Fake followers may have become an attractive cosmetic upgrade to social media, but one thing that really sets a profile apart from others is engagement. While it is easy to purchase a few thousand followers to boost your content online, you can't get them to visit your website, engage with your content or buy your products. This can only be accomplished with a strategic marketing approach that extends the reach of high-quality and relevant content that caters to your unique business objectives. So if you wish to upstream your social engagement, get rid of the gilt of glamour and enter the real world of marketing with these top content marketing platforms.
Creating engaging content is the key to success in content marketing.
What is a Content Marketing Platform?
A content marketing platform is a software service that provides you with all the tools you need to streamline the process of content marketing. Such platforms let you collaborate with your team and clients to execute all the steps of content marketing with increased convenience.
The most crucial aspect of content marketing is creating content that is appealing to both the search engines and the audience. So in this article, we have curated a list of the best content marketing platforms that let you plan, strategise, create and distribute content online to upstream your social engagement.
Best Content Marketing Platforms
SEMrush Content Marketing Platform follows a seven-step approach to provide content solutions that match both the brand and the customer’s unique expectations. The content solutions provided by the team are insightful, informative, targeted, analysed and constantly modified for best results.
Here's the ideal approach that any content marketing platform should follow:
1. Find a topic
2. Create a plan
3. Write an article
4. Optimize it
5. Analyze mentions
6. Measure the impact
7. Revise and improve
In addition to planning and creating the content, it provides an easy-to-access platform to track all your content’s progress in one place with a well-laid editorial calendar. The briefs that this platform generates for the clients comprise actionable content optimisation tips based on proper competition analysis.
Here is a YouTube playlist that gives you an overview of the features that you get with SEMrush: https://www.youtube.com/watch?v=epX_KJ83I0E&list=PLV7hU9BBDbaR-YjgwQb1b0u7lyXEVCJZv
HubSpot is a platform that puts a lot of emphasis on inbound marketing. Inbound marketing is the process of creating high-quality content that satisfies the user intent. Instead of interrupting the audience and showing them an advertisement, the better alternative is to provide them with content that they are searching for. This gives a significant boost to user engagement.
Hubspot has inbound marketing and sales software. The marketing hub provides tools that allow you to blog, seek SEO assistance, creates content for social media and landing pages, enables marketing automation and web analytics. The sales platform simultaneously generates leads and connects with prospective readers/customers to curate the most relevant content.
StoryChief is a service that lets you collaborate with your team members and distribute content across your social content marketing platforms.
The website simplifies the process and provides a user interface where you can access various content management systems, social media pages, and other tools you regularly use. You also get access to a content calendar that helps you keep track of the content you plan to post.
Managing a mailing list has never been easier before. From only being an email marketing platform, Mailchimp is now a complete marketing platform or a CRM that measures and tracks user interaction with the content to generate high-quality content for maximum engagement.
Also an email marketing platform, it helps collect email IDs, send customised newsletters and even analyse how your emails are performing.
With Mailchimp, you can have access to the audience dashboard that provides insights on your campaign performance and offers personalised tools for best content optimisation. The tool integrates with various blogging sites, social media platforms, content creating tools, data analysing sites, and many more. The list is massive.
Ubersuggests by Neil Patel is a popular SEO and keyword research tool that can come in real handy if you are trying to determine what type of content is in demand. You can analyse the volume of searches that are taking place related to your target keyword and plan your content accordingly. Ubersuggest helps your website rank higher in Google search results by constantly keeping a tab on the published content’s SEO compatibility. It provides extensive SEO reports, which helps marketers easily identify SEO errors and content gaps and make suitable modifications for maximum engagement.
People come to search engines to get their questions answered. Andwerthepublic is a platform that is great for generating content ideas. It gives you a long list of questions related to your target keywords. Content research has become the foundation of any content marketing strategy. As a search listing tool built for content marketing, Answerthepublic collates, tracks and sends alerts on the most frequent and important questions asked on Google searches. It is one wonderful way to generate content that addresses the questions and problems that your potential customers are actually facing. This makes the content all the more relevant and actionable.
Here is the problem: you create a beautiful website so you can get new customers for your business. The content is awesome, but nobody is engaging because they can’t find you. They are finding your competitors and visiting their sites just because their content ranks higher in search engines. This is where Ahrefs comes in. The platform tells you what you need to do to outrank your competitors and get more visitors.
“If you type anything on your computer, you need this tool.”
That’s what the latest Grammarly advertisement says, and we couldn't agree more. Grammarly is a platform that checks your text content for grammatical mistakes, clarity issues, plagiarism and a lot more. A poorly written piece of content impacts the credibility of your business. That’s why it is always a good idea to check every word before posting it online.
In addition to the content being grammatically correct, it should be easy to understand. The Hemingway editor finds issues related to the readability of your content. It helps you understand what part of your text might be difficult for readers to comprehend.
Canva has become the hub of social media graphics. The website has over 15 mn users worldwide. It is among one of the most user-friendly online image editors that you might ever come across. The website has everything from tutorials to templates. You’ll instantly fall in love with the clear user interface and functionality of the website.
How to Use These Platforms?
No single platform is the best when it comes to content marketing. Both SEMrush and Hubspot are excellent solutions for most content marketing activities, but for some tasks like writing articles, creating images and email newsletters, other platforms are simply more convenient.
In short, there is no one-stop solution that can get all your work done. So, it is necessary to pick the right tools that match your content requirements. Broadly, the content marketing process can be classified into four distinct stages:
- Content Strategizing: The first step in the process of content marketing is to identify the target audience and understand their intent. Platforms like Ubersuggests, Answerthepublic and Ahrefs can prove to be quite helpful in this stage.
- Content Creation: Once the ideas are generated, it's time to create content. The content should not be limited to a specific type or platform. It should be a collection of text, images and videos. Platforms like Scalenut, Grammarly, Hemingway editor and Canva can help you create all sorts of high-quality content and designs. Also, if you ever find yourself stuck with last-minute content requests, you can use GenerateAI, a platform by Scalenut that helps users create super engaging content posts in a jiffy.
- Content promotion: After creating the content, it needs to be published strategically. Content planners that you can find on platforms like StoryChef can let you plan your content posting schedule well in advance. You can use MailChimp, which is probably the best platform for email marketing.
- Analysing and improving: To check how your content performs, always refer to the analytics console of your blog and social media platforms. Don’t just analyse your own content, but also keep a close watch on the competition. To outrank them, you need to understand what you have to offer that is better than them.
After reading this article, we’re certain that you now know how to best utilise different content marketing platforms. So what are you waiting for? Let the content marketing journey begin!