Mar 17, 2023

Newsletter ideas that’ll help you keep readers engaged

Priya Jamba, Content Marketer
Priya Jamba
Newsletter ideas that’ll help you keep readers engaged
Priya Jamba, Content Marketer
Priya Jamba
Mar 17, 2023

Newsletter ideas that’ll help you keep readers engaged

Struggling for newsletter content ideas? We've got you covered! Check out our blog for ideas for newsletter content that will engage your readers.
Newsletter ideas that’ll help you keep readers engaged

Table of contents

Are you struggling to come up with fresh and engaging newsletter content ideas? It can be tough to keep readers interested and engaged month after month. Fear not! We've got you covered! We bring you creative and exciting newsletter ideas that are sure to keep your subscribers coming back for more.

So buckle up, and get ready to revamp your newsletter with exciting new content that will keep your readers engaged and excited to hear from you.

What is an email newsletter?

Email newsletters have become a staple in the digital marketing world, and for good reason. In a world where we're constantly bombarded with information, email newsletters offer a refreshing way to stay up-to-date on the topics that matter most to us.

So, what is an email newsletter exactly? Simply put, an email newsletter is a regular email that's sent out to a list of subscribers. It usually contains information on a particular topic or theme, such as the latest news in your industry, updates from your favorite brand, or tips and tricks on a particular subject.

But a good newsletter is more than just a summary of the latest news. It's an opportunity to engage with your subscribers on a deeper level, build relationships, and foster loyalty. That's why the most successful newsletters are those that offer valuable content, whether that's informative articles, exclusive promotions, or behind-the-scenes insights.

Of course, creating an email newsletter that stands out from the crowd takes time and effort. You'll need to craft compelling content, design an eye-catching layout, and ensure that your emails are optimized for deliverability and engagement. But the rewards can be significant: a loyal subscriber base, increased engagement and sales, and a stronger brand presence.

Why are email newsletters important for companies?

Email newsletters have become an indispensable part of any modern company's marketing strategy. They offer an effective way to reach out to your audience, build relationships, and ultimately drive sales. Here are just a few reasons why email newsletters are so important for companies:

They allow you to stay top-of-mind with your audience: With so much information available online, it's easy for your brand to get lost in the noise. But by sending regular newsletters, you can ensure your audience remembers you and stays engaged with your brand.

They help build brand awareness: Newsletters can be a powerful tool for promoting your brand and increasing awareness. By including information about your products or services, showcasing your expertise, or sharing stories of customers' success, you can create a positive image for your company in the minds of your subscribers.

They provide valuable insights into your audience: When subscribers opt-in to your newsletter, they're giving you permission to reach out to them directly. This means you have a captive audience that's interested in your brand and willing to engage with your content. By keeping your content relevant, interesting, and informative, you can create a newsletter your audience looks forward to receiving every month.

They can drive traffic to your website: By including links to your website in your newsletter, you can drive traffic and generate leads. Whether you're promoting a new product, sharing a blog post, or offering a special promotion, newsletters can be a powerful way to get people to your site.

They can increase sales: Ultimately, the goal of any marketing strategy is to drive sales. By building relationships with your subscribers and providing them with valuable content, you can increase the likelihood that they'll make a purchase from your company.

What type of message should you share in your company newsletter

When it comes to creating a newsletter, the possibilities are endless. But with so much information out there, it can be difficult to know what kind of message to share with your audience. Here are a few ideas for the types of content that work well in company newsletters:

  • Industry updates and news
  • Product updates and promotions
  • Behind-the-scenes content
  • Expert tips and advice
  • Stories of your customer's success

Ultimately, the key to creating a successful company newsletter is to provide value to your subscribers. Whether you're educating them, entertaining them, or inspiring them, your content should always be geared towards building stronger relationships and increasing engagement with your brand. By keeping your content relevant, interesting, and informative, you can create a newsletter that your audience looks forward to receiving each and every month.

How to write an email newsletter that gets read

Unlike promotional emails, newsletters are a powerful way to connect with your audience, build relationships, and drive sales. But with so many emails flooding people's inboxes, it can be difficult to get your monthly newsletter noticed, let alone read. 

