May 9, 2023

19 Best Moz Alternatives To Consider For Your SEO Needs

Priya Jamba, Content Marketer
Priya Jamba
19 Best Moz Alternatives To Consider For Your SEO Needs
Priya Jamba, Content Marketer
Priya Jamba
May 9, 2023

19 Best Moz Alternatives To Consider For Your SEO Needs

Looking for the best Moz alternatives? Check out these top 10 moz alternatives: 1. Scalenut, 2. Ahrefs, 3. Semrush, 4. Majestic, 5.Serpstat.
19 Best Moz Alternatives To Consider For Your SEO Needs

Table of contents

If you're looking for a Moz alternative for your SEO needs, you're in luck! There are several powerful tools out there that offer similar features and benefits. In this blog post, we'll explore some of the best Moz alternatives that can help you improve your search engine optimization efforts.

Whether you're a digital marketer, small business owner, or webmaster, these tools can provide valuable insights and data to help you improve your online presence. 

So without further ado, let's take a closer look at some of the best Moz alternatives on the market today.

19 Best Moz Alternatives to Build Strategy and Analyse SEO Performance

We've compiled a list of the 19 Best Moz Alternatives that will revolutionize how you approach your SEO strategy. Here is a comparison table if you want a quick snapshot of all the Moz alternatives. 

SEO Tool Keyword Planning SEO Research Long-form Writing Copywriting Content Optimization Chrome Extension Free Trial Starting Plan
Moz Yes Yes No No Yes Yes Yes $99/month
ScaleNut Yes Yes Yes Yes Yes Yes Yes $39/month
Ahrefs Yes Yes No No Yes Yes Yes $99/month
SEMrush Yes Yes No No Yes Yes Yes $129.95/month
Majestic No Yes No No Yes No Yes $49.99/month
Serpstat Yes Yes No No Yes Yes Yes $69/month
Raven SEO tools Yes Yes No No Yes No Yes $49/month
SEO Powersuite Yes Yes No No Yes No Yes $299/year
Cognitive SEO Yes Yes No No Yes Yes Yes $129.99/month
AccuRanker Yes Yes No No Yes Yes Yes $129/month
Advanced Web Rank Yes Yes No No Yes Yes Yes $99/month
Conductor Yes Yes No No Yes No Yes Contact sales for pricing
BrightEdge Yes Yes No No Yes No Yes Contact sales for pricing
Lumar (DeepCrawl) No Yes No No Yes No Yes Contact sales for pricing
SE Ranking Yes Yes No No Yes Yes Yes $44/month
SpyFU Yes Yes No No Yes Yes Yes $39/month
Mangools Yes Yes No No Yes Yes Yes $29/month
AuthorityLabs No Yes No No Yes No Yes $49/month
LinkResearch Yes Yes No No Yes Yes Yes $599/month
WebCEO Yes Yes No No Yes Yes Yes $37/month

So, buckle up and get ready to explore some of the most exciting and innovative SEO tools on the market!

Moz Alternative #1: Scalenut best alternative to Moz


Scalenut home page - good choice for a Moz Alternative

Scalenut is an AI-powered content management platform that offers a comprehensive set of tools for enhancing your SEO and content marketing strategy. With features such as the Content Optimizer, Keyword Planner, and AI SEO Blog Writer, this Conductor alternative streamlines the entire content creation process from production and planning to optimization.

The platform's user-friendly interface and intuitive features allow users to optimize content using the best SEO practices and SERP results. Besides, Scalenut offers a full suite of features for crafting compelling marketing copies that drive action. Let's learn about its features in detail below.

Key Features

Content Optimizer

Scalenut Content Optimizer reporting content SEO score and keyword suggestion to boost ranking. 




This is a powerful solution designed to help you create top-notch content that's fully optimized for SEO. With this tool, you'll be able to produce high-quality content that ranks well and resonates with your audience, using SEO factors such as meta tags, outbound linking, keyword density, etc.

Cruise Mode

Scalenut AI-powered content writer called cruise mode. 



It is a long-form SEO blog writer that helps create SEO-optimized blogs in just 5 minutes. Powered by AI, you can simply input your desired title, outline, and keyword and let the AI engine do the heavy lifting for you. With Cruise Mode, creating a compelling and SEO-optimized first draft for your content has never been easier.

Keyword planner

Scalenut keyword planner presenting a list of keywords list with search volume, CPC, and relevance insights. 

This Scalenut tool helps provide insights into keyword clusters you should be targeting based on your primary keyword. This helps your business optimize the SEO strategies to fit the desired content and marketing strategy accordingly.

SEO Topic Research

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 


This tool helps provide insight into top-ranking URLs by scouring the search engine for your targetted keywords. These insights cover competition overview, important citations, NLP key terms to use, and more that help cut down on research time.

AI template

Scalenut in-built templates to use AI to generate content for your blog.

This conductor competitor or alternative offers a suite of 40+ AI-powered templates that assist in crafting marketing copy that drives action, saves time and effort and produces high-quality content that resonates with your target audience. These templates cover various marketing formats, including landing pages, email campaigns, and social media posts.

Traffic Analyser

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

This function lets you monitor and analyse your website under one tab. All the details are categorized into different sections, such as top gainers, top losers, position changes, traffic sources, etc., to provide all details at your fingertips. 

Pros 

  • Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
  • It offers Copyscape integration that can help detect plagiarism in content and produce 100% original content.
  • Automated outline builder, SERP analyzer, competitor content analysis tools, simple user interface, ease of use etc., are added perks of using Scalenut.¬†
  • It offers a 7-day free trial and a forever-free plan with a 2000-word limit.
  • Its Chrome extension allows easy access to Scalenut tools.

Cons

  • Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help centre and boot camp to help with navigating the platform easily.

