A brand is not just what it sells but also the story it tells.
Many e-commerce brands that are ruling the market have one thing in common.
They position themselves as thought-leader organizations that are always ahead of the curve whether in terms of their unparalleled marketing ideas, out-of-the-box advertising techniques, and a real-time approach.
Thanks to digitization, the cost of marketing and interacting with your audience has reduced drastically. Not only does it save you from mounting marketing budgets but also offers humongous scope which is limited in traditional forms of advertising.
In this fiercely competitive world, how you present your brand to the world is what matters the most. Wondering how to hit the bull’s eye?
Here are some ways to achieve that.
- Pay attention to packaging label
When there are so many products available in the market how do you make your product stand out?
Well, the key lies in keeping it simple yet attractive. No one likes things that are cluttered and packed with too much information. Keep it clean.
Secondly, focus on the colors and the fonts you want to use. They should convey your brand category and should compliment your product. Another thing that brands are shifting to is eco-friendly packaging. It is garnering a thumbs-up from the audience and critics alike.
Here’s one for example.
- Make your online pages easy to navigate
A website, app, or online catalog, your e-commerce brand should offer the users a seamless experience of browsing. If they don’t understand your brand in a couple of seconds, you’ve probably lost your prospective buyers.
It should be easy to navigate, should offer information in a simplified and brief manner, and don’t forget, too many CTAs spoil the user experience. The interface is what attracts the audience, make sure you impart full justice to it.
- Don’t underestimate the power of social media
Social media is the mecca of advertising. If you have a strong presence on social media, you come across as a reliable and trustworthy brand. However, posting on a regular basis isn’t enough.
You need a planned social media marketing for e-commerce to be able to connect with your followers and engage with them through various features of social media platforms.
A brand should come across as someone who cares for its followers and customers, who answers their queries, and celebrates their loyalty. Hopping onto the trends, putting across quality content that is quirky and eye-catchy with a CTA is the way to achieve success.
The possibilities of shining on social media are endless and exploring them to your brand’s maximum potential will take your brand to a whole new level. Here’s an example of Dunzo that brilliantly explores the power of internet storytelling.
- Talk about your brand and listen when others do
Everyone wants to build an image in the market and one of the e-commerce business tactics also includes the need to constantly engage with the audience and respect the other’s opinions of you.
Through well-written content, you can share your viewpoints, knowledge, and expert opinions which strengthen the brand’s footprint and help you in SEO rankings as well. Speaking over a certain trending topic that is related to your industry can boost your thought-leadership as a brand.
- Keep in touch with your audience
Now that you have followers on social media and people who know about you, how do you connect with them? That’s when email marketing comes into the picture.
Through a weekly or fortnightly series of newsletters, approach your list of clients, prospective clients, and ex-clients and impart value through your email newsletter writing.
It could be a discount coupon, introducing them to a new segment of your brand, or simply thanking them for shopping with you.
Connect, engage and keep the cycle going.
To achieve distinctive content marketing in 2021, every business needs a team of experts who create brand storytelling on your behalf.
Scalenut builds the gap between the brand and marketers and brings together a team of creators who research, write, design, and execute marketing techniques and campaigns that give your brand a push in the right direction.
We have brought them over to the Scalenut platform and have built the tools for them to collaborate and create content for your business efficiently.
Don’t believe us? Try it for yourself and watch your e-commerce brand scale the heights in the marketing world.
We are offering a flat 20% off on all prices for your first three requests during the trial. What are you waiting for? Register Now!