Try These 12 Searchmetrics Alternatives To Take Your Digital Marketing to the Next Level

Searchmetrics is a tool that allows businesses and individuals to analyze and optimize their online presence, identify areas for improvement, and track their performance against competitors. 

The platform includes features such as keyword research, backlink analysis, content optimization, and competitor analysis. However, it can be out of budget for most small-medium size organizations. Besides, some reviews hint towards its unfriendly interface. 

Fortunately, there are plenty of alternatives out there that can provide similar, if not better, capabilities. In this blog, we'll explore the 12 best Searchmetrics alternatives available today. 

Whether you're looking for a more cost-effective option, a tool with a different focus, or want to try something new, we've got you covered. So, if you're ready to take your SEO game to the next level, read on!

Scalenut is an AI-powered SEO and Content Marketing Platform that offers the same features at a more economical price range. Sign up for a 7-day trial today and witness its efficiency for yourself!  

12 Searchmetrics Alternatives You Must Check Out! 

• Scalenut 
• Moz Pro
• SE Ranking 
• SEOClarity 
• SEMrush 
• Spyfu 
• Raven Tools 
• Ahrefs 
• BrightEdge 
• iSpoinage 
• Cognitive SEO
• Siteimprove 

Read on to learn about these Searchmetrics alternative tools in detail. 

1. Scalenut 

Scalenut, one of the best Searchmetrics alternatives, is an AI-powered content management platform that offers a comprehensive set of tools to boost your content marketing and SEO strategy. By utilizing features such as the SEO Research Tool, Keyword Planner, and AI Templates, Scalenut streamlines the entire content lifecycle from planning to optimization. 

In addition to aiding the writing process, this SEO software conducts thorough research and analysis to provide insights and recommendations for creating engaging and optimized content that can rank higher on search engines.

Scalenut's user-friendly interface and intuitive features make it easy for anyone to produce high-quality content, regardless of their level of experience with AI writing tools. 

Unlike traditional paraphrasing or AI writing tools, Scalenut provides a full suite of features for crafting marketing copy that captivates and drives action.

Key Features

Scalenut offers several key features to enhance your content marketing and SEO strategy:

• Cruise Mode: Scalenut's Cruise Mode AI-powered blog writer enables users to create SEO-optimized blog posts in just five minutes by providing essential information such as an outline, keyword, and title to the AI engine.

• Keyword Planner: Scalenut's Keyword Planner helps businesses and marketers optimize their SEO strategies by providing insights into popular keywords and search terms used to find products and services online.

• AI Templates: Scalenut's suite of 40+ templates assists in crafting marketing copy that enthralls the intended audience and drives them toward action. 
• Content Optimizer: By offering suggestions for on-page optimization factors like NLP terminology, keyword density, content depth, meta tags, and featured snippets, this tool can significantly improve your content's position on the SERPs. 
• SEO Topic Research: By presenting you with competitive insights, NLP key terms, relevant citations, statistics, FAQs from various platforms, and other valuable information, this tool can significantly reduce your research time.

Pros 

• Scalenut offers an all-in-one solution for the entire content lifecycle, eliminating the need for multiple platforms.

• It leverages GPT-3 and NLP AI technologies to produce high-quality content with advanced features and SEO tools.

• The platform features a content editor with advanced, rich text formatting and optimization options.

• Its tools can be used in the Chrome extension, allowing users to create content on Google Docs using its features easily.

Cons 

• While there may be a learning curve associated with using the Scalenut platform, the platform provides extensive support resources to help users easily navigate it. The platform offers a comprehensive help center and a boot camp that can assist users in getting up to speed quickly and efficiently.

Pricing

Scalenut pricing is available in three different plans, depending on your content needs. They are as follows:

• Essential Plan: Ideal for individuals or consultants who require a moderate amount of content. This plan costs $39 per month and includes 5 SEO reports and the ability to generate up to 100,000 AI words monthly.

• Growth Plan: Provides advanced features and unlimited AI words for $79 per month, along with 30 SEO reports, Topic Clusters, Cruise Mode, and Instruct AI to Paraphrasing and SERP Facts.

• Pro Plan: Designed for larger organizations with a big content team, this plan costs $149 per month and includes everything in the Growth Plan, including a dedicated customer success manager and multi-user support.

