May 1, 2023

The Ultimate Showdown: BrightEdge vs Searchmetrics

Priya Jamba, Content Marketer
Priya Jamba
The Ultimate Showdown: BrightEdge vs Searchmetrics
Priya Jamba, Content Marketer
Priya Jamba
May 1, 2023

The Ultimate Showdown: BrightEdge vs Searchmetrics

In this article, we compare two popular SEO tools: BrightEdge vs Searchmetrics, to help you make an informed decision on which tool is the best fit for your brand and marketing.
The Ultimate Showdown: BrightEdge vs Searchmetrics

Table of contents

Are you looking for the perfect SEO tool to help you stay ahead of the competition and increase your online visibility? Look no further as we bring you the ultimate showdown between BrightEdge and Searchmetrics. 

Both these tools are widely popular in the content marketing industry. In this blog, we will cover everything from what these tools are, who should use them, their pros and cons, cost, and an in-depth comparison between Searchmetrics and BrightEdge. 

By the end of this post, you will have a clear understanding of which tool is best suited for your business needs. So, without further ado, let's dive right into it.

BrightEdge Overview  

BrightEdge main logo featuring keyword ranking management tool‚Äć


BrightEdge is a content marketing and search engine optimization platform that caters to the needs of enterprise-level businesses. Founded in 2007 by Jim Yu and Lemuel Park, it utilizes artificial intelligence and machine learning to convert online content into profitable commerce.

BrightEdge technologies offer a range of features, including AI-powered content research, keyword tracking, and Page Speed recommendations. All this is powered by its massive dataset of over 3 billion keywords called Data Cube. 

BrightEdge's team of over 350 professionals also provides users with tools to monitor SERP rankings and content strategies, such as ContentIQ, which helps users address SEO issues and outperform competitors. 

BrightEdge Features 

  • Customizable Dashboards: With customizable dashboards, you can view performance reports for your websites, keywords, backlinks, traffic, and conversion metrics, as well as competitor analysis across search engines, geographies, and devices - all in one convenient location.
  • Daily Rankings: This feature provides marketers with timely notifications regarding any fluctuations in high-converting keywords, allowing them to prioritize their efforts accordingly.

  • Keyword Recommendations: BrightEdge offers Keyword Recommendations that automate the traditionally manual process of keyword optimization. By providing analytics and recommendations for your entire keyword portfolio, it enables strategic and scalable optimization beyond just following best practices.

  • ContentIQ:¬†ContentIQ from BrightEdge is a comprehensive site auditing solution that seamlessly integrates with the BrightEdge search and content platform. Leveraging advanced crawl technology, it identifies critical site errors that could hinder your search success.

  • Social Content Performance:¬†Marketers can leverage BrightEdge to obtain valuable insights that enable them to optimize their campaigns across multiple channels, including site, search, and social, in order to achieve optimal return on investment (ROI).

Pros of BrightEdge

It offers a CMS integration, competitive recommendations, keyword-level backlink insights, and a customizable dashboard to meet the complex SEO needs of larger businesses. Additionally, it boasts excellent customer support and facilitates project management. 

Cons of BrightEdge 

The BrightEdge platform does have some limitations. Its keyword research features are limited, and it lacks integration with other platforms and tools, making it less convenient for users who have to switch between tools manually. 

Also, this content marketing platform may be expensive for smaller organizations, making it less cost-effective for businesses on a tight budget. 

Who can use BrightEdge? 

  • Big organizations
  • SEO professionals
  • Digital Marketers
  • Agencies

BrightEdge cost 

BrightEdge's pricing model is not available on their official website. The company does not publicly list its pricing, you can get to know about the prices, only after getting in touch with their team. 

Recommended reads:
Scalenut vs Brightedge: An In-depth Analysis
Brightedge vs Conductor: Which SEO Platform Ranks Higher?
Moz vs Brightedge: Which is the Best Fit for Your Business? 

