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Aug 17, 2022

Jasper AI vs. Frase - Which is better?

Shrikant Damani, Growth Marketer
Shrikant Damani
Jasper AI vs. Frase - Which is better?


Content marketing is a mix of good writing and SEO optimization. After the rise of a plethora of tools that boast of specializing in these aspects, it has become challenging for users to choose one that gets the job done.

In recent times, Jarvis and Frase are two SEO and AI writing tools that have gained a lot of attention.

If you are out there looking for the right tools to help you with your content creation process but are confused between Jarvis vs. Frase, this blog should give you a head start.

This in-depth blog breaks down the pros and cons of both these tools, provides an overview of their performance, and ultimately helps you decipher which one to choose and which to skip.

Here is a brief overview that would give you an idea of how these two tools compare - 

Point of Distinction


Jasper AI/Jarvis AI


An AI, ML, and NLP-powered tool to help users find content gaps and develop meaningful content to fill them.

Jasper AI is an AI-driven content writing tool that touts to produce content significantly faster than an average human can. 

Best Suited For 

  • Individual creators
  • Teams
  • Enterprises
  • Entrepreneurs
  • Agencies
  • Freelance creators

Core Features

  • Competitor Research through top 20 URLs
  • Helps identify SERP competition
  • Delivers high-quality content briefs
  • It is based on the AIDA framework to generate better content results 
  • Has over 50 Copywriting skills 
  • Allows users to develop content in over 26 different languages

NLP Optimization



Free trial 


5-day money-back guarantee


Tier Based

Tier+Credit Based

Customer Reviews

  • G2: Rating: 4.9 · ‎286 reviews
  • Capterra: Rating: 4.8 · ‎329 reviews
  • Trustpilot: Rating: 2 · 44 reviews
  • G2: Rating: 4.7 · 1,211 reviews
  • Capterra: Rating: 4.8 · 1,799 reviews
  • Trustpilot: Rating: 4-6 · 4,156 reviews


At first glance, the features and glorious reviews of Jarvis AI present it as a better choice. However, let's look at the details to understand which is better at a deeper level. 

What is Frase? 

An AI-powered content creation and optimization tool, Frase helps optimize write-ups. It allows marketers and content creators to find gaps in their content using NLP and ML. In addition, the software is also capable of performing competition research and generating summaries. is suitable for 

  • Individual creators - Frase’s AI briefs and other features make it an excellent option for individual creators 
  • Teams - The tool works well for teams of creators looking to automate the research side of things and producing AI-powered content
  • Enterprises - It offers features like Concept Map, which are excellent for gaining topical authority for enterprises

Recommending Read: 

Frase Pricing - How much does it cost?

Frase offers tier-based pricing with three unique plans for different user needs - 

  • Solo - Starts at USD 14.99 monthly with 4 articles per month for a single user
  • Basic - Starts at USD 44.99 monthly with 30 articles per month for a single user
  • Team - Starts at USD 114.99 monthly with unlimited articles per month for up to 3 users 

What is Jasper AI?

Previously known as Jarvis AI (it started as Conversation AI), Jasper is an AI-powered tool that offers both long-form and short-form writing chops to its users. It uses AI and NLP and offers over 50 templates to ensure users get usable copies for all their needs. In addition, it offers features like BOSS MODE and Recipes for superior long-form writing.

Recommending Read: 

Jasper AI is suitable for 

Here are the user categories who can benefit from using Jasper AI -

  • Entrepreneurs - With over 50 AI templates, Jasper takes care of all the diverse content needs of an entrepreneur.
  • Agencies - Jasper’s ability to create original content significantly faster makes it a treat for marketers and agencies.
  • Freelance creators - From generating briefs to a plethora of copywriting types, Jasper can be the perfect companion for freelance creators.

Jasper AI Pricing - How much does it cost?

Jasper has plans catered toward three different categories - starters, marketers, and enterprises. These plans are priced differently and are credit-based, i.e., you can increase the AI words within a plan, and come with unique features for the target market -

  • Creator - Starts at USD 49 monthly with unlimited AI words and access to over 50+ AI templates
  • Teams - Starts at USD 125 monthly, offering 3 seats and 3 brand voices
  • Business - A plan developed for your specific needs

Frase vs. Jasper - Deep dive

We tested Frase and Jasper to help you find the best SEO and AI tool for your diverse needs. To help you understand better, we have created an in-depth section pointing out the strengths and weaknesses and helping you make a more informed choice. 

