It’s no secret that SEO and content go hand-in-hand.
This is because how you can improve your site’s search engine ranking (SERP) depends on the quality of content.
It would help if you ensured that all of your content is well-written and optimized for search engines. But how do you know what makes a good article? What are the best ways to write content that will rank well in search engines?
SEO copywriting has always been a part of a digital marketing campaign. It is not just for the writers and publishers but also for the marketers and website owners who want to improve their search engine rankings.
There are many ways in which you can write SEO content. You can go with a manual process or hire a copywriter online to do it for you.
Regardless of the method you choose, there are certain aspects that you need to keep in mind when writing for search engines. This article will cover these aspects and provide some examples to learn how to write SEO content effectively to rank on the first page of Google.
What is SEO?
SEO or search engine optimization is the process of improving your website’s visibility in search engines.
With the changing Google algorithm, SEO has now transformed ranking the websites on the search results page.
Gone are the days when keyword stuffing was considered the basis of ranking on search engines. Today, it is more about creating content that will help your website be found on the first page of Google.
Furthermore, other factors can influence your search engine ranking, such as the quality of content you have on your website. Besides this, link building, Title and header tags, use of related targeted keywords are some of the essential ranking factors in Google.
But, the high-quality and valuable content is the one that matters the most.
What is SEO content writing?
SEO content writing is the process of creating high-quality, functional, and informative articles that are meant to help improve your website's visibility in search engines.
The main objective of SEO content writing is to have your website appear at the top of the Google search results page for relevant keywords.
And, that would only be possible if you create content for the searchers. Remember, the content creation is for the users and not for the search engines.
SEO content writing mainly aims to create great content for the readers and target specific keywords that rank well on search engines.
Not to confuse SEO copywriting with SEO content writing. However, both help you get in front of the right people and solve customers' specific problems with well-crafted content.
In the digital world, content is everything. Your content can help you create a unique identity for your brand and establish a trusted relationship with your audience.
Copywriting is the science of creating content that is unique, useful, and informative.
It’s a process of writing content that gets results for your business. In other words, copywriting helps you create an excellent piece of content to drive traffic to your website or blog.
Copywriting is one of the most effective ways to gain organic traffic. It’s more potent than SEO and PPC campaigns because your content gets shared among social media platforms like Facebook, Twitter, Pinterest, etc. So you get a tremendous amount of exposure for your brand.
Also, the copywriter is responsible for making sure that the content is easy to read and understand. It should be short, concise, and targeted towards a specific audience. The copywriter also needs to write for keywords that are highly relevant and useful for your target audience.
An SEO copywriter also knows how Google feels about specific words and phrases, especially long-tail terms.
If you want to create a thriving online business that survives in the ever-changing world of SEO, then your website must be written in a way that Google and other search engines can understand.
Elements of SEO Copywriting
SEO copywriting is the art of writing ad copy for web pages to increase their ranking in search engine results. Creating unique, compelling content with relevant keywords is key to achieving this goal.
The art of SEO copywriting is knowing how to write for highly relevant keywords and valuable for your target audience.
However, there are a few critical elements of SEO copywriting:
Site speed is a factor that can significantly affect your SEO. Google considers page load time as a ranking factor.
If your site takes longer than 2 seconds to load, Google will assume that you have a poor user experience and lower your page rank. So, if you want to increase your SEO ranking, you need to make sure that your site loads fast.
Furthermore, mobile-friendly pages are also essential for increasing your SEO ranking. AMP pages are highly ranked in search engine because it strips pages down to their core and saves them on Google servers, which allows the content to be delivered almost immediately.
The most important part of SEO is the heading.
Headlines should be keyword-rich and attract readers to click on the link.
Headings are the main focus of your content, and they are what will appear in search engine results. It should be simple, short, and descriptive. They should also match the tone of your post.
Headings must be relevant to the content. It is essential to use keywords in your headings so that search engines can easily understand what you are writing about.
Besides the H1 as the main headline, you can use the subheadings as H2 and H3 with the primary keyword or relevant keywords.
Body of the Content
You should be able to create a compelling piece of content that is exciting and persuasive while also informative. The main reason people go to Google is to find helpful information. It also feeds on fresh content, making it easier for search engines like google to bring new pages up in the results.