Here are three key best practices for creating a newsletter that gets read:

1. Start with a great subject line

Your subject line is the first thing your subscribers will see in their inboxes, and it's the key to getting them to open your email. A great subject line should be short, punchy, and attention-grabbing. Try to use action-oriented language, ask a question, or offer a benefit that will entice your reader to click through.

Best practices for subject lines:

  • Keep it short and sweet (less than 50 characters)
  • Use action-oriented language
  • Offer a benefit or solve a problem
  • Personalize when possible

2. Write great email copy

Once your subscriber has opened your email, the copy is what will keep them engaged and reading. There is no alternative to great content. Your copy should be well-written, easy to read, and provide value to your reader. It's important to stay on brand and consistent with your messaging, while still being conversational and engaging.

Best practices for email copy:

  • Keep it well-structured and scannable (use headings and bullet points)
  • Provide value to your reader (educate, entertain, or inspire)
  • Use conversational language and write like you're speaking to a friend
  • Include a clear CTA (call to action)

3. Make it mobile accessible

More and more people are reading their emails on mobile devices, so it's vital to ensure that your newsletter is mobile-friendly. This means using a responsive design that adapts to different screen sizes, using large fonts, and clickable buttons and keeping the email layout simple and easy to navigate.

Best practices for mobile accessibility:

  • Use a responsive design that adapts to different screen sizes
  • Use large fonts and clear, clickable buttons
  • Keep the layout simple and easy to navigate
  • Use alt tags for images

Whether you're promoting a new product, sharing industry trends and news, or simply staying in touch with your audience, newsletters are highly effective. Moreover, a well-crafted email newsletter can be a powerful tool for building stronger relationships and increasing engagement with your brand.

26 Newsletter content ideas to grow your business

Newsletters are a powerful way to connect with your audience, build relationships, and grow your business. Both big and small businesses are vying for attention in your readers' inboxes. This makes it crucial to create engaging content that stands out. Here are 26 ideas for newsletter content that will help you grow your business and keep your subscribers engaged.

1. Welcome Email

A welcome email is the first message that a new subscriber receives from you, and it's a critical opportunity to make a great first impression. Use this email to introduce yourself, tell your brand story, and highlight the benefits of being a part of your community. You can also use this email to ask your subscribers to update their preferences, including their communication frequency and content interests.

If you are concerned about how to write a welcome email, this blog "15 Sales Introduction Email Templates To Boost Your Sales" might give you some ideas.

2. Company news

Your subscribers want to feel like they're part of your community, and one of the best ways to do that is by sharing your company news with them. This can include a sneak peek at new products, updates related to changes in leadership, or even highlights from company culture events. This type of content keeps your subscribers up to date on what's happening in your company. Moreover, it also helps to build hype around upcoming products, while building trust and transparency among your email subscribers.

3. Industry news

Sharing industry trends and news is an easy way to keep your subscribers engaged and informed. It is one of the most effective email newsletter content ideas that can include insights from thought leaders, stats related to the industry, updates on industry regulations, or even news about your competitors. By sharing this type of content, you position your brand as a leader in your industry, and you help your subscribers stay informed and up to date.

4. Employee spotlight

Your subscribers want to get to know the people behind your brand, and one way to do that is by featuring an employee spotlight. This can be a profile of a team member, highlighting their role in the company, interests, and accomplishments. This type of content not only gives your subscribers a behind-the-scenes look at your company culture but also helps to humanize your brand.

5. Holidays and observances

Leveraging holidays and observances are a fantastic way to create timely and relevant content for your newsletter. This can include tips for celebrating holidays, highlighting lesser-known observances, or even creating holiday-themed promotions. By tapping into the excitement and energy around these special occasions, you can build buzz and engagement around your brand.

6. Customer or influencer highlights

Your customers and influencers can be some of your biggest advocates, so why not give them a chance to shine through your email list? You can highlight customer success stories or feature influencers who align with your brand. This type of content not only shows that you value your customers and influencers but also helps to build social proof and credibility for your brand.

