Jun 2, 2023

8 Writerzen Alternatives to Build Strategy and Scale Content

Priya Jamba, Content Marketer
Priya Jamba
8 Writerzen Alternatives to Build Strategy and Scale Content
Priya Jamba, Content Marketer
Priya Jamba
Jun 2, 2023

8 Writerzen Alternatives to Build Strategy and Scale Content

Here are the top 8 alternatives to Writerzen: 1. Scalenut, 2. SE Ranking, 3. Ahrefs, 4. Semrush, 5. Rytr, 6. Surfer SEO, 7.Frase, 8. Spyfu
8 Writerzen Alternatives to Build Strategy and Scale Content

Table of contents

If you are a writer, marketer, or SEO specialist, you've likely come across WriterZen - a solution meant for keyword research, content creation, and SEO optimization. It's undeniably a great tool, but it's also true that no one solution fits all. 

Maybe you're seeking a different set of features, or perhaps you're just curious about what other tools out there have to offer. That's why today, we're bringing you a comprehensive list of the top 10 WriterZen alternatives to explore in 2024.

Whether you're hunting for advanced features, more cost-effective options, or a different user experience, there will be a platform in the list that perfectly matches your unique requirements. 

So, strap in, grab a coffee, and join us as we delve into the features, pros, and cons of the most notable WriterZen alternatives available in the market this year. 

Let's begin our journey to find the perfect content creation and SEO tool for your needs!

8 WriterZen Alternatives To Consider 

#1 Scalenut


Scalenut home page 

Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. From content ideation to creation, Scalenut has all the necessary tools that you need to drive organic traffic to your website. 

This all-in-one content marketing platform is used by marketers from Adobe, Amazon, Microsoft, Nvidia, and many other established brands. If you're looking for a Frase alternative that holds the combined power of SEO and AI, Scalenut is your best bet. 

Key Features

If you're wondering why Scalenut is the best alternative for Writerzen, in this section, we have compared all the features head-to-head to highlight the differences. 

NLP Key Terms

The Writerzen content editor is known for detecting accurate content optimization scores. However, almost all SEO tools now have a solid content grading system. In fact, Scalenut has advanced NLP and machine learning technologies. You can see real-time NLP scores, which are followed by a list of tailor-made SEO suggestions to improve your chance of ranking on the first page. 


 Scalenut content optimizer

In Scalenut, your content will be evaluated from different angles, like keyword density, links, content depth, key terms, and more. Additionally, Scalenut is much more affordable and has an array of other in-built tools than Writerzen. 

Content Outline Generator

Scalenut has a customizable outline process to generate ready-to-use content outlines. With the help of the article configuration feature, you can give context to the AI so it can approach the content outline from a specific angle. This feature allows users to build an outline relevant to their content funnel and their existing content creation process. Users can also download the AI-generated outline.


Scalenut outline generator 

Moreover, Scalenut provides additional features like writing points to help content heads provide more detailed insights into what needs to be covered under each section. 

Cruise mode

Scalenut's cruise mode option allows users to generate the first draft of their outline in less than 5 minutes. If you focus on increasing your content quantity and aiming to publish quality content without spending weeks creating it, Scalenut's cruise mode can help you achieve that exactly. 

Content Optimizer

One of the biggest obstacles for the content team is producing rank-ready content. You spend hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 


Scalenut content optimizer  

Often, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content score and generates necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

Keyword Planner

The Scalenut Keyword Planner is aimed at helping you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together.

 Scalenut content cluster 

This report lets you view metrics like keyword difficulty, relevance, CPC, and search volume under one tab. You don't need to juggle between multiple columns or tabs like you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you. 

Pros Cons
Provides automatic AI suggestions to write headings, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice feature allows you to adapt to different niches and brand voices quickly.
You can easily view all the top-ranking blogs for your target keywords with a click. This allows you to find the content gaps and manually add them to the outline.
AI-generated writing points for each subhead of the blog allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.



  • Essential Plan - $39 per month¬†
  • Growth Plan - $79 per month¬†
  • Pro Plan - $149 per month


  • Essential Plan - $20 per month¬†
  • Growth Plan - $40 per month¬†
  • Pro Plan - $75 per month

Who can benefit from Scalenut?

  • SEO strategists managing a team of writers.¬†
  • Content heads who are responsible for creating content briefs¬†
  • Writers who create SEO-based long-form blogs and articles¬†
  • Marketers who manage social media channels and content editing activities¬†

What do users think about Scalenut? 