Frase vs. Jasper AI: AI technology 

While both Frase and Jasper are capable performers, the latter uses the much-renowned GPT-3 platform by OpenAI as its base. It allows Jasper to integrate the BAB and AIDA frameworks into its tool. In comparison, Frase uses a proprietary model for its copywriting section. 


Both tools have their advantages owing to their AI technology, but general users would be more inclined towards using a GPT-3 powered platform.

Frase vs. Jasper AI: User interface 

Jasper AI developers have consistently updated the software to ensure the user interface remains top-notch irrespective of the feature you use. Frase also has many features up its sleeve presented in a well-thought-out manner.


When it comes to the user interface, both have their distinct methodologies. While Frase is happy with a toned-down, clutter-free functional interface, Jasper is more about colours and offers a pleasurable experience. So, it depends on personal choice. 

Frase vs. Jasper: Supported languages 

Jasper and Frase offer support for multiple languages on their platform. While Jasper offers input options in 25 languages and dialects and can churn out content in 26 languages, Frase comes close, providing support for 20 languages. 


Jasper’s ability to support more languages makes it a better choice.

Frase vs. Jasper: Content types

Frase has support for both long-form content and copywriting. It offers numerous SEO perks, such as identifying decaying content and questions you can address to ramp up your optimization endeavours, but it is not very effective for AI-guided writing. In contrast, features like BOSS MODE and the presence of several templates in Jasper make it an excellent tool for curating content. 


While Frase can generate excellent briefs, it doesn’t have much for long-form guided writing. In contrast, Jasper helps create content for most use cases through Recipes and Boss Mode. So, if you are merely looking to develop briefs based on optimized NLP keywords, Frase is the tool to go for. If SEO-optimized content is not your goal, then Jasper can work. However, they offer SurferSEO integration for NLP optimization.

Frase vs. Jasper: Content tone and output 

Frase is more about outlines and briefs and focuses more on supporting the creative process. In contrast, Jasper has support for different content tone types for more tweaked and relevant output generation. In addition, the Frase AI Write feature often churns out subpar results that require significant tweaking. Jasper’s output, on the other hand, is more free-flowing and usable for content needs. 


We liked Jasper’s tonality and accuracy over Frase’s.

Frase vs. Jasper: Plagiarism check and SEO 

Frase and Jasper don’t have native support for plagiarism checking. But Jasper offers Copyscape integration, making it a better tool from the plagiarism perspective. As for SEO, Jasper offers Surfer integration, but Frase has an AI Add-on and NLP optimization to ramp up its content optimization abilities. 


Jasper steers ahead by offering integration with Copyscape to keep plagiarism-related issues at bay. 

Frase has an AI-guided SEO-optimized writing option for its users. In addition, its Add-on offers deep insights, such as Domain Authority, backlink data, and monthly search volume, which makes it a superior tool compared to Jasper for SEO. 

Frase vs. Jasper: Third-party integration

Frase has integrations for Google Docs, Search Engine Console, and WordPress to optimize your writing. In comparison, Jasper offers third-party integration with Surfer, Grammarly, and Copyscape for a more well-rounded content creation approach. 


It depends. If you need to optimize the writing side of things, Frase has more value on offer. On the other hand, Jasper serves your case well if you are looking for AI content writing and ancillary features. 

Frase vs. Jasper: Community and customer support 

Regardless of how good a tool is, customer support makes or breaks it for most users. After all, who would like to pay for a glitchy product with subpar customer support?

Thankfully, both these tools offer good customer support. While they miss out on the live chat feature, they have a plethora of tutorials and a help center to help you resolve the queries yourself. 

In cases where you need technical support, Frase offers an option to submit a support ticket for your queries on its portal. Jasper has an email support system to offer a quick resolution to user queries. 

In addition, Jasper has a thriving community on Facebook composed of users and team members to help. Frase, too, has a Facebook community page, but the number of users and engagement is limited as of now. 