Best Suited For

• Agencies
• Marketing managers
• Entrepreneurs
• SEO Strategists
• Content Writers 

2. Moz Pro 

Moz is a highly respected company specializing in SEO software. When people discuss Moz, they typically refer to its flagship product, Moz Pro. Moz Pro is a comprehensive suite of SEO tools designed to help businesses enhance their online presence and attract more visitors. Developed by Moz, Moz Pro offers a diverse array of features and tools.

Key Features

• Keyword Explorer: With Moz Pro's advanced filtering features, the Keyword Explorer tool can make your research more efficient by allowing you to narrow down your search based on specific criteria and save time.
• Site Auditor: Moz Pro's website auditor tool can detect technical issues that may have a negative impact on your website's ranking, such as broken links, duplicate content, and missing meta tags.
• Backlink Analysis: Moz Pro provides backlink analysis tools that can assist your company in monitoring and managing its backlink profile. You can pinpoint harmful links that could harm your site's ranking, analyze competitors' links to discover new opportunities, and even identify new links that could improve your site's visibility.
• Rank Tracker: Moz Pro's Rank Tracker tool lets you track local and national searches, giving you a comprehensive overview of your website's visibility in search engine results pages. Examining your Search Visibility score can provide you with a better understanding of your website's overall ranking performance, allowing you to make informed decisions about your SEO strategy.

Pros

• It offers a comprehensive set of SEO tools, making it a one-stop shop for businesses looking to improve their online presence.
• The tool's site audit feature is handy for identifying and fixing technical SEO issues that can impact a website's ranking.
• Its backlink analysis and management tools make monitoring and improving a website's link profile easy.
• The tool offers various customization options for reports and dashboards, allowing users to easily track their progress and ROI.

Cons

• It can be overwhelming for beginners or those new to SEO, as it offers many features and data.
• The tool's pricing can be relatively expensive compared to some other Searchmetrics alternatives out there. 
• Some users have reported occasional inaccuracies in the tool's rank-tracking data.

Pricing

Moz Pro offers several pricing plans based on the number of campaigns and features needed.

• Standard Plan: This plan (for $99/month) is fit for those new to SEO and seeking to understand the basics of it.
• Medium Plan: This plan (for $179/month) suits most people because it gives access to the entire range of keyword research tools.
• Large Plan: This plan (for $299/month) comes in handy for businesses and agencies which conduct a search on a serious basis.
• Premium Plan: This plan (for $599/month) is perfect for large businesses with more advanced SEO needs and for in-house marketing teams. 

Best Suited For

• Small-Large Organizations
• SEO Specialists 
• Marketing Managers 

Looking for something like Moz? Refer to this Scalenut blog on “19 Best Moz Alternatives To Consider For Your SEO Needs” to find more SEO tools like Moz.

3. SE Ranking 

SE Ranking, another potential Searchmetrics alternative, is an SEO tool for digital marketing professionals and SEO teams, providing comprehensive assistance with SEO analysis and optimization endeavors. Its cutting-edge, real-time keyword position tracking system boasts 100% accuracy, enabling users to easily monitor and analyze the performance of their website's keywords.

Key Features

• Keyword Rank Tracker: Keep track of your website's keyword ranking positions across major search engines in real-time with this tool that boasts 100% accuracy. You can monitor rankings at the country, region, or city level as frequently as you want.
• On-page SEO checker: Similar to Searchmetrics, this tool provides an on-page SEO checker that scans your website's pages for optimization opportunities and recommends improvements to increase your rankings.
• Website Audit: In just 2 minutes, you can evaluate the performance of your own or your client's website and receive recommendations to improve its functionality.
• Competitive Analysis Tool: By conducting a thorough analysis of your industry's landscape, this tool helps you identify areas for improvement and capitalize on opportunities that your competitors may be overlooking. You can develop a more informed strategy and stay ahead of the competition.
• Backlink Checker: With this analysis, you can see the sources of your backlinks, identify the most valuable ones, and find areas where you could potentially improve.

Pros

• It has a user-friendly interface that both new and advanced SEO-tool users can easily navigate. 
• This software offers advanced competitor analysis features that enable you to identify your competitors' strategies, assess their strengths and weaknesses, and leverage that information to enhance your SEO strategy.
• This Searchmetrics alternative seamlessly integrates with popular third-party tools like Google Analytics, Google Search Console, and Google AdWords, allowing you to incorporate your existing data and insights, making the process of SEO optimization faster and smoother.