Pricing

Scalenut Price
  • Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually.¬†
  • Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually.¬†
  • Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually.¬†

Best Suited For

  • Entrepreneurs
  • SEO professionals¬†
  • Agencies
  • Marketing managers
  • SEO strategists¬†
  • Freelance writers
Also Read: 
Moz Review 2024: Does it help scale SEO performance?
Scalenut vs Moz: Head-to-head Comparisons

Moz Alternative #2. Ahrefs

Screenshot of the #2 Moz alternative Ahref

Ahrefs is undoubtedly one of the most potent Moz alternatives available on the market today. This powerful SEO tool offers comprehensive data and insights on backlinks, keywords, content, and more.

With its user-friendly interface and excellent customer support, Ahrefs is an ideal choice for businesses of all sizes looking to take their SEO efforts to the next level.

Features of Ahrefs

  • Site Explorer

With this tool, you can examine a website's backlinks, organic search traffic, and top-performing content to gain insights into its online presence.

  • Keywords Explorer

This tool is designed to help you research and analyze keywords, including search volumes and your competitors' strategies, in order to optimize your content for search engines.

  • Content Explorer

Use this tool to discover popular content ideas in any niche, and analyze their performance on social media platforms like Facebook or LinkedIn, as well as their backlinks.

  • Site Audit

This tool can identify technical SEO issues, crawl errors, and performance problems that may be affecting your website's search engine rankings and overall user experience.

  • Keyword Rank Tracker

Keep track of your website's rankings and compare them to your competitors with this tool, which also sends regular automated reports directly to your email inbox.

  • SEO Dashboard

Get a comprehensive overview of all your projects and monitor their search engine optimization performance and progress with this tool.

Pros of Ahrefs

  • Ahrefs has a more extensive database of backlinks and search data than Moz.
  • This Moz alternative offers comprehensive insights into the SEO strategies of competitors, enabling users to uncover opportunities for improving their own SEO efforts.

Cons of Ahrefs

  • Ahrefs is more expensive than Moz.
  • Some users may find the advanced features overwhelming.

Ahrefs Pricing 

Screenshot of the pricing plans offered by Ahrefs.
  • Lite: This plan starts at $99 per month and offers users access to all tools but with limited features and data.¬†
  • Standard: The Standard plan is designed for freelance SEOs and marketing consultants. It starts at $199 and offers access to vital tools and features needed to optimize your marketing strategies.
  • Advanced: This plan is geared towards lean in-house marketing teams. It comes with a starting price of $399 and provides additional tools and data that can help streamline your workflow.
  • Enterprise: The Enterprise plan starts at $999 per month and includes all features and data, dedicated support, and API access.

Best suited for:

  • Enterprise marketing teams
  • Large scale agencies
Also Read: 
Surfer SEO vs Ahref: Comparing the Pros and Cons of Two Popular SEO Tools

Moz Alternative #3. SEMrush

Screenshot of the #3 Moz alternative SEMRush

SEMrush is another popular Moz alternative that provides complete SEO data and insights to help drive traffic and improve rankings. Its features include keyword research, site auditing, competitor analysis, and backlink analysis, making it an all-in-one SEO solution for businesses of any size.

Features of SEMRush

  • Organic Research: With SEMrush, you can analyze and enhance your online visibility for high-converting keywords utilized by your competitors. You can also refine your organic keyword performance and discover innovative strategies to attain top positions in SERPs that align with your audience's interests.
  • Keyword Explorer: This powerful tool empowers you to create custom keyword lists that perfectly align with your SEO strategy and goals. You can access real-time metrics for up to 1,000 keywords concurrently, providing an accurate assessment of your website's performance.
  • SEO Content Template: SEMrush allows you to create a tailored SEO content blueprint in just a few clicks, helping boost your website's organic traffic. It offers practical recommendations for your target keywords by analyzing the top 10 competitors on Google.
  • Rank Tracker: This feature enables you to monitor daily changes in your target keywords' ranking position within your target location.
  • Link Building: This tool assists you in identifying unique opportunities to enhance your backlink profile.
  • Local SEO tools: With this feature, you can optimize your website for local searches, potentially attracting more customers in your area.

Pros of SEMRush

  • SEMrush has a more extensive database of keywords and search data than Moz.
  • The interface is more customizable and allows for more in-depth analysis.
  • SEMrush offers features for social media management and advertising research.

Cons of SEMRush

  • SEMrush is more expensive than Moz.
  • The interface can be overwhelming for some users.

SEMRush Pricing Plans

 Semrush pricing page offering three tiers of pricing ranging from $129 - $499 monthly.

SEMrush provides three pricing options for users, namely the Pro plan, Guru plan, and Business plan. The Pro plan, priced at $129.95 per month, caters to freelancers and small businesses, while the Guru plan, priced at $249.95 per month, targets marketing agencies and medium-sized businesses. On the other hand, the Business plan, priced at $499.95 per month, serves large corporations and eCommerce websites with extensive SEO requirements.

Best suited for

  • SEO Specialists
  • Digital Marketing Managers
  • PPC Marketers
  • Freelancers

Moz Alternative #4. Majestic

Source: Majestic Website
Image name: #4 Moz Alternative Majestic SEO
File name: #4 Moz Alternative Majestic SEO
Alt text: Screenshot of the #4 Moz alternative Majestic SEO

Majestic is a powerful Moz alternative that specializes in backlink analysis. Its database has the most complete and up-to-date index of backlinks, making it a great tool for businesses that want to improve their link-building strategies.

Features of Majestic

  • Backlink analysis: Majestic has a backlink analysis tool that allows users to monitor their site's backlink profile, analyze competitor backlinks, and find new link-building opportunities.
  • Keyword Analysis: Majestic offers a keyword analyser tool that provides data on search volume, difficulty, and potential traffic for targeted keywords. You can use this tool to reach your ideal audience by including relevant keywords and data to your content.¬†
  • Industry Leading API: With the Majestic API, agencies, specialists, and consultancies can create customized apps that save time. Their vast collection of datasets can be easily accessed through the connector library and comprehensive documentation, allowing you to start working within minutes.

Pros of Majestic

  • Majestic has a larger database of backlinks than Moz.
  • The interface is straightforward and easy to use.
  • Majestic offers unique metrics such as "Trust Flow" and "Citation Flow" to help evaluate the quality of backlinks.

