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Jun 15, 2023

Top 10 AI SEO Tools Of 2023 (Extensive Review And Final Verdict)

Suman Samal, Asst. Marketing Manager
Suman Samal
Top 10 AI SEO Tools Of 2023 (Extensive Review And Final Verdict)


Understanding AI is crucial for improving your website's SEO as it has become essential to leading search engine algorithms, including Google. AI enables you to analyze your website's performance and create more effective SEO strategies by comparing data with industry benchmarks and your competitors.

Moreover, AI provides suggestions on critical topics for your business, making your website content more effective and speeding up research and text creation. Therefore, when it comes to search engine optimization, the help of AI is indispensable.

To help you optimize your website's visibility and achieve higher rankings on Google and other search engines, this blog will introduce you to the top 10 AI SEO tools with specific features that you can use.

What Are The Best AI SEO Tools?

Here are some of the best SEO AI tools you can opt for.

1. Scalenut AI

Scalenut, an AI-powered SEO and Content Marketing Platform, is our first pick for the list. What makes this AI SEO software unique is that it isn’t just a simple SEO tool. Instead, it helps you manage your entire lifecycle. 

From content research, writing, and optimization to publishing, Scalenut, one of the 15 Best Content Marketing Tools In 2023 to check out, offers everything. When it comes to optimization, Scalenut is an exceedingly competent and easy-to-use tool. 

The Content Optimizer developed by Scalenut is a robust instrument that empowers you to generate top-notch content optimized for SEO. It provides suggestions for enhancing different on-page SEO components, such as NLP keywords, meta tags, content length, keyword frequency, outbound links, and other relevant factors. 

This all-inclusive solution can assist you in producing high-quality content that is guaranteed to achieve a favorable position on search engine rankings. Besides that, it also offers a Keyword Planner. It is a highly useful resource for businesses and marketers who want to strategize their SEO content planning. 

This tool by Scalenut, one of the 13 Best AI Content Generation Tools And AI Writers of 2022, provides you with sets of keywords and topic clusters, including their performance metrics for your selected seed or target keyword and target location. Armed with this data, you can devise a content strategy backed by empirical evidence optimized to achieve higher search engine rankings.

But that’s not all. You can also use Scalenut’s SEO Research tool to conduct a thorough search on the search engine to locate your desired keyword and deliver vital details extracted from the URLs with the highest rankings. 

These insights comprise a summary of your competitors, vital references, recommended NLP keywords to incorporate, and other pertinent data, significantly reducing the research time required.

Besides, it features advanced social listening functionalities that facilitate tracking social media and gathering insights relevant to your subject matter, enabling you to stay abreast of the latest trends and developments. Scalenut, whose pricing plans start at $39/month, is the tool to choose if you want ROI. Before committing to a subscription, you can opt for a 7-day free trial.

Best For

  • Entrepreneurs 
  • SEO strategists
  • Marketers
  • Agencies
  • Content creators

Key Features

  • Keyword Planner 
  • Content Optimizer 
  • SEO Topic Research 
  • Cruise Mode - 5-Minute SEO Blog Writer 
  • AI Templates

Dashboard Experience

Scalenut has a dashboard that examines content possibilities and sorts them into categories. Utilizing information from the internet, it provides beneficial insights on the necessary next steps. You can find all the key features of this AI SEO software conveniently placed on the dashboard to help them create SEO-optimized content with ease. All in all, the dashboard is easy to navigate.

Final Verdict

Besides helping you optimize your content, Scalenut makes things easier by covering the entire content lifecycle. This makes it one of the most efficient AI SEO tools in 2023.

2. AlliAI

Alli AI is an effective solution for automating the SEO efforts of companies, allowing SEO teams to optimize their websites quickly without requiring coding expertise or developer assistance. The versatile tool can be integrated with popular content management systems such as Shopify and WordPress. 

With custom automation, you can easily tweak changes for each page. One of the benefits of Alli AI is its self-adjusting algorithms that adapt to SEO best practices.

Using Alli AI, you can easily perform time-consuming and expensive SEO tasks like meta tags automation, link descriptions, and image alt, thereby reducing fulfillment costs and team overheads while scaling your agency. 

The live editor enables immediate optimization and modification of website content, and changes can be published instantly. Alli AI also offers a link-building tool that provides recommendations for links by examining top websites in your industry. 

Additionally, AI reports provide valuable insights such as keyword ranking, recommendation exports, and site sales reports to enhance your SEO strategy further.