Jasper AI wins this round, too, offering superior community support. 

Advantages and Disadvantages of Frase

Pros of using

Here are some of the reasons why people choose Frase for their AI writing needs -

  • It lets you create optimized outlines within seconds
  • It offers the ability to compare your content with that of the competition
  • Frase provides in-depth content analytics for deeper insights
  • It comes with rewriting and paraphrasing support

Cons of using Frase 

Listed below are some of the Frase shortcomings - 

  • It has limited functionalities for AI writing
  • It often produces factually incorrect content

Pros and Cons of Jasper AI/Jarvis

Pros of using Jasper AI

Here are the potential benefits of using Jasper AI -

  • Jasper lets you create highly detailed content briefs 
  • It can generate content 5x faster than most human writers
  • Jasper comes with support for over 25 languages
  • There are several pre-built templates for copywriting

Cons of using Jasper

These are the ‌drawbacks of using Jarvis AI - 

  • There is a dearth of features with lower-priced packages

Frase vs. Jasper AI - The final verdict

There are several reasons ‌ we are convinced that Jasper is a better and more well-rounded tool compared to Frase. From offering more versatility on its interface to providing a host of additional meaningful integrations, there is a lot to like about Jasper. 

As for Frase, it does most of what it does. Its brief generation abilities are superior, and the in-house proprietary copywriting module performs amicably well. But it lacks the additional features that its GPT-3 powered counterpart offers. 

So, is there a clear winner in this case?

Well, yes. Jasper offers enough to justify its steeper pricing compared to Frase. In case you are looking for more options, there is another tool worth taking a look at - Scalenut. It is a content marketing platform having SEO and content intelligence tools that help in your content planning and research efforts. In addition, it also has multiple choices to enhance your long-form and short-form content output. 

Is there any better alternative to Jasper AI and Frase?

Now that you know both the tools’ pros and cons and understand how they perform, we hope the decision-making has become easier. 

But if you are not convinced about either of these tools or are looking for options, we suggest you consider Scalenut’s 15-day free trial before making a decision. Sign up for Scalenut here.

Here is what makes Scalenut a viable alternative to Frase and Jasper - 

Plan Topic Clusters for gaining topical authority

Brands address their main keyword and its ancillary aspects to build link equity and gain thought leadership. Scalenut has developed a Topic Cluster tool that lets users automate their pillar page strategy for better SEO rankability. Its cluster report helps you find clusters of primary and secondary keywords around the main theme, enabling you to develop a robust SEO content strategy. In addition, every cluster has a total search volume indicator to give you a rough idea of the traction it can generate. 

Leverage SERP ideas to create factually accurate content on the go

If you are creating content around current trends, Scalenut’s SERP Ideas can be an excellent feature for you. With its help, you can find relevant SERP ideas around any topic directly on our AI Editor. So, you no longer have to switch tabs to create factually accurate content. 

Save time on research and content writing with Cruise Mode

Looking to write a blog but have limited time? You can use Scalenut’s AI writer Cruise Mode to generate the first draft within minutes. Enter some details into this AI writer and let it take over the burden from you. 

Social listening to ensure you are omnipresent

We are human beings and can only do much when it comes to research. But AI is far superior in social listening. So, we have baked in AI-powered social listening abilities that provide frequently asked questions from Google, Quora, and Reddit to generate valuable insights. In addition, Scalenut also has a section for AI-generated questions to let you create an impact with your content. 

Harness the power of Top 30 SERP URLs for optimized brief creation

Scalenut also offers brief creation abilities to its users to supercharge their content creation process. For this, the tool uses the top 30 URLs to provide competitive insights to its users. In addition, it also has integrated features, such as NLP terms, to ensure you make an impeccable content brief within minutes. 

Scalenut Pricing

Scalenut is about providing immense value, and our pricing reflects the same. Here are the different tiers on offer - 

  • Individual (for freelancers and hobbyists) - Starts at USD 12 monthly with support for 5 SEO reports and 100,000 AI reports 
  • Growth (for small businesses and entrepreneurs) - Starts at USD 32 monthly with 30 SEO Reports and unlimited AI words
  • Pro (for marketing agencies and enterprises) - Starts at USD 60 monthly, offering custom plans for all your content needs

Visit the Scalenut pricing page for more details. Use our 7-day free trial with access to the full feature set to understand how Scalenut can simplify your content curation process and help optimize your SEO endeavours. 