Cons

• SE Ranking may not offer comprehensive keyword data for certain regions, which could limit your ability to optimize your website for those areas.
• This Searchmetrics alternative currently lacks a mobile app, which may be inconvenient for users who prefer to work on the go.
• Some users have reported slow response times from SE Ranking's customer support team, which can be frustrating when dealing with urgent issues.

Pricing 

All the plans for SE Ranking come with a free trial. Alternatively, you can get a customized plan by contacting them. Here are the pricing plans of this Searchmetrics alternative: 

• Essential: For $39 per month, this plan is suitable for freelancers and beginners. It offers 10 projects and one user seat. 
• Pro: For $89 per month, this one is the most popular plan and is ideal for small agencies and teams. It offers three user seats and unlimited projects. 
• Business: For $189 per month, this plan is suitable for mid-sized agencies and businesses. Besides unlimited projects, it offers five user seats and 20 projects. 

Best Suited For 

• Digital Marketing Agencies 
• Small-Medium Sized Businesses 
• SEO Experts

Thinking about choosing between Moz and SERanking? Check out this in-depth comparison blog, “A Comprehensive Comparison of SE Ranking vs Moz for SEO Success,” for more information.

4. SEOClarity 

SEOClarity is an enterprise-level SEO platform that offers a comprehensive suite of tools for keyword research, on-page optimization, technical SEO, and competitive analysis. A Searchmetrics alternative, it is designed to help businesses improve their search visibility and drive more organic traffic to their websites. 

Key Features

Some of the major features of SEOClarity include the following: 

• Keyword Research: SEOClarity provides an extensive and up-to-date collection of keyword data, allowing you to gain a comprehensive understanding of the search environment and discover potential content prospects.
• ClarityAutomate: This next-generation SEO platform helps overcome the biggest hurdle to achieving SEO outcomes - implementation.
• Rank Tracking: SEOClarity's rank tracking tools enable you to monitor your website's search engine rankings for specific keywords and track your progress over time.
• Technical SEO: With this tool, you can build a robust website foundation and deliver an exceptional user experience.
• Competitor Insights: SEOClarity offers a variety of competitor analysis tools, including keyword gap analysis, backlink analysis, and content analysis, to help you identify areas where you can enhance your SEO strategy.
• SEO Reporting: SEOClarity's reporting tools enable you to create customized reports for your website's SEO performance, including keyword rankings, backlink profiles, and site audit results.

Pros

• It is designed for large-scale SEO operations, making it well-suited for enterprise-level businesses.
• Its competitive analysis features can help businesses gain insights into their competitors' SEO strategies and identify opportunities for improvement.
• Its reporting capabilities are highly customizable, allowing businesses to track the metrics most matter to them. 

Cons 

• It is a high-end SEO platform, and its pricing may be prohibitive for smaller businesses or those with limited budgets.
• It has limited integrations with other marketing platforms and tools. These may limit its usefulness for businesses with complex marketing stacks.

Pricing

• Essential: Pricing is determined based on the specific needs of the client. It offers daily rank tracking, chat support, and email support, among other things. 

• Core: The starting price for this level of service is $3000 per month. It is ideal for brands that have small to medium-sized teams and 1 domain. 

• Professional: The starting price for this level of service is $4500 per month. It is ideal for brands with Global SEO teams and multiple domains. Users get advanced SEO capabilities with this plan.  

• Agency: Pricing is determined based on the specific needs of the agency or more extensive organization. This one is the most exclusive offering and includes all features offered by this Searchmetrics alternative. 

Best Suited For 

• Large Scale Enterprises 
• Multinationals 

Want to discover SEO tools similar to seoClarity? Refer to this exhaustive Scalenut blog on “Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives” to find more such tools.

