Aug 8, 2023

SEO for Travel Industry: Checklist to Achieve Higher Traffic

Suman Samal, Asst. Marketing Manager
Suman Samal
SEO for Travel Industry: Checklist to Achieve Higher Traffic
Suman Samal, Asst. Marketing Manager
Suman Samal
Aug 8, 2023

SEO for Travel Industry: Checklist to Achieve Higher Traffic

Elevate the online presence of your travel business with our SEO for travel industry checklist curated by experts. Drive more traffic and convert more leads.
SEO for Travel Industry: Checklist to Achieve Higher Traffic

Table of contents

Do you want to skyrocket the traffic on your travel website? Look no further! 

Dive into our comprehensive SEO for travel industry checklist explicitly designed for the travel industry and rank among the top travel companies. 

From understanding your audience's search intent to technical search engine optimization for a lightning-fast website, this article covers it all and more. 

Importance of SEO for the travel industry

In the highly competitive travel industry, having a solid online presence is crucial for success, and search engine optimization (SEO) plays a pivotal role in ensuring visibility and attracting potential customers. With the ever-increasing number of travellers turning to search engines to plan their trips, understanding the importance of SEO for travel industry is essential so that travel businesses can effectively reach their target audience and stay ahead in the digital landscape.

Ruler Analytics found that organic search generates 30.7 % of website traffic. So, if you focus on SEO for travel industry for your website, you increase your chances of ranking higher in Google search engine result pages (SERPs). This, in turn, drives more organic traffic to your website, increases your online visibility, and attracts more potential customers.

Keyword research and optimization

Keyword research and optimization is a strategic process of identifying and incorporating relevant keywords into website content to improve search engine visibility. Here are a few points to remember: 

Conducting keyword research for the travel industry SEO

Conducting keyword research is a crucial aspect of SEO for travel industry. It helps businesses optimize their content to target the right keywords, improve search engine rankings, and attract organic traffic. You can use the Free Keyword Finder Tool by Scalenut to find relevant keywords to target your audience. All you have to do is enter your primary keyword and click the Search button.

The Free Keyword Finder Tool by Scalenut finds the right keywords to target your audience.

Understand the target audience and their search intent

Identify your target audience to understand their needs, preferences, and motivations. Consider what they might search for when looking for travel-related information. These search terms will help you align your keyword research with their search intent. For example, some users only want ideas to make their traveling affordable, while others might need help with booking affordable trips. You can generate better results when you understand the search intent.

Identify relevant keywords and phrases related to the travel industry

Use keyword research tools like Scalenut or Google Keyword Planner to discover relevant keywords and phrases. Focus on long-tail keywords (more specific, longer phrases) as they often have less competition and can drive targeted traffic to your website. 

Here is an example of how Scalenut’s Keyword Planner tool offers a long list of keyword clusters so you can target the most relevant keywords.

Keyword Planner tool helps find a list of keywords and clusters.

Optimizing on-page content

Optimizing On-Page Content involves strategic techniques to improve the visibility and relevance of website pages. By implementing on-page optimization techniques, businesses can improve their search engine rankings, attract targeted organic traffic, and provide a better user experience on their website.

Incorporate target keywords naturally into page titles and meta descriptions

Once you have identified the target keywords, include them naturally in your page titles and meta descriptions. Ensure they accurately describe the page's content and entice users to click through from search engine results.

You can use the Free Meta Description Generator by Scalenut to get keyword-rich meta descriptions. All you have to do is fill out basic information about your blog and click the Generate button.

The Free Meta Description Generator by Scalenut generates keyword-rich meta descriptions.

Optimize headers, subheadings, and body content with relevant keywords

Structure your content using headers (H1, H2, H3, etc.) and incorporate relevant keywords. For example, it is best practice to add a primary keyword in the title and use it again within the first 100 words. 

Moreover, you can also use secondary keywords in H2s and H3s to help search engines understand the main topics of your page. Also, keep your headings self-explanatory to improve search engine crawlability. Scalenut's Content Optimizer tool can help you to optimize your headings.

An example of how Scalenut's Content Optimizer tool helps optimize your headings.

Additionally, include keywords naturally throughout the body content, ensuring they fit contextually and don't disrupt the flow of the text. Keyword stuffing should be avoided as it can negatively impact user experience and SEO for travel industry.

