AI copywriting tools have come a long way in recent years, and people now have a plethora of software solutions to assist them in overcoming writer's block. These new technologies can assist everyone from copywriters to bloggers and content teams to marketers.
With many such platforms available, many times, content creators like yourself may find it difficult to choose the one platform that suits your needs. That is why we have come up with a series of articles where we compare the best AI enabled content tools - so that you can make your decision easily.
In this blog we are comparing Surfer SEO vs Copy AI in detail. Read along to know which one is best.
P.S: If you are looking for an AI-enabled SEO and content marketing platform, you can try Scalenut. With features like topic cluster generator, SERP analysis for content brief and AI- writing for long form and short form content, Scalenut offers the most comprehensive content marketing tool for the whole team. Want to go exploring? Sign up for a free 7-day trial now!
AI Copywriting: How Does It Work?
An AI copywriter is a machine-learning-powered technology that generates copy depending on a set of inputs. Powered with GPT-3, an open AI neural network machine learning model used to translate typed commands and generate text, AI copywriting platforms can produce long-form and short-form content.
Not only this, some AI-enabled content writing and optimization platforms also help in understanding how search engines read the content and rank them on SERP. They offer real-time content optimization features helping you make changes in your content for better search ranking.
What should be remembered about AI copywriting is that the tools are only as good as the person using them. They are fantastic for increasing productivity and accelerating content creation but to achieve results worth using, you need someone who understands their field and is a skilled writer behind the wheel.
Here are some things you should keep in mind before choosing any AI Copywriting tool:
- Price: AI copywriting tools should be a cost-effective solution to improve the content of your website.
- Efficiency: To avoid duplication issues, it should be able to make several copies of a single piece of content.
- Accuracy of Content: Grammar and spelling problems should be avoided when creating content. You don't want to revise and correct the grammar of the article.
- Supported Technology: To develop better content, the software must provide easy integrations with other marketing software.
- Quality: AI writing software should produce high-quality, readable, and interesting text.
Now that you know the basics of AI copywriting and how it works. Let’s dive deep into how Surfer SEO vs. Copy AI are compared against each other and which one is a better platform for content marketers.
Copy AI vs. SurferSEO: A Quick Comparison
What is Copy AI?
Copy AI is a well-known AI writing assistance useful for creating ad copy, long-form blogs, or simply rewording the current text. With the support of its automated creativity tools, the tool allows you to add more flavor and style to your writing.
Copy AI enables quality content creation for freelance writers, copywriters, business owners, and email marketers. You can use the tool to write blog introductions, landing page text, LinkedIn advertising, and product descriptions, among other things. Simply go to Copy.ai, and you'll see all of the templates on the left.
Copy AI pricing - How much does Copy AI cost?
The Free plan allows you to use copywriting and the blog wizard tools. However, because of the low number of credits offered, this plan is primarily ideal for amateurs and those interested in exploring AI writing.
The $49 Pro package provides you unlimited credits and access to all existing features. Aside from that, it provides priority assistance and access to their most recent features.
What is SurferSEO?
SurferSEO is a cloud-based SEO software that assists website owners and marketers in creating SEO-rich web copy and blogs. SurferSEO is a full package that includes a keyword research tool, a content planner, a content editor, and a SERP analyzer.
Surfer SEO is great for anyone searching for a data-driven analysis tool with an easy-to-use UI and a low monthly cost of $29 or less. It can be used by bloggers, freelancers, affiliate marketers, content managers, and SEO agencies.
SurferSEO pricing - How much does SurferSEO cost?
The Basic plan priced at $49 per month, is designed for individuals who want to create a single website. In this package, you can write and modify 10 articles and audit 20 pages per month.
The Pro plan is designed for a small startup with three team members that want to grow five websites. In a month, you can write and improve 30 articles and inspect 60 pages. Pro plan costs $99 per month.
The Business plan is designed for a major company that wants to write and optimize 70 articles and review 140 pages monthly and is priced at $199 for the month. You can invite up to ten team members under this plan.
In-Depth Comparison of Copy AI vs SurferSEO Features
Here is what we observed about CopyAI and SurferSEO after using them individually to help you choose the best AI writing tool. Both tools have similar properties as well as unique benefits and drawbacks. This section of the blog comprehensively compares numerous features of CopyAI vs. SurferSEO capabilities.
Copy AI vs. SurferSEO: NLP Optimization
CopyAI uses OpenAI NLP, a San Francisco-based AI research facility that developed the GPT-n series. With AI technology, you can create compelling text that sounds genuine in only a few seconds. It will assist you in automating all the time-consuming and perhaps difficult aspects of article development.