5. SEMrush 

SEMrush is an all-in-one digital marketing platform that provides tools for SEO, PPC, social media, content marketing, and competitive research. It is a popular Searchmetrics alternative that offers a wide range of features for digital marketers and website owners. Here's a breakdown of some of the features of this well-known SEO tool: 

Key Features

• Organic Research: SEMrush's Organic Research feature lets you analyze and improve your website's visibility for high-converting keywords used by your competitors. You can also optimize your organic keyword performance and discover new tactics to secure top positions in search engine results pages (SERPs) that align with your target audience's interests.
• Keyword Manager: With SEMrush's Keyword Manager, you can create customized master keyword lists that align perfectly with your SEO strategy and objectives. You can also access real-time metrics for up to 1,000 keywords simultaneously, providing an accurate picture of your website's performance.
• SEO Content Template: This feature allows you to generate a personalized SEO content blueprint in just a few clicks to improve your website's organic traffic. SEMrush's SEO Content Template also provides practical suggestions based on your targeted keywords by analyzing the top 10 competitors on Google.
• Rank Tracker: SEMrush's Rank Tracker feature enables you to track the daily changes in the target location of your target keywords, helping you stay on top of your website's search engine rankings.
• Link Building: SEMrush's Link Building tool allows you to identify unique opportunities to strengthen your website's backlink profile, improving your website's search engine ranking and overall visibility.
• Local SEO: With SEMrush's Local SEO feature, you can optimize your website for local searches, increasing your chances of attracting more customers in your area.

Pros

• It offers a comprehensive suite of features for digital marketing, making it a versatile tool for all your online marketing needs.
• The tool is easy to use, with a user-friendly interface that makes navigating and finding the information you need easy.
• It provides accurate data and insightful analysis, allowing you to make data-driven decisions for your marketing campaigns.

Cons 

• The tool's keyword tracking feature is limited to a certain number of keywords, which may not be enough for some users.
• It does not offer a free plan, so users must subscribe to a paid plan to access its features.

Pricing 

SEMrush offers three main pricing plans:

• Pro: For $119.95 per month, this plan is suitable for freelancers, startups, and in-house marketers with limited budgets. It includes features such as 3,000 reports per day, 10,000 results per report, and five projects.
• Guru: For $229.95 per month, this plan is suitable for small and medium-sized businesses with more advanced marketing needs. It includes 5,000 reports per day, 30,000 results per report, and 15 projects.
• Business: For $449.95 per month, this plan is suitable for larger businesses with extensive marketing needs. It includes 10,000 reports per day, 50,000 results per report, and 25 projects. 

Best Suited For 

• E-Commerce Businesses 
• SMEs 
• Brand Managers 

6. Spyfu 

Spyfu is an SEO (Search Engine Optimization) and PPC (Pay-Per-Click) tool that provides users with comprehensive features for analyzing and improving their digital marketing campaigns. This Searchmetrics alternative allows users to conduct keyword research, track competitor rankings, monitor their rankings and backlinks, and more. 

Key Features 

• Keyword Research: With Spyfu, you can explore and examine the keywords utilized by your rivals and find fresh keywords to utilize in your initiatives.
• Competitive Intelligence: Spyfu enables you to observe your competitors' natural and paid search strategies, find out about their ad copy and landing pages, and gain insight into their most successful keywords and domains.
• Limitless Projects: You may create unlimited projects to organize your keywords and keyword groups.
• Rank Tracking: You may monitor your progress over time by tracking your website's search rankings for specific keywords.
• Reports: Spyfu offers customizable reports that you may use to monitor your campaign's performance and communicate insights with your team or clients.

Pros 

• It offers a wide range of SEO features, including keyword research, competitor analysis, backlink analysis, and PPC management, making it a versatile tool for all your SEO needs.
• It is easy to use, with a user-friendly interface that makes navigating and finding the information you need easy.
• Its affordable pricing plans make it accessible for small businesses and startups.
• It allows you to create customizable reports and dashboards, making it easy to track your progress and share your results with others.

Cons 

• Its keyword tracking feature is limited to a certain number of keywords, which may not be enough for some users.
• Spyfu's data is predominantly concentrated on the US market, which means that it may not be as valuable for businesses targeting other countries.
• Spyfu's API is only accessible on its top-tier plans, which may be a disadvantage for advanced users or developers who require more extensive access to the data.

Pricing 

Spyfu offers three main pricing plans:

• Basic: For $39 per month, this plan includes features such as 5,000 tracked keywords, 250 sales leads and domain contacts, and unlimited domain overviews.
• Professional: For $79 per month, this plan includes features such as 15,000 tracked keywords, 500 sales leads and domain contacts, and branded reporting. The first month of this plan costs $39 only. 
• Team: For $299 per month, this plan includes features like 40,000 tracked keywords, 2,000 sales leads and domain contacts, and API access.

