Jul 24, 2022

How to Create a Successful Instagram Advertising Campaign: Step-by-Step Guide

Priya Jamba, Content Marketer
Priya Jamba
How to Create a Successful Instagram Advertising Campaign: Step-by-Step Guide
Priya Jamba, Content Marketer
Priya Jamba
Jul 24, 2022

How to Create a Successful Instagram Advertising Campaign: Step-by-Step Guide

Create a successful Instagram Advertisement Campaign with the help of the steps mentioned in this blog. Click on the link above to read all about it.
How to Create a Successful Instagram Advertising Campaign: Step-by-Step Guide

Table of contents

Instagram advertising is a powerful marketing tool that can help businesses of all sizes reach new customers and achieve their business goals. In this blog post, we'll walk you through the five steps of a successful Instagram ad campaign based on real-life case studies.

For example, the eCommerce industry is enormous, but with all those sales comes a lot of competition. To stand out, the best eCommerce brands must be on top of their social game to get noticed and increase their online reach. 

By following these simple steps, you're guaranteed to create ads that resonate with people and drive results! So why wait? Get started today and see the success that your business can enjoy!

What is Instagram Advertising?

Instagram advertising is a great way to connect with potential customers and promote your products or services. There are different ways to advertise on Instagram, so it's important to determine which will work best for your business.

It is a great way to promote your business to potential customers and increase your revenue. Some of the most popular methods of Instagram advertising include ads on stories, ads in the feed, and ads in direct.

To get started, first determine your target audience. Next, create an ad campaign tailored to their interests and needs. Finally, measure the success of your campaign and make necessary adjustments to continue driving results.

The Five Steps of a Successful Instagram Ad Campaign

If you're looking to get your brand or product out there and into the eyes of potential customers, an Instagram ad campaign is the way to go. And the good news is that it's not as complicated as it might seem.

Here, we'll walk you through the five key steps of a successful campaign - from planning to execution.

Planning - Decide What You Want to Achieve

Before starting any content marketing campaign, it is important to have a clear objective in mind. The Instagram campaign objective is really important. There are different objectives to choose from, like brand awareness, customer acquisition, and so on. Every campaign objective has its own specific strategy. Instagram campaign objective also decides how much money you will have to pay for every ad shown in your Instagram ads tab after creating a campaign.

Once you know this, it's time to plan your campaign accordingly. Take into account the target market and what they want before getting started with the creative side of things. Make sure that all your ads are relevant and engage with your followers on an emotional level. In addition, set a budget, so you don't run out of funds unexpectedly. Finally, ensure that you measure each ad campaign's results periodically to stay on track!

Strategy - Choose the Right Instagram Account to Target and Create an Attack Plan

Now that you know your target market, it's time to decide on the right social media account to target. After all, there's no point in advertising your brand if nobody will see it! A good place to start would be by looking at relevant hashtags and topics of interest.

Also, make sure you use captions that are catchy and interesting enough for people to keep reading. Once you have set up a few campaign ads, it's time to get creative with your images - show off what makes your business stand out from the rest. And last but not least, target users within specific geographic areas so that you can reach more potential customers easily.

Optimization - Edit Your Photos for Optimal Viewing on Instagram (and Other Platforms)

Anyone who follows social media knows that Instagram is one of the most popular platforms for sharing photos. The following will teach you how to optimize your images so they look their best on Instagram and other social media platforms.

1. Always post interesting, creative, and well-crafted content that will keep your followers coming back for more!

2. Use captions that are engaging and help people understand what's in the photo better.

3. Reposts can further spread your brand awareness and bring new followers into your orbit!

4. Make sure all your images are optimized for viewing on Instagram and other social media platforms. This will give a quality presentation that users appreciate."

Execution - Plan Your Posts, Timing, and Tagged Images

When it comes to content marketing, execution is key. You need to plan your posts well and ensure that all the elements come together, from the target audience to the images you choose to accompany your post.

To increase CTRs (click-through rates), always tag relevant images and businesses when publishing new content on social media. Use hashtags specific to your niche for users searching for information related to it to find your post more easily. 


It is essential to always measure the results of your content marketing efforts. This will help you track changes, identify areas that need improvement, and make informed decisions about where to focus next.

Keep track of all the reactions your ads generate - this information will give you a clear picture of how well they are performing. Additionally, use social media metrics such as Instagram Insights to better understand audience engagement levels with your posts.

