring content briefs, and generating content. 

Who is it for? 

• Marketers
• Content writers
• Agencies
• SMEs

Type of content it can write: 

You can create a variety of content with Scalenut. The AI writer has more than 40 AI copywriting templates that can be used to generate high-quality content for things like social media posts, video scripts, meta descriptions, and captions. 

You can also create long-form content such as ebooks and blogs with the help of features like Cruise Mode article writer and the SEO Editor. All you have to do is provide a few basic inputs, and the Scalenut AI writer will produce high-quality content for you. 

Sample content: 

Let’s take an example of creating a sales email for a promotional offer. To do this, head over to the ‘Templates’ section of the Scalenut AI Copywriter and click on the ‘Sales Email Generator’ template. 

Once you do that, Scalenut will ask you to share some basic details, such as the brand name, a short description of the company, and the context of the email. 

After that, all you have to do is click on ‘Generate,’ and the AI will produce a few sales email templates for you to use. 

Here is a screenshot of the output for a sales email from ABC Corp, an IT development firm that is rolling out a "New Year's" offer that gives businesses a free consultation on their IT development needs.

Pros and Cons: 

Let’s take a look at some pros and cons of using Scalenut as an AI writer. 

Pros of using Scalenut AI Writer:

• The platform has over 40+ copywriting templates that help marketers create highly targeted content for the most common use cases, such as meta descriptions, social media posts, and emails.
• The AI writer uses a combination of many advanced language generation models in addition to GPT-3, making the outputs better than many other options. 
• Users can conduct in-depth competitive research with the help of Scalenut SEO Docs, which analyzes the top-ranking web pages for any given keyword. 

Cons of using Scalenut AI Writer

• Since the platform gives greater control over the GPT-3 output, things like giving context may seem a stretch but are necessary for generating good quality content. 

Our final take:

Scalenut is a great choice if you want to develop high-quality SEO content for your website, keep a strong social media presence with short-form content, or boost your content marketing outreach campaigns. 

Copy AI 

Copy.ai is another GPT-3 writer for creating content with AI. It can be used to create marketing blogs, articles, online advertisements, and more. Additionally, it works with posting on social media. It can be used to automate ads on social media sites like Facebook, LinkedIn, and Google.

Additionally, Copy.ai can assist business owners in coming up with fresh concepts. Copy.ai will automatically come up with new ideas for the same product if the user just gives it a short description.

Who is it for?

• Content writers
• Marketers
• Social media managers
• Agencies
  
  

Type of content it can write: 

Copy.ai supports a wide range of writing tasks, including the creation of LinkedIn ad copy and meta descriptions for blog posts and web pages. Product descriptions, Instagram captions, blog ideas, blog introductions, and value propositions are the most common ways that people use the platform.

Sample Content:

CopyAI created this sales email to promote a "New Year's" offer for IT development company ABC Corp, giving customers a chance to receive a free consultation regarding their specific IT requirements. 

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Pros of CopyAI:

• Copy.ai's design team clearly cares about the user experience, as evidenced by the user onboarding tour and the user-friendly user interface.

• The designers' realistic expectations regarding the capacity of the AI to produce high-quality outputs are another thing we admire; they assert that the more context you can give the AI—such as user role, industry, and target audience—the better the outputs the AI produces.

Cons of CopyAI:

• The pricing plans are a little on the costlier side, which makes it difficult for many marketers to use this tool.

Our final take: 

If you are looking for an AI writing tool for short-form content, CopyAI could be an ideal choice. However, if you are looking for a variety of content, you may be better off selecting a more advanced tool. 

Writesonic 

Writesonic is a GPT-3 writing tool for copywriting. It can create quality content for social media and websites. Users can create ads, blogs, listicles, article summaries, and YouTube titles on Writesonic. Users can choose from Writesonic's pre-designed templates. It saves time in creating marketing themes.

Who is it for? 

• Content marketers
• Agencies
• Enterprise marketing teams

Type of content it can write: 

Marketers, sales professionals, content developers, authors, and even social media influencers can use Writesonic to quickly create interesting material. With Writesonic's pre-made templates, smart features, and easy-to-use interface, the process of making content can be automated.

Sample Content:

When we tried creating an outreach email for an IT development firm called ABC Corp promoting their “New Year” offer, this is what the tool produced. 