  • G2 - 4.7/5 stars
  • Product hunt - 5/5 stars¬†
  • Capterra - 4.8/5 stars

2. SE Ranking 

SE Ranking is a comprehensive SEO software that operates on the cloud and offers a range of tools to enhance the online presence and ranking of businesses of any scale. Provided below are the major functionalities, advantages, disadvantages, pricing details, and target users of this WriterZen alternative. 

Key Features

  • Keyword Rank Tracker: This tool ensures 100% accuracy in tracking the ranking positions of your website's keywords in real-time across major search engines. You have the flexibility to monitor your rankings at a country, region, or city level as frequently as desired.
  • On-page SEO Checker: As a WriterZen alternative, this feature provides an on-page SEO checker that scans your website pages. It identifies optimization opportunities and suggests improvements to boost your rankings.
  • Website Audit: You can assess the performance of your website or your client's website and receive recommendations to enhance its functionality and improve overall performance.
  • Competitive Analysis Tool: You can capitalize on opportunities that your rivals may be overlooking by utilizing this tool. It enables a comprehensive analysis of your industry's landscape, allowing you to develop a more informed strategy.
  • Backlink Checker: Conduct a detailed analysis of your backlinks with this feature. It provides insights into the sources of your backlinks, identifies the most valuable ones, and highlights areas where improvements can be made.


  • The software offers advanced competitor analysis features, enabling you to identify your competitors' strategies, evaluate their strengths and weaknesses, and leverage this information to enhance your SEO strategy.
  • It seamlessly integrates with popular third-party tools like Google Analytics, Google Search Console, and Google AdWords, streamlining the incorporation of your existing data and insights.
  • It offers a free trial.


  • SE Ranking may not provide comprehensive keyword data for certain regions, limiting your ability to optimize your website for those specific areas.
  • The lack of a mobile app in this WriterZen alternative can be a disadvantage for users who prefer working on the go.
  • Some users have reported slow response times from SE Ranking's customer support team, which can be frustrating, especially when dealing with urgent issues. (Check SE Ranking alternatives)


  • Basic: With a monthly cost of $39, this plan caters to freelancers and those embarking on their individual journey. It provides access to 10 projects and a single user seat.
  • Standard: Priced at $89 per month, this plan stands as the favored choice and is particularly well-suited for small teams and agencies. It provides unrestricted project capabilities along with three user seats.
  • Advanced: Geared towards mid-sized businesses and agencies with extensive operations, this plan is priced at $189 per month. In addition to unlimited projects, it includes five user seats.

Best Suited For 

  • Small-medium size businesses¬†
  • Digital agencies¬†
  • SEO professionals¬†

3. Ahrefs 

Ahrefs, an influential SEO tool, offers extensive information and analysis regarding backlinks, keywords, and content. Similar to WriterZen, this tool presents a user-friendly interface. Here are some specific features it provides.


  • Site Explorer: This tool enables the analysis of a website's backlink portfolio, organic search traffic, and top-performing content.
  • Keyword Explorer: This tool facilitates keyword research, search volume analysis, and provides insights into competitors' strategies.
  • Content Explorer: This tool assists in discovering popular content ideas within any specific niche, analyzing social media shares on platforms like Facebook or LinkedIn, and obtaining information on backlinks.
  • Site Audit: This tool aids in identifying technical SEO issues, crawl errors, and performance problems.
  • Rank Tracker: With this tool, you can consistently monitor your rankings and compare your progress with competitors. Additionally, you receive regular automated reports directly to your email inbox.
  • SEO Dashboard: This tool offers a comprehensive overview of all your projects, allowing you to track their search engine optimization performance and progress.


  • Ahrefs maintains regular data updates and introduces new features to stay relevant in the ever-changing SEO industry.
  • This WriterZen alternative offers comprehensive competitor analysis, allowing users to gain valuable insights into their competitors' SEO strategies and discover ways to enhance their own.


  • It imposes a cap on the number of keywords that can be tracked. This restriction might be a disadvantage for larger websites or agencies.
  • While Ahrefs provides data on content performance, it lacks recommendations or guidance on how to improve content for better SEO.
  • There is no free trial offered by the platform.


Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Agency. 

