Running an eCommerce business is like doing multiple yet equally important tasks at the same time.
Out of all these, product descriptions are one of the crucial deciding factors in boosting your sales.
In fact, 87 percent of customers consider product descriptions to be "very significant" when making a purchase.
On the other hand, crafting quality product descriptions can take a long time for those of us who struggle with the written word.
But fear not! You can use a few tricks and tips to make your product descriptions pop with stunning results in no time at all.
Let's read about the product description generator and how to use it.
What is Product Description?
A product description is a brief, written description of the features and benefits of a product. It is used on websites, in advertising, and in other marketing materials to help potential customers decide whether or not to buy the product.
The purpose of a product description is to capture the attention of potential buyers and motivate them to make a purchase. It should be clear, concise, and easy to read.
According to studies, millennials are 40% more likely to be influenced by compelling product descriptions.
It should also include product information, features, specifications, and price.
Consider your product description to be your salesperson on the front lines. Customers want to know why they should buy your product.
To write good and unique product descriptions, you need to understand the following:
• What makes the product unique?
• What are its key features?
• What are the benefits of using the product?
• How does the product compare with similar products?
The problem is that most firms miss the mark by merely explaining the product without emphasizing any key characteristics or paying close attention to the content.
Let's face it, sitting down and writing all those product descriptions can be difficult when you're uploading hundreds of products to your online store - we get that.
That's why you need a product description generator tool like Scalenut. Our AI content generator & copywriting tool is tailored to provide all bells and whistles to your eCommerce product and services.
How Does a Good Product Description Format Look?
When it comes to writing a good product description, the format you opt for is up to you.
A paragraph explaining the benefits and role of the product is frequently included in a decent product description. One large paragraph may be used in some descriptions, while two short paragraphs may be used in others.
When Should You Use a Product Description Generator?
Before we get started, it's important to know when to use a product description generator. This is because employing a product description generator for the wrong purposes would almost certainly not yield the desired results.
Product description generator tools can not take up the job of pro copywriters, but they can help with writer's block and save you a lot of time producing captivating content for your product page.
The idea is to provide the shopper with all the information they require to make a purchasing decision.
Of course, when your product page has a big list of things, supplying these facts can be laborious. The goal is to figure out how to use our super quick item description generator to produce original product descriptions in record time.
How to Write a Compelling Product Description?
There are a few things you'll want to keep in mind when writing a great product description.
For one, it's important to provide customers with all of the essential details about the product - from its features and benefits to its price and shipping time.
Second, be creative! Don't just regurgitate what is already on your product page. Elevate your listing with fresh content that will wow potential buyers.
Read further to know how to write a step by step product description:
- Know Your Target Audience
It's not a good idea to write product copy with a broad audience in mind. Not only will your marketing copy be inadequate, but you will also fail to address your target demographic in a proper manner.
As a result, great product descriptions frequently speak directly to a certain target.
Consider how you would address a shopper in a store. It is important to ascertain the tone of voice that your readers understand well.
An eCommerce product description with a conversational tone tends to gain more attention than a description that seems more formal.
- Write Down the Product Benefits
We all know that every product description has to include benefits. It is also important that you mention both the good and bad sides of your product and determine how you will convert those disadvantages into advantages.
Some categories can be very difficult, like mobile phones (smartphones vs. feature phones). Don't just list features; think about why one handset offering would fit atop another so much better if you can. Think about how your product fits into the greater picture that customers are trying to define.
The more clearly you describe what features make your product great or essential in comparison with other products, the more likely it is that the audience will consider buying your product before making their selection.
Thus, to create a smart copy for your product description, you should know about the major USPs of your product and what benefits they offer. Ask these questions:
- What does the product do?
- How will the product solve their problem?
Consider how your product can help your consumers be happier, healthier, or more productive. Then, in your description, highlight these qualities.
- Create Compelling Story
Product descriptions that sell do so because the company has included all necessary information. Such a description not only persuades the consumer of the product's merits, but also has an emotional impact.
It's no secret that shoppers' behavior is influenced by their emotions. As a result, your product description can be used to elicit the desired emotion.
Your story should include a lot of specifics, such as who created the product and what motivated them to do so. It should also describe the process of creating the product.
Writing a product story allows you to engage with potential buyers emotionally rather than commercially. Finally, the consumer should be able to visualize themselves as the owner of your goods.
