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Mar 24, 2022

The Guide To YouTube Marketing Strategy

Scalenut
The Guide To YouTube Marketing Strategy

Contents

This idea isn't new: brands need a video marketing plan. What has changed is the prominence of video content on all platforms and channels.

Video is no longer merely a component of your total marketing strategy. It's crucial to your outreach and campaign activities, particularly your social media strategy.

Businesses are rushing to video marketing as a cost-effective and powerful content strategy.

You're probably behind if you're not making videos. But don't be concerned.

For most videos, the more straightforward and raw the content appears, the more authentic it appears... and that's what your audience cares about. If it's about video marketing, YouTube can't be ignored.

In less than a decade, YouTube has grown into a source of entertainment and amusement for people of all ages. Some of the world's most well-known corporations, such as Google, BMW, Disney, and Lego, already have their own YouTube channels.

However, large companies aren't the only ones using YouTube as a marketing tool. YouTube is being used by businesses of all kinds and sorts to broadcast their messages and boost their sales pitches.

That's why we have compiled this blog post guide on YouTube marketing that covers various strategies to succeed.

Why is YouTube an Effective Marketing Tool?

With 22.8 billion monthly visitors, YouTube is the second-largest search engine in the world after Google, and it can provide many benefits to businesses today. The platform isn't only a popular entertainment channel; it's also a great marketing tool, and businesses may create YouTube advertising channels.

YouTube channels may help a brand gain new geographic views, advertise a product or company, grow a huge customer base, and enhance sales volume.

YouTube is also a well-known teaching resource. Companies can gain more visibility, resulting in a larger consumer base. Brands may rank higher on Google by creating informative tutorials, live streaming, guides, and lectures.

Another reason businesses utilize the online video sharing platform is to run advertisements, which allows them to reach a larger audience and gain new consumers. Furthermore, it is significantly less expensive than paid advertising on Facebook and Instagram. 

What are the Benefits of YouTube Marketing?

Benefits of YouTube Marketing

For various reasons, video marketing is becoming increasingly popular. Instagram's one billion users watch videos at a rate of 66 percent, far outnumbering influencer and celebrity photographs. 

Increases Brand Awareness

Through video marketing, businesses can communicate with customers more personally than through social media.

Consumers interacting directly with the brand will build trust and create a better impression of the company. Branding, on the other hand, necessitates consistency. The more times a person sees your logo, brand name, or content, the more likely they will remember it.

Builds Trust and Authenticity

Why should customers pick you above your competition? If you don't win your prospects' trust, your chances of converting them into paying clients are few.

Video marketing has come a long way in the past few years. Gone are the days when businesses had to invest tons of money on videos, and in their place is now a platform that can be used for free, with minimal effort.

Businesses that utilize YouTube as their main form of marketing stand to reap significant rewards. They can gain brand awareness and build trust among customers, resulting in increased conversions rates and ROI. 

If you use social media videos to express your principles and mission, you'll get credibility.

Influence Buying Decisions 

There's no secret that video content is one of the most powerful forms of marketing. It can profoundly influence people's buying decisions.

Every company wishes to harness the power of persuasion. You might be able to persuade prospects to convert and stay for years if you use it.

This isn't always the case, however.

Businesses that do have influence over their customers work hard to achieve it. This includes creating and distributing content that provides value, insights, and actionable advice. It's even better if you can accomplish it while being entertaining.

This is why visual content is so important. When you provide outstanding knowledge, you establish trust and credibility, which is why webinars and live videos are so popular.

Boosts Conversion Rate

One of the main benefits of using video content is that it can boost conversion rates. Video content appeals to viewers on many levels and often leads to more clicks and purchases than text-based content. 

Additionally, video offers a unique way for businesses to engage their customers interactively, giving them a sense of immediacy and trustworthiness that text-only marketing cannot always provide.

Using video content to market and sell products and services allows businesses to reach a wider audience more easily and increase the likelihood that potential customers will take action.

This means that using video content can make a huge impact on your bottom line, both in terms of revenue and customer retention rates.

Improves ROI

Another benefit of using video content is that it can often improve business results. By providing informative and engaging videos, businesses can increase brand awareness and evangelize their products to a wider audience.

In addition, video content often contains valuable social media shares, which leads to increased traffic and improved click-through rates (CTRs).

This means that businesses can see immediate returns in terms of increased revenue by investing in video content marketing efforts.

Increases Engagement

Video content is also known for its ability to engage viewers on a deeper level. By using video marketing tools, businesses can create engaging videos that tell stories and capture the hearts and minds of their target audience.

This leads to higher levels of engagement and emotional connection with customers, resulting in more sales conversions and loyalty among fans. 

11 Types of Video Content on YouTube

Types of Video Content on YouTube

In our YouTube video content marketing guide, we break down the different types of YouTube content and how to implement them in your social media strategy.

Here are the best types of videos: 

1. Demo Videos

A demo video is a great way to show your audience how your product or service works. It can also be used to sell a product or service.

You can create a demo video by filming the process of using your product or service. You can also use footage from previous customers who have successfully used your products and services.