Cons of Majestic

  • Some users have expressed their dissatisfaction with the interface of the tool.¬†
  • It does not offer technical SEO recommendations/audit on-page SEO to users.¬†

Majestic SEO Pricing 

Screenshot of the pricing plans for Majestic SEO

‚Äć

  • Lite Plan: Affordable at $49.99 per month, basic SEO features, suitable for small businesses and individual website owners.
  • Pro Plan: More advanced features, customizable reports, competitor analysis, designed for SEO professionals and agencies.
  • API Plan: Provides access to Majestic's data for integration with business applications and services, high customizability and flexibility.

Best suited for

  • SEO Experts
  • Marketing Agencies

Moz Alternative #5. Serpstat

Screenshot of the #5 Moz alternative Serpstat

Serpstat is an all-in-one SEO tool that lets you do keyword research, analyze your competitors, audit your site, and do much more. It's an excellent option for businesses that want a single tool to manage all their SEO needs.

Features of Serpstat

  • Rank Tracking: With the rank tracking feature, you can monitor the search engine rankings of your website and your competitors, keeping a close eye on any changes and staying ahead of the competition. This allows you to maintain a strong online presence and adapt your strategies accordingly.
  • Keyword Research: By using the keyword research feature, you can analyze regional search results and important metrics such as volume, popularity, competition, and keyword difficulty to identify the most strategic keywords for your website. This helps you optimize your content and improve your website's visibility.
  • Backlink Analysis: Serpstat's backlink analysis feature provides detailed insights into your website's backlink profile, including the number of backlinks, referring domains, and quality score. This information helps you evaluate your backlink strategy and make improvements as necessary.
  • Website SEO Audit: The website SEO audit feature analyzes your website's technical and SEO-related issues and provides recommendations for optimization. With this tool, you can identify and address issues that may be hindering your website's performance and improve your search engine rankings.
  • Batch Analysis: The batch analysis tool allows you to analyze up to 100,000 entries in depth, comparing important metrics for keywords or domains. This feature can be used to boost traffic through optimized keyword usage, evaluate competitor link profiles, and analyze overall SEO performance.

Pros of Serpstat

  • This Moz alternative offers excellent customer support through email, chat, and phone.
  • The interface is clean and user-friendly.
  • Serstat is more affordable than Moz.

Cons of Serpstat

  • The backlink database is less extensive than Moz's.
  • Some users may find the keyword research tool less comprehensive than Moz's.

Serpstat Pricing Plans

Serpstat Pricing 

Serpstat has five different pricing plans. The Lite plan costs $59 a month and is good for small businesses and new businesses. The Standard plan costs $119 a month and can be used by businesses that are growing and have a bigger online presence. The Advanced plan, which costs $479 a month, is made for businesses and marketing agencies that have a lot of SEO needs. The Big Enterprise plan is priced individually. These can be used by larger companies.

Best suited for

  • Marketing teams
  • Content Marketers
  • SEO Professionals
  • Freelancers

Moz Alternative #6. Raven SEO Tools

Screenshot of the #6 Moz alternative Raven SEO Tools


Raven is a complete SEO tool with many features, such as site auditing, keyword research, link analysis, managing social media, and more. Raven is an excellent option for businesses looking for a tool to manage their digital marketing needs.

Features of Raven SEO Tools

  • Keyword research: Raven offers a powerful keyword research tool that provides data on search volume, difficulty, and potential traffic for targeted keywords.
  • Site audit: Raven has a site audit tool that analyzes websites for technical SEO issues, including broken links, crawl errors, and duplicate content.
  • Backlink analysis: Raven has a backlink analysis tool that allows users to monitor their site's backlink profile, analyze competitor backlinks, and find new link-building opportunities.
  • Marketing Reports: Their platform allows you to effortlessly create customized marketing reports. You can design in-depth reports for website analytics, social media, and PPC campaigns while accessing data from more than 30 platforms
  • Rank tracking: Raven offers a rank-tracking tool that tracks the search engine rankings of targeted keywords over time.
  • Social media management: Raven includes features for managing social media accounts and scheduling posts.
  • Competitor Domain Research: Raven Tools' Competition Research tools empower you to examine the techniques employed by your competitors and leverage that knowledge to elevate your own website to the forefront strategically.

Pros of Raven SEO Tools

  • Raven offers a comprehensive suite of SEO and digital marketing tools, making it a good option for businesses looking for an all-in-one solution.
  • The interface is easy to use and customizable.
  • Raven offers features for social media management, which is a unique feature compared to Moz.

Cons of Raven SEO Tools

  • The backlink database is not as extensive as Moz's.
  • Raven is more expensive than some other alternatives.

Raven SEO Pricing Plans

Screenshot of the pricing plans of Raven SEO Tools
  • Small Biz plan: This is the most affordable plan priced at $49 per month and is suitable for small businesses and individual website owners who require basic SEO tools to improve their online presence.
  • Start plan: This plan is priced at $109 per month and is designed for growing businesses with a larger online presence. It offers more advanced SEO features than the Small Biz plan.
  • Grow plan: Priced at $199 per month, the Grow plan is intended for marketing agencies and businesses with more extensive SEO needs. This plan provides more advanced features and allows for multiple users.
  • Thrive plan: The Thrive plan, priced at $299 per month, is suitable for larger corporations with a global presence. This plan offers more advanced features and allows for multiple users and domains.
  • Lead plan: This is the most comprehensive plan, priced at $479 per month, and is designed for businesses with complex SEO requirements. It offers the most advanced features, including access to all tools and multiple users with unlimited domains.¬†

Best suited for

  • Marketing Agencies
  • Content Marketers
  • Marketing Consultants

Moz Alternative #7. SEO PowerSuite

Screenshot of the #7 Moz alternative SEO Powersuite


SEO PowerSuite is an alternative to Moz that helps businesses manage their SEO campaigns with a full set of tools. SEO PowerSuite is an all-in-one solution for businesses of all sizes. It has features like rank tracking, keyword research, backlink analysis, and on-page optimization. 

