Sep 22, 2023

Top YouTube Searches and 3 Effective Tricks to Rank on YouTube

Suman Samal, Asst. Marketing Manager
Suman Samal
Top YouTube Searches and 3 Effective Tricks to Rank on YouTube
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 22, 2023

Top YouTube Searches and 3 Effective Tricks to Rank on YouTube

Discover the top YouTube searches and learn three effective tricks to rank on YouTube. Elevate your channel's visibility and success.
Top YouTube Searches and 3 Effective Tricks to Rank on YouTube

Table of contents

Do you want to discover the top search queries and creators on YouTube? If yes, this article is just for you. Here, you will find the most updated data on the internet and lots of insights and tricks to optimize your strategies for YouTube.

Most Popular YouTube Searches in 2022

Here is the list of the 25 most searched terms on YouTube in 2022 in the US:

The United States 

1. tiktok mashup 2022

2. andrew tate

3. msa

4. titi me pregunto bad bunny

5. amber heard

6. rainbow friends

7. msrachel

8. running up that hill

9. johnny depp

10. pokemon scarlet and violet

11. ukraine

12. sturniolo triplets

13. ice spice

14. la rosa de guadalupe 2022

15. maizen

16. alphabet lore

17. encanto songs

18. yeat

19. miss rachel for babies

20. la boda del huitlacoche

21. encanto

22. charleston white

23. ishowspeed

24. wait for you

25. kai cenat

The list clearly shows that netizens in the US love music, as around 30% of the top YouTube Searches in 2022 were related to music.

The image is a still from the Tití Me Preguntó video by Bad Bunny.

Tití Me Preguntó by Bad Bunny was the most searched song, followed by Running Up That Hill by Kate Bush. At the same time, Ice Spice is one of the American rappers who was looked up the most.

Regarding children's content, the characters of Rainbow Friends by GameToons bag the top spot among the top YouTube Searches in the US for kids. Children love it because of its animated and funny videos. 

The list also includes Ms Rachel, who creates educational content for children and Encanto by Disney.

The image is from the Encanto official trailer video by Disney's YT channel.

For animated content, MSA, known as My Story Animated, is a leader famous for its videos for teenagers and adults. People also searched for trending celebs like Andrew Tate, Johnny Depp, and Amber Heard to get updates on controversies.


Here is the list of the 25 most searched terms on Youtube worldwide in 2022:

1. tik tok mashup

2. ukraine

3. pink venom

4. upin ipin terbaru 2022

5. duy beni 

6. mere humsafar 

7. pasoori

8. naagin 6

9. kacha badam song

10. quevedo

11. encanto

12. alejo igoa

13. excuses

14. pushpa songs

15. kgf chapter 2

16. bhagyalakshmi full episode today

17. ary news live

18. jordan matter

19. speed

20. sidhu moose wala new song

21. vlad and niki

22. unstoppable

23. sourav joshi vlogs

24. paulo londra

25. bad bunny

The worldwide list of YT searches is quite different from that of the United States. In worldwide searches, users have revealed their love for YouTube TV and movies, as these searches contribute to over 40% of the searches.

Turkey leads the list with its famous TV show Duy Beni. India follows Turkey with 3 TV shows, Naagin 6 and Bhagya Lakshmi. Indian movies and songs lead, with Kacha Badam, Pushpa, KGF Chapter 2, and Sidhu Moose Wala.

The image is a screenshot from the Pink Venom video by Blackpink's YT channel.

Pink Venom by Blackpink takes the leading spot among worldwide YouTube Searches in 2022, followed by Pasoori, a single in Punjabi and Urdu.

Among individual creators, Alejo Igoa, Jordan Matter, and Sourav Joshi were the most famous creators who accounted for the top YouTube Searches.

All-Time Top YouTube Searches

Here is the list of the top 25 Youtube searches of all time:

1. minecraft

2. tiktok

3. tik tok

4. asmr

5. fortnite

6. pubg

7. bts

8. free fire

9. blackpink

10. gacha life

11. cocomelon

12. baby shark

13. motu patlu

14. bhojpuri song

15. bad bunny

16. bhojpuri gana

17. roblox

18. ariana grande

19. billie eilish

20. kundali bhagya

21. pewdiepie

22. tik tok video

23. bruno mars

24. peppa pig

25. peliculas completas en espa√Īol

Gaming rules the top YT searches of all time, with searches related to Minecraft being on top of the list, closely followed by searches related to Fortnite, PubG, and Free Fire. 

