Mar 15, 2021

Master the Art of Video Content Marketing

Priya Jamba, Content Marketer
Priya Jamba
Master the Art of Video Content Marketing
Priya Jamba, Content Marketer
Priya Jamba
Mar 15, 2021

Master the Art of Video Content Marketing

Making a video for content marketing is just the edge your brand needs. Read on to know the benefits and some useful tips that will help you in any campaign.
Master the Art of Video Content Marketing

Table of contents

If you are not including videos in your content marketing campaign in 2021, then you are not doing digital marketing right!

Moreover, you are missing out on the best type of content that immediately catches the public's attention and converts views into sales faster than any other form of content.

Simply put, video content marketing is hands down one of the best ways to ensure that your outreach is reaching its maximum potential. Billions of people every single day flock to platformsthat use videos to market and provide engaging content.

All brands, whether they are big names or new to the industry are making use of video content marketing. As per a study of 2021, 86% of businesses use video as a marketing tool for their businesses.

Many small businesses have scaled up their business activity and sales simply by integrating video content marketing in their digital marketing campaigns.

Why Should You Opt for Video Content Marketing to Grow Your Brand?

There are endless benefits of video content marketing that can give your brand the nudge it needs to scale up.

Here are the top three reasons that will prompt you to dive deeper into the world of video content marketing and will give you all the incentive to start planning out your video content marketing strategy now!

Leave A Lasting Mark

Adding video in content marketing is sure to leave a lasting mark on the viewer’s mind. It is well-known that humans remember much more when they see and hear together in comparison to when they only see or only hear. This makes videos a much more effective mode of information retention.

People connect emotionally to videos more than they do with just text and audio. Making high-quality videos that add value to your viewer’s life is a must for building an emotional connection. It will sooner than later convert into sales for your products and services.


Make The Most Out Of Easy Access

Creating a video for content marketing that meets its objective of delivering engaging content is no longer a herculean task. It has become increasingly convenient to get a hold of a freelancer to make a great video for your audience if you do not possess the tools, time or expertise to do it yourself.

You can simply create a video and upload it on video streaming platforms with little to no initial investments. By adopting a good video content marketing strategy, all that will be left for you to do is regularly uploading video content and watching your brand grow popular in cyberspace.

Enjoy A High Conversion Rate

The most important factor in deciding any content marketing strategy is the conversion rate. Video content marketing can single-handedly give your business the boost in conversion rate that it needs.

About 87% of video marketers in 2021 have reported that videos give them a positive ROI. This is a huge hike from 33% of video marketers who had the same opinion in 2015.

Making and putting out high-quality videos, both in terms of content and viewer’s experience, can give your business an edge over your competitors. 

7 Useful Tips to Get Maximum Output From Your Video Content Marketing Strategy

Make these seven tips your holy grail for getting the most out of your videos content marketing strategy.

Keep it short

When starting on your video content marketing journey, one important thing you have to make sure of is your video’s duration. 

It can be tempting for a content creator to give out as much information as possible in every video. However, it has been seen that long and heavy videos with information don’t attract much attention from the audience.

Keeping your videos shorter should be your foremost motto when coming up with a video content idea.

Put out engaging content

There are endless good video content marketing examples all across the internet. Demonstration videos, entertainment videos, inspirational videos, animated videos, event videos, brand videos and many more are good niches that you can explore to find yours.

To get your train of thought started, some examples are - 

  1. Cosmetic brands make use of Instagram reels and YouTube for video content marketing. 
  2. A life coach focuses on making somewhat longer videos and uploads them on YouTube and in the form of short videos on LinkedIn and Twitter as well. 

Once you figure out the target audience for your brand, you can understand what appeals to them and work on your video content accordingly. This will ensure you roll out content which is engaging and result in maximum outreach. 

Don’t limit your brand

Many newbie content marketing creators make this one common mistake that limits their outreach. YouTube is not the only platform that should be a part of your video content marketing strategy.

Twitter, Facebook, LinkedIn and many more such social networking sites witness traffic of over a billion people a day. Make sure to upload your videos on suitable platforms. 

A simple tip: Use YouTube for uploading longer video content, Instagram is for shorter videos. Research about the platforms that your target audience often spends the most time on. This will ensure there is maximum interaction. 

Choose a winning title

A catchy title is a must for every kind of story. Videos are the epitome of storytelling. A catchy title will immediately grab your audience’s attention and compel them to watch the complete video.

Keep these directions in mind while contemplating a title:

· Keep it straightforward

· Keep it unique

· Keep it exclusive to your brand

· Play around and be creative

· Align it with your SEO goals

Use the Call To Action (CTA) approach

Make sure to add a call to action to your videos, especially if you are selling a product or service. Try to be as subtle as possible; do not simply direct your viewers to visit your website.

Add the call to action either right in the middle of the video or at the very end to gain maximum results.

Be regular

It is very natural to lose pace once you don’t see much results coming from an initiative. But, remember to stay motivated and stay regular at uploading videos. This will help you build a loyal and dedicated audience.

Revisit and revise

The perfect content market strategy is one that is often revisited and revised based on incoming data like view count, conversion rate etc. Set a time to make necessary changes in the campaign as it can bring about the best results.

It would be deceiving to say that video content marketing is easy. Making excellent quality videos regularly with engaging content to build a brand presence requires dedication, time and efforts.

However, just because it is a tedious task does not mean that it is not worth it. On the contrary, if executed properly, video content marketing can take your brand to heights it has never seen before.

To avoid the problems that arise in creating a solid content piece that resonates with your audience; a managed marketplace can come to your rescue. Scalenut is an online managed marketplace that understands your content and design needs and delivers content that is created by its high-quality talent pool. Check out the site to know more

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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