Searchmetrics Overview 

Searchmetrics main logo

Searchmetrics is a leading provider of enterprise-level SEO software solutions, which include their flagship offering, the Searchmetrics Suite. The Suite comprises four core categories, each of which contains a range of specialized features and tools to help businesses optimize their online presence and achieve greater success in search engine rankings. 

Searchmetrics Features 

Searchmetrics Suite

  • The first category is Research Cloud, which provides users with access to a wealth of market research, competitive intelligence, and content performance analytics.¬†
  • The second category, Content Experience, focuses specifically on content analysis and optimization.
  • The third category, Search Experience, is all about SEO performance and monitoring.
  • Finally, the fourth category, Site Experience, offers a range of tools and features designed to help businesses optimize their website structure and validate internal links.¬†
  • Conductor SEO Platform: Enterprises can leverage Conductor's (a part of Searchmetrics) all-in-one solution to expedite their SEO efforts and unleash their full potential. Users can use it to research keywords, track rankings, write winning content, and more.¬†
  • SEO Data: Users can improve their decision-making process with on-demand market research using this tool.¬†
  • Partner Program: You can take advantage of their industry expertise, software, and exclusive benefits to provide your clients with exceptional value.
  • API: If you're looking for search engine ranking data, keywords, organic content information, or competitor data for your online tool or application, Searchmetrics‚Äô API offers the ideal integration solution.¬†
  • Solutions for Retail: Increase your product sales by gaining a comprehensive understanding of your target audience's needs and desires with this feature.¬†

Pros of Searchmetrics 

Searchmetrics is a comprehensive SEO software solution that offers actionable insights, content performance analytics, customizable dashboards, and integration with other tools. It has a user-friendly interface and provides excellent customer support. 

Besides, it can help businesses improve their online visibility, drive more traffic to their website, and achieve their marketing goals.

Cons of Searchmetrics 

Like BrightEdge, Searchmetrics also has some drawbacks, such as its high price point, learning curve, limited keyword tracking, limited integrations, and potential data limitations. 

Who can use Searchmetrics? 

  • Small to medium-sized organizations¬†
  • Agencies¬†
  • Large businesses¬†

Searchmetrics cost 

Although Searchmetrics doesn't display its pricing on its website, you can schedule a one-on-one consultation with one of its representatives. The starting price of this tool is estimated to be around $438.

Recommended reads:
Searchmetrics alternatives to take your digital marketing to the next level
Conductor vs Searchmetrics: Which offers the best SEO features?

BrightEdge vs Searchmetrics: In-depth Feature Comparison

Read on to learn how the main features of these tools compare against one another. 

Searchmetrics vs BrightEdge: Content Lifecycle Management

Both BrightEdge and Searchmetrics offer content lifecycle management features that help you plan, create, optimize, and measure the performance of your content. BrightEdge offers content recommendations, content creation tools, and content performance analytics that allow you to identify high-performing content and optimize it for better results. 

Searchmetrics, on the other hand, provides a content optimization module that analyzes your content and suggests improvements to help you achieve better rankings and engagement.

Winner: Tie 

Searchmetrics vs BrightEdge: Keyword Planning and Optimization

Keyword planning and optimization are crucial features that help you identify high-value keywords, track their performance, and optimize your content accordingly. 

BrightEdge provides a powerful keyword research tool that allows you to identify high-value keywords and optimize your content for them. Searchmetrics, on the other hand, offers a keyword discovery module that helps you find relevant keywords and optimize your content for them.

Winner: It's a tie. 

Searchmetrics vs BrightEdge: Reporting Analytics 

BrightEdge provides a comprehensive reporting and analytics module that allows you to measure your SEO and content marketing performance, track your progress, and identify areas for improvement. Searchmetrics offers a reporting and analytics tool that provides insights into your SEO performance, content performance, and social media engagement.

Winner: Both are more or less equally competent. It's a tie. 