Pros and Cons: 

Pros of Writesonic:

• Writing content with Writesonic is simple; it takes you through each step.
• For each copywriting task, the app produces as many as five different versions of the text so that you may choose one.

Cons of Writesonic:

• The pricing plans are word-based, which does not account for the outputs that you do not use; this makes it difficult to justify the pricing. 
• The output at times is limited and average.

Our Take:

Writesonic looks like a promising tool, but as soon as you start using it, you will realize that the per-word pricing is not good. We would recommend using another GPT-3 tool with a better pricing model. 

Rytr 

Rytr is an AI writing tool that helps you produce content more quickly. Rytr is built on OpenAI's GPT-3 API, which is an open-source machine learning project like most of its competitors. You simply provide instructions, and Rytr begins developing material based on them.

Who is it for?

• Content writers
• Marketers
• Agencies
• Freelancers

Type of content it can write: 

With Rytr, it's easy to make responses for automated chatbots, customer reviews, emails, and customer support questions. This streamlines your customer service process. The platform comes with an easy-to-use plugin that can be added to Shopify and WordPress. This makes it easy for users to access and use. Rytr also features an API that allows for seamless integration into your existing applications and workflows, offering a cohesive and streamlined experience. 

Sample Content:

Here is an example of a sales email produced by Rytr for ABC Corp, an IT development company, advertising a "New Year's" offer for a free consultation regarding the recipient's specific IT requirements.

Pros and Cons: 

Pros of Rytr:

• Rytr's user interface appears to be extremely modern and well-organized. On both online and mobile platforms, it appears clean and welcoming.
• Rytr is an easy-to-use application for beginners that isn't crammed with lots of functionality that will overwhelm users.
• The best feature of Rytr is its multilingual support. As of now, you can create content in 29 languages.

Cons of Rytr:

• Rytr should have an option for inputting target keywords when generating SEO information. The SEO metadata should be created based on the desired term. Though not a major issue, the input option would have greatly aided in fine-tuning the material.
• Like the AIDA framework, it does not necessarily include all of the inputs that we have provided for a use case. Changing the tone can also drastically alter the material, making it irrelevant to the topic.

Our final take: 

The tool is easy to use and gets an A, but sometimes the AI results are just average. In our testing, we found that Rytr is ideal for freelancers. But if you are a marketer looking to scale your content marketing with precise brand guidelines, you are better off with another tool. 

Copysmith 

Copysmith is a great tool for e-commerce teams that want to write content like product descriptions and landing page copy more quickly.

Who is it for? 

• Content marketers
• Performance marketers
• eCommerce startups

Type of content it can write: 

Like Copy.ai, Copysmith offers a wide range of content types, such as blog writing, ad copy, brand messaging, and press releases.

Sample Content:

The following is a sample of a sales email created by CopySmith for ABC Corp, an IT development company, advertising a "New Year's" offer of a free consultation regarding the recipient's specific IT requirements.

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Pros and Cons:

Here are some advantages of using Copysmith:

• A wide range of templates is accessible.
• Templates for well-written landing page copy
• The interface is extremely user-friendly.
• There are tutorials accessible for new users.
• Templates for well-written ad copy
• Plagiarism detector
• Copysmith substantially simplifies the copywriting process.

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Here are the disadvantages of utilizing Copysmith:

• The blog post generator generates material, but it is unethical.
• Not the ideal tool for content creation; only for short-term content requirements.

Our final take: 

The output is average, but the tool is intuitive and has many great features. As it didn't ask for email context, the input fields were very limited when creating our sample content. This is a good GPT-3 starter tool, but if you want more content control, try another tool. 

It’s time to start creating content using AI and GPT-3 tools 

In conclusion, the future of the industry lies in the use of AI and GPT-3 tools to make content. Businesses can make it easier and faster to make high-quality content by using the power of new technologies to streamline their content production processes. 

This not only saves time and money but also makes communication with customers and audiences more effective and powerful. The opportunities for creativity and innovation are endless with AI and GPT-3 writers, and it's time for businesses to start embracing these technologies to stay ahead of the curve.

About Scalenut

Scalenut is an AI-powered SEO and content marketing platform that is powered by AI and helps marketers all over the world make high-quality, competitive content at scale. Scalenut helps you do your best in everything, from research and planning to creating an outline and making sure the work is good. 

Empower your content marketing campaigns with AI. Sign up on Scalenut and start creating content today.