Oct 16, 2021

What is SEO Writing: How to master the art of SEO content writing?

Suman Samal, Asst. Marketing Manager
Suman Samal
What is SEO Writing: How to master the art of SEO content writing?
Suman Samal, Asst. Marketing Manager
Suman Samal
Oct 16, 2021

What is SEO Writing: How to master the art of SEO content writing?

Do you know what SEO writing is? How is it essential in boosting your organic traffic? This article talks about tips on writing SEO-friendly content and the critical SEO terms.
What is SEO Writing: How to master the art of SEO content writing?

Table of contents

SEO is a game of uncertainties and constant changes. It's a big billion industry that is worth $80 billion now. But, the question is, are you even getting some part of its worth?

Every day search engine Google algorithm changes, and the SEOs scratch their head figuring out what's new on the plate for them. Since the August 2020 algorithm update, Google has brought a massive change to its algorithm making high-quality content paramount.

Thus, we have put this guide to share the importance of SEO-friendly content and the right SEO strategies to deliver great content.

In this guide, we will be emphasizing on:

  • What Is SEO Writing?
  • Importance of SEO writing
  • How to do SEO content writing?

What is SEO?

Search engine optimization is a process of improving the visibility of your website in search engines like Google, Yahoo, Bing, and so on. The goal of SEO is to increase the number of visitors to your website.

Search engine optimization is not a one-time effort. It needs constant monitoring and changes to your website content and structure to ensure that you rank well in search engines.

Google uses various factors to rank a page on the search engine results. They are more likely to rank the ones with higher authority and more relevance.

SEO is important for digital marketing because it helps you achieve ranking in search engines, which increases your visibility. One of the essential methods to achieve search engine ranking is creating content for your target audience rather than the search engines.

Hence, the best way to ensure that potential customers see your content is to create an SEO strategy with your content.

What is SEO Writing?

SEO writing is the term used to describe the process of writing content for search engines. It's a broad term encompassing SEO, link building, and other forms of web-based content marketing. The content can be written for various purposes, including to help search engines understand the nature of your website or improve your site's ranking in search results.

SEO writing is an integral part of your content marketing efforts to save you dollars without spending your budget on paid ads. With the right SEO content, you can gain the organic traffic intended for your business. And, not to forget the part that the keyword research plays here.

SEO writing is an essential component of your digital marketing strategy.
It's also a great way to improve your site's credibility and authority by creating quality content that provides valuable information for readers. In other words, SEO writing is a great way to improve your site's overall reputation.

To create the right content for search engines, you need to know what keywords are most likely to be searched for by your target audience. It can help you decide on which keywords will get more traffic and better rankings.
The most important thing is that you need to understand the search engine algorithm properly to create good content for search engines.

Why is SEO Writing important?

As we say, Content is king. This holds more true when it comes to search engine optimization. If you are not creating the right content for your business, you will never get the ranking you deserve.

Guess we have exaggerated the high-quality Content? Well, we might have because On-Page SEO is another essential factor to consider in SEO writing.

In other words, the high-quality Content works in tandem with the On-page SEO for better visibility and improved search engine rankings.

SEO optimized content is the one that has a decent keyword frequency distributed all over the Content, the keyword in the headings, meta description and subheadings, image with alt tags, and an enticing call-to-action button.

In this guide, we have also shared some quick tips on writing SEO-friendly Content and the best practice to achieve search engine rankings.

Key SEO terms

Before we share further tips, you must understand some SEO terms that matter the most:

SERPs or Search engine results page: These are the search results that Google clicks after searching for the queries.

Long-tail keywords: A long-tail keyword is a string of keyword phrases that are 3-6 words long. The long-tail keywords make up 80% of the total searches on Google.

Anchor text: Anchor text in SEO is a textual element in a hyperlink that provides extra information about the page when someone clicks on it. It is also known as click-through text, using which the user can navigate to another helpful page.

Title tag:  The title tag is the text on a search engine results page when someone searches for a keyword. It should be 55-70 characters long, and it must contain at least one of the keywords listed in your main body content.

Meta description: Meta description or simply meta tags is the short text that gives a small summary about the page. Meta descriptions are used in Search engine optimization to describe the content on a webpage. They are limited to 160 characters in length and should always contain keywords associated with what is being described.

SERP position: This refers to the exact ranking of a page in Google for a particular search term.

Search queries: These are the queries that a user will enter in the Google search engine to find relevant content.

Keyword research: Keyword research is the process of finding out which keywords your site is ranking for and then optimizing it for those terms.

Structured data or Schema: Structured data is a markup language used to describe an item's meaning. The structured data should be added to your web page to be indexed by search engines like Google and Bing.

A schema is a set of rules that defines how data should be structured in a given context. The word schema can be used to describe the formatting of XML documents and web pages.

Ranking factors: There are various factors and signals that search engines take from the page to rank them. The better the ranking signals, the higher the chance of ranking on SERPs.

Backlinks: Backlinks are the inbound links from other websites to your website. The more high-authority backlinks your page has, the higher the search engines' credibility and trust over the pages.

Page and Domain Authority: Domain authority or DA, which stands for domain authority, is a metric used to determine the relative authority. DA is an indication of how well-known or trusted a website is among its users. Page Authority (PA) is another term for link popularity that indicates the strength of links pointing to your page on other websites.

Organic keyword difficulty: Keyword difficulty is used in SEO to determine how difficult a keyword is to rank for. Keyword difficulty is a metric that is calculated based on multiple factors, including Search Engine Result Pages (SERPs) and keywords with a high search volume.

