What is Social UpReach?
Reddit intelligence for your brand.
Social UpReach helps you track mentions, surface trends, and engage smartly — all within Reddit’s vast, high-impact ecosystem. It’s your all-in-one tool to stay informed, act fast, and make smarter decisions based on what real people are saying.
Why Reddit Matters for Your Brand
Reddit has grown into one of the most active and influential platforms online, with thousands of communities and millions of users generating content daily. What people say about your brand here can have a lasting influence on how it’s perceived. Social UpReach helps you stay informed, participate authentically, and build stronger relationships with Reddit users by joining the conversations that matter most.
Follow these simple steps to get started with Social UpReach and begin tracking your brand presence on Reddit.
From your Scalenut dashboard, go to the left-side panel and click on Social UpReach under Apps. This opens the main interface where you can begin tracking your brand mentions across Reddit communities.
Click Get Started to continue.
Once inside Social UpReach, you'll start by setting up the foundational details that guide how your brand is tracked across Reddit. The first step in this process is reviewing your company description.
Social UpReach auto-generates a brief description of your company to help the tool better identify relevant Reddit mentions.
Tip: You can enter up to 2,000 characters, but a concise description between 300 and 500 characters is usually most effective.
Once you're happy with the description, click Next to proceed to the next setup section.
Social UpReach displays a list of pre-filled keywords that it will use to monitor conversations about your brand across Reddit. These keywords are selected based on your company’s core offerings and positioning.
These are the themes and phrases Social UpReach will track to surface relevant Reddit discussions.
Tip: A mix of broad and specific keywords will help you capture the most relevant mentions and discussions.
When you're done reviewing and updating your keyword list, click Next to continue.
In this step, you’ll see a list of main competitors that Social UpReach will use to benchmark your brand's presence and performance on Reddit.
Tracking competitors helps you understand how your brand is mentioned in comparison, which discussions are driving attention, and what users are saying about similar products or services.
Tip: For more accurate benchmarking and insights, we recommend adding at least 3 competitors.
Once you've finalized the list, click Next to proceed.
Now it’s time to choose the Reddit communities where Social UpReach will focus its tracking.
Choosing the right subreddits ensures that Social UpReach surfaces conversations from the most relevant communities, helping you engage where your audience is already active.
Once your selection is complete, click Start Analysis to begin tracking.
After completing your setup and starting the analysis, you’ll be directed to the Social UpReach dashboard. This is your main control center for tracking Reddit conversations, analyzing brand mentions, and managing engagement.
At the top-right of the dashboard, you’ll see the Domain and Geography details:
These values help contextualize the Reddit data being pulled into your dashboard but are not part of the editable settings menu.
On the top-right side of the dashboard, you’ll find the Settings panel. This section allows you to customize how Social UpReach interprets and responds to Reddit mentions based on your brand’s unique identity and monitoring preferences.
The following options are available in the Settings panel:
With these tools and sections in place, you have a complete view of your brand’s activity on Reddit — and the ability to take informed, strategic action.
Now that you're familiar with the layout of the Social UpReach dashboard, let's explore each section in more detail to help you understand how to navigate, filter, and act on the insights effectively.
The SERP Threads section shows Reddit threads that are currently ranking in Google search results for your tracked keywords. These threads often receive higher visibility and can drive meaningful traffic, making them valuable for monitoring and engagement.
When you're inside the SERP Threads tab, you’ll see a list of threads related to your brand or selected keywords. To help you find and organize the most relevant content, several options are available:
Once you've applied your filters or searched for a keyword, you’ll see a list of Reddit threads that match your selected criteria. Each thread includes detailed information to help you evaluate its relevance and decide whether to engage or take action.
These insights make it easier to prioritize high-impact discussions, understand where your brand fits in, and decide how best to engage.
When you click on any thread in the SERP Threads list, the full content of that post will appear on the right side of the screen. This view displays the original Reddit post so you can read it in full without leaving the dashboard.
If you’d like to dive deeper into the conversation, you can choose to view reddit comments by clicking the available option. This gives you added context on how users are engaging with the thread and what sentiments are being shared.
This detailed view helps you:
If you want to explore the discussion further, you can select the “View Reddit Comments” option. Once selected, all comments from the thread will be displayed beneath the original post — helping you understand the tone, sentiment, and direction of the conversation.