The Three Main Reasons to Use Instagram Ads

Instagram ads are a great way to reach more people with your brand's message. They can be used for various purposes, from reaching a new audience to boosting awareness of your products and services.

We will discuss the three main reasons to use Instagram ads. Keep in mind that the reasons you choose to use ads will depend on your brand's goals and target market.

Track Results and Make Changes as Needed

It is important to track the results of your content marketing campaign so that you can make necessary tweaks. The most accurate way to do this would be using analytics tools like Google Analytics or Facebook Insights.

You can identify which strategies are working and which need improvement by tracking data such as page views, unique visitors, and social media engagement. Make sure that you regularly review all your stats so that changes in strategy can be made in a timely fashion without wasting any time or resources!

Reach a Large Audience With Little Effort

Instagram is a photo-sharing social media platform with a rapidly growing audience. According to Statista, as of February 2019, Instagram had more than 1 billion users (more than Facebook), and ads on the network generated an estimated $5.7 billion in 2017. For businesses looking for wide reach with little effort, Instagram is definitely the right platform to consider.

Its simple interface makes it easy for you to post new photos and stories that can be seen by your target audience quickly - no advertising budget required! However, make sure you choose the right ad format and target your audience accurately if you want the best results. Otherwise, irrelevant ads will end up clogging up users' feeds (and businesses' bank accounts).

Send Automated Messages to Your Target Market

Automated messages are an excellent way to reach out to your target market without spending time on marketing campaigns. This saves you valuable time and effort while ensuring that your message is delivered in the most effective way possible.

Different Types of Instagram Ads

If you're looking to get your brand or product out there and into the eyes of potential customers, an Instagram advertising campaign is the perfect solution. With so many ads to choose from, it can be hard to know where to start. The following are the different types of Instagram ads prevailing in today’s time:

Video Ads

Video ads are a great way to capture attention and engage with your followers. They provide a more personal connection than traditional photos and can be used for both business and personal accounts. To create effective video ads, choose the right format out of looped or not looped. For short videos, it is best not to loop them as users will get bored watching the same ad repeatedly.

On the other hand, long videos can benefit from being looped as it allows users to watch them at full length without getting distracted. Additionally, consider using subtitles if your target market speaks a different language. This will help those who cannot understand English understand what's being said in the video.

Sponsored Posts

Instagram is a great way to market your products and services to a wider audience. Sponsored posts are one of the most effective marketing tools on Instagram, as they allow you to reach a target group that you otherwise wouldn't be able to touch. Various types of sponsored posts work well for different businesses - stories, photos, or even ads with rich media content (like video). Make sure you choose the right type for your brand and target audience. And remember, like everything else on social media, test it first!

Display Ads

Display ads are an excellent way to reach potential customers directly on their Instagram profiles. They can be easily created and edited, making it easy to target your audience accurately. While testing is always important, ensure that your ads are performing as expected by running them live first.

Location-Based Ads

Using geo-targeting in ads is a great way to connect with your target market in the most personalized manner possible. By tracking the user's location, you can ensure that the ads are relevant and helpful for them. This advertising method is highly effective as it helps build brand awareness and positively impacts customer conversion rates.  

It's the best for those having an online store wanting to target specific geography. An online store can be used to promote online store sales. Along with Instagram, online store holders should also have one Facebook business page.


Guide for Designing Effective Call to Action (CTA) Buttons on Your Instagram Ads

When designing an Instagram advertising campaign, one of the most important factors is to include a CTA button. Here is a quick guide on how to design effective CTA buttons for your Instagram ads: 

1. Choose the right-click to action button format. Several formats are available, including video, image, and text. 

2. Choose the right button color and font size. Make sure the button is easy to see and click on. 

3. Choose the right button location and size. Ensure the button is placed in a prominent location and easily visible. 

4. Choose the right button copy. Make sure the button copy is catchy and captures the viewer's attention.

How to Target Your Adverts

Instagram advertising is a great way to reach new followers and promote your brand. By following these simple steps, you can create a successful campaign that will boost your follower growth and brand awareness.

  • The first step is to choose images that will capture your followers' attention and make them want to click through to see more.
  • Second, before starting your campaign, you first need to define your target audience. By doing this, you can ensure that your adverts reach the right people and promote your brand in the right way.
  • Third, research what hashtags are popular among that group and use those in your adverts.
  • Fourth, monitor how successful your campaign is using analytics tools. Make necessary changes if you notice that your adverts are not performing as well as you'd like.