Its user-friendly interface and in-depth reporting make it a great choice for both SEO professionals and beginners. Plus, with a one-time fee, it's a budget-friendly option compared to other subscription-based tools.

Features of SEO PowerSuite

  • Keyword research: SEO Powersuite offers a keyword research tool that provides data on search volume, difficulty, and potential traffic for targeted keywords.
  • Site audit: SEO Powersuite has a site audit tool that analyzes websites for technical SEO issues, including broken links, crawl errors, and duplicate content.
  • Backlink analysis: SEO Powersuite has a backlink analysis tool that allows users to monitor their site's backlink profile, analyze competitor backlinks, and find new link-building opportunities.
  • Rank tracking: SEO Powersuite offers a rank-tracking tool that tracks the search engine rankings of targeted keywords over time.
  • Competitor analysis: SEO Powersuite provides features for analyzing competitors' keyword rankings and backlink profiles.

Pros of SEO PowerSuite

  • SEO Powersuite offers a suite of tools for competitive analysis, making it a good option for businesses looking to gain an edge over their competition.
  • The interface is clean and easy to use.
  • SEO Powersuite is a one-time purchase rather than a subscription, making it more affordable in the long run than some other alternatives.

Cons of SEO PowerSuite

  • The backlink database is not as large as Moz's.
  • The keyword research tool may not be as comprehensive as Moz's.

SEO PowerSuite Pricing Plans

Screenshot of SEO Powersuite pricing plans

SEO Powersuite offers three pricing plans, including:

  • Free version: It is available at no cost. The Free plan is suitable for individual website owners who need to perform basic SEO tasks, providing unlimited keywords to track and backlink tracking and link auditing for 1100 links.
  • Professional plan: It is priced at $299 per year.¬† the Professional plan is designed for small to medium-sized businesses and marketing agencies with a larger online presence, providing unlimited keywords to track, site crawling and auditing, and unlimited ink prospecting and outreach.
  • Enterprise plan: It is priced at $499 per year. The Enterprise plan is intended for more giant corporations with more extensive SEO needs, providing unlimited keywords to track and unlimited backlink tracking, site auditing, link prospecting, etc.

Best suited for

  • Marketing Teams
  • Marketing Agencies

Moz Alternative #8. CognitiveSEO

Screenshot of the #8 Moz alternative Cognitive SEO


CognitiveSEO is a powerful alternative to Moz. It has a site explorer, backlink analysis, keyword research, and rank tracking, among other SEO tools

It's a great option for businesses that want to improve their SEO performance because it gives detailed reports and is easy to use.

Features of Cognitive SEO

  • Keyword Research and Analysis: This feature provides a detailed analysis of your keywords, including search volume, competition, and ranking difficulty. This helps you make informed decisions about which keywords to target and how to optimize your content for better visibility in search engine results.
  • Competitor Analysis: You can use the competitor analysis feature to analyze your competitors' backlinks, content, and search engine rankings to identify opportunities for improvement. This helps you stay ahead of the competition and adapt your strategies accordingly.
  • On-Page Optimization: The on-page optimization feature provides suggestions for optimizing your content and meta tags for better visibility in search engine results. This helps improve your website's search engine rankings and visibility.
  • Technical SEO Audit: With the technical SEO audit feature, you can identify technical issues on your website that could impact your search engine rankings. This helps you address these issues and improve your website's overall SEO performance.
  • SEO Dashboard: The SEO dashboard presents you with more than 35 crucial metrics in real-time, providing data that is effortless to share with both your team members and clients. This helps you monitor your website's performance and make data-driven decisions.
  • Penalty Recovery: By using the unnatural link detection tool, you can quickly pinpoint any problematic links and recover from penalties promptly. This helps you maintain a strong online presence and avoid penalties.
  • SEO API: The SEO API allows you to seamlessly process all the data currently stored in your CognitiveSEO account, including link analysis, rank tracking, and social visibility data. This helps you integrate this data into your workflows and applications for more efficient analysis.
  • Backlink Analysis: The backlink analysis feature provides unparalleled and robust data that can help you unveil the digital marketing strategies employed by any website. This helps you evaluate your backlink strategy and identify opportunities for improvement.

Pros of Cognitive SEO

  • Cognitive SEO offers a suite of tools for technical SEO analysis, making it a good option for businesses looking to improve their website's technical performance.
  • The interface is easy to use and customizable.
  • Cognitive SEO includes a unique feature for content optimization, which can be useful for businesses looking to improve the quality of their web content.

Cons of Cognitive SEO

  • The backlink database is not as large as Moz's.
  • The keyword research tool may not be as comprehensive as Moz's.

Cognitive SEO Pricing Plans

Screenshot of the pricing plans for Cognitive SEO

Cognitive SEO offers three pricing plans, including

  • Starter plan: Priced at $129.99 per month, this plan is suitable for small businesses, freelancers, and startups. It provides for competitor analysis, unnatural link detection, and five campaigns.¬†
  • Premium plan: Priced at $199 per month, this plan is designed for larged businesses and marketing agencies.¬† It provides for competitor analysis, unnatural link detection, whitelabels, and ten campaigns.¬†
  • Elite plan: Priced at $499 per month, this plan is intended for corporations with more extensive SEO needs.¬† It provides for competitor analysis, unnatural link detection, whitelabels, and twenty five campaigns.¬†

Best suited for

  • Marketing Teams
  • Content Marketing Consultants
  • SEO Experts

Moz Alternative #9. AccuRanker

 Screenshot of the #9 Moz alternative AccuRanker’

If you're looking for a Moz alternative specifically for rank tracking, AccuRanker is a great option. With real-time tracking and accurate data, AccuRanker provides businesses with up-to-date information on their search engine rankings. 

It also has features like grouping keywords and analyzing competitors, making it a full-featured tool for businesses that want to improve their SEO performance. AccuRanker's pricing is based on the number of keywords tracked, making it a budget-friendly option for businesses of all sizes.

