Promenade Dental Care Scales Content Authority and Achieves 134% Growth in AI Search Visibility with Scalenut

The Client at a Glance

Promenade Dental Care is a modern practice focused on delivering high-quality general, cosmetic, and restorative dental services. In the competitive healthcare environment, digital presence is paramount. Their goal was to dominate local search results and, critically, ensure their content was recognized as the definitive source by new generative AI engines that patients use for recommendations and health queries.

The Challenge: Scaling and Systematically Perfecting Content

Promenade Dental Care recognized that continuous growth required an aggressive content strategy. They needed to solve two key problems simultaneously:

1. Create Authority from Scratch: Rapidly build a massive, authoritative library of new, search-engine-optimized content to cover all high-intent patient queries.
2. Fix and Future-Proof Legacy Content: Systematically audit and optimize their existing, underperforming website pages (legacy content) to meet the rigorous standards of modern SEO and AI readability—a process that is typically slow and resource-intensive.

The Solution: Automation-Driven Content Engine (GEO Core + GEO Watchtower)

Promenade Dental Care deployed the Scalenut GEO Suite, using GEO Core starting in April 2024 to automate content creation and optimization, and integrating GEO Watchtower in August 2025 to monitor their authority in the emerging AI search landscape.

Phase 1: Building a Comprehensive Content Library (GEO Core - Article Writer)

The team immediately leveraged GEO Core's Article Writer and research capabilities to scale their informational content quickly. This strategic focus on high-quality new articles was the backbone of their new digital authority.

• 96 new SEO/GEO-optimized articles were published, covering a wide range of topics from preventative care to advanced implant procedures.
• This rapid publication instantly expanded their digital footprint and established foundational topical expertise.

Phase 2: Optimization at Scale (Content Optimizer & On-Page Pro)

After building new content, the team focused on perfecting their existing site structure and underperforming pages. This is where Scalenut's optimization tools delivered immense value:

• Content Audit: The team conducted 89 comprehensive Content Audits to identify pages needing the most urgent attention, pinpointing critical gaps in structure and coverage.
• High-Velocity Optimization: Using the Content Optimizer 516 times, Promenade Dental successfully executed 516 dedicated optimization sessions on their existing content. This massive optimization volume ensured that hundreds of legacy pages were brought up to modern standards.
• Automated SEO Fixes (On-Page Pro): The Content Optimizer delivered On-Page Pro fixes automatically within these sessions, streamlining tedious manual tasks such as correcting Meta Titles and Descriptions, adding relevant External Links, ensuring proper Canonical Tags, and tagging images with Alt Text. This automation drastically reduced the effort needed to maintain site quality.

Phase 3: Validating Authority with AI Search Visibility (GEO Watchtower)

With a foundation of 96 new articles and 516 optimization sessions completed on existing pages, Promenade Dental introduced GEO Watchtower to measure how effectively this content volume was translating into AI authority. AI Visibility tracks the percentage of time a brand's content is cited as a source by leading generative AI engines.

The data confirms a massive 134% growth in AI Visibility (from 32% to 75% peak). This rapid and sustained visibility validated that the high-volume optimization sessions successfully restructured their content to be preferred, understood, and cited by AI engines.
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Final Score: Efficiency and Digital Dominance

By leveraging Scalenut’s GEO Suite, Promenade Dental Care transformed their content workflow from manual, page-by-page effort into a scalable, automated operation, cementing their position as a digital authority in the local dental market.

Key Achievements

• Scale and Efficiency: Completed 516 optimization sessions and 89 content audits, future-proofing their entire content library faster than a manual team ever could.
• Rapid Authority: Achieved a 134% increase in AI Visibility, confirming their content is now a preferred source cited by generative AI engines.
• Automated Compliance: Utilized On-Page Pro features within the Content Optimizer to automatically fix critical SEO issues (like meta tags and schema), moving content quality from identification (Audit) to resolution (Optimize) in one seamless flow.