7. Product or service guides

Providing your subscribers with in-depth product or service guides is another way to showcase your expertise and provide value to your audience while boosting your email marketing process. These guides can be anything from how-to guides to product comparison charts or FAQ, and they're a fantastic way to help your subscribers make informed decisions about your products or services.

8. Hiring focused newsletter

If your company is hiring, a hiring-focused newsletter can be an easy way to attract top talent and keep potential candidates engaged. This type of content can include job listings, profiles of current employees, and insights into your company culture. Not only does this help with recruitment efforts, but it also helps to build excitement around your company and its values.

9. Special offers and discounts

Everyone loves a good deal, and offering special promotions and discounts to your email subscribers is a great way to incentivize engagement and drive sales. This can include exclusive offers, limited-time discounts, free resources, a giveaway, a coupon, or even early access to new products or services.

10. Advice column

It is one of the most popular newsletter topic ideas. Besides, it can be a smart way to provide your target audience with actionable insights and solutions to common problems or frequently asked questions. You can ask your subscribers to submit questions or concerns, and then provide personalized advice in each newsletter. This type of content not only positions your brand as an authority in your industry but also helps to build a community around your brand.

11. Product reviews

Product reviews can be a powerful tool for driving sales and building trust with your audience. Including product reviews in your newsletter can give your subscribers a firsthand look at how your products are performing and what others are saying about them. This can help to build social proof and credibility for your brand, ultimately leading to increased sales and customer loyalty.

12. Survey, poll, or feedback

Engaging with your audience is key to building a strong relationship and understanding their needs. A survey, poll, or feedback section in your newsletter can provide valuable insights into your subscribers' preferences and opinions and can help you make more informed business decisions. This type of content can also help to build engagement and community around your brand.

13. Share Blog posts

If you have a company blog, sharing your latest blog posts in your newsletter can be a great way to drive traffic to your website and showcase your thought leadership. You can include snippets of your latest posts, along with a link to read the full article on your website. This not only helps to keep your subscribers informed and engaged but also increases your website's visibility and SEO.

14. Resource roundup

Creating a resource roundup in your newsletter can be a great way to provide your subscribers with valuable information and resources related to your industry or niche. This can include curated lists of articles, tools, or other resources that can help your subscribers solve common problems or stay up-to-date on industry trends. Providing this type of content can position your brand as a valuable resource and thought leader in your field.

15. A message from the CEO and executive leadership

Sharing a message from your CEO or other executive leadership can help to humanize your brand and build trust with your subscribers. This type of content can provide insights into your company's vision and values and can help to create a sense of community around your brand. Including this type of content in your newsletter can help to reinforce your company culture and build stronger relationships with your subscribers.

16. Behind-the-scenes (BTS) content

Giving your subscribers a behind-the-scenes look at your company can help to build trust and strengthen your relationship with your audience. BTS content can include sneak peeks at upcoming product launches, a day in the life of your employees, or a look at your company culture and values. By providing this type of content, you can make your subscribers feel like they're part of your company's journey and build a stronger connection with your audience.

17. User-generated content

Sharing user-generated content (UGC) in your newsletter can be a great way to showcase your customers and build a community around your brand. This can include customer reviews, photos of customers using your products or services, or even user-generated blog posts or videos. By highlighting your customers in your newsletter, you can build social proof and encourage others to become part of your community.

18. Testimonials and case studies

Testimonials and case studies are powerful tools for building credibility and trust with your audience. Including these in your newsletter can help to showcase your company's expertise and demonstrate the value of your products or services. You can feature customer success stories, or even share case studies that highlight how your products or services have helped other businesses achieve their goals.

19. Thank you to customers

Showing appreciation to your customers is always a good idea, and including a thank-you section in your newsletter can help to reinforce your brand's commitment to customer satisfaction. You can thank your customers for their support, highlight any recent achievements or milestones your company has reached or even offer a special discount or promotion as a token of appreciation.

