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Phoenix Rifle Club is a premier shooting range based in the UK, renowned for delivering a top-tier on-site experience. With a flawless 5.0-star rating from 59 reviews on their Google Business Profile, the club has built a reputation for quality, safety, and community engagement.
Phoenix Rifle Club recognized a significant opportunity to grow their digital presence and reach a broader audience. The goal was to establish a precise, scalable digital growth strategy to achieve a search ranking that matched their world-class service.
Phoenix Rifle Club achieved extraordinary results by deploying two powerful products from the Scalenut suite: GEO Core for execution and GEO Watchtower for tracking visibility across different AI engines.
Phoenix Rifle Club required high-volume, high-quality content to expand its digital footprint. GEO Core provided the necessary tools for this expansion.
Using GEO core article writer (cruise mode), the team published 45 new, SEO/GEO-optimized blogs since January 2025. This immediate, scaled content creation led to a significant lift in search performance:
After establishing their content base, the team used GEO Watchtower to improve their AI visibility within a few weeks with :
The club used the Prompt Library to gain vital insight into how users were interacting with AI, tracking key questions and themes across leading AI models (like OpenAI and Perplexity). They could see exactly what users were asking AI about their industry.
This knowledge was immediately fed back into their content strategy:
Using GEO Watchtower's Sources feature, the team learned precisely where to focus their brand-building and outreach efforts for the greatest return.
The data highlighted that Community Sites were the highest-impact source category. This allowed them to concentrate resources on high-authority platforms.
Crucial Update: After publishing 6 new blogs specifically addressing the needed prompts, the number of Sources jumped from 13 to 18, and their Impact score climbed from 38% to 44% in just one week. This confirmed the power of aligning content with high-impact community signals.
The combined use of GEO Core for rapid, optimized execution and GEO Watchtower for sharp, strategic intelligence delivered exponential growth, positioning Phoenix Rifle Club as the leader in their market.
