Genesys: Orchestrating Authority in the Age of Generative AI

The Client: Genesys - Pioneering Experience Orchestration

Genesys is the global leader in AI-Powered Experience Orchestration, enabling the world's largest organizations to deliver seamless, personalized customer and employee experiences. As a brand whose core value proposition is built on artificial intelligence and data-driven insights, their content could not afford to be an afterthought.

The Challenge: The Mandate for Scale, Precision, and AI Authority

For a B2B SaaS platform operating at the apex of the Contact Center (CCaaS) space, the audience is high-value and highly technical (CXOs, IT Directors, WFM leaders). Their content goal was not simply to rank for keywords like "CCaaS pricing," but to be the undisputed authority cited when an AI platform (like ChatGPT or Google's SGE) is asked: "What is the definitive guide to Predictive Routing?"

The core challenge was two-fold:

1. Scale and Precision: How to rapidly produce a massive volume of highly technical, topically exhaustive content (like "Agentic AI" or "Journey Orchestration") while maintaining the quality demanded by an enterprise audience.
2. The GEO Gap: How to measure, influence, and secure authority in the new frontier of search: the Generative AI environment, where content authority is validated by LLMs, not just SERP positions.

The Scalenut GEO Suite: A Dual-Engine Strategy

Genesys adopted Scalenut's GEO Suite, creating an automated, end-to-end workflow to tackle both traditional SEO and the new Generative Engine Optimization (GEO) challenge.

Phase 1: Rapid Scale and Topical Domination with GEO Core

The initial focus was on automating content production and ensuring topical depth, leveraging key features of GEO Core:

• Keyword Planner was utilized to move beyond single keywords and build Topical Authority Clusters for high-value concepts like 'Experience Orchestration.' This ensured every new article served a strategic purpose for deep domain authority.
• AI Cruise Mode (Article Writer) allowed the team to generate 90 new content pieces rapidly. This feature baked in Prompt Coverage from the start, ensuring content was structured not just for Google, but to directly answer user questions in AI environments.
• The Content Audit & Optimizer became crucial for their legacy content. The team executed 155 Content Audit reports and optimized 182 existing blogs, using the 'Fix It' tool to revitalize their massive technical library and align content with modern search signals, including Schema support and internal linking.
• The Detect & Humanize feature was essential for maintaining brand voice. It ensured that even high-velocity AI-generated content maintained Genesys's sophisticated, authoritative tone, eliminating "robotic" phrasing and improving readability for their senior audience.

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Phase 2: Mastering the AI Frontier with GEO Watchtower

The content foundation was built, but the true test of authority lay in Generative AI visibility. In September 2025, Genesys implemented GEO Watchtower—a specialized 'radar' for the AI search ecosystem.

GEO Watchtower monitored:

• AI Visibility: How frequently Genesys's domain was surfaced in responses by leading generative AI engines.
• Brand Mentions: The raw count of times the Genesys brand was cited as a source in an AI-generated answer.

The results, tracked weekly, confirmed the success of their GEO-optimized content strategy:

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Final Score: Comprehensive Results & Digital Authority

Scalenut’s GEO Suite enabled Genesys to turn their content operation into a strategic asset that wins across all search environments. By integrating AI-optimized creation (GEO Core) with real-time AI visibility monitoring (GEO Watchtower), they transformed from a top-ranking site into an AI-cited industry authority.

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Key Achievements

• Massive AI Visibility Growth: Visibility spiked from 3.85% to over 48% almost immediately, achieving a peak of 51.15%—a 1,228% increase, cementing Genesys as a trusted source cited by generative AI platforms.
• 3.1x Organic Traffic: The strategy of optimizing for GEO led to a powerful, simultaneous growth in traditional SEO performance, multiplying monthly visitors from 69.7K to 287.4K.
• Topical Authority Established: The use of Keyword Planner and Content Audit captured high-value, niche search terms central to the CCaaS industry, resulting in 36,232 keywords ranked in the Top 10 SERP.
• Content Future-Proofing: Automation via AI Cruise Mode and optimization for Prompt Coverage future-proofed their strategy, guaranteeing authority and relevance not just in traditional search, but across the rapidly expanding landscape of AI search.
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