2. Brand Videos

A brand video is a short, engaging video that showcases your company’s culture, values and products. Brand videos can help you to connect with your audience and build trust.

3. Educational Videos

An educational video is a short, informative video that teaches your audience about a specific topic. Educational videos can help boost awareness of your brand and build trust in the minds of potential customers.

As your sales and customer service personnel interact with clients, these videos may be useful.

4. Explainer Videos

Explainer videos are designed to explain to your viewers why they need your product or service. Many explainer videos depict a fictional journey of a company's primary buyer persona who has difficulty solving a problem. 

5. Case Studies or Testimonial Videos

Your potential customers want to know that your product can (and will) solve their particular problem. Making case studies featuring your delighted clients is one of the finest methods to demonstrate this. These are your most ardent supporters.

These videos may work as social proof for the prospects and make a purchase decision.

6. Live Videos

Live videos are a great way to interact with your audience and stay top of mind. Live videos can be used for product demonstrations, customer service interactions, or to answer questions from viewers in real-time. A live video is also an effective tool for building relationships with customers and promoting your brand.

7. Personalized Video Messages

Personalized video messages are a type of marketing that closely resembles personal conversations. They are more conversational in tone and allow you to communicate with customers individually. Personalized video messages can be used as customer service responses, product demonstrations, or to engage with your audience personally.

8. Augmented Reality Videos

Augmented reality videos use Computer-Generated Imagery (CGI) and digital sounds to overlay objects, people, or landscapes on real-world images. This technology can be used to create unique marketing experiences that let customers experience products in a new way. By using augmented reality video, you can promote your products while also engaging with your audience.

9. Animated Videos

Animated videos are an exciting way to communicate with your customer base. Animated videos are easy to create and can be used for product demonstrations, customer service interactions, or to engage with your audience on a more personal level.

Animation can also be used in video marketing campaigns to stand out from the competition.

10. Expert Interviews

Interviewing industry experts or thought leaders is a wonderful method to establish trust and authority with your target audience. Find industry influencers — whether they support your point of view or not — and bring these conversations in front of your target audience.

Don't be afraid to be strategic with your interviews; your viewers will benefit from it. Expert interviews can also be used as customer service interactions or to answer questions from viewers in real-time.

11. Event Videos

Event videos are a great way to communicate with your audience in a memorable way. You can use event videos as customer service interactions or promote your products at events. Event videos also make for excellent marketing content that can be shared on social media platforms. 

Step By Step Guide To YouTube Video Marketing Strategy

Step By Step Guide To YouTube Video Marketing Strategy

Here are the 10 tips for creating YouTube video marketing strategy: 

Step 1: Create a YouTube Channel 

First and foremost, you must create a YouTube channel.

Because Google owns YouTube, you must first create a Google account before creating a YouTube channel. You can utilize an existing account or establish a new one solely for business management.

And, it is really easy to create a YouTube channel: 

  • Sign up for a Google account.
  • Create a YouTube account.
  • Create a Brand Account and a Channel on YouTube by logging in.

Creating a brand account using the company email is better than using the personal email.

Step 2: Know Your Audience

Once you have created your YouTube channel, the next step is to know who you are targeting.

Your first order of business should be to research who watches YouTube and why. Then, tailor your content specifically for those viewers.

After understanding your audience's interests and pain points, it's important to build a strong brand presence on YouTube through uploading high-quality videos and building an engaging community around the channel.

You need to answer two questions:

  • Who are you making videos for?
  • What are they already watching on YouTube?

Analyze your YouTube demographics before you start making videos. To suit consumers' needs, investigate your target audience's geography, age, and viewing preferences.

You'll be able to develop useful content based on the demands and needs of your target audience. Collect all relevant information about the videos that people enjoy watching the most.

If you already have a YouTube business account, look into its metrics. It will provide you with more information about your target audience's preferences. To learn more about your subscribers' interests and desires, analyze the comments, ask questions, or establish a poll.

Step 3: Perform a Competitive Analysis

You can identify the potential for your channel by researching your business competitors.

Begin by identifying your top 3-5 competitors. You may use keyword tools to determine which brands rank top for phrases related to your sector.

To locate useful information and inspiration, pay attention to their analytics, titles, descriptions, and comments under videos. Second, you need to evaluate the strengths and weaknesses of your competition, which you may achieve with the help of a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. 

A competitor analysis can be conducted by considering the following: 

  • Subscriber count
  • Number of views per video
  • Frequency of posting
  • What people are saying in the comments
  • The main topics they post about

Step 4: Create Videos Following the YouTube Algorithm

If you're familiar with SEO (search engine optimization) and Google's algorithm, you'll see that YouTube operates similarly, with one major exception: personalization.

YouTube has an algorithm for ranking videos.

It will help you gain priority over other channels and videos and increase the number of views on your videos.

To compose a summary of your video, use the most important keywords from your description. Include the keywords at the start of your sentence, with 60 characters or less title. Add CTA to encourage users to complete the desired action, then close the screen.

When YouTube displays search results, it considers the keyword and other factors that Google considers: how popular a video is already, keywords in the title, etc. However, YouTube considers your viewing history and the types of videos you like to watch.