Features of AccuRanker

  • Rank tracking: AccuRanker offers a rank tracking tool that tracks the search engine rankings of targeted keywords over time.
  • Keyword research: AccuRanker provides a keyword research tool that includes search volume, difficulty, and CPC data for targeted keywords.
  • SERP Feature Tracking: You can track all featured elements on the SERP using this feature.¬†
  • Competitor Tracking: AccuRanker allows users to analyze their competitors' search engine rankings, backlink profiles, and social media performance.
  • Advanced Reporting: AccuRanker offers customizable reporting features, including white-label options.
  • Google Analytics¬† integration: AccuRanker integrates with Google Analytics, allowing users to create custom SEO reports and dashboards.
  • API: Using this feature, you get to access your data through an easy-to-use REST API.
  • Daily and On-Demand Rank Updates: The system updates the rankings automatically every 24 hours, but in case you require more up-to-date information, you have the option to refresh your keywords manually.

Pros of AccuRanker

  • AccuRanker is a cost-effective alternative to Moz, with pricing plans that start at a lower price point.
  • The platform offers real-time rank tracking, allowing users to monitor changes in search engine rankings as they happen.
  • AccuRanker's integration with Google Data Studio allows for customized reporting and visualization of SEO data.

Cons of AccuRanker

  • AccuRanker's backlink analysis tool may not be as comprehensive as Moz's.
  • The site audit tool may not be as thorough as other options on the market.

AccuRanker Pricing Plans

Screenshot of the pricing plans for AccuRanker

The AccuRanker pricing model is based on a rolling scale that increases after every 1000 keywords. 

  • The starting price is $129 per month for up to 1000 keywords tracked, with subsequent price points increasing as more keywords are added.¬†
  • The pricing structure ranges from $129 per month for 1000 keywords to $2492 per month for 50,000 keywords and custom pricing for 10,00,000 keywords.

Best suited for

  • Marketing Agencies
  • SEO Experts
  • Content Marketers

Moz Alternative #10. Advanced Web Ranking

Screenshot of the #10 Moz alternative Advanced Web Ranking

Advanced Web Ranking is another website that can be used as a Moz alternative. It has a full set of SEO tools.

One standout feature of Advanced Web Ranking is its integration with Google Analytics and Google Search Console, which allows businesses to access all of their SEO data in one place.

Features of Advanced Web Ranking

  • Rank tracking: Advanced Web Ranking offers a rank tracking tool that tracks the search engine rankings of targeted keywords over time.
  • Competitor analysis: Advanced Web Ranking allows users to analyze their competitors' search engine rankings, backlink profiles, and social media performance.
  • SEO Reporting: Advanced Web Ranking offers customizable reporting features, including white-label options.

Pros of Advanced Web Ranking

  • Advanced Web Ranking is a cost-effective alternative to Moz, with pricing plans that start at a lower price point.
  • The interface is user-friendly and easy to navigate.

Cons of Advanced Web Ranking

  • Advanced Web Ranking's backlink analysis tool may not be as comprehensive as Moz's.
  • The site audit tool may not be as thorough as other options on the market.

Advanced Web Ranking Pricing 

Screenshot of the Advanced Web Ranking pricing plans

Advanced Web Ranking offers four pricing plans: Pro, Agency, Enterprise, and Custom.

  • Pro: The Pro plan is priced at $99 per month and includes features like keyword research, rank tracking, and competitor analysis for up to 7,000 keywords.¬†
  • Agency: The Agency plan is priced at $199 per month, allowing up to 14,500 keywords and up to five users.¬†
  • Enterprise: The Enterprise plan is priced at $499 per month and includes advanced features such as API access, white-label reports, and unlimited user accounts.¬†
  • Custom: For customers with unique needs, there is a Custom plan that can be tailored to their specific requirements, with pricing starting at $700 per month.¬†

Best suited for

  • Marketing Agencies
  • Content Marketers
  • SEO Experts

Moz Alternative #11. Conductor

Conductor home page

Conductor Searchlight is a top-rated Moz alternative for businesses seeking an all-in-one SEO platform. It has a lot of features, such as keyword research, optimizing content, analyzing competitors, and tracking performance. 

Conductor Searchlight's focus on content marketing is one thing that makes it stand out. This makes it a great choice for businesses that want to improve their content strategies. 

Features of Conductor

  • SEO Platform: Conductor provides a comprehensive solution for accelerating enterprises' SEO efforts and maximizing their potential. Users can leverage this platform to perform keyword research, monitor rankings, develop engaging content, and accomplish much more.
  • Site Health Optimization: Using Conductor, you can improve your website's organic visibility by conducting technical site audits with top-tier tools. Additionally, you can conduct A/B tests and make real-time edits to any page with push-button ease.
  • Impact Measurer: Measure the impact of your content and assess its performance with Conductor's automated content change detection, which links your team's actions to results.
  • Create Winning Content: Uncover content and optimization opportunities with high potential impact to create standout content that dominates search results.
  • Keyword Tracker: Conductor's visibility tracking allows you to increase your market share and achieve high rankings in search engine results pages by monitoring the visibility of all your digital assets, including domains, social media pages, and Amazon listings.

Pros of Conductor

  • The platform provides valuable insights into user search behavior and trends.
  • Conductor's content optimization tool provides actionable recommendations for improving content performance.

Cons of Conductor

  • Conductor is a more expensive alternative to Moz, with pricing plans starting at a higher price point.
  • The interface may be more complex and less user-friendly than other options on the market.

Conductor Pricing Plans

Conductor SEO offers customized pricing plans tailored to each customer's specific needs. Their pricing is based on factors such as the number of websites being managed, the level of support required, and the specific features and tools that are needed. Customers can contact Conductor directly to discuss their requirements and receive a customized quote. 

Best suited for

  • Enterprise Marketing Teams
  • SEO Experts
  • Large Scale Agencies

Think Conductor is the tool you have been looking for? Check out our exhaustive list of Conductor alternatives, ‚ÄúThe Top 16 Conductor Alternatives for Your SEO Needs‚ÄĚ to be sure.