- Use Words for Emotional Impact
Humans can elicit emotional responses in reaction to specific words and phrases. These words can help persuade potential purchasers to convert and become paying customers if you use them in your description.
When reviewing your product, you should be on the lookout for these words and phrases:
- Use Bullet Points to Make Description Scannable
Bullet points are a great way to make your product description more scannable. Not only do they break up the text into manageable chunks, but they also help emphasize certain points in the story.
79% of people prefer to read pages and look for specific words rather than reading word by word. As such, your description must be easy to scan.
By using bullet points, you can ensure that your story is easy to follow and understand. Additionally, this format will also help buyers focus on key aspects of the product.
Bullet points are a quick and easy way to convey important information to potential consumers.
Another technique to increase the readability of your product description is to use short paragraphs. Consider bolding specific words after you've finished writing your product description to draw the reader's attention.
- Use Natural Language
When writing your product description, you should use natural language to help buyers understand what the object is and how it can be used. This way, they'll be more likely to become paying customers.
For example, consider using terms like "easy-to-use," "intuitive," or "convenient." Additionally, you can use words that are common in everyday conversation.
The beauty of the product description generator tool is that it uses natural language processing to make the product description relevant and closer to search intent.
- Do not Forget SEO
SEO (search engine optimization) is one of the key factors in getting visibility on search engines.
Search engine optimization of your product description can help you increase organic traffic.
The most simple technique to attract potential buyers to your product may be through SEO. It all starts with keyword research, which identifies the search keywords that customers use.
As a content marketer, you must also keep SEO in mind.
Not only does SEO improve the visibility of your product on search engines, but it can also help you increase brand awareness and lead generation.
- Use Images to Enhance Your Product Description
Images are an excellent way to add visual interest to your product description. Not only do they make the page look more appealing, but they can also help buyers visualize what the product looks like.
Additionally, images can act as a call-to-action that helps encourage people to view more of your product description.
Images are effective in getting potential buyers interested in a product before they choose which alternative products to purchase.
How to use Scalenut's Free Product Description Generator?
The first thing to do in order to use Scalenut is that you need to create an account and start with our free plan.
In the dashboard, click on AI Copywriter.
Our AI copywriter has various templates or short-form use cases for creating captivating marketing copies. In the search box, look for the 'product description' template.
What makes Scalenut more useful is that it gives two templates; one for the Product description and the other for eCommerce product description. While the former can be used for generating descriptions for any of your small services or product, the latter uses the same format that is fit for your eCommerce store.
Here is an example of a product description for Pink Diamond ring.
Enter the brand or product name in the “Brand” box and a small description describing the product. Click on “Generate” to get the output.
Similarly, you can create the eCommerce product description for your Amazon or Shopify store. Just click on the eCommerce product description template.
Enter the product name in the brand box and a small description describing the product. Below, you need to list the major USPs of your eCommerce product.
Thus, using the Scalenut writing tool can come in handy.
Q. Why is it important to have product descriptions?
Ans: Product descriptions play a critical role in the success of eCommerce stores. They are the first thing potential customers see when searching for products on Google and other online marketplaces. Poor product descriptions can result in lost sales, as consumers may not be interested in what you have to offer.
Q. How do I create product descriptions for free?
Ans: Scalenut offers a free trial for 14 days, using which you can create the product descriptions for free. To upgrade your plan after the trial ends, check our pricing page.
Q. How do I create highly specific product descriptions?
Ans: Product descriptions should always be specific to the product you're trying to sell. Always write with the values and benefits of your product in mind. A product description should also be tailored to a specific audience. Ensure the information you provide in the generator's sidebar is complete and accurate. Scalenut offers a wide range of writing tool that is perfect for crafting high-quality product descriptions.
Q. Are product description & brand story the same?
Ans: There is a bit of confusion around these terms, as they are often used interchangeably. Product description is the text you write that tells your potential customers what it is that you have to offer. It should be comprehensive and clear, while also being tailored to the specific audience that your product appeals to.
Brand story refers to the overall story or narrative behind your brand and its products. A brand story can be used in the product descriptions as a small paragraph.
The best way to create a better product description is to think of it as a marketing piece. It's important that you write it in the first person, and use clear and simple language that is easy for your audience to understand.
Our Scalenut product description generator tool gives you a high-level overview of a product, which is often the most important part. It's very easy to use and will give you various description types that are unique and captivating.
Try Scalenut for free.