Use descriptive URLs that include targeted keywords

When creating URLs for your web pages, make them descriptive and include targeted keywords. For example, instead of "", use "" This gives a clear idea as to what the page is about.

An example of a descriptive URL that includes targeted keywords.

Optimize image alt tags with appropriate keywords

Optimize the alt tags by including relevant keywords when adding images to your web pages. Alt tags tell search engines about the images' content and serve as alternative text if the images cannot be displayed. Be descriptive and concise in your alt-tag descriptions, incorporating keywords where appropriate.

If this is a lot of work, try Scalenut’s Content Optimizer. It comes with the "Fix It" engine that optimizes your content for several on-page elements like NLP terms, meta tags, keyword density, etc. This means you don't have to worry about manually optimizing your content and instead focus on polishing it for your audience.

Content Optimizer tool helps optimize your content for better ranking.

Creating engaging and SEO-friendly content

Ruler Analytics deduced that 85% of the conversions in the travel industry happen online. So, you need to have SEO-friendly content in your niche to attract and retain readers and drive conversion. Here's an explanation of the key steps involved:

Develop high-quality content that provides value to the audience

Create informative, well-researched, and engaging content as it boosts SEO for the travel industry. Understand your target audience's interests, needs, and pain points to tailor your content to their preferences. You can establish credibility and encourage audience engagement by providing valuable information, insights, and solutions. It is good to leverage AI content writing tools to create relevant content on the go. 

Scalenut offers free AI writing tools that you can use to generate different types of content effortlessly.

Include travel-specific keywords in blog posts, articles, and landing pages

Finding long-tail keywords with low competition (related to the travel industry) can help target a more specific audience. For example, instead of targeting only "travel hacks" as a keyword, you can target a long-tail keyword like "travel hacks to save money."

Incorporate these keywords naturally throughout your content, including titles, headings, subheadings, and body text. However, avoid keyword stuffing, which can harm the readability and user experience (UX). 

Use internal linking to establish content relevancy and improve navigation

Internal linking refers to linking other pages within your website. When creating content, include relevant internal links to other related articles, blog posts, or landing pages. This not only helps search engines understand the structure and hierarchy of your website but also improves user navigation and encourages visitors to explore more of your content. 

Implement schema markup for enhanced visibility in search results

Schema markup is a structured data vocabulary that provides search engines with additional context and information about your content. By implementing schema markup, you can enhance your visibility in search engine results pages (SERPs). This can result in rich snippets, such as star ratings, reviews, or event information, displayed alongside your website listing, making it more appealing and informative.

This image exemplifies how schema markup can improve your website’s visibility.

Technical SEO optimization

Technical SEO optimization is equally important for SEO for travel industry, SaaS companies, or any other business. It includes improving the technical aspects of a website to enhance its visibility and performance in search engine rankings. For effective technical SEO optimization, you need to focus on the following:

Website speed and mobile optimization

Website speed and mobile optimization are crucial aspects of technical SEO that focus on enhancing a website's performance and user experience. By optimizing website loading speed, businesses can provide a seamless browsing experience, reduce bounce rates, and improve search engine rankings. 

Optimize website loading speed for a better user experience

Website speed is crucial in UX and search rankings because a 53% bounce rate occurs when a website takes more than 3 seconds to load. Slow-loading websites lead to higher bounce rates and lower user engagement. To optimize website speed, minimize file sizes, enable browser caching, and utilize content delivery networks (CDNs) to distribute content geographically closer to users. 

Ensure mobile responsiveness and optimize for different devices

Mobile optimization is essential as more users access the internet via mobile devices. Make sure that your website is responsive and displays properly on different screen sizes and resolutions. Use responsive design techniques so the layout and content can adjust according to the device used. Optimize images, font sizes, and user interface elements to provide a seamless device experience.

URL structure and site architecture

Digital marketing and SEO experts pay a lot of attention to URL structure and site architecture while planning travel industry SEO. It refers to the organization and layout of website URLs and the overall structure of a website.

Use a logical URL structure that reflects the site hierarchy

It's important to create a URL structure that is organized and reflects the hierarchy of your website. Use descriptive, keyword-rich URLs that indicate the content on the page. 

For example, instead of using a vague URL like "", opt for "" This helps search engines understand the context of your pages.

This image is an example of a logical URL structure.

