There comes a point in the life cycle of any business when it decides to utilise, and leverage content to its benefit. And the earlier they get to it, the better it is.
The general objectives remain to expand reach, engage potential buyers. and eventually convert them into paying customers.
The logic makes sense, and it's an idea that generally works. But then there’s the elephant in the room. Where do you get the content from?
There’s the potent way of hiring an in-house content team and then there is outsourcing to an adaptive solution like Scalenut.
An in-house content team and Scalenut both come with features that can fit different needs. Which among the two turn into a more valuable investment for your business completely depends upon the goals you set out with.
Let’s compare the two, so you can decide which one to go with for your requirements.
In-House Content Team vs Scalenut
What to look for when making a decision?
Time: In-House vs Scalenut
“How can I get content produced in time?”
Contrary to popular opinion, producing content in-house may not be the fastest way to get it done.
Right from the unavailability of time, or varying work priorities, to sometimes even complacency and procrastination - getting a piece of content made by your in-house team may take more time than you think.
Even communicating the requirement and later editing it to perfection is a time-consuming process.
Scalenut works on fixed timelines offered to you when you submit a requirement.
The team ensures that the unavailability of one expert does not affect the timeline of your project, and you get your delivery in time. What you receive also goes through three layers of inspection within the assured timeline.
“What will need more time from me?”
When passing down an assignment to your in-house team, you will need to communicate it first to your content team manager, who will then pass it down the chain.
An in-house team may also call for your intervention to ensure quality is maintained, doubts are resolved, and brand language stays intact.
Scalenut minimizes intervention from your end. When the writers are skilled, the communication needs are fewer.
Thoughtful and intentional communication and reduced back and forth, also saves you a lot of your time and shortens the delivery process.
Scalenut enables feedback and collaboration through chat, audio feedback, and even video feedback. After all, the pandemic has proven humans can work just as well through digital communication, if not better.
Cost: In-House vs Scalenut
“How much does it cost?”
With an in-house team, your costs include - space, salaries, equipment and infrastructure, and all the other miscellaneous costs of hiring employees and retaining them.
Since an in-house content team cannot comprise one person, managing a team is in itself a huge time commitment.
Scalenut requires you to pay for what you get - best-in-class quality and on-time delivery. Prices are fixed, thus ridding you of any mystery expenses.
Work is done remotely, so you don’t need to bear the brunt of other fixed costs like space and infrastructure.
You also keep your pockets intact by saving on the cost of hiring full-time employees with the expertise level of Scalenut writers.
Scaling up and down
Content needs are dynamic for businesses in 2021. Your requirements may change from one month to the next, and you may even reach a dry patch where you need the bare minimum.
In-house teams can be difficult to orchestrate in such scenarios.
Hiring, retaining, and assuring a forward-moving career path to your employees is a big commitment to make. When you do have the content requirements and resources to follow through, it's a great investment.
But what about when you need to scale down? They say it right; hiring is tough, firing is tougher.
Scalenut adapts to your changing needs. It requires no fixed investments from you in people or tools, neither does it call for long-term commitments.
You can scale up and down as your business evolves with no strings attached.
Quality & Efficiency: In-House vs Scalenut
“How do I ascertain quality content?”
There’s no secret that hiring is tough. Hiring the right content talent calls for a whole new level of skills.
In the digital day and age, every other person claims to be the best content writer or SEO professional out there. It can get tough to pick the right ones out when content is not your field of expertise. Having access to a talented pool is a privilege not many businesses have.
Over time, employees may get complacent, and that’s the truth as it is. Quality deteriorates, and timelines stretch, yielding a sub-par delivered product.
Scalenut writers are vetted professionals. Their final product then goes through 2 layers of editor and tech checks that assesses grammar, plagiarism, readability, SEO optimisation, sensitivity analysis and much more.
You are offered a quality report for these parameters with your content deliverable.
“What about creating different types of content?”
While you may do your best to hire a well-rounded in-house team, there may be times when you need content for a platform your employee doesn’t have a grasp of.
There’s so much a business needs to cover from website to product, manuals, marketing collateral, it's impossible to have someone for each, especially for needs that could be short-lived.
Scalenut offers you an array of writers with a strong grasp of their particular field of expertise. This way, you can have an expert website content person for your web copy needs, a technical writer for manuals and user guides, and so on.
All your needs like blogs and e-books, to copywriting and designing can be catered to without you hiring a separate individual for each.
Wrapping Up: In-house vs Scalenut
When should I hire an in-house team?
While solutions like Scalenut make having an in-house content team redundant in most cases, there are some situations where it is ideal for you to opt for one.
- Content is your brand’s USP or Product
- Your requirement is consistent and long-term
- The breadth of your content needs is limited
- You are not too specific on quality and time
For everything else, there’s Scalenut.