It's also essential to not only use keywords in your content but also to use them correctly. If you are creating quality content, you must be sure that you include as much possible as necessary.
As a thumb rule, your main keyword must appear in the first paragraph of the content. Also, do keyword research around the primary keyword to find a combination of long-tail keywords and other related keywords.
Meta descriptions are the short text that appears in search engine results. It is essential to include relevant keywords in your meta description to be indexed by search engines.
Meta descriptions might not be a ranking factor, but they contribute to the increased CTR.
So, how would you create a meta description that is both noticeable and boost page rankings? Also, make sure that the length of the meta description is around 130-160 characters. However, Google now considers 200 characters a desirable length for meta description desktop search results.
Backlinks are an essential part of SEO.
When you link to other pages, people know that you are connected and friendly and that they can access your content somewhere else.
Page links are vital to creating trust among the readers as well as the search engines. Google considers those pages valuable when you create the internal links from your authority pages to other pages.
However, that doesn't mean only links would work. You need to put high-quality and SEO-friendly content before creating a link-building strategy.
How to become a fantastic SEO Content Writer?
As a writer, SEO Content Writing is one of the essential skills to have in your arsenal because it allows you to add value to your website and increase your online visibility.
Your journey from a content writer to an experienced SEO content writer considers various tips.
A good quality SEO content writer should be able to create excellent content for his clients. He should also be able to write SEO articles on various topics. SEO content writers are expected to create valuable and helpful articles for their clients to rank higher in search engines.
If you want to become a fantastic SEO Content Writer, here are some tips on how to do it:
1) Do thorough research on your content topic and create a content outline
The best way to write a piece of SEO content is by doing research and finding out what your readers want.
Research the topic and your competitors and create a content outline. A well-laid plan to organize your content into a series of easy-to-read paragraphs will help the search engines understand what you are trying to say.
2) Write an SEO article from scratch
There are several places where you can find free content to use as your inspiration. For example, Content Spot or HubSpot have a vast amount of high-quality and original content for their users to read.
Another option is to look for free content on other websites. It is possible to find a good article about SEO and use it as your inspiration.
Make sure that your content is easy to read. A good SEO content writer should know how to create simple, concise, and compelling writing free from the clutter of technical terms.
3) Target Long Tail Keywords & Mix of Others
Keyword stuffing is an old and black hat spam technique. As a professional writer, you should be more creative in using the keyword in the content.
Instead of using the exact keywords over and over again, you should target long-tail keywords. This is an effective way to get more traffic without having to use all your keywords at once.
Long-tail keywords usually yield higher conversion rates than short-tail words, and they cost less money as well.
A mix of keywords is also a good idea. This will help you rank in the SERPs and increase your conversion rate.
4) Get Closer To Competitor analysis
One of the main things you need to know about your competitors is what they are doing well and where they fail.
You should also track how your competitors rank in the SERPs and find out why they do so well.
It will help you better understand what strategies they are using and what they are doing right. As a result, you will be able to use the same strategies in your content.
Keep track of your top competitors and their average word count. You can also use SEO tools to generate the NLP terms that make content more relevant to user intent.
5) Make Sure Your Content Serves a Clear Purpose
A good SEO content writer should make sure that their work serves a clear purpose.
Writing the content is only half of the job. Your writing needs to serve your readers' needs, and it should also be on point with what you are trying to achieve as an online business.
You need to make sure that your writing is well-organized and easy to read.
Avoid using long words, as this will only confuse the reader and slow down their reading process.
6) Differentiate Yourself- Look for sources other than search engines
The Internet is a place where we can find information on just about anything quickly and easily. The downside of the Internet is that we can also find wrong information, whether it's from social media or other sources.
When people go online to look for help with their homework, they may find wrong information or find great help.
It's up to you to ensure that the information you are giving out is reliable and accurate. One of the main things you need to do is make sure that your content does not look like everyone else's.
Use sources and knowledge other than search engines like journals, expert opinions, or newspapers.
Content is the cornerstone of SEO, and it's essential to have a well-written article that is both engaging and informative. You don't need a degree in marketing or even a journalism degree to write a good piece, but it does help if you have an understanding of the subject matter.
The best way to learn how to write SEO content is by learning from other writers who know what they're doing. There are many great tools available that can help you improve your writing skills, such as Grammarly or Hemingway App.