Implement breadcrumb navigation for easy user navigation

Breadcrumb navigation typically appears at the top of the page and displays a clickable trail of links. Breadcrumbs help users understand their current location within the website and allow them to navigate back to higher-level pages easily. This improves UX, reduces bounce rates, and helps search engines understand the structure of your website.

This image shows an example of Breadcrumb Navigation.

Generate XML sitemaps and submit them to search engines

XML sitemaps list all the pages on your travel website and metadata about each page. It helps search engines crawl and index your website more effectively. However, make sure you track and monitor key SEO metrics from time to time to assess your SEO efforts' performance, identify improvement areas, and make data-driven decisions.

Local SEO optimization

Local SEO Optimization focuses on improving a business's visibility and online presence within a specific geographic location. Here's what you need to consider for Local SEO for travel industry:

Claiming and optimizing Google My Business (GMB) Iisting

By claiming and optimizing your GMB listing, you improve your chances of appearing in local search results when users search for travel-related businesses in your area. GMB also enables customer reviews and ratings, enhancing your online reputation and influencing potential customers. 

Create or claim a GMB listing for the travel business

GMB is a free tool provided by Google that allows businesses to manage their online presence and appear in Google Maps and local search results. Start by creating a Google My Business listing for your travel business if you still need to do so. If a listing already exists, claim ownership to have control over the information displayed. 

Optimize GMB profile with accurate and up-to-date information

Once you have claimed or created your GMB listing, optimize it by providing accurate and up-to-date information. This includes your business name, address, phone number (NAP), website URL, hours of operation, and relevant travel-related categories. 

Ensure that all information is consistent with what is displayed on your website and other online directories. 

Obtaining positive reviews and ratings

Getting good reviews and ratings for your services is crucial to building a strong online reputation for your travel business. Motivate satisfied customers to share their experiences and monitor and respond to reviews. This will help establish credibility and trust and boost conversion, as 57% of customers click on a website after they read positive reviews.

Encourage satisfied customers to leave reviews on various platforms

Actively encourage your satisfied customers to leave reviews and ratings on platforms like Google My Business, Yelp, TripAdvisor, and other relevant review sites. You can do this by requesting feedback through email, including links to review platforms on your website or in email signatures, or even offering incentives for leaving reviews (while adhering to the guidelines of the review platforms). Positive reviews can boost your local SEO for travel industry and attract more potential customers.

Monitor and respond to reviews to build credibility and trust

Regularly monitor the reviews and ratings your travel business receives across various platforms. Respond to both positive and negative reviews. Express gratitude for positive feedback and address any concerns or issues raised in negative reviews. 

This helps build credibility and trust among potential customers while also boosting SEO for travel industry.

Local citations and directory listings

Submit your travel business's information to relevant local directories and online listings. By leveraging local citations and directory listings, businesses can enhance their online visibility within their target location and improve their local SEO for travel industry performance.

Submit the travel business to relevant local directories

Identify and submit your travel business to relevant local directories such as online business directories, travel directories, and industry-specific directories. This helps increase your online presence and visibility within your local area. Look for reputable directories, that have good domain authority, and are relevant to the travel industry.

Ensure consistent NAP (Name, Address, Phone Number) across listings

Consistency is crucial when it comes to local citations and directory listings. Ensure that your business's NAP information (Name, Address, Phone Number) is accurate, complete, and consistent across all listings. Inconsistent or incorrect NAP information can confuse search engines and potential customers, leading to lower search rankings and customer trust.

Off-page SEO and link building

Off-page SEO and link-building strategies focus on improving a website's visibility and authority by acquiring high-quality backlinks from external sources. Here's an explanation of the key steps involved:

Building high-quality backlinks

Building high-quality backlinks refers to the process of acquiring external links from reputable and relevant websites to your own. This strategy aims to improve your website's authority and visibility in search engine rankings. 

It is an essential aspect of off-page SEO for travel industry and plays a significant role in boosting organic traffic and establishing your website as a trusted resource.

Conduct outreach to relevant travel websites and influencers

Identify reputable and relevant travel websites, blogs, and influencers within your industry. Reach out to influencers, establish a connection, and explore opportunities for collaboration or obtaining backlinks. This can be done through guest posting, partnerships, or requesting links to your website's valuable content.