Surfer is a tool for content optimization that uses AI-based elements to help Google rank. The application uses NLP-based algorithms to help in Google's content ranking. Users can build effective content strategies for their businesses based on audience, niche, and domain.
Winner: CopyAI offers a wide range of templates using GPT-3, including those for website copy, case study templates, video content, social media content, blog outlines and ideas, and email marketing copy.
Copy AI vs. SurferSEO: Content Brief Creation
The cutting-edge AI copywriting tool, CopyAI, can help you create spectacular content regardless of your business. The nice thing about the tools is that you just need to supply a few pieces of basic information, such as keywords and a content summary, before letting them work their magic. When it comes to content brief creation, Copy AI falls behind Surfer SEO.
You can quickly produce briefs with SurferSEO that list your article themes, highlight necessary headers and paragraphs, and offer keyword suggestions. Surfer quickly fills up your brief by automatically creating text for you using natural language processing and its AI content intelligence.
Winner: Both CopyAI and SurferSEO are AI writing tools but aim for different things. While CopyAI focuses more on content creation, SurferSEO focuses more on the SEO ranking of your website.
Copy AI vs SurferSEO: User interface
Copy AI interface is simple to use, it offers many templates based on different use cases. You can choose the template and with simple input can create impressive marketing copies. It however provides limited capability to make the content SEO friendly.
Surfer SEO's user interface is modern, clean, and easy. It is the type of tool that everyone can use because it is simple to input information and acquire results.
Winner: Copy AI and SurferSEO have easy-to-use user interfaces, so they are equal winners.
Copy AI vs SurferSEO: Supported languages
Copy AI supports input and output languages. It supports typing in a total of 25 languages. The AI will then write your material in one of the 25 available output languages.
SurferSEO's databases support multiple languages and nations, allowing you to pull results for a wide range of locales.
Winner: SurferSEO can work with all the languages available, while Copy AI only supports 25 languages. Therefore, SurferSEO is the winner.
Copy AI vs SurferSEO: Type of content
Copy AI can help with a wide range of material, including internet advertising copy, content for social media website ads, eCommerce copies, blog posts, and sales copy.
Surfer is a tool for optimizing written content such as blog posts and articles for search engines. It works by comparing a page's content to "500+ on-page" signals. It also includes a keyword research tool.
Winner: Since, CopyAI is more focused on writing copies and SurferSEO is more inclined towards long-form content, the winner for AI copywriting tool would be CopyAI.
Copy AI vs SurferSEO: Content tone and output
CopyAI has also introduced the option to select a tone. Bold, funny, empathic, persuasive, friendly, professional, calm, luxurious, and more tones are all possible.
You may get optimized AI content with unique paragraphs organized into the proper headers with SurferSEO's Outline builder, which you can customize to match your tone and voice.
Winner: Both the tools offer features to adjust the tone of the content according to your liking.
Copy AI vs SurferSEO: Third-party integration
Because of its integration with Jarvis, an AI authoring tool, SurferSEO handily surpasses CopyAI in this critical area. Surfer also integrates directly with Google Docs and WordPress.
Copy AI connects to a variety of software providers, including WordPress, Hootsuite, and Salesforce. It also provides unique content for over 18 different businesses, such as Amazon and social media platforms.
Winner: As both SurferSEO and CopyAI have equally good integrations, no one software has an advantage over the other.
Copy AI vs SurferSEO: Community and customer support
SurferSEO has an intercom chat feature on all of their pages that you may use to contact their customer service staff. This button also indicates whether or not they are available. If they are available, the normal response time is two to three minutes, which is excellent.
Copy AI's free plan includes all of the features, plus a comprehensive help center to assist users online. There are numerous text and video tutorials that are all very simple to understand and follow.
Winner: Both Copy AI and SurferSEO have exceptional customer support.
Content examples from Copy AI and SurferSEO - Who performed better?
For this, we used SurferSeo’s free AI outline generator and CopyAI’s free Blog title generator to develop a blog title for ‘AI copywriting tools.’
SurferSEO: 9 best AI copywriting tools to save time and costs (2022)
Copy AI: AI Writing Tools: How to Use Artificial Intelligence to Save Your Writer's Brain
Both the software came up with a good title, but CopyAI gave us different options to choose from, all of which were creative and relevant to the topic.