Best For

  • Agencies 
  • Enterprises 

Key Features

  • Site Speed Optimizer
  • Bulk OnPage Optimization
  • Live Editor 
  • Real-Time Deployment 
  • Automated A/B Testing

Final Verdict

AlliAI is a powerful AI SEO software that facilitates quick and efficient website optimization. It is specifically developed to assist website owners, digital marketers, and SEO professionals in improving their online presence and driving organic traffic to their websites.

3. Pro Rank Tracker

This tool provides reliable rank tracking from anywhere, using any device. It also offers a rankings analysis feature that includes online views, data visualizations, and charts to quickly analyze your website's ranking progress. By using this tool, you can quickly identify areas of improvement and take steps to boost your website's visibility and ranking on search engines.

Overall, this tool is an excellent option if you are looking for an efficient and effective way to monitor your website's rankings. With its powerful features and reliable rank tracking, you can gain valuable insights to improve your SEO strategy and attract more traffic to your website.

Best For

  • Agencies
  • SEO professionals 

Key Features

  • Rank tracking 
  • API Access
  • Local & Mobile Tracking
  • Keyword Suggestions Tool
  • Ranking Analysis 

Final Verdict

Pro Rank Tracker stands out as the leading choice for efficiently and accurately determining your current rankings. This advanced tool is equipped with a wide range of robust features that make it a standout in the field.

4. Pictory

Pictory is a user-friendly AI video generation tool that allows you to effortlessly create and edit high-quality videos without requiring any prior video editing or design experience. The best part is that incorporating videos on your website increases retention time, thus boosting SEO.

To start creating a video, simply provide a script or article that serves as the foundation for the video's content. This feature benefits individuals and companies seeking to elevate their engagement and quality. As it is cloud-based, it is accessible on any device.

Pictory's text-based editing feature is ideal for editing webinars, podcasts, Zoom recordings, and other types of videos. The platform is intuitive, and you can produce professional results in a matter of minutes, enabling them to expand their audience and strengthen their brand.

Moreover, Pictory lets you generate shareable video highlight reels perfect for creating trailers or sharing short clips on social media. Additionally, the tool can automatically caption and summarize long videos, which adds to its impressive features.

Best For

  • YouTubers 
  • Social Media Marketing Agencies 
  • Course Creators 
  • Professional Marketers 

Key Features

  • Blog to Video
  • Script to Video 
  • Edit video using text
  • Auto caption videos
  • Auto-summarize long videos 
  • Create video highlights

Final Verdict

Pictory is an exceptional AI SEO (Search Engine Optimization) software designed specifically for video creators. It stands out as one of the top tools available in the market due to its advanced features and capabilities, including blog-to-video and video highlight creation. 

5. SEMrush

Semrush offers a comprehensive range of AI-powered SEO tools designed to assist marketing professionals in optimizing their organic search rankings. With over 50 tools covering SEO, content marketing, competitor research, PPC, and social media marketing, marketers can efficiently attract and grow their audience online.

Using Semrush's access to millions of national and local keywords, you can identify the most relevant and high-performing keywords for their content. The Keyword Magic Tool leverages artificial intelligence to deliver dozens of long-tail keywords, search volume data, and keyword difficulty scores. The platform's AI-driven site audit feature performs a website audit to identify technical SEO issues and provide actionable recommendations for improvement, ensuring optimal site health and search visibility.

Semrush also excels in content marketing, thanks to its Writing Assistant, which offers suggestions on readability, keyword usage, and content length, allowing you to create SEO-friendly content with ease.

Additionally, Semrush employs AI-powered market research capabilities that enable you to reveal competitors' marketing strategies, analyze website traffic, and uncover keyword and backlinks gaps. The platform's machine learning algorithms and data providers provide high-quality data that empowers businesses to make data-driven decisions to increase market share.

Best For

  • Businesses of all sizes 
  • Agencies 

Key Features

  • Link Building 
  • Local SEO
  • On-Page SEO
  • Competitor Analysis 
  • Social Media Management 
  • Rank Tracking 
  • PPC Keyword Research 

Final Verdict

This AI SEO software provides relevant data, making it one of the best AI SEO tools. It offers a comprehensive suite of features and functionalities designed to help businesses improve their online visibility, analyze competitors, and optimize their website's performance.

6. WordLift

WordLift is a powerful tool that helps websites communicate with search engines like Google in their native language, using structured data to transform content into an easily understandable format.