SEO and AI writing tools - Things to keep in mind while deciding which one to choose

The influence of AI and ML is omnipresent and no longer surprises anyone. Likewise, the technology has made its presence felt in the content creation space too, and we have seen the rise of a myriad of SEO AI-powered tools in the market.

These SEO and copywriting tools leverage AI and ML to provide automated copies for any topic that the user feeds into them. With most tools providing numerous templates to work on, the creator first has to decide the kind of content they want to create. 

Once decided, the next step is to choose a suitable template and feed the requisite details. Then, let AI work its magic, and it will come up with multiple copy suggestions you may find helpful.  

But how do you choose the most suitable copywriting assistant for your specific use case? We break it down for you.

Ease of Use

Irrespective of the reasons behind seeking a tool, ease of use is one of the most important criteria influencing your decision. Also, with most of us being relatively new to AI-powered content generation, you should choose a tool that does not have a very steep learning curve. 

Pre-developed templates for specific content use cases

One of the benefits of AI is that you can tweak it to produce different content types. So, most copywriting tools come equipped with several AI templates that cater to different content types. So, choose a tool that provides ample diversity regarding the templates on offer. 

Scalenut’s AI Copywriter comprises over 40 AI templates to cater to the diverse needs of a copywriter. 

Factual accuracy

Factually accurate content makes ranking on SERPs easier. It directly impacts your expertise, authoritativeness, and trustworthiness (EAT) score. With most tools using their in-house AI technologies, they can produce content significantly different from each other in factual accuracy. So make sure you choose software capable of generating factually correct stuff tweaked to cater to your needs. 

Research abilities

When we talk of SEO, research plays an integral part, especially while writing long-form content. There are several aspects that a tool must cover to be termed superior in research, such as search volume, average word count, related keywords, domain authority (DA), and more. In addition, SEO tools also benefit from social listening capabilities to churn out the most relevant content on the internet. 

So, look for a tool that offers a wide gamut of research-based features to ensure embarking on a more robust content creation process. 

Language support

The world is no longer riding on content in English and a few handful languages. Instead, local languages have started gaining immense traction, and even international brands are looking to use them to ace their content game. For you to stay relevant, make sure you choose a tool that is flexible and allows you to develop content that is hyper-targeted to fulfil local goals. 

Form-based or editor-based 

AI writing tools are either form-based or editor-based. The former allows users to enter input and let it work its magic to provide you with complete content suggestions. The latter, i.e., editor-based, are more diverse and let you use AI in a collaborative manner. With their help, you can create content independently and take AI’s help whenever you deem fit. So, it is vital for you to understand your needs and choose a form-based or editor-based option, as the case may be. 

NLP optimization abilities to cater to Google’s BERT

Google uses BERT to understand the content of search queries. For this, it tries to understand the relationship between stopwords and other words to get a deeper understanding of the context. With NLP optimization, SEO tools can help creators create content that BERT is more likely to understand and thereby rank.  

Free trial to access features and test performance

We take a test drive to decide if a car is worth our price. Similarly, having a free trial for a content tool lets you test their performance and your comfort levels while using the product. If you are stuck between two software choices, make sure you take up the free trial to make a more informed choice. 

Scalenut offers a 7-day free trial with no questions asked to its users. 


Let us face it. Pricing is one of the key drivers when we compare two tools, and it is no different here. In our experience, you are not assured that paying higher would guarantee a better SEO and copywriting tool. So, look for software that offers you enough AI-generated words while being within your budget. 

Shrikant Damani
Growth Marketer
ABout the AUTHOR
Shrikant Damani
Growth Marketer

Shrikant is a growth marketer at Scalenut, where he focuses on developing strategies to nurture the Scalenut community and improve user experience through content marketing and SEO. In addition, he works to enhance the quality of AI outputs through prompt engineering. A MICA graduate and a Chartered Accountant, he utilizes both his creative and analytical skills to create effective solutions.

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Date: Sept 12, 2023