What Metrics Should You Track While Running an Instagram Advertising Campaign?

So, we have mentioned some important metrics you should keep in mind while running an Instagram advertising campaign. Let’s see! 

A User’s Average Time Spent on Site

Instagram advertising is a great way to connect with potential customers and generate leads. However, it is important to measure the results of your campaign to make informed decisions about future strategies. 

The main metrics you should be tracking when running an Instagram advertising campaign are Average Time on Site (A/TS) and Engagement Rate (ER).

These two metrics track how long users spend on your page and whether they engage with your content or not - as engagement rates correlate positively with brand awareness and lead generation.

Cost Per Click (CPC)

One of the most important metrics you'll want to keep an eye on when it comes to your online marketing is your CPC (Cost Per Click). This will give you a good idea of how much money you're spending on ads and whether or not they are resulting in any sales. You can make necessary changes (if needed) to optimize ad performance by tracking your CPC.

Reach and Frequency

Reach and frequency are two important metrics to keep track of when advertising on Instagram. Reach is the number of people who see your ad or post. This could be via likes, comments, or direct engagement. Frequency is how often your ad or post is seen. This could be daily, weekly, or monthly. Both reach and frequency are important to track so you can determine whether your campaigns are working or not.

For example, if you're targeting a user's demographic that visits Instagram multiple times per day but only sees your ad once daily, it's likely not going to work as effectively as if it was seen more frequently. When running an advertising campaign on Instagram, you should also track impressions (the number of views your ads receive) and click-through rates (CTRs - the percentage of people who take action, such as clicking through from an ad). This will give you a good indication of how successful each campaign has been so far.

Which is the Coolest Type of Advertisement on Instagram?

Instagram carousel ad is used to create a short video ad in a slideshow format that goes through different photos or videos. It can be shown in three ways - in feed, carousel, and stories mode.

Carousel ads are inserted after you publish a photo/video post on Instagram Stories. It will then be seen by the followers of your account as well as those who follow back but already have scrolling turned off (a feature provided by Instagram). 


Instagram advertising is great for reaching more people with your brand message. To create a successful campaign, in the first step, start by choosing a strategy that will work for your brand and target audience. Next, use hashtags to reach a wider audience and stay consistent with your posts! Finally, make sure your images are creative and showcase your product or service compellingly.

By tracking your CPC and other important metrics, you can optimize your ad performance to ensure that your messages reach the right people and get them interested in what you have to offer.

With these simple tips in mind, you're on your way to creating a successful Instagram advertising campaign! Hence, in this blog post, we have outlined the basics of Instagram advertising and provided tips on creating a successful campaign. By following the step-by-step guide provided, you will be on your way to building a following on Instagram and generating leads for your business!

Was this blog helpful? You might also like our other blogs at Scalenut. Also, don’t forget to test our latest SEO Hub platform for a completely futuristic feel. 

Frequently Asked Questions

Q1. What are the best ways to target users on Instagram?

Ans: A number of marketing strategies can be used on Instagram, including account targeting, following users, and using ads. For account targeting, users can be targeted based on their account name, phone number, email address, or other identifying information.

For following users, users can be followed based on their account name, profile picture, or other identifying information. By using ads, users can be targeted based on interests or demographics and promote their new products.

Q2. How can you ensure that your campaign is profitable and effective?

Ans: There is no one-size-fits-all answer to this question; however, some tips to improve campaign profitability and effectiveness include target market research, creating effective advertising and marketing plans, and ensuring efficient campaign execution.

Q3. How much do Instagram ads cost?

Ans: The cost of Instagram ads is highly dependent on various factors – there is no average or benchmark price. There is no definitive answer, as advertising campaign costs vary greatly depending on the product or service being advertised, the target audience, the marketing strategy, and other factors. However, some general rules of thumb include setting up a daily budget of at least $50 per day for a medium campaign and $100 per day for a large campaign.

Q4. Can we use Instagram stories for marketing?

Ans: The Instagram app enables users to purchase products directly from the Instagram app. Using stories ads does not only present the users with relevant ads; it also offers advertisers an opportunity to promote their brands in places such as schools and workplaces. With your business brand targeted right in front of thousands of potential customers daily through the ads manager tool, you can optimize sales while meeting the demands of a growing customer base everywhere they go.

Q5. What is the size of an image ad on Instagram? 

Ans: Instagram single image ad’s minimum image width is 500 pixels. The minimum aspect ratio is 400x500, while the maximum aspect ratio is 191x100. 

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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