A content brief is an effective way to ensure the quality of the output content. It can save you a lot of time and hours of editing if done well in the beginning.
Manual creation of content briefs might take a lot of time. However, Scalenut’s AI and its NLP-powered technology can complete this task in a few minutes.
In this guide, we will look at creating an effective and easy-to-understand content brief for your article that will guide writers without a hitch.
What is a Content Brief?
A content brief is a form of template for writers that consists of all the essential elements for creating high-quality content. A content brief should have various directional elements for the writers, including the most important keywords, heading terms, paragraph headings and subheadings, total word count, readability level, and other editorial directions.
A content brief also helps avoid repetitive reviews and feedback by editors, which can be frustrating for writers as well as editors. It should be good enough to ensure the final content stands out and can rank for the top search queries.
Scalenut helps you create a content brief that guides writers to create high-quality content that meets your expectations exactly.
Creating Content Briefs with Scalenut
Here are the few simple steps you can follow to generate a content brief using our tool:
- Under the ‘Recent reports’ tab in the SEO Assistant tool, click on ‘Optimize content’ to open the text editor. You can create the content brief here.
- On the right side of the editor screen, you can view the competitors, NLP or key terms to be included in the documents, as well as the social listening items such as ‘Questions.’
- To create the content brief, head to the ‘Competition’ tab. Here, you can view the meta title, total word count, and the readability score of each of your competitor’s content for the target keyword.
- Click on ‘Expand’ against any competitor page to view the content outline. The content outline of your competitor’s page will give you an idea of what heading tags you should use in your content.
- You can paste the outline of an article by clicking on ‘Paste outline’.
We suggest you copy the heading tags or the outlines from those competitors with high content quality scores and the appropriate use of NLP terms.
- You can also add the headings or subheadings from various top pages to your content brief. Click on the heading that you want to copy and paste in the editor. Add the sub-headings from various competing articles that are most relevant to your piece.
- In the ‘NLP terms’ tab, you can sort the terms based on their importance. The importance score has a metric of 10. The higher the score, the more important is the term in your article.
- You can also view the frequency of use of each term in the AI editor. Enter the important terms into your content brief to guide your writers.
- You can sort these terms based on heading presence. You can then add these terms to the brief to guide your writers on including these terms in subheadings and within the content.
- Lastly, you can also add the most frequently asked questions from Reddit, Quora, Google and AI for your target keyword by clicking on the ‘Questions’ tab. Adding these questions will make your content valuable as you are answering questions people are frequently searching for.
You can add headings and subheadings, questions or important guidelines to your content brief. For the ease of your writers’ understanding, it should showcase:
- Key headings
- Key NLP terms to be used
- Important questions to answer
- Suggested word count, suggested grade and readability
This is how a final content brief looks:
You can share this content brief document with your writers or anyone you collaborate with through the share button at the top of the page.
See our next guide to understand the details of topic report sharing.