Moz Alternative #12. BrightEdge

BrightEdge is a full-featured alternative to Moz that gives businesses a wide range of SEO tools to help them improve their online visibility. Its features include keyword research, content optimization, site auditing, and backlink analysis. 

Screenshot of the #12 Moz alternative BrightEdge

BrightEdge's ability to show how search engines work in different countries, languages, and devices is one of its best features. This means businesses can make their SEO strategies more effective by making them fit the needs of specific audiences. 

Features of BrightEdge

  • Customizable Dashboards: BrightEdge offers customizable dashboards that enable you to view comprehensive performance reports for your websites, keywords, backlinks, traffic, and conversion metrics, as well as competitor analysis across search engines, geographies, and devices - all in one convenient location.
  • Daily Rankings: With BrightEdge's Daily Rankings feature, marketers can receive timely notifications about any fluctuations in high-converting keywords, allowing them to prioritize their efforts accordingly and make informed decisions.
  • Keyword Recommendations: BrightEdge's Keyword Recommendations feature automates the traditionally manual process of keyword optimization by providing analytics and recommendations for your entire keyword portfolio. This allows for strategic and scalable optimization beyond just following best practices.¬†
  • ContentIQ: BrightEdge's ContentIQ is a comprehensive site auditing solution that seamlessly integrates with the BrightEdge search and content platform. Leveraging advanced crawl technology, it identifies critical site errors that could hinder your search success, allowing you to address them proactively.
  • Social Content Performance: Marketers can optimize their campaigns across multiple channels, including site, search, and social, to achieve optimal return on investment (ROI) by leveraging BrightEdge's Social Content Performance feature. This feature provides valuable insights that enable marketers to optimize their social media campaigns and drive more traffic to their website.

Convinced that BrightEdge is the tool for your company? You may want to refer to our in-depth blog on BrightEdge alternatives before you make up your mind. 

Pros of BrightEdge

  • The platform provides valuable insights into user search behavior and trends.
  • BrightEdge's content optimization tool provides actionable recommendations for improving content performance.

Cons of BrightEdge

  • BrightEdge is a more expensive alternative to Moz, with pricing plans starting at a higher price point.
  • The interface may be more complex and less user-friendly than other options on the market.
  • The backlink database may not be as large as other options on the market.

BrightEdge Pricing Plans

Their pricing structure is flexible and can be tailored to the specific needs of each customer. The platform offers a range of features, including keyword research, content optimization, analytics, and advanced tools for large enterprises, such as multi-channel integration and global search tracking. BrightEdge customers can get in touch with their sales team to discuss their requirements and get a customized quote.

Best suited for

  • Marketing Consultants
  • Marketing Agencies
  • SEO Experts
Recommeded Reads:
BrightEdge vs Conductor: Which SEO Platform Ranks Higher?
Decoding the SEO Duel: Conductor vs Moz

Moz Alternative #13. Lumar (DeepCrawl)

Screenshot of the #13 Moz alternative Lumar

DeepCrawl is a powerful alternative to Moz that focuses on crawling websites and analyzing how they are built. Its platform has many features, like crawling and indexing analysis, technical SEO auditing, and competitor analysis. DeepCrawl stands out because it focuses on scalability and offers solutions for websites that are complicated and have a lot of pages. 

Features of Lumar

  • Keyword Research: Lumar allows you to identify and use the ideal keywords in your content.¬†
  • SEO Auditing: Lumar crawls websites and identifies technical SEO issues such as broken links, duplicate content, and crawl errors.
  • Custom Reports: Lumar provides comprehensive reports that identify SEO issues and suggest solutions.
  • Competitor Analysis: This tool provides you insights into your competitors to help you stand out in your niche.

Pros of Lumar

  • Lumar is a comprehensive and customizable platform that provides detailed technical SEO analysis.
  • The platform's integration with other tools allows for a more holistic approach to SEO management.

Cons of Lumar

  • Lumar's pricing may be higher than other alternatives on the market.
  • The platform's learning curve may be steep for those new to SEO.

Lumar (Deep Crawl) Pricing Plans

DeepCrawl, now known as Lumar, provides custom pricing plans tailored to meet the unique requirements of each customer. The platform is designed to offer website analysis, monitoring, and optimization solutions to businesses of all sizes, ranging from small enterprises to large corporations. You can reach out to the organization for pricing details. 

Best suited for

  • Freelancers
  • Content Marketers
  • Content Writers
  • SEO Executives

Moz Alternative #14. SE Ranking

Screenshot of the #14 Moz alternative SE Ranking

SE Ranking is an all-in-one SEO platform with a lot of features, such as keyword tracking, website auditing, backlink analysis, and researching your competitors. It stands out from other Moz alternatives because it focuses on local SEO and gives you tools for keyword research based on location and ranking tracking in specific places.

Features of SE Ranking

  • Keyword tracking: SE Ranking tracks search engine rankings and provides keyword research tools.
  • On-page optimization: SE Ranking offers on-page optimization tools that identify areas for improvement and suggest changes to improve rankings.
  • Backlink analysis: SE Ranking analyzes backlink profiles and identifies opportunities to improve link-building efforts.
  • Competitor analysis: SE Ranking allows competitor analysis to identify areas for improvement.
  • Local Marketing: This tool by SE Ranking allows you to enhance your online visibility to make it easier for individuals to find your business in local search.¬†
  • Website Audit: With this tool, you can assess the performance of your website or your client's website within 2-3 minutes. Plus, you can receive recommendations to enhance its functionality.

Pros of SE Ranking

  • SE Ranking is a cost-effective alternative to Moz, with pricing plans that start at a lower price point.
  • SE Ranking's user-friendly interface makes it easy for beginners to get started with SEO.

Cons of SE Ranking

  • SE Ranking's reporting features may not be as comprehensive as other options on the market.
  • The platform's backlink analysis tool may not be as thorough as Moz's.

SE Ranking Pricing Plans

SE Ranking offers three pricing plans: Essential ($44.00/mo), Pro ($87.20/mo), and Business ($191.20/mo). They cater to different needs and budgets, providing basic to advanced features like keyword rank tracking, website audit, competitor research, white-label reporting, social media management, API access, historical data, and branded reports.