  • Lite: With a monthly cost of $99, the Lite plan grants users access to all tools, albeit with certain limitations on features and data. It is suitable for those seeking a more budget-friendly option.
  • Standard: Tailored for freelance SEOs and marketing consultants, the Standard plan begins at $199. It provides essential tools and features necessary for optimizing marketing strategies, catering to the needs of individuals in these roles.
  • Advanced: Priced at $399, the advanced subscription targets lean in-house marketing teams. It goes beyond the essentials, offering additional tools, data, and resources to streamline workflow and enhance overall performance.
  • Enterprise: Starting at $999 per month, the Enterprise plan encompasses all features and data, along with API access and dedicated support. This plan is designed for businesses requiring comprehensive tools and personalized assistance.

Best Suited For 

  • SEO Professionals¬†
  • Digital Marketers¬†

4. Semrush 

If you're seeking a WriterZen alternative with a wide range of capabilities, SEMrush could be the ideal option for you. SEMrush is a highly regarded SEO tool extensively used by digital marketers and website owners, offering a diverse set of functionalities. Below, we'll outline several essential features of SEMrush, positioning it as a competitor or substitute to WriterZen.

Key Features

  • Organic Research: SEMrush empowers you to analyze and enhance your visibility for high-converting keywords utilized by your competitors. Moreover, you can optimize your organic keyword performance and uncover innovative strategies to secure top positions in search engine results pages (SERPs) that align with the interests of your target audience.
  • Keyword Manager: This tool enables you to create customized master keyword lists that perfectly align with your SEO strategy and goals. You will have access to real-time metrics for up to 1,000 keywords simultaneously, providing you with an accurate overview of your website's performance.
  • SEO Content Template: By using SEMrush, you can effortlessly generate a personalized blueprint for SEO content, enhancing your website's organic traffic. Furthermore, it offers practical suggestions tailored to your targeted keywords by analyzing the top 10 competitors on Google.
  • Rank Tracker: This feature allows you to monitor the daily fluctuations in the ranking positions of your target keywords in specific locations.
  • Link Building: With this tool, you can identify unique opportunities to strengthen your backlink profile, enhancing your website's authority and visibility.
  • Local SEO: This feature enables you to optimize your website for local searches, potentially attracting more customers in your area to choose your business.


  • SEMrush, despite its advanced features, offers a user-friendly experience with its intuitive interface, accompanied by helpful guides and tutorials.
  • The data provided by SEMrush is regularly updated and widely acknowledged for its reliability and accuracy.


  • SEMrush may be considered relatively costly, especially when compared to certain other digital marketing tools, making it potentially less affordable for smaller businesses or individuals.
  • While SEMrush is intuitive, it might require a learning curve to fully grasp its extensive range of features and capabilities.
  • SEMrush's keyword tracking capabilities are somewhat limited.¬†


SEMrush provides three pricing plans to cater to the needs of businesses and individuals at different levels. Here's a breakdown of the plans and their features:

  • Pro Plan: With a price of $119.95 per month, the Pro plan caters to freelancers, startups, and small businesses seeking to enhance their online presence. It provides 5 projects and 10,000 results per report.
  • Guru Plan: Priced at $229.95 per month, the Guru plan is well-suited for small and medium-sized businesses that have more advanced marketing needs. It includes 15 projects and 30,000 results per project.
  • Business Plan: The Business plan is the most comprehensive and expensive option, costing $449.95 per month. It is specifically designed for larger businesses with extensive marketing requirements. This plan offers 40 projects and 50,000 results per report.

Best Suited For 

  • Brand Managers¬†
  • SMEs¬†
  • E-Commerce Businesses¬†

5. Rytr

Rytr, a content creation tool, is well-suited for producing both short and long form written content. It produces numerous content variations and provides a wide array of applications and writing styles, streamlining the process of content creation.


  • Rich Text Editor: Rytr's Rich Text Editor is equipped with various valuable features that enhance the writing process and enable users to focus on their ideas. These features include auto-complete, grammar and spelling checks, and content templates, all specifically designed to streamline writing and promote productivity.
  • Chrome Extension: Rytr's browser extension allows users to create content on any browser-accessible platform, such as emails, social media posts, or blogs. This extension enhances convenience and productivity by providing a seamless content creation experience within the browser environment.
  • Third-Party Integration: This tool can be seamlessly integrated with Google Chrome, WordPress, Slack, and Twitter, expanding its functionality and compatibility with these platforms.