Using advanced Natural Language Processing (NLP) and AI, WordLift analyzes website content and identifies the most relevant topics for businesses. It then organizes these topics into entities, each describing an idea, concept, person, or place referenced on the website. 

These entities are saved in a vocabulary, and WordLift goes further by correlating them to turn the information into linked data, creating a Knowledge Graph. This graph can be integrated into Google Looker Studio to better understand the audience, for optimization purposes, and to gain an edge over one’s competitors. 

The Knowledge Graph is the underlying infrastructure behind the content, making it easily understandable for search engines like Google. This makes information well-contextualized and relevant to your search, boosting website rankings on search engines. 

Besides, the platform's use of a Knowledge Graph helps you spend more time on a website as it offers relevant information. This, in turn, leads to higher search engine rankings and greater audience engagement.

Best For

  • Technical SEO Professionals 
  • eCommerce businesses 
  • Small teams

Key Features

  • Product Knowledge Graph Builder 
  • ECommerce SEO 
  • Enterprise SEO Management 
  • Looker Studio Connector 

Final Verdict

WordLift is a powerful tool for those who need complete ownership of comprehensive datasets. It benefits individuals or organizations that rely on large volumes of data and want complete control over it.

7. Frase

This AI-powered SEO tool has a customer base of over 30,000 clients, including reputable companies such as Coursera, Merkle, and Digitas, making it a reliable choice for content research and optimization.

Using Frase, you can effortlessly create detailed SEO content briefs in just a few minutes, saving them the trouble of spending hours scouring through SERPs. The tool consolidates and analyzes the best content, providing insights into the keywords, headings, and concepts competitors use. 

Customizable brief templates can also be created to streamline workflow efficiency. Frase’s text editor allows easy content optimization by generating a list of topics to help you publish Google-friendly content. It also utilizes a topic model to evaluate and score your content against competitors. The text editor's key feature is its ability to provide insights and recommendations based on a list of related topics.

Frase’s dashboard uses Google Search Console data to display valuable insights into content opportunities, categorizing them for easy identification. Additionally, the software's analytics capabilities enable you to identify pages that are losing rank and need to be updated, allowing them to stay ahead in their SEO strategy.

For quick and efficient learning, Frase offers a "Crash Course" section that provides comprehensive lessons and demo clips to help you get started and utilize the software for your SEO needs.

Best For

  • Marketing Agencies 
  • Content Marketers 

Key Features

  • Content optimization
  • Custom templates
  • Outline builder
  • Automated content brief
  • Content scoring 
  • Content analytics

Final Verdict

Not only does Frase provide comprehensive competitive research capabilities, but its intuitive AI-powered platform also offers actionable insights and content optimization suggestions, allowing you to stay ahead of the competition and create compelling content that resonates with your target audience.

8. Outranking

Outranking is an AI-powered SEO tool that offers a comprehensive set of features to enhance search engine optimization efforts. One of its standout features is the ability to generate detailed content briefs. 

By analyzing various factors such as search volume, competition, and user intent, Outranking provides valuable insights into the kind of content that would resonate with both search engines and you. These briefs serve as a roadmap for creating high-quality, targeted content that can rank well in search results.

On-page optimization is another key aspect of Outranking. With its AI capabilities, the tool analyzes website pages and offers recommendations for optimizing them to improve search visibility. 

From meta tags and headings to keyword usage and internal linking, Outranking guides you in making the necessary adjustments to ensure their pages are optimized for maximum organic traffic. Utilizing AI technology, Outranking also aids in the creation of well-researched content.

Best For

  • Freelance content creators 
  • SMEs 

Key Features

  • On-Page SEO 
  • Keyword Research 
  • AI Writing 
  • Content Brief Generation 
  • AI Writing 
  • Content Strategy 

Final Verdict

With its user-friendly interface and powerful analytics, Outranking empowers solo content creators and smaller teams in companies to compete with industry giants on a limited budget, making their mark in the digital landscape.

9. WriterZen

WriterZen is an AI-powered SEO content optimization tool that helps writers create high-quality content that ranks well in search engines. It uses advanced algorithms to analyze the content and suggest improvements to boost its search engine rankings. 

This AI software for SEO analyzes your content and suggests relevant keywords that you can use to optimize your content for search engines. Besides, it provides real-time feedback on the readability, tone, and structure of your content to help you create high-quality content that ranks well in search engines. 

It also suggests new topics to write about based on your target audience's interests and search behavior. It also allows you to ensure your content is unique and original because it comes with a plagiarism checker.