Best Suited For 

• Small-Medium Sized Businesses 
• Content Strategists 
• SEO Managers 

7. Raven Tools 

Raven Tools is an all-in-one SEO and digital marketing platform that offers a range of features to help businesses optimize their online presence. It is a decent option for businesses looking for a tool to manage their digital marketing needs. Here are some key features, pros, cons, pricing, and suited use cases of this Searchmetrics alternative. 

Key Features

• Keyword research: With Raven's keyword research tool, you can gain insights into search volume, difficulty, and potential traffic for specific keywords.
• Site audit: Raven's site audit tool analyzes websites for technical SEO issues like broken links, crawl errors, and duplicate content.
• Backlink analysis: Raven's backlink analysis tool enables users to monitor their site's backlink profile, analyze competitors' backlinks, and discover new link-building opportunities.
• Marketing reports: You can easily create custom marketing reports with Raven's platform, using data from over 30 different platforms. You can design detailed reports for website analytics, social media, and PPC campaigns.
• Rank tracking: Raven's rank-tracking tool tracks the search engine rankings of your targeted keywords over time.
• Social media management: Raven includes features for managing social media accounts and scheduling posts.
• Competitor domain research: Raven's competition research tools allow you to examine your competitors' techniques and use that knowledge to elevate your website strategically.
• Link Spy: Using this feature, you can spy on your competitors and find newer opportunities for your organizations to rank. 

Pros

• Raven offers a comprehensive set of digital marketing tools, including features for SEO, social media management, and reporting.
• The platform is user-friendly and customizable, allowing users to easily navigate and use the tools.
• Raven's social media management features are unique compared to some of its competitors.

Cons

• Raven's backlink database is not as extensive as Searchmetrics', which may limit the depth of backlink analysis for some users.
• Raven's pricing is relatively high compared to some other alternatives, which may not be cost-effective for smaller businesses with limited budgets.

Pricing 

Raven Tools offers five pricing plans: 

• Small Biz Plan: For $49 per month, you get 2 domains/campaigns, 2 users, and 1,500 position checks. 
• Start Plan: For $109 per month, you get 20 domains/campaigns, 4 users, and 15,000 position checks. 
• Grow Plan: For $199 per month, you get 80 domains/campaigns, 8 users, and 20,000 position checks. 
• Thrive Plan: For $299 per month, you get 160 domains/campaigns, 20 users, and 25,000 position checks. 
• Lead Plan: For $479 per month, you get 320 domains/campaigns, 40 users, and 30,000 position checks.

8. Ahrefs 

Ahrefs is a popular SEO tool often considered one of the best Searchmetrics alternatives. It offers a wide range of features that can help you improve your website's search engine rankings and increase your online visibility.

Key Features

• Site Explorer: Analyze a website's backlink profile, organic search traffic, and top-performing content with this tool.
• Keyword Explorer: Research keywords, analyze search volumes, and gain insights into competitors' strategies using this tool.
• Content Explorer: Find popular content ideas in any niche, analyze social media shares on Facebook or LinkedIn, and get details on backlinks with this tool.
• Site Audit: Identify technical SEO issues, crawl errors, and performance problems with this tool.
• Rank Tracker: Consistently track your rankings and compare your progress with that of your competitors. Also, receive automated reports on a regular basis, delivered directly to your email inbox with this tool.
• SEO Dashboard: Obtain a comprehensive overview of all your projects and keep a tab on their search engine optimization performance and advancement with this tool.

Pros

• It provides a large amount of data on backlinks, keywords, and more, allowing you to make informed decisions about your SEO strategy.
• Its interface is easy to navigate, making it simple for users to find the necessary information.
• It has a reputation for providing excellent customer support, with a team of experts available to answer questions and provide guidance.

Cons

• It is one of the more expensive SEO tools on the market, which may be a concern for small businesses or individuals on a tight budget.
• This Searchmetrics alternative provides data on content performance. However, it does not offer recommendations on enhancing content for better SEO.

Pricing 

• Lite: Starting at $99, this subscription provides essential data for small businesses and hobby projects.

• Standard: Starting at $199, this subscription is perfect for freelance SEOs and marketing consultants.

• Advanced: Starting at $399, this subscription provides more tools and data for lean in-house marketing teams.

• Enterprise: Starting at $999, this subscription is ideal for agencies and enterprises. Please contact us to learn more.