  • Rytr offers an API that allows for easy integration with existing applications, making it convenient to incorporate the tool into your workflow.
  • Rytr includes a built-in plagiarism checker that ensures the generated content is unique and ready for publication. This feature helps you avoid copyright issues and legal disputes.
  • Rytr supports over 20 writing tones and 40+ use cases, providing versatility and flexibility in generating content for various purposes and industries.


  • Rytr's SEO capabilities are limited. It lacks features such as content research, topic clusters, and natural language processing (NLP) keywords that are commonly used to enhance the rankability of content in search engines.
  • Some users may find that the content output from Rytr lacks uniqueness and creativity. As an AI language model, it may struggle to produce highly original and inventive content.
  • Rytr's customer support options are primarily limited to email support. This may be a drawback for users who prefer more immediate or interactive support channels.


  • Free: The Free plan is specifically designed for individuals who create content and have limited content requirements. It allows users to generate up to 5000 characters per month and offers access to over 30 use cases, 20+ writing tones, and the option to write in more than 30 languages.
  • Saver: For small teams, the Saver plan is available at a cost of only $9 per month. It includes all the features provided in the free plan and allows users to generate up to 50k characters per month.
  • Unlimited: The Unlimited plan is best suited for medium and large-sized organizations. Along with all the features offered in the Saver plan, it provides a dedicated account manager and priority support. The Unlimited plan is priced at $29 per month.

Best Suited For

  • Bloggers
  • Copywriters
  • YouTubers¬†
  • Entrepreneurs

6. SurferSEO

This WriterZen alternative is an amalgamation of multiple tools to handle different content needs. Some of these tools include Keyword Research, Content Planner, Content Editor, and SERP Analyzer. 

It also offers free tools like an AI outline generator and Keyword Surfer extension to optimize your content marketing efforts in an affordable manner.

Key Features

  • Content Editor: SurferSEO's user-friendly editor enables simultaneous writing and optimization. It provides real-time metrics to monitor the performance of your content, including its structure, word count, NLP-compatible keywords, and images.
  • Keyword Research: This functionality generates multiple topic clusters centered around your primary keyword. It not only saves you valuable time in crafting content strategies but also establishes your brand as a trusted authority in the field with minimal effort.
  • Content Audit: By comparing your web pages to those of your competitors, this feature identifies missing elements that can give your rankings an edge over others.
  • GrowFlow: Ideal for rapidly expanding companies, GrowFlow offers weekly insights and data-driven SEO strategies in manageable tasks. This tool is a must-have for busy entrepreneurs seeking to enhance their online presence.


  • It provides a wide range of collaboration features, catering to teams of all sizes.
  • Users can benefit from its support for multiple languages.
  • It offers seamless integration with WordPress and Google Docs.


  • When compared to other tools in its category, it can be considered relatively costly.
  • The activation of the free trial for this alternative to Witerzen requires credit card details.
  • The platform lacks any copywriting features.

We compared Ahref vs SurferSEO in another comprehensive blog, check it out.


  • Basic: The Basic plan is well-suited for individuals such as business owners, freelancers, and bloggers. With this plan, you have access to 30 articles optimization, keyword research tool along with 2 user seats.¬†
  • Pro: If you are a small agency or mid-sized business, the Pro plan is the ideal choice. This plan allows you to write and optimize 100 articles and audit 100 pages monthly for $129
  • Business: The Business plan is specifically designed for large organizations that have multiple users. With this plan, you can write and optimize 100 articles, 10 AI articles, audit, keyword research, and 5 user seats for $219 per month.
  • Enterprise: For those seeking personalized solutions, there is also a custom plan available. To obtain a quote, simply reach out to them.

Best Suited For 

  • Freelancers
  • Small and mid-sized agencies
  • Content marketers of large enterprises

7. Frase

Frase is an AI-powered content optimization platform designed to swiftly generate content. It completely automates the tasks of competitor research and outlines the creation for your blog posts, allowing you to obtain a ready-to-publish article quickly. 

Simply input your keywords and writing points, and Frase will handle the rest. Each feature provided by Frase simplifies a distinct stage of your content creation process.

Key Features

  • Content Brief: With this feature, you can generate an SEO-optimized content brief within minutes by leveraging the top search results for your query.
  • Content Optimization: Frase provides a blueprint for creating content that achieves high rankings, offering relevant keywords and backlink data.
  • Content Analytics: Users can access a dashboard that enables them to analyze their content effectively.
  • SEO Planner: Frase's platform provides comprehensive SEO information, including search volume, domain authority, and backlink data, to enhance your SERP rankings.
  • Custom Templates: In addition to Frase's extensive collection of content templates for quicker content creation, you have the ability to create your own templates for future use.