Best suited for

  • SEO Specialists
  • Digital Marketing Managers
  • Content Marketing Strategists
Also Read
A Comprehensive Comparison of SE Ranking vs Moz for SEO Success
Climb The SEO Ladder: Discover 11 Powerful SE Ranking Alternatives
Head to head comparison between Scalenut vs SE Ranking

Moz Alternative #15. SpyFu

Screenshot of the #15 Moz alternative SpyFU

SpyFu is another Moz alternative that specializes in competitor analysis. Its platform offers features such as competitor keyword research, domain analysis, and backlink tracking. What sets SpyFu apart is its ability to provide historical data for a website's search engine performance, allowing businesses to track their own improvement over time. 

Features of SpyFU

  • Keyword Research: With Spyfu, you can conduct in-depth research and analysis on the keywords used by your competitors. This feature also helps you discover new keywords to target in your own campaigns.
  • Competitive Intelligence: Spyfu's competitive intelligence feature allows you to spy on your competitors' organic and paid search strategies. You can uncover their ad copy and landing pages, as well as gain insights into their top-performing keywords and domains.
  • Unlimited Projects: Spyfu enables you to create an unlimited number of projects to categorize your keywords and keyword clusters.
  • Rank Tracking: Spyfu's rank tracking feature allows you to monitor your website's search rankings for specific keywords and track your progress over time.
  • Reports: Spyfu offers customizable reports that allow you to track your campaign performance and share insights with your team or clients.

Pros of SpyFU

  • Spyfu provides valuable insights that can help you discover new opportunities for your SEO and PPC campaigns.
  • Spyfu offers outstanding customer support with a dedicated team available to address any questions or concerns you may have.

Cons of SpyFU

  • Spyfu's data is primarily focused on the US market, which may not be as beneficial for businesses targeting other countries.
  • Spyfu's API is only available on its top-tier plans, which may be a disadvantage for developers or advanced users who require more robust access.

SpyFU Pricing Plans

SpyFU Pricing page offering 4 different pricing plans ranging from $39 - $79 per month 

SpyFU provides users with three pricing plans: Basic, Professional, and Team, with different features and limits, priced at $39/month, $9/month, $49/month and $79/month, respectively. Their pricing is reasonable and affordable for businesses of all sizes, making it easy for users to select the plan that best suits their needs and budget without sacrificing any features or functionality.

Best suited for

  • SEO Experts
  • Content Marketing Consultants

Moz Alternative #16. Mangools

Screenshot of the #16 Moz alternative Mangools

Mangools is an alternative to Moz with a set of SEO tools like keyword research, SERP analysis, a backlink checker, and rank tracking. Its interface is user-friendly and provides in-depth analysis and metrics for each tool. 

Mangools also offers a unique metric called "Keyword Difficulty" (KD), which measures the difficulty of ranking for a specific keyword on a scale of 0-100. This allows businesses to more effectively target keywords they have a higher chance of ranking for. 

Features of Mangools

  • KW Finder: Mangools provides keyword research tools, including search volume, keyword difficulty, and CPC data.
  • SERPWatcher: Mangools offers a SERP Watcher tool that tracks the search engine rankings of targeted keywords over time.
  • LinkMiner: Mangools analyzes backlink profiles and identifies opportunities to improve link-building efforts.
  • SiteProfiler: Mangools provides a site profiler tool that identifies technical SEO issues and provides recommendations for improvement.
  • SERPWatcher: This tool allows you to find the weak spots of your competitors.¬†

Pros of Mangools

  • Mangools is a cost-effective alternative to Moz, with pricing plans that start at a lower price point.
  • Mangools' user-friendly interface makes it easy for beginners to get started with SEO.

Cons of Mangools

  • Mangools' reporting features may not be as comprehensive as other options on the market.
  • The platform's backlink analysis tool may not be as thorough as Moz's.

Mangools Pricing Plans

Screenshot of the pricing plans for Mangools
  • The Basic Plan costs $49/month and offers a set of features that cater to the needs of individuals and small businesses. This plan includes essential tools for keyword research, SERP analysis, and rank tracking. It's ideal for those who are just starting with SEO or have a small website and need a cost-effective solution.
  • The Premium Plan costs $69/month and offers a more extensive set of features that cater to the needs of bloggers, SEO professionals, and small agencies. This plan includes all the tools in the Basic Plan, as well as features like competitor analysis, backlink tracking, and site audit. It's ideal for users who need more advanced tools and features to stay ahead of the competition and grow their website.
  • The Agency Plan costs $129/month and offers the most comprehensive set of features and tools that cater to the needs of digital marketing agencies and large businesses. This plan includes all the features of the Premium Plan, as well as additional features for team collaboration and white-label reporting. It's ideal for businesses that need to manage multiple websites, clients, and team members, as well as access to more extensive data and analytics.

Best suited for

  • Marketing Agencies
  • SEO Experts

Moz Alternative #17. AuthorityLabs

Screenshot of the #17 Moz alternative AuthorityLabs

AuthorityLabs is a Moz alternative specializing in rank tracking. It gives real-time updates on how keywords rank on Google, Bing, and Yahoo, among other search engines. It has an easy-to-use interface and gives detailed information about how keywords perform over time. AuthorityLabs also offers features like competitor tracking and Google My Business monitoring.

Features of AuthorityLabs

  • Local Rank Tracking: Monitor the rankings of your website or specific pages in local search results based on the target location.
  • Mobile Rank Tracking: Keep track of your website's or specific pages' search rankings on mobile devices with this feature.¬†
  • Featured Snippet Tracking: Track the featured snippets your website appears in to increase your visibility in search results.¬†
  • Competitor Monitoring: You can analyze your competitors' SEO strategies to identify new opportunities for your website.
  • Now Provided Keywords: Use the provided keywords to optimize your content and improve your website's search visibility.¬†

Pros of AuthorityLabs

  • AuthorityLabs' local search tracking and historical data features provide valuable insights for businesses with a solid local presence.
  • The platform's user-friendly interface makes it easy for beginners to get started with SEO.