Best Suited For 

• SEO Strategists 
• Solopreneurs 
• Digital Marketers 

9. BrightEdge 

BrightEdge is an all-in-one SEO platform that provides comprehensive solutions for content marketing, competitive analysis, and web analytics. It is one of those  Searchmetrics alternatives you can consider for improving your website's search engine visibility. Here are some features, pros, cons, pricing, and best-suited industries for BrightEdge. 

Key Features 

• Customizable Dashboards: View performance reports for websites, keywords, backlinks, traffic, and conversion metrics, as well as competitor analysis across search engines, geographies, and devices, all in one convenient location with customizable dashboards.
• Daily Rankings: Receive timely notifications about any fluctuations in high-converting keywords, allowing marketers to prioritize their efforts accordingly with this feature.
• Keyword Recommendations: Automate the typically manual process of keyword optimization with BrightEdge's Keyword Recommendations, which provide analytics and recommendations for your entire keyword portfolio, enabling strategic and scalable optimization beyond following best practices.
• ContentIQ: ContentIQ from BrightEdge is a comprehensive site auditing solution that integrates seamlessly with the BrightEdge search and content platform. It uses advanced crawl technology to identify critical site errors that could hinder your search success.
• Social Content Performance: Optimize campaigns across multiple channels, including site, search, and social, to achieve optimal return on investment (ROI) with valuable insights obtained through BrightEdge.

Pros

• It offers a wide range of solutions for all aspects of SEO, making it a one-stop shop for all your SEO needs. It provides advanced reporting features, allowing you to track your SEO performance and measure the success of your campaigns.

Cons 

• It is one of the most expensive SEO platforms on the market, which may make it less accessible for small businesses and startups.
• It offers a wide range of features, which can be overwhelming for new users, requiring both time and effort to master.

Pricing 

This Searchmetrics alternative offers customized pricing based on your specific needs, making it difficult to provide exact pricing details. However, the platform is known to be one of the most expensive SEO tools. If you want to know more about their pricing plans, reach out to their customer service. 

Best Suited For

• Mid-sized to large enterprises
• Big Agencies 

Impressed by BrightEdge but depressed by the custom pricing? Check out a comprehensive list of BrightEdge alternatives in this Scalenut blog “The Incredible List of 14 BrightEdge Alternatives You Need to Know About.”

10. iSpoinage 

iSpionage is a powerful search marketing tool and Searchmetrics alternative that provides competitive intelligence and keyword research data for online businesses. Below are some of the key features, pros, cons, pricing, and best-suited use cases for iSpionage.

Key Features

iSpionage offers a wide range of features to help businesses monitor their competitors' search marketing strategies and optimize their campaigns. Some key features of iSpionage include:

• Competitor Analysis: iSpionage offers detailed information on your competitors' search marketing strategies, making it easy to identify gaps in your campaigns and optimize your approach.
• Keyword Research: Discover new keywords, monitor your existing ones, and refine your targeting using iSpionage's comprehensive keyword research tool.
• PPC Campaign Management: iSpionage provides a range of tools to help manage your PPC campaigns, from ad creation to bid management and performance tracking.
• SEO Optimization: iSpionage offers a variety of SEO analysis tools, including site auditing and backlink analysis, that can help optimize your website for better search engine rankings.

Pros

• It provides a wealth of data on your competitors' search marketing strategies, giving you valuable insights that you can use to optimize your campaigns.
• Its interface is intuitive and easy to use, even for those new to search marketing.
• Its keyword research tool is one of the most comprehensive on the market, allowing you to discover new keywords and monitor your existing ones.
• It allows you to create custom reports focusing on the metrics that matter most to your business, making it easy to share insights with your team or clients. 

Cons

• It does not offer social media monitoring tools, which may be a disadvantage for businesses that rely heavily on social media marketing.
• It currently only integrates with a limited number of third-party tools, which may be a disadvantage for businesses that use a wide range of marketing tools.

Pricing

iSpionage offers three pricing plans as follows:

• Starter: Starting at $59 per month, this plan includes up to 10,000 keywords and 10 PPC campaigns and is best suited for small business owners and digital marketers.
• Professional: Priced at $09 per month, this plan includes up to 50,000 keywords and 50 PPC campaigns and is best suited for small agencies, in-house PPC managers and consultants.
• Advanced: Priced at $299 per month, this plan includes up to 100,000 keywords and 200 PPC campaigns and best suits digital marketing teams and growing agencies.
• iSpionage also offers custom pricing for businesses with more complex needs.