Conversion rate: Conversion rate is a measure of the success of a marketing campaign. The conversion rate is a ratio that shows the percentage of visitors who take action your company wants them to take from that visit. For example, if you have a conversion rate of 10%, then 1 out of every 10 website visitors will convert into an actual customer.

Click-through rates: Click-through rates (CTR) are the number of clicks on a web page divided by the number of times that URL is displayed to users.

Header tags: Header tags are HTML elements that usually appear at the top of a web page. They provide information about the website, such as its title and description. In SEO, header tags appear as H1, H2, H3, H4, H5, H6, and paragraph tags.

Search intent: Search intent is the motivation behind a user to search for something on a website.

Search volume: Search volume indicates how many times a particular keyword has been searched in the past 24 hours.

Snippets: Snippets are short pieces of text that appear in search results on the Google Search Engine. When you see your keyword highlighted in a snippet description, it means the content of that piece of information matches with what was searched.

What is SEO Copywriting?

Before we define SEO copywriting, there is a difference between SEO content writing and SEO copywriting.

Copywriting is the process of using your content to sell things, such as advertising products or services for sale on websites, in articles, emails, newsletters, and brochures, etc.
The primary purpose of copywriting is to convert the readers or audience into sales and leads.
The best copywriting practice is the perfect blend of products and ideology to create a brand image. It talks about them together in one sentence or paragraph so that they're not separate but related.

The first step a copywriter takes is to define the target audience. This means knowing what kind of person will read your sales letter or website and how they think.

How do you write SEO content articles?

When you are doing SEO, you need to write content rich in keywords and provides information that can be easily searched for by search engines.

The most important thing about SEO content writing is to know your audience. This means you need to understand what kind of person will read your article and how they think. Your goal is to understand the needs of your audience. You use this information to make sure you are meeting their needs, not yours.

Here are some quick tips for writing an SEO content article:

Find a business-relevant keyword with traffic potential

The search engines have made the keyword research process very easy and less time-consuming. The best way to find a business-relevant keyword is to search for keywords relevant to your business and see which keywords appear in the first few pages of search results.

Use the tools like Ahrefs, SEMrush to perform keyword research and find the relevant keywords with high search volume and decent competition. Once you have some keywords in mind, conduct a Google search result to find the most relevant topics.

Determine search intent

The search engines can provide you with a lot of information about your customers. The most important thing to understand is that there are various types of search intents: The "search intent".

To create great content, you must be clear of the search intent. Answering your user's queries is the most helpful way of creating user and search engine-friendly content.

There are various types of search intent that your audience might use to look for the answers:

Informational: Users who are looking for information about a product or service.

Commercial: Users who are looking to purchase the products or services they need.

Directive: Users who want you to take action on their behalf. They might ask questions like "Can I get my money back?" or "how to fix an issue?"

Navigational: the searcher is looking for a specific web page or site.

Create a content outline  

The content outline will help you track what information needs to be included and how it should be presented.

The most important part of writing an article is creating a well-organized, logical outline that makes sense to the reader.

The article must be written so that the user understands what is being said and relates to their needs and interests. Use subheadings, bullets, and numbered lists to make your content more accessible for the readers to read. Outlines let us think about ideas quickly and easily, enabling us to see the big picture more clearly and make many different kinds of connections between ideas from which we can then draw new ones.

Create your blog draft

You have written your outline, and now it's time to turn it into a fully formed draft. As a content writer, here are some valuable principles to get the job done right:

  • Use words that resonate with your audience:¬†If you are not an industry expert, you might fail to reach the right audience because you are probably using generic words and phrases that are jargon. Hence, make sure to use the dictionary or vocabulary builder first hand to find out the words that are relevant to your niche and make sense.
  • Make sure your post is well-structured:¬†Your readers would want to read a blog post to understand it easily. The first thing they should notice about your blog post is the title.
  • Add spin to your outline or tweak it:¬†A first draft is always the rough idea of what you will write about. As a professional writer, you can alter the content outline as you wish to and use the ones that make the most sense.

SEO Article-Writing Tips

SEO writing is a lot more than just what you see on the page. If you want your content to have a good chance of ranking, follow these additional tips for further optimization:

Create a compelling title: A keyword-rich and engaging title will draw your readers' attention and make them want to read what you have to say. Your goal is to attract more visitors and encourage them to stay on your blog long enough for you to entice them with valuable content.

Use short and straightforward URLs: The purpose of a URL is to lead your readers to the exact page they are looking for. Therefore, make sure that your URLs are short and straightforward to be easily read and crawled by the search engines.

Create internal links: Internal links are the ones that lead to other pages within your blog. You should create them because it gives your readers and the search engines the signals that there are more such pages relevant to this topic on the site.

Optimize with images: Images are a compelling way to draw the attention of your readers. This is because most people read online using their mobile devices, and they can scan images for more information without even reading the text on them. Further, the image alt text enhances the SEO of image-based results, which has become a valuable part of SEO now.


SEO writing is about telling a story, not just stuffing keywords into a piece to please search engines or misleading people into clicking. The fact is that no one cares about what you write; they care about what they can learn from it.

You need to give them something that makes them want to read your work, and if you do that, you’ll start to see some results. It’s about giving your reader a reason to click and giving them the information they need in the way they need it. In other words, SEO writing is all about serving your readers.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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