You can collapse the thread at any time by clicking “Hide Reddit Comments” to keep the view clean and focused.
At the bottom of the full post view, you’ll see the option to create a reply for the selected Reddit thread. This allows you to prepare a thoughtful response, either manually or with the help of AI.
You can choose to:
Once you have generated the reply, click on "Copy comment & Open Reddit Post"
Important: Social UpReach does not automatically post replies to Reddit. Once you’ve written or generated a reply, you will need to copy it and manually post it on Reddit using your account.
This setup ensures that all replies stay authentic and comply with Reddit’s posting guidelines and community norms.
The Latest Threads section gives you a real-time feed of the newest Reddit posts and discussions that mention your brand, product, or tracked keywords. Unlike SERP Threads, which focuses on posts visible in Google search, this section captures emerging conversations happening across Reddit — regardless of their search visibility.
Use this section to stay ahead of the curve by spotting trends early, tracking developing topics, and engaging in relevant discussions before your competitors do.
This combination of filtering and sorting options allows you to prioritize posts that are both relevant and timely—making your monitoring more effective and targeted.
Once you've applied your filters or searched for a keyword, you’ll see a list of Reddit latest threads that match your selected criteria. Each thread includes detailed information to help you evaluate its relevance and decide whether to engage or take action.
For every thread, you’ll see:
These insights make it easier to prioritize high-impact discussions, understand where your brand fits in, and decide how best to engage.
When you click on any thread in the Latest Threads list, the full content of that Reddit post will appear on the right side of the screen. This lets you read the entire post directly within the dashboard — without needing to leave the tool.
In addition to the post content, you’ll also see a sentiment tag indicating whether the post is positive, neutral, or negative. This helps you quickly gauge the tone of the conversation and assess its potential impact on your brand.
This detailed view helps you:
If you want to explore further, click the “Show Comments” option to view all replies in the thread. This gives you added insight into how the community is reacting and what direction the discussion is taking. You can toggle this view off anytime using the “Hide Comments” option.
To see the entire comment thread, including replies not displayed in the tool, click “View all comments on Reddit.” This will open the original post directly on Reddit in a new tab.
At the bottom of the full post view, you’ll see the option to create a reply for the selected Reddit thread. This allows you to prepare a thoughtful response, either manually or with the help of AI.
You can choose to:
Once you have generated the reply, click on "Copy comment & Open Reddit Post"
Important: Social UpReach does not automatically post replies to Reddit. Once you’ve written or generated a reply, you will need to copy it and manually post it on Reddit using your account.
This setup ensures that all replies stay authentic and comply with Reddit’s posting guidelines and community norms.
The Mentions section surfaces direct references to your brand, product, or competitors across Reddit. Posts and comments are pulled based on your tracked keywords, giving you full visibility into how your brand is being discussed in real time.
This section is ideal for reputation management, market intelligence, and timely engagement — enabling your team to respond quickly, address concerns, and capitalize on positive conversations that matter most.
This helps you prioritize where to engage — whether it’s joining a positive trend or addressing concerns shared in a negative or neutral thread.
This section empowers your team to spot high-value engagement opportunities across Reddit and insert your brand into relevant conversations with authenticity and purpose.
Once you've applied your filters or searched for a keyword, you’ll see a list of Reddit threads that match your selected criteria. Each thread includes detailed information to help you evaluate its relevance and decide whether to engage or take action.
For every thread, you’ll see:
These insights make it easier to prioritize high-impact discussions, understand where your brand fits in, and decide how best to engage.
When you click on any thread in the Threads list, the full content of that Reddit post will appear on the right side of the screen. This lets you read the entire post directly within the dashboard — without needing to leave the tool..
This detailed view helps you:
If you want to explore further, click the “View Reddit Comments” option to view all replies in the thread. This gives you added insight into how the community is reacting and what direction the discussion is taking. You can toggle this view off anytime using the “Hide Comments” option.
At the bottom of the full post view, you’ll see the option to create a reply for the selected Reddit thread. This allows you to prepare a thoughtful response, either manually or with the help of AI.
You can choose to:
Once you have generated the reply, click on "Copy comment & Open Reddit Post"
Important: Social UpReach does not automatically post replies to Reddit. Once you’ve written or generated a reply, you will need to copy it and manually post it on Reddit using your account.
This setup ensures that all replies stay authentic and comply with Reddit’s posting guidelines and community norms.