As a result, no two YouTube homepages or search results will be identical.

Personalization helps, but you'll still need to do all of the other YouTube SEO stuff to have your videos seen.

Here is how you can quickly optimize for YouTube SEO:

  • Keyword research: You need to find relevant keywords for your video topic. Begin using Google Keyword Planner or Google search results to find closely related keywords. You should look for the keywords that are appropriate for your video and have higher possibilities of driving organic traffic. 
  • Incorporate keywords into the video: The best practice is to use keywords in videos wherever possible. Use them in the title. Include them throughout your video content, including descriptions and tags. 
  • Use timestamps: YouTube timestamps act as a chapter break for your video. It enables viewers to jump to the areas of the video that they are most interested in. This improves the likelihood that they will view the rest of your video. 

Step 5: Create Your YouTube Videos Title & Description

Your YouTube video description is your chance to sell your video to viewers. It should be compelling and engaging enough to help viewers make a decision ahead. 

Each video has different elements in the description with a few phrases stating what it's about. However, you can save time by creating default descriptions using writing assistant tools like Scalenut.

With Scalenut, you can create content for each part of your YouTube video.

Create a video title:

Head to Scalenut AI and search for 'video title.' In the box, fill in the purpose of the video and mention the primary keyword. Click on 'Generate' to generate the output.

Create a video title

Now, the generated output is: 

Create a video title

Create video description: 

Scalenut creates video descriptions for YouTube, keeping SEO in mind. All you need is to enter the video title or the purpose of your video with the primary keyword. Click on ‘Generate.’

Create video description

Scalenut will generate various creative outputs for your video:

Create video description

Video hook & introduction:

The best way to set the scene is by providing context for what's going on in your video. Tell viewers why they should care about what you're talking about and give them a little backstory on the people or things featured in your videos.

You can also create a compelling video introduction and hook using the Scalenut AI writer.

Video hook & introduction

Here are some of the output examples that Scalenut generated:

Video hook & introduction

Step 6: Upload and Promote Your Video

You can directly upload your finished video to YouTube Studio and post it straight away or schedule it for later.

If the names of your videos contain relevant keywords, they will acquire attention. Consider creating accounts on several social media platforms with high-quality and engaging videos.

It will attract more attention and promote itself through word-of-mouth. There are various effective ways to notify your followers when new content is added to your channel.

You can also promote through YouTube video ads.

Most YouTube ads are videos, although banner ads can also be placed in videos or on the website. You may also choose whether your video adverts are skippable after 5 seconds or not.

Step 7: Use Influencer Marketing

YouTube is a traditional sponsorship channel for a reason: 70% of viewers have purchased a product after seeing it advertised on the platform.

Opinion leaders have a large following of people who might be interested in what you're selling. It's always a good idea to reach out to influencers in your industry who are willing to promote your brand and products.

Step 8: Measure and Analyze

You should monitor your YouTube metrics at least once a month, just like you do with any other marketing. Use YouTube's built-in reports to find out what your audience is watching, their favorite videos, where your traffic is coming from, and more.

Open it to check how the number of subscribers, audience demographics, traffic sources, and device reports have changed. The data you obtain will assist you in moving your channel ahead. You'll be able to improve your video content and suit your readers' requirements if you learn more about them.

Bonus: Do not Forget to Set up the Marketing Goals

Setting goals is essential at the start of any new social media project. What do you hope to achieve with your videos? Where will these videos fit within the marketing funnel?

Most marketers recommend setting only a few goals if you're just getting started so you don't get overwhelmed. Creating brand recognition is one example of a video marketing goal.

FAQs

Q. Is YouTube video marketing good for B2B services? 

Ans: Indeed it is. B2B marketers can do more than just use YouTube to increase social engagement. They may create a community and reach new audiences as a B2B marketer. YouTube channel may become a vital component in a business's content marketing plan.

Q. What are the drawbacks of using YouTube for your business?

Ans: YouTube is a great marketing platform, but it can also be time-consuming to set up and manage. It's important to have goals in place and track your progress to know where improvement needs to occur. Additionally, the ads on YouTube can be intrusive and annoying if not managed properly.

Q. Does YouTube charge for posting videos?

Ans: YouTube does not charge for uploading videos, but some small charges are associated with running a successful channel. For example, you may need to pay for an advertising account or use sponsored content.

Q. How do I write a storyline for my YouTube marketing videos?

Ans: You can either hire a scriptwriter or use Scalenut's video script writer to write a compelling video script.

Q. What is a video marketing strategy?

Ans: A video marketing strategy is a plan organizations utilize to create successful video campaigns. This entails deciding on the ideal topics, video formats, and distribution platforms to reach out to potential customers. It also entails disseminating and evaluating each video's success.

Conclusion

YouTube is a great marketing platform that businesses can use to reach new audiences. It can be time-consuming to set up and manage, but YouTube can prove to be successful for your business with careful planning and execution.

Make use of our detailed guide to succeed in the YouTube video marketing strategy and adapt it to your social media marketing plan to boost leads. With Scalenut, you can create any video description, title, and intros for free.

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