Best Suited For

• Online Businesses 
• Content Marketers 
• SEO Managers 

11. Cognitive SEO 

Cognitive SEO is an SEO tool that provides a wide range of features to help improve your website's search engine visibility. Below are some features, pros, cons, pricing, and best-suited for this Searchmetrics alternative.

Key Features

• Keyword Research and Analysis: Get a detailed analysis of your keywords, including search volume, competition, and ranking difficulty, with this feature.
• Competitor Analysis: Analyze your competitors' backlinks, content, and search engine rankings to identify opportunities for improvement.
• On-page Optimization: Receive suggestions for optimizing your content and meta tags for better visibility in search engine results.
• Technical SEO Audit: Identify technical issues on your website that could impact your search engine rankings.
• SEO Dashboard: View more than 35 crucial metrics in real-time, providing effortless data to share with your team members and clients.
• Penalty Recovery: Pinpoint problematic links quickly and recover from them promptly using their unnatural link detection tool.
• SEO API: Seamlessly process all the data currently stored in your cognitiveSEO account, including link analysis, rank tracking, and social visibility data using CognitiveSEO's API.
• Backlink Analysis: Uncover the digital marketing strategies employed by any website with unparalleled and robust data using this feature.

Pros 

• It provides a user-friendly and intuitive interface for easy navigation and analysis.
• It offers in-depth analysis and reporting for each feature, providing actionable insights for better optimization.
• It provides advanced suggestions for optimizing content for better search engine visibility and engagement.

Cons 

• It doesn't offer specific tools for optimizing local SEO.
• This Searchmetrics alternative may be costly compared to similar tools.

Pricing 

Cognitive SEO offers three pricing plans:

• Starter Plan: For $129.99 per month, this is ideal for freelancers, startups, and in-house marketers with limited budgets. Users get five campaigns with this plan. 
• Premium Plan: For $199 per month ($299 regular price), this is ideal for Small/Medium Agencies or SMBs. You can get 10 campaigns and a Whitelabel feature along with the startup plan’s offerings. 
• Elite Plan: For $499 per month, this is ideal for Larger Agencies or Enterprises. You get 25 campaigns with this superior plan. 

Best Suited For 

• Marketing Managers 
• SEO Specialists 

12. Siteimprove 

The last Searchmetrics alternative on this list, Siteimprove, is a comprehensive digital marketing and web accessibility platform that offers a range of features to improve your website's performance, usability, and accessibility. It is particularly useful for businesses that need a more holistic approach to their online presence. Here are some of the features Siteimprove offers. 

Key Features

• SEO Standards: Siteimprove's SEO tool provides you with actionable insights to help you optimize your website for search engines. You can track your keyword rankings, analyze your on-page SEO, and get suggestions for improving your content.
• Accessibility: Siteimprove's accessibility tool helps ensure your website is accessible to all users, including those with disabilities. You can identify and fix accessibility issues, generate reports, and monitor your progress over time.
• Content Quality: Siteimprove's content quality tool helps you ensure that your website content is high quality and relevant to your audience. You can analyze your content for readability, tone of voice, and grammar mistakes.
• Analytics: Siteimprove's analytics tool provides detailed insights into your website's performance. You can track your traffic sources, monitor your user behavior, and measure your conversion rates.

Pros

• It offers various tools covering everything from SEO to accessibility to analytics.
• It offers excellent customer support, including a knowledge base, phone support, and email support.

Cons

• Its pricing can be higher than other Searchmetrics alternatives, especially for small businesses.
• Some users may find that this Searchmetrics alternative has a bit of a learning curve, especially regarding the more technical features.

Pricing

Siteimprove offers a range of pricing plans depending on your needs and the size of your organization. However, you'd have to contact the team as the organization doesn't display its plans on the website. 

Best Suited For

• Digital Marketers 
• Content Marketers 
• Medium-Large Size Organizations 

Conclusion 

While Searchmetrics is a powerful SEO tool, there are several alternatives available that offer similar or even better features. Each of the 12 Searchmetrics alternatives mentioned in the blog has its own strengths and weaknesses. So it's vital to evaluate them based on your specific needs and budget. 

Unlike many tools mentioned in this blog, Scalenut is more than a mere SEO and content marketing tool. It offers tools for the entire content lifecycle and makes your content stand out. Sign up for a 7-day free trial to see the difference in your content strategy for yourself!