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May 1, 2023

The Ultimate Showdown: BrightEdge vs Searchmetrics

Priya Jamba, Content Marketer
Priya Jamba
The Ultimate Showdown: BrightEdge vs Searchmetrics


Are you looking for the perfect SEO tool to help you stay ahead of the competition and increase your online visibility? Look no further as we bring to you the ultimate showdown between BrightEdge and Searchmetrics. 

Both these tools are widely popular in the content marketing industry. In this blog, we will cover everything from what these tools are, who should use them, their pros and cons, cost, and an in-depth comparison between Searchmetrics and BrightEdge. 

By the end of this post, you will have a clear understanding of which tool is best suited for your business needs. So without further ado, let's dive right into it.

Before commencing the evaluation of the two SEO tools, it's essential to take note of an alternative option you shouldn't overlook - Scalenut. You can sign up today for a complimentary 7-day trial and observe the difference firsthand!

What is BrightEdge? 

BrightEdge is a content marketing and search engine optimization platform that caters to the needs of enterprise-level businesses. Founded in 2007 by Jim Yu and Lemuel Park, it utilizes artificial intelligence and machine learning to convert online content into profitable commerce.

BrightEdge technologies offer a range of features, including AI-powered content research, keyword tracking, and Page Speed recommendations. All this is powered by its massive dataset of over 3 billion keywords called Data Cube. 

BrightEdge's team of over 350 professionals also provides users with tools to monitor SERP rankings and content strategies, such as ContentIQ, which helps users address SEO issues and outperform competitors. 

BrightEdge Features 

  • Customizable Dashboards: With customizable dashboards, you can view performance reports for your websites, keywords, backlinks, traffic, and conversion metrics, as well as competitor analysis across search engines, geographies, and devices - all in one convenient location. 
  • Daily Rankings: This feature provides marketers with timely notifications regarding any fluctuations in high-converting keywords, allowing them to prioritize their efforts accordingly.
  • Keyword Recommendations: BrightEdge offers Keyword Recommendations that automate the traditionally manual process of keyword optimization. By providing analytics and recommendations for your entire keyword portfolio, it enables strategic and scalable optimization beyond just following best practices.
  • ContentIQ: ContentIQ from BrightEdge is a comprehensive site auditing solution that seamlessly integrates with the BrightEdge search and content platform. Leveraging advanced crawl technology, it identifies critical site errors that could hinder your search success.
  • Social Content Performance: Marketers can leverage BrightEdge to obtain valuable insights that enable them to optimize their campaigns across multiple channels, including site, search, and social, in order to achieve optimal return on investment (ROI). 

Who should use BrightEdge? 

  • Big organizations
  • SEO professionals
  • Digital Marketers
  • Agencies

Pros of BrightEdge

It offers a CMS integration, competitive recommendations, keyword-level backlink insights, and a customizable dashboard to meet the complex SEO needs of larger businesses. Additionally, it boasts excellent customer support and facilitates project management. 

Cons of BrightEdge 

The BrightEdge platform does have some limitations. Its keyword research features are limited, and it lacks integration with other platforms and tools, making it less convenient for users who have to switch between tools manually. 

Also, this content marketing platform may be expensive for smaller organizations, making it less cost-effective for businesses on a tight budget. 

BrightEdge cost 

BrightEdge's pricing model is not available on their official website. The company does not publicly list its pricing, you can get to know about the prices, only after getting in touch with their team. 

What is Searchmetrics? 

Searchmetrics is a leading provider of enterprise-level SEO software solutions, which include their flagship offering, the Searchmetrics Suite. The Suite comprises four core categories, each of which contains a range of specialized features and tools to help businesses optimize their online presence and achieve greater success in search engine rankings. Read on to know about them. 