Seek guest blogging opportunities to obtain backlinks

Guest blogging involves creating and publishing content on external websites in exchange for backlinks. Look for authoritative travel blogs or industry-related websites that accept guest contributions to supercharge SEO for travel industry. This not only generates backlinks but also increases brand exposure and credibility.

Social media engagement

Social media engagement refers to active participation and interaction on social media platforms to connect with the target audience and build brand visibility. A smart social media marketing strategy helps businesses build a community around their brand, increase brand awareness, and drive traffic to their website.

How to maintain an active presence on social media platforms?

Establish and maintain profiles on relevant social media platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn. Share travel-related content like travel guides, destinations to discover in certain locations, what to pack for certain locations, which places to travel during certain seasons, travel hacks, etc., to foster meaningful interactions. 

Engaging your audience with short video content or stunning carousels is better. Responding to comments, addressing queries, and actively participating in conversations further strengthen engagement. Also, regularly update and optimize your profiles with accurate information about your travel business.

Influencer marketing and collaborations 

You can partner with influential individuals within the travel industry to promote a brand or business. Leverage influencer marketing tools to manage every aspect of the marketing process seamlessly. 

Collaborate with travel influencers to promote the brand

Reach out to influencers to explore collaboration opportunities, such as sponsored content, guest appearances, or product/service reviews. By forming strategic partnerships with travel influencers, businesses can effectively promote their offerings, build brand reputation, and drive engagement with their target audience.

Leverage influencer partnerships to generate backlinks and social media exposure

When working with influencers, seek opportunities for them to mention or link to your website in their content. This contributes to SEO for travel industry and provides social media exposure. 

Monitoring and analytics

Monitoring and analytics involve the systematic tracking and analysis of data to assess the performance and effectiveness of various aspects of your website's SEO for travel industry. Here's an explanation of the key steps involved:

How to track keyword rankings?

Tracking keyword rankings enables travel businesses to gauge the success of their keyword targeting, measure progress, and make necessary adjustments to improve their search engine visibility and organic traffic. Here's how you can do it:

Monitor keyword rankings regularly to evaluate travel SEO efforts

Keep track of how your target keywords are performing in search engine rankings over time. This allows you to assess the impact of your SEO for travel industry strategies, identify any fluctuations, and make informed decisions to improve your keyword targeting.

Use tools to track keyword positions and identify areas for improvement

Utilize keyword tracking tools or SEO software to monitor the rankings of your target keywords. These tools help in monitoring the performance and rankings of specific keywords used in your SEO strategy, providing valuable insights on keyword visibility, competition, and trends. By using these tools, you can track your keyword rankings over time, identify opportunities for optimization, and make informed decisions to improve your search engine visibility and organic traffic. You can use Scalenut's Free Keyword Rank Checker Tool to analyze the performance of your keywords in minutes.

Scalenut's Free Keyword Rank Checker Tool helps analyze the performance of your keywords.

Analyzing website traffic

Analyzing website traffic helps travel businesses assess the effectiveness of their website, understand user behavior, and identify areas for improvement. Here's how:

Utilize analytics tools to measure website traffic and user behavior

Implement web analytics tools such as Google Analytics to gain insights into your website's traffic and user behavior. These tools provide valuable data on metrics such as the number of visitors, page views, session duration, bounce rate, and user demographics. By analyzing this data, you can understand how users are interacting with your website and identify areas for improvement.

Identify sources of traffic and optimize strategies accordingly

Analyze the sources of your website traffic, such as organic search, referral sites, social media, or paid advertising. This information helps you understand which channels drive the most traffic and where to focus your optimization efforts. You can allocate resources effectively and optimize your strategies to maximize traffic generation by identifying high-performing sources.

How can Scalenut help you with SEO for your travel website?

Scalenut is an AI-powered SEO and content marketing platform that offers a comprehensive set of tools and features to plan SEO strategy for travel businesses. From keyword planning to content research and Al writing to SEO optimization, Scalenut enables you to manage your entire content workflow and boost your search engine ranking.

Scalenut is an AI-powered SEO and content marketing platform.

By leveraging Scalenut, you can streamline your SEO for travel industry efforts, saving valuable time and achieving sustainable growth. Gain a competitive advantage by utilizing Scalenut's array of free AI SEO tools

Sign up for a 7-day free trial to experience the full range of features and discover how Scalenut can help you unlock the true potential of your Travel business.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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