Jul 24, 2022

Instagram Engagement Rate Calculator - A Quick Guide!

Priya Jamba, Content Marketer
Priya Jamba
Instagram Engagement Rate Calculator - A Quick Guide!
Priya Jamba, Content Marketer
Priya Jamba
Jul 24, 2022

Instagram Engagement Rate Calculator - A Quick Guide!

You also want higher engagement on your Instagram account, don’t you? This blog will disclose the best ways to generate a higher Instagram engagement rate.‍
Instagram Engagement Rate Calculator - A Quick Guide!

Table of contents

Instagram Engagement Rate Calculator - A Quick Guide!

In a world where social media is more important than ever, understanding how your content resonates with your audience is key.

Knowing your Instagram engagement rate is essential for a better understanding of how well your content is performing and helping you gauge the effectiveness of your marketing efforts. Keep reading to find out how to calculate your engagement rate and why it’s so important!

What is an Instagram Engagement Rate?

Instagram engagement rate is a metric that social media managers use to measure the success of their content. It is evaluated by dividing the number of likes and comments on a photo by the total number of views. 

High engagement rate photos are more likely to be shared and re-shared, which can lead to more followers and likes for your account.

The engagement rate goes high and beyond. It has a range of positives, such as increasing social exposure, business growth opportunities like sponsored posts and collaborations, and media attention, just to name a few.

However, remember that engagement rate doesn't just refer to likes and comments - it also includes likes, shares, and re-shares of photos that have been hashtagged.

How to Calculate Your Instagram Engagement Rate?

Here is how you can calculate your Instagram engagement rate:

Gather Data

To calculate your engagement rate on Instagram, you first need to gather some data. This includes how many followers you have, how often you post, and the average engagement rate of your posts. Once you've gathered this information, use it to determine your average engagement rate.

Use the Engagement Rate Calculator to Find Your Average Daily Likes

The engagement rate calculator is a helpful tool to determine the average number of likes your posts receive on Instagram. Using this calculator, you can estimate whether or not your content is performing well and how to increase it.

Compare Results With Other Social Media Platforms

By tracking results over time, it will be possible to see the impact of changes to your social media content and engagement rate. By making necessary tweaks as needed, you'll be able to have a greater impact on building brand awareness and driving traffic towards your website or landing page.

Why is an Instagram Engagement Rate so Important?

Instagram engagement rate is one of the most important metrics to track when using the social media platform. An engagement rate means people spend time reading and commenting on your posts. This can be important for businesses and individuals who use Instagram, as it helps to identify where improvements can be made and measure success over time.

Top 7 Ways to Increase Engagement on Instagram

Here are the top 10 ways to increase engagement on Instagram:

  1. Share Authentic Content on Your Instagram Feed

To be successful on Instagram, you need to create engaging content that leaves your followers wanting more. That means finding creative ways to communicate with them - whether through likes, comments, or even email subscriptions! One of the best ways to do this is by experimenting with different types and genres of Instagram posts.

  1. Use Hashtags

When it comes to hashtagging images, make sure you choose relevant ones that will engage users on a deeper level. For example, if you're promoting a product launch or an event, use hashtags related to those topics. Alternatively, try using funny or interesting tags that will keep people engaged for longer periods.

  1. Engage With Your Active Audience By Replying To Their Comments

It is important to reply to all comments on Instagram, not just the good ones. This shows that you are engaged and interested in your followers, which can only be a good thing.

  1. Use Instagram Stories or Reels

Using cute animal photos and videos as Stories or Reels, you can keep the audience engaged in ways other social media platforms simply cannot. Make sure your Stories and Reels are engaging - by keeping them on their toes with surprises or clever hashtags!

  1. Offer Exclusive Rewards to Your Followers

You can engage your followers and get them excited about what's coming up next by using exclusive offers and giveaways. This will help keep them engaged on your account, leaving you with more followers who are more likely to share your posts and recommend them to their friends.

  1. Engage in Other People's Posts Frequently

By liking, engaging, and recommending others’ content, you can help create a community of like-minded individuals who will support each other on social media. Sharing other people's posts helps build engagement and encourages others to do the same.

  1. Using Instagram Influencers

Instagram influencers are great but achieving ROI means more than just getting a bunch of people to tell others about your product or service. It's actually how much revenue you get back from an influencer campaign on Instagram.

The ROI depends on many factors, such as the right match between influencers and the audience; quality content would also be one factor. Moreover, the quality of a creator's relationship with their audience increases the chances for more conversions during an influencer marketing campaign.

Frequently Asked Questions

Q1. How does the Instagram algorithm work?

Ans: It works by considering several factors, such as how many likes or comments are on the posts.

Q2. Is the Creator Collaboration Tool free?

Ans: Yes, these creator collaboration tools are specially meant for social media influencers and creators to evaluate the online metrics that lead them to great results for free.

Q3. Do fake followers or bots affect Instagram accounts?

Ans: Yes, they do affect Instagram accounts. If Instagram catches you red-handed, it will delete your account.

Q4. What is the Instagram engagement rate calculator?

Ans: The Instagram Engagement Calculator permits you to calculate the engagement rate for any Instagram account based on the interactions it receives. It evaluates the engagement using this formula; (total likes + total comments + total saves + total shares) / account impressions x 100. 

Q5. What factors influence an Instagram engagement rate?

Ans: Engagement rate is influenced by a number of different factors, including follower count, post quality, and engagement rate.

Q6. Can I calculate the Instagram engagement rate for my account?

Ans: Yes, you can calculate the Instagram engagement rate for your account by dividing the total number of likes, comments, saves, and shares with account impressions and multiplying by 100.


Keeping a high engagement rate on Instagram is essential for businesses of all sizes. By following these simple steps, you can measure the level of engagement your posts receive and make changes accordingly. 

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Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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