  • Frase allows you to create dedicated folders for each of your projects, enabling you to effectively organize your content pieces and media within them.
  • By utilizing real-time Google Search Console data, Frase provides accurate and actionable insights to enhance your experience.
  • The provided editor is designed to be user-friendly and intuitive, ensuring that all necessary features are conveniently accessible with just a single click.


  • Although the pricing appears reasonable, several essential features must be purchased separately as add-ons, potentially increasing your overall subscription cost.
  • Frase currently offers only one feature as a Chrome extension, limiting the usability of other key features while browsing.
  • To access the tool for a free trial, you are required to provide your credit card details.


  • Solo: The Solo plan is designed for individual content creators who have specific content requirements per month. With this plan, you can create and optimize four articles, resulting in a total of 4000 AI words. The monthly cost for this plan is $14.99.
  • Basic: The Basic plan is ideal for small teams. It allows you to write and optimize up to 30 articles within a month, generating 4000 AI words. The cost of this plan is $44.99 per month.
  • Team: The Team plan accommodates large teams as it provides three user seats. While it enables unlimited article creation and optimization, the total number of AI words generated is limited to 4000. This plan is priced at $114.99 per month.

Best Suited For 

  • Freelancers
  • Owners of small and mid-sized businesses

8. Spyfu 

Spyfu is an effective tool for conducting keyword research and analyzing competitors, offering valuable assistance in enhancing your SEO and PPC campaigns. This Writerzen alternative provides several noteworthy features. Read on to learn about them. 


  • Keyword Research: With Spyfu, you can conduct comprehensive research on keywords utilized by your competitors, enabling you to discover new keywords to target in your own campaigns.
  • Competitive Intelligence: Gain valuable insights into your competitors' organic and paid search strategies through Spyfu. Uncover their advertising copy, landing pages, and high-performing keywords and domains.
  • Unlimited Projects: Create an unlimited number of projects to effectively categorize your keywords and keyword clusters according to your specific needs.
  • Rank Tracking: Keep tabs on your website's search rankings for specific keywords and monitor your progress over time using Spyfu's rank tracking feature.
  • Reports: Spyfu provides customizable reports to help you monitor and evaluate your campaign performance. These reports can be easily shared with your team or clients, allowing you to share valuable insights.


  • Spyfu's insights enable you to discover fresh possibilities for enhancing your SEO and PPC campaigns.
  • Spyfu provides great customer support, featuring a committed team ready to address all your inquiries and worries.


  • As Spyfu's data predominantly concentrates on the US market, it may have limited usefulness for businesses aiming at other countries.
  • Spyfu's API is restricted to its highest-tier plans, which could be a disadvantage for developers or advanced users.¬†


Spyfu offers three pricing plans: Basic, Professional, and Team. 

  • Basic plan: The initial cost for this plan is $39 per month, or $16 per month if you choose the annual billing option. With this plan, you can obtain up to 10,000 search results, export data, and access historical data for up to six months.
  • Professional plan: For a starting price of $78 per month, or $36 per month with annual billing, this plan provides unlimited search results, data exports, and a domain overview PDF.
  • Team plan: With a starting cost of $299 per month, or $149 per month billed annually, this plan not only includes all the features of the Professional plan but also offers 2000 sales leads and domain contacts.

Best Suited For 

  • SEO Managers¬†
  • Small-Medium Sized Businesses¬†
  • Content Strategists¬†


While WriterZen may be a popular choice, the existence of these eight alternatives provides marketers with a diverse range of features and functionalities to suit their specific needs. 

Whether it's a focus on organization, collaboration, SEO, or advanced editing tools, these alternatives offer viable alternatives for marketers and experts to consider. By being open to exploring these alternatives, you can find the perfect tool that aligns with your unique requirements. 

One tool that stands out however is Scalenut. It provides a user-friendly interface, comprehensive SEO features, a competent AI Writerand much more. These offerings assist in enhancing your planning, SEO optimization, and content creation strategy, enabling you to achieve a high ranking in organic search results and gain a competitive advantage.

About Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that helps discover and create relevant content for your customers. Be it brainstorming a content strategy, creating comprehensive briefs, generating the content, or optimizing it per the best SEO practices, Scalenut has made the process extremely easy. Click here to create a free account and explore the many features of this tool.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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