Searchmetrics Features 

  • Searchmetrics Suite: 
  • The first category is Research Cloud, which provides users with access to a wealth of market research, competitive intelligence, and content performance analytics. 
  • The second category, Content Experience, focuses specifically on content analysis and optimization.
  • The third category, Search Experience, is all about SEO performance and monitoring.
  • Finally, the fourth category, Site Experience, offers a range of tools and features designed to help businesses optimize their website structure and validate internal links. 
  • Conductor SEO Platform: Enterprises can leverage Conductor's (a part of Searchmetrics) all-in-one solution to expedite their SEO efforts and unleash their full potential. Users can use it to research keywords, track rankings, write winning content, and more. 
  • SEO Data: Users can improve their decision-making process with on-demand market research using this tool. 
  • Partner Program: You can take advantage of their industry expertise, software, and exclusive benefits to provide your clients with exceptional value.
  • API: If you're looking for search engine ranking data, keywords, organic content information, or competitor data for your online tool or application, Searchmetrics’ API offers the ideal integration solution. 
  • Solutions for Retail: Increase your product sales by gaining a comprehensive understanding of your target audience's needs and desires with this feature. 

Who should use Searchmetrics? 

  • Small to medium-sized organizations 
  • Agencies 
  • Large businesses 

Pros of Searchmetrics 

Searchmetrics is a comprehensive SEO software solution that offers actionable insights, content performance analytics, customizable dashboards, and integration with other tools. It has a user-friendly interface and provides excellent customer support. 

Besides, it can help businesses improve their online visibility, drive more traffic to their website, and achieve their marketing goals.

Cons of Searchmetrics 

Like BrightEdge, Searchmetrics also has some drawbacks, such as its high price point, learning curve, limited keyword tracking, limited integrations, and potential data limitations. 

Searchmetrics cost 

Although Searchmetrics doesn't display its pricing on its website, you can schedule a one-on-one consultation with one of its representatives. The starting price of this tool is estimated to be around $438.

BrightEdge vs Searchmetrics: In-depth Feature Comparison

Read on to learn how the main features of these tools compare against one another. 

Searchmetrics vs BrightEdge: Content Lifecycle Management

Both BrightEdge and Searchmetrics offer content lifecycle management features that help you plan, create, optimize, and measure the performance of your content. BrightEdge offers content recommendations, content creation tools, and content performance analytics that allow you to identify high-performing content and optimize it for better results. 

Searchmetrics, on the other hand, provides a content optimization module that analyzes your content and suggests improvements to help you achieve better rankings and engagement.

Winner: Tie 

Searchmetrics vs BrightEdge: Keyword Planning and Optimization

Keyword planning and optimization are crucial features that help you identify high-value keywords, track their performance, and optimize your content accordingly. 

BrightEdge provides a powerful keyword research tool that allows you to identify high-value keywords and optimize your content for them. Searchmetrics, on the other hand, offers a keyword discovery module that helps you find relevant keywords and optimize your content for them.

Winner: It's a tie. 

Searchmetrics vs BrightEdge: Reporting Analytics 

BrightEdge provides a comprehensive reporting and analytics module that allows you to measure your SEO and content marketing performance, track your progress, and identify areas for improvement. Searchmetrics offers a reporting and analytics tool that provides insights into your SEO performance, content performance, and social media engagement.

Winner: Both are more or less equally competent. It's a tie. 

Searchmetrics vs BrightEdge: AI-Writing and Natural Language Generation

BrightEdge offers an AI-powered content creation tool that enables you to generate high-quality content quickly and easily. Conversely, Searchmetrics provides a natural language generation module that helps you create compelling and engaging content that resonates with your audience.

Winner: Both of them offer similar features in this domain. So, it's a tie. 

BrightEdge vs Searchmetrics: Which is better? 

Searchmetrics and BrightEdge are both highly regarded SEO tools that aim to improve businesses' online presence and attract organic traffic to their websites. However, these tools cater to different business sizes and budgets.

BrightEdge is a robust content management and optimization platform that caters more to larger enterprises with bigger budgets. It offers features such as intuitive recommendations and competitor analysis.