20. Share new releases and product updates

Keeping your potential customers informed about new releases or products can help to build excitement and anticipation around your brand. The content for newsletters in this category may include details about upcoming launches, highlight any recent improvements or updates to your products or services, and even offer exclusive early access or promotions to your newsletter subscribers.

21. Thought leadership

Establishing yourself or your brand as a thought leader in your industry can be a powerful way to build authority and credibility. In your next newsletter, you can share insights on industry trends and best practices, offer expert tips and advice, or even provide an in-depth analysis of key issues facing your industry. By positioning yourself as a trusted source of information, you can attract new subscribers and strengthen your relationships with existing ones.

22. Send birthday wishes

Everyone loves feeling special on their birthday, and sending a personalized birthday email to your customers can be a great way to build relationships and show your appreciation. Use your customer database to gather information such as their name and birthday, and create a personalized email that includes a special discount or offer. This not only shows your customers that you care about them but also encourages them to make a purchase or visit your website.

23. Share favorite books/movies/songs

Sharing your personal interests and favorites can help humanize your brand and create a connection with your audience. Consider adding a section to your newsletter where you share your favorite books, movies, songs, or even podcasts. You can also ask your audience for their recommendations and feature them in the newsletter, encouraging engagement and conversation.

24. Holiday greetings

The holiday season is a great opportunity to connect with your audience and show your appreciation. Curate a themed newsletter for each holiday, such as Christmas or Halloween, and include a special offer or discount to celebrate. This can also be a chance to showcase holiday-themed products or services that your business offers.

25. Newsletters For Events

If your business regularly hosts events, such as webinars or conferences, consider creating a dedicated newsletter for event updates and information. This can include event details, speaker profiles, and highlights from past events. It's also a great opportunity to promote upcoming events and encourage registrations.

26. Year-in-review emails

At the end of each year, it's a great idea to send a year-in-review email to your audience, summarizing the highlights of the year for your business. This can include major milestones, new product releases, or successful campaigns. You can also use this opportunity to thank your customers for their support throughout the year and to share your plans and goals for the upcoming year. 

Use these newsletter ideas and start engaging your customers

Keeping your newsletter fresh and engaging is key to building a loyal and active subscriber base. By incorporating some of the ideas for company newsletter content we've outlined, you can provide value to your readers, strengthen your relationship with your audience, and ultimately drive more engagement and sales for your business.

Remember to experiment with different types of content and see what resonates best with your subscribers. Whether it's a regular feature, a special event, or a roundup of industry trends and news, there are countless ways to keep your newsletter exciting and relevant.

So don't be afraid to get creative, take risks, and try new things. With a little bit of planning and a lot of enthusiasm, you can create a newsletter that your readers look forward to receiving every time it lands in their inbox.

Need some help in writing your email newsletter? Use AI writing

Crafting the perfect newsletter can be time-consuming and challenging, even for a skilled writer. If you're looking to improve your email marketing efforts and create engaging newsletters that drive results, consider using AI writing tools. 

These tools quickly generate content ideas and craft personalized newsletters that resonate with your audience. Whether you're looking to promote a new product or service, share industry news, or offer a special promotion, AI writing tools can help you create a compelling message that gets results.

However, finding the right AI tool is not easy. Fortunately, Scalenut's AI-powered SEO and content marketing platform can help you streamline the process and create high-quality, engaging newsletters in no time. 

If you are having doubts, check out this blog "Scalenut AI vs ChatGPT: Which One Is Better For Content Marketing Team" for further clarity.

Scalenut's AI writing tool can help you optimize your subject lines and email copy for maximum engagement. It also analyzes data from millions of emails to suggest subject lines that are more likely to get opened and copy that is more likely to drive clicks and conversions. 

Moreover, Scalenut's AI writing tool is easy to use and can save you time and effort in creating your email newsletter. With its user-friendly interface and intuitive features, you can quickly create high-quality email content without having to spend hours writing and editing.

With its powerful features and user-friendly interface, you can create personalized, high-quality emails in no time and connect with your audience on a deeper level. So why wait? Sign up for Scalenut's AI writing tool a try today and see the results for yourself!

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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