Do you want to discover the top search queries and creators on YouTube? If yes, this article is just for you. Here, you will find the most updated data on the internet and lots of insights and tricks to optimize your strategies for YouTube.
Most Popular YouTube Searches in 2022
Here is the list of the 25 most searched terms on YouTube in 2022 in the US:
The United States
1. tiktok mashup 2022
2. andrew tate
4. titi me pregunto bad bunny
5. amber heard
6. rainbow friends
8. running up that hill
9. johnny depp
10. pokemon scarlet and violet
12. sturniolo triplets
13. ice spice
14. la rosa de guadalupe 2022
16. alphabet lore
17. encanto songs
19. miss rachel for babies
20. la boda del huitlacoche
22. charleston white
24. wait for you
25. kai cenat
The list clearly shows that netizens in the US love music, as around 30% of the top YouTube Searches in 2022 were related to music.
Regarding children's content, the characters of Rainbow Friends by GameToons bag the top spot among the top YouTube Searches in the US for kids. Children love it because of its animated and funny videos.
For animated content, MSA, known as My Story Animated, is a leader famous for its videos for teenagers and adults. People also searched for trending celebs like Andrew Tate, Johnny Depp, and Amber Heard to get updates on controversies.
Here is the list of the 25 most searched terms on Youtube worldwide in 2022:
1. tik tok mashup
3. pink venom
4. upin ipin terbaru 2022
5. duy beni
6. mere humsafar
8. naagin 6
9. kacha badam song
12. alejo igoa
14. pushpa songs
15. kgf chapter 2
16. bhagyalakshmi full episode today
17. ary news live
18. jordan matter
20. sidhu moose wala new song
21. vlad and niki
23. sourav joshi vlogs
24. paulo londra
25. bad bunny
The worldwide list of YT searches is quite different from that of the United States. In worldwide searches, users have revealed their love for YouTube TV and movies, as these searches contribute to over 40% of the searches.
Turkey leads the list with its famous TV show Duy Beni. India follows Turkey with 3 TV shows, Naagin 6 and Bhagya Lakshmi. Indian movies and songs lead, with Kacha Badam, Pushpa, KGF Chapter 2, and Sidhu Moose Wala.
All-Time Top YouTube Searches
Here is the list of the top 25 Youtube searches of all time:
3. tik tok
8. free fire
10. gacha life
12. baby shark
13. motu patlu
14. bhojpuri song
15. bad bunny
16. bhojpuri gana
18. ariana grande
19. billie eilish
20. kundali bhagya
22. tik tok video
23. bruno mars
24. peppa pig
25. peliculas completas en español
Gaming rules the top YT searches of all time, with searches related to Minecraft being on top of the list, closely followed by searches related to Fortnite, PubG, and Free Fire.
BTS, Blackpink, Bhojpuri Songs, Ariana Grande, etc., grabbed the top spots for search queries related to music. Cocomelon, Baby Shark, and Motu Patlu were among the top searches for children's content.
Many searchers were looking for content related to TikTok and ASMR.
Most Subscribed YouTube Channels on the Internet
Here is the list of the 15 most subscribed YouTube channels:
- SET India
- Kids Diana Show
- Like Nastya
- Vlad and Niki
- Zee Music Company
- Sony SAB
- 5-Minute Crafts
Among these 15 channels, the top 5 categories include:
- Children's content
Effective Tricks to Rank on YouTube
If you also wish to create a thriving YouTube channel and share videos that rank, you must have a solid YouTube marketing strategy. Along with the strategy, these effective tricks will help you rank:
Optimize Your YouTube Video Titles
Keyword-rich titles attract viewers and improve search rankings. Use relevant keywords that accurately describe your video content and engage your target audience. A catchy and descriptive title can entice viewers to click on your video.
Scalenut’s Free Video Title Generator Tool can help you create catchy titles for your YouTube videos.
All you have to do is mention what is in your video and click the "Generate" button. You will get results like this:
You can copy any of these titles or click on the "Generate More" button.
Check out video script templates for creative ideas if you need a quick script for your video.
Making the Most of Video Descriptions
YouTube video descriptions provide valuable information about your content. Take advantage of this space by writing detailed and keyword-optimized descriptions. Include relevant keywords naturally within the description to improve search visibility.
Additionally, provide links to relevant websites, social media accounts, or other resources that can enhance viewer engagement.
Scalenut offers a Free Video Description Generator to help you generate engaging video descriptions. Just enter the title of your video and keywords. Then, click on the "Generate" button.
The Role of YouTube Tags, Thumbnails, and SEO
YouTube tags play a crucial role in helping YT understand the content of your video. Include relevant tags related to your video's topic and use broad and specific tags to increase visibility. Check out Scalenut's Free AI Tools to see how they can help you with SEO.
Design a thumbnail that compels users to click on your video. Both Google search engine and keyword optimization are necessary to boost rankings on Youtube. Conduct keyword research to identify popular and relevant tags that can boost your video's chances of ranking in search results. You can use tools like Google Trends to find relevant keywords. Additionally, consider optimizing your video's SEO by including relevant keywords in your video's filename and captions.
Last but not least, engaging influencers can help improve your SEO. Here is a guide to YouTube Influencer Marketing that you can use.
By keeping an eye on the latest trends and leveraging SEO strategies, you can position your videos for success. Remember to optimize your video titles, make the most of descriptions, and utilize relevant tags to improve search visibility. With these tricks in your arsenal, you'll be well-equipped to climb the ranks and create a thriving YouTube channel that captivates viewers and leaves a lasting impact.
Scalenut is an AI-powered SEO and content marketing platform for marketers, small and medium-sized businesses, SEO professionals, and business founders. With the help of AI technology, Scalenut enables users to streamline their content lifecycle and establish a solid and sustainable brand presence. Sign up for a 7-day free trial and check out all the features and benefits of Scalenut.
Should I target different keywords for Google and the YT app?
It is generally recommended to target different keywords for Google and the YT app. While there may be some overlap, each platform has its search algorithms and user behaviors. Optimizing your content with specific keywords tailored to each platform can help you maximize visibility and reach the right audience in their respective search environments.