Conversely, Searchmetrics is an excellent option for small to medium-sized companies looking for user-friendly SEO resources. It offers a free trial and specializes in keyword research, site auditing, and search results tracking.

If you're unsure which tool to choose, it's crucial to consider your business's size, goals, and specific needs. You may want to reach out to these organizations to compare their offerings and choose the best one for your business.

If you're looking for an alternative to these popular tools, consider giving Scalenut a try. Scalenut offers a notable replacement for these well-known platforms, with unique SEO features that cater to different business sizes and budgets. 

Some of these include a Keyword Planner, Content Optimizer, and SEO Blog Writer. Read on to know what makes Scalenut a worthy alternative to both BrightEdge and Searchmetrics in detail. 

Scalenut: A better alternative 

Scalenut, a cutting-edge platform that leverages AI technology for SEO and content marketing, delivers an all-inclusive set of tools that empower you to take charge of your content ecosystem.

Thanks to the Cruise Mode, SEO Blog Writer, Content Optimizer, Keyword Planner, and AI Templates, crafting, exploring, composing, and refining content has never been more seamless or productive.

Furthermore, Scalenut boasts a smooth interface, sophisticated capabilities, and cost-effective pricing. Continue reading to learn more.

1. Cruise mode

Scalenut's revolutionary AI innovation, Cruise Mode, is revolutionizing content creation. It allows you to generate SEO-optimized blog posts in just 5 minutes. This tool simplifies the writing process by allowing users to input little information such as the keyword and title which are then used by the AI to generate a blog post that is SEO-optimized first draft.

2. Keyword Planner 

Scalenut's Keyword Planner is a powerful SEO tool that helps businesses and marketers improve their online visibility. This tool provides insights into keyword clusters you should target based on your seed keyword and the target geography. With this information, you can better understand what your target audience is searching for and tailor your content and marketing strategies accordingly.

3. Content Optimizer 

Scalenut's Content Optimizer is a robust tool that empowers you to enhance your content, whether it's new or already published, to make it more search engine-friendly. With this feature, you can optimize your content for various on-page SEO factors such as meta tags, outbound linking, keyword density, etc., to improve your SEO score, ranking higher in the SERPs and reaching a broader audience.

4. SEO Topic Research

This Scalenut tool scours the engine for your target keyword to provide important insights from top-ranking URLs. These insights cover competition overview, important citations, NLP key terms to use, and more to cut down your research time massively. You can then leverage this information to gain competitive insights, perform social listening, identify key citations, explore the latest statistics, and much more.

5. AI Templates 

Scalenut provides a comprehensive collection of over 40 AI-powered templates designed to help you craft compelling marketing copy that resonates with your target audience and motivates them to act. These templates cover various marketing formats, including landing pages, email campaigns, and social media posts. By using these templates, you can save time and effort while still producing high-quality marketing content that resonates with your target audience. These templates are highly customizable to meet the specific needs of your business and streamline the content creation process, saving you valuable time and resources.

Scalenut pricing 

  • Essential: With an annual subscription, Scalenut's Essential plan starts at just $19 per month. This plan is ideal for individuals, freelancers, and hobbyists who want to experiment with AI and SEO. It comes with 100,000 AI words and 5 SEO reports per month.
  • Growth: Small businesses and entrepreneurs can benefit from the Growth plan, priced at $39 per month (billed annually). This plan includes unlimited AI words and 30 SEO reports per month, making it a comprehensive solution for all your SEO and content needs.
  • Pro: For larger enterprises and agencies, Scalenut's Pro plan starts at $74 per month (billed annually). This plan includes unlimited reports and a dedicated customer success manager to ensure that your experience with the platform is smooth and successful. 

All plans come with a 7-day free trial period so you can explore Scalenut's features before committing to a plan. So why wait? Try it out for yourself.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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Date: Sept 12, 2023