Cons of AuthorityLabs

  • The platform may be better suited for small businesses or agencies with limited clients.
  • Some users have expressed dissatisfaction with the interface of the tool.¬†

Authority Labs Pricing Plans

Screenshot of the pricing plans for Authority Labs

Authority Labs offers four pricing plans: 

  • Plus: At $49/month, you get 250 keywords, 50 domains, daily updates, and more.¬†
  • Pro: At $99/month, you get 1000 keywords, 100 domains, mobile tracking, and more.¬†
  • Pro Plus: At $225/month, you get 2500 keywords, 300 domains, unlimited users, and more.¬†
  • Enterprise: At $450, you get 5000+ keywords, unlimited domains, white label, and more.¬†

Best suited for

  • SEO Experts
  • Marketing Consultants

Moz Alternative #18. LinkResearchTools

Screenshot of the #18 Moz alternative LinkResearch Tools

LinkResearchTools is a Moz alternative specializing in link analysis and monitoring. It has a complete set of tools for analyzing backlinks, such as link detox, link profile audits, and link monitoring. Its user-friendly interface provides detailed insights into a website's link profile. 

LinkResearchTools also offers features like competitor analysis and keyword research, making it an all-in-one SEO platform. 

Features of LinkResearch Tools

  • Backlink Profiler: LinkResearch Tools offers comprehensive backlink analysis, including link quality metrics and link monitoring.
  • Competitive Landscape Analyzer: LinkResearch Tools provides competitor analysis tools that allow users to identify link-building opportunities and monitor their competitors' link profiles.
  • SERP Research Tool: This tool helps find new link opportunities for users.¬†
  • Quick Domain Compare: You can compare SEO metrics for different domains using this feature.¬†
  • Bulk URL Profiler: Use this tool to analyze multiple URLs and find the best links.
  • Link Checker: This feature can be used to verify all the links on a specific¬† page.¬†
  • Competitive Link Velocity: You can compare link growth speed with this LinkResearch feature.¬†

Pros of LinkResearch Tools

  • LinkResearch Tools' backlink analysis tool provides comprehensive insights into a website's backlink profile.
  • The platform's competitive research features offer valuable insights into the competition for targeted keywords.

Cons of LinkResearch Tools

  • LinkResearch Tools' pricing plans may be higher than other alternatives on the market.
  • The platform may be better suited for advanced SEO users with a deep understanding of link building.

LinkResearch Pricing Plans

Screenshot of LinkResearch Tools pricing plans

LinkResearch Tools offers three Superhero plans and custom Enterprise solutions. 

  • Superhero small: The Superhero Small plan is priced at $599 per month and comes with email support, bulk URL profiler, LRT classic, and more. You can also get a trial for this at $17 for seven days.¬†
  • Superhero standard: The Superhero Standard plan is price is $999/month and comes with live chat support in addition to email support. Besides, it offers link simulator, link detox, link prospecting, and more.¬†
  • Superhero Plus: This plan comes at a price of $2499/month. You can get features like Link Detox Smart, Bulk URL Profiler, and Link Prospecting with this.¬†¬†
  • Enterprise: This is a custom plan that offers all the tools and phone support in addition to email and livechat support.¬†

Best suited for

  • Enterprise Marketing Teams
  • Large scale Marketing Agencies

Moz Alternative #19. WebCEO

Screenshot of the #19 Moz alternative WebCEO

WebCEO is an all-in-one Moz alternative that offers a comprehensive suite of SEO tools. It has tools for keyword research, on-page optimization, rank tracking, backlink analysis, and social media management. Its interface is user-friendly and provides detailed reports on website performance. WebCEO also offers customizable PDF reports and white-labeling options for agencies. 

Features of WebCEO

  • Keyword research: WebCEO provides keyword research tools that include search volume, keyword difficulty, and CPC data.
  • Rank tracking: WebCEO tracks the search engine rankings of targeted keywords over time.
  • Site audit: WebCEO provides a site audit tool that identifies technical SEO issues and provides recommendations for improvement.
  • Reporting: WebCEO offers customizable reporting features, including white-label options.
  • Competitor analysis: WebCEO offers competitor analysis tools that allow users to compare their rankings.
  • Backlink Checker tool: This feature allows you to check your individual Backlinks and their usefulness among other things.¬†
  • Google Search Console: This tool allows you to see the top search queries that bring visitors to your website.¬†
  • Web Buzz Monitoring: Users can track the mentions of their brand on blogs and news sites.¬†

Pros of WebCEO

  • WebCEO's keyword research and site audit tools provide valuable insights for businesses looking to improve their SEO performance.
  • The platform's user-friendly interface makes it easy for beginners to get started with SEO.

Cons of WebCEO

  • WebCEO's features may not be as comprehensive as other alternatives on the market.
  • The platform's pricing plans may be higher than other alternatives.

WebCEO Pricing Plans

Screenshot of WebCEO pricing plans

WebCEO offers a variety of pricing plans to suit different business needs.

  • Solo: The Solo plan costs $37/month and is billed quarterly. You get one project for one user and 100 keywords.¬†
  • Startup: It costs $99/month and offers 5 projects, five templates, and 600 keywords.¬†
  • Agency: It costs $99/month and unlimited projects and keywords.¬†
  • Corporate: It costs $299/month for 30 projects and 10 teammates.¬†

Best suited for

  • Marketing Agencies
  • SEO Experts
  • Freelancers
  • Content Marketers

Conclusion

While there are many Moz pro alternatives available to choose from, after a thorough analysis, we recommend you Scalenut. Scalenut has both important SEO features and tools for making content, important for scaling SEO and content marketing.

Additionally, it has a user-friendly interface, and its pricing plans are affordable, making it a popular choice among many businesses that use the Internet to run seo audits. 

Overall, Scalenut is a good alternative to Moz that can help businesses improve the performance of their websites and reach their organic traffic and marketing goals. However, the final decision is up to the reader, and they are free to choose any other tool that best suits their needs.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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