Searchmetrics vs BrightEdge: AI-Writing and Natural Language Generation

BrightEdge offers an AI-powered content creation tool that enables you to generate high-quality content quickly and easily. Conversely, Searchmetrics provides a natural language generation module that helps you create compelling and engaging content that resonates with your audience.

Winner: Both of them offer similar features in this domain. So, it's a tie. 

BrightEdge vs Searchmetrics: Which is better? 

Searchmetrics and BrightEdge are both highly regarded SEO tools that aim to improve businesses' online presence and attract organic traffic to their websites. However, these tools cater to different business sizes and budgets.

BrightEdge is a robust content management and optimization platform that caters more to larger enterprises with bigger budgets. It offers features such as intuitive recommendations and competitor analysis.

Conversely, Searchmetrics is an excellent option for small to medium-sized companies looking for user-friendly SEO resources. It offers a free trial and specializes in keyword research, site auditing, and search results tracking.

If you're unsure which tool to choose, it's crucial to consider your business's size, goals, and specific needs. You may want to reach out to these organizations to compare their offerings and choose the best one for your business.

If you're looking for an alternative tool with a comprehensive set of features, consider giving Scalenut a try. Scalenut offers a notable replacement for these well-known platforms, with unique SEO features that cater to different business sizes and budgets. 

Some of these include a Keyword Planner, Content Optimizer, and SEO Blog Writer. Read on to know what makes Scalenut a worthy alternative to both BrightEdge and Searchmetrics in detail. 

Scalenut: A Better Alternative to Brightedge and Searchmetrics


Scalenut home page featuring all product features and options to sign up for a free trial

Scalenut is an AI-powered content optimization platform designed to streamline your content creation process and improve your search engine rankings. 

With real-time content analysis, optimization recommendations and keyword research features, Scalenut offers advanced functions to enhance your content's performance. 

Here’s how Scalenut helped a leading Pharmaceutical brand add 100K traffic to their website. 

Scalenut offers 

  • Keyword Planner and Cluster Creator¬†
  • Outline Generator¬†
  • Cruise Mode (Article Writer)¬†
  • Content Optimizer¬†
  • SEO Content Editor
  • Traffic Analyser¬†

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

If you are a content writer, you may have one seed keyword to target for each blog piece. In that case, you will need a list of relevant keywords to optimize your content for better ranking. That’s why the Scalenut content editor suggests relevant key terms your competitors’ content is currently ranking. This allows you to easily outcompete your competitors without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

 Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  


Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.   

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions. 

Pros & Cons of Using Scalenut: 

Pros Cons
Provides automatic AI suggestions to write titles, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice allows you to adapt quickly to different niches and brand voices.
Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click.
AI-generated writing points for each blog subhead allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


Plan Monthly Yearly
Essential Plan $39 $20
Growth Plan $79 $40
Pro Plan $149 $75

Who can benefit from Scalenut?

  • SEO strategists are managing a team of writers.¬†
  • Content heads who are responsible for creating content briefs¬†
  • Writers who run a small team¬†
  • Writers who create SEO-based long-form blogs and articles¬†
  • Marketers who manage social media channels and content editing activities¬†

What do users think about Scalenut? 

  • G2 review - 4.7/5 stars
  • Product hunt review - 5/5 stars¬†
  • Capterra review - 4.8/5 stars

All plans come with a 7-day free trial period, so you can explore Scalenut's features before committing to a plan. So why wait? Try it out for yourself.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

View all articles by this Author -->
Thank you!
Our Product Specialist will connect with you shortly. In the meanwhile, please explore Scalenut
Oops! Something went wrong while submitting the form.
Free content strategy call with expert
Free content strategy call with expert
Strategy with an all-in-one SEO solution
Get a personalized demo of Scalenut’s features
Showcase practical business use cases your whole team can use.
Learn about pricing options for your use case
Schedule Demo
Create SEO-Ready Blog with Scalenut
Try Scalenut for Free
Boost Your SEO Game