BTS, Blackpink, Bhojpuri Songs, Ariana Grande, etc., grabbed the top spots for search queries related to music. Cocomelon, Baby Shark, and Motu Patlu were among the top searches for children's content.

Many searchers were looking for content related to TikTok and ASMR.

Most Subscribed YouTube Channels on the Internet

Here is the list of the 15 most subscribed YouTube channels:

  1. T-Series
  2. Mr.Beast
  3. Cocomelon
  4. SET India
  5. Kids Diana Show
  6. PewDiePie
  7. Like Nastya
  8. Vlad and Niki
  9. Zee Music Company
  10. WWE
  12. Goldmines
  13. Sony SAB
  14. 5-Minute Crafts

Among these 15 channels, the top 5 categories include:

  • Music
  • Entertainment¬†
  • Children's content
  • Gaming
  • Sports

Effective Tricks to Rank on YouTube

If you also wish to create a thriving YouTube channel and share videos that rank, you must have a solid YouTube marketing strategy. Along with the strategy, these effective tricks will help you rank: 

Optimize Your YouTube Video Titles

Keyword-rich titles attract viewers and improve search rankings. Use relevant keywords that accurately describe your video content and engage your target audience. A catchy and descriptive title can entice viewers to click on your video.

Scalenut’s Free Video Title Generator Tool can help you create catchy titles for your YouTube videos. 

Scalenut’s Free Video Title Generator Tool can help create catchy titles for YouTube videos.

All you have to do is mention what is in your video and click the "Generate" button. You will get results like this:

Here is an example of results generated by Scalenut’s Free Video Title Generator Tool.

You can copy any of these titles or click on the "Generate More" button. 

Check out video script templates for creative ideas if you need a quick script for your video.

Making the Most of Video Descriptions

YouTube video descriptions provide valuable information about your content. Take advantage of this space by writing detailed and keyword-optimized descriptions. Include relevant keywords naturally within the description to improve search visibility. 

Additionally, provide links to relevant websites, social media accounts, or other resources that can enhance viewer engagement.

Scalenut offers a Free Video Description Generator to help you generate engaging video descriptions. Just enter the title of your video and keywords. Then, click on the "Generate" button.

The Free Video Description Generator can help you generate engaging video descriptions.

The Role of YouTube Tags, Thumbnails, and SEO

YouTube tags play a crucial role in helping YT understand the content of your video. Include relevant tags related to your video's topic and use broad and specific tags to increase visibility. Check out Scalenut's Free AI Tools to see how they can help you with SEO.

Design a thumbnail that compels users to click on your video. Both Google search engine and keyword optimization are necessary to boost rankings on Youtube. Conduct keyword research to identify popular and relevant tags that can boost your video's chances of ranking in search results. You can use tools like Google Trends to find relevant keywords. Additionally, consider optimizing your video's SEO by including relevant keywords in your video's filename and captions.

Last but not least, engaging influencers can help improve your SEO. Here is a guide to YouTube Influencer Marketing that you can use.


By keeping an eye on the latest trends and leveraging SEO strategies, you can position your videos for success. Remember to optimize your video titles, make the most of descriptions, and utilize relevant tags to improve search visibility. With these tricks in your arsenal, you'll be well-equipped to climb the ranks and create a thriving YouTube channel that captivates viewers and leaves a lasting impact. 

Scalenut is an AI-powered SEO and content marketing platform for marketers, small and medium-sized businesses, SEO professionals, and business founders. With the help of AI technology, Scalenut enables users to streamline their content lifecycle and establish a solid and sustainable brand presence. Sign up for a 7-day free trial and check out all the features and benefits of Scalenut.


Should I target different keywords for Google and the YT app?

It is generally recommended to target different keywords for Google and the YT app. While there may be some overlap, each platform has its search algorithms and user behaviors. Optimizing your content with specific keywords tailored to each platform can help you maximize visibility and reach the right audience in their respective search environments.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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