The title generated by Surfer was common, while CopyAI’s title was catchy and optimized. Therefore, according to us, the winner for this is hands down, Copy AI. Apart from that, the copywriting features offered by CopyAI are more diversified than SurferSEO.
Advantages and Disadvantages of Copy AI
Copy AI is a popular AI writer with over 500,000 users and a plethora of copywriting tools. Here are some of the AI copywriting tool's benefits and drawbacks:
Advantages of Copy AI
- Because the user interface is straightforward, you can rapidly begin producing high-quality material and copy.
- If you only need a few credits, the free plan may be sufficient; however, you can obtain unlimited credits for $49 per month.
- Unlike similar technologies that produce nonsense, CopyAI consistently produces coherent sentences.
Disadvantages of Copy AI
- Because there are presently no integrations, it may not save you as much time or streamline your procedure as it might.
- Many of the outputs are on the surface. While it accurately mimics spoken language, there are fewer options for providing the additional context required to go deeply into a topic.
- Long-form content, such as blog writing, is not available.
Advantages and Disadvantages of SurferSEO
Surfer SEO is a useful tool if you need help writing SEO-optimized articles with the right keywords to rank for. Here are some of the benefits and drawbacks of SurferSEO:
Advantages of SurferSEO
- Creates a content outline in a matter of minutes to ensure that the information is structured correctly.
- Surfer can integrate with Jasper AI which enables the tool to provide AI writing
- Surfer SEO is an excellent auditing tool that compares your page to the pages of your competition in less than a minute.
- Surfer is an easy-to-use interface that allows you to focus on your job rather than searching for the right button to click.
- It features several views, including a SERP view, a table view, and a chart view.
- When comparing websites with their competitors who rank high on SERPs, Surfer SEO employs over 500 ranking variables.
Disadvantages of SurferSEO
- It's fine to change a few words here and there, but too many changes can have an impact on the readability of the article.
- The number of queries available is determined by the plan you select. However, the most enquiries available in their plans are 50 per day with the business plan.
- Expensive for small-scale projects.
- There is no free trial available.
Which is Better, Copy AI or SurferSEO: The Final Verdict
Both SurferSEO and CopyAI have features of their own, but in regards to copywriting, we would lean towards CopyAI. SurferSEO primarily focuses on long-form content – the creation and optimization of posts for blog publication. There are no brief copy generations, as there are in Copy AI.
Copy AI is a creative automation technology that generates advertisement copy in seconds. It's comparable to SurferSEO in terms of long-form text development, but it also contains a slew of other copywriting tools. It has more content types than any other program, with over 90 different sorts of content production.
Copy AI creates all types of digital copies. All you have to do is choose the type of copy you want (for example, a blog intro, product description, or ad copy), enter some basic information about the content, and Copy.ai will create the copy.
Is there any Better Alternative to SurferSEO and Copy AI Available?
There are various SurferSEO and CopyAI alternatives that you can use to create quality content and rank higher as well.
Scalenut is a SaaS platform for content intelligence that assists you in discovering and creating the most relevant material for your company at an affordable price. Deep learning and AI are used to provide the greatest content possible. It generates comprehensive content analyses (powered by the industry's best NLP) from a single targeted term, serving you the winning SEO formula every time.
Scalenut's intuitive AI technology generates long-form material in a matter of seconds. You can use it to establish authority, improve SEO, and close more sales.
Some key features of Scalenut that set it apart from others are as follow:
● AI Copywriter: Scalenut's AI Copywriter employs a deep learning model to write like humans. After reading hundreds of billions of texts, the tool recognizes words and sentences. You can use varied tones of voice to include new terms and sentence patterns in your writing.
● Cruise Mode: This is Scalenut's most comprehensive feature. You can create optimized blog content for SEO with Crise Mode AI blog writer in under 5 minutes. All you have to do is provide some basic data to the AI engine, such as an outline, writing points, a title, etc., and Scalenut will handle the rest.
● SEO-optimized Content: Scalenut's suggested NLP phrases offer your content's SEO ranking that extra lift. When you incorporate these keywords into your content, it becomes comprehensive for search engines, which naturally raises your SERP rank.
● Topic Cluster Generator: By grouping related keywords into categories that you can target in a single blog article, this special feature lets you automate your pillar page approach. You may develop topical authority and create your full content strategy in a matter of seconds with the topic cluster tool.
It is also completely free to use. Scalenut already has a big user base and has received 4.6 out of 5 stars on Trustpilot. It has also garnered several honors from the G2 crowd.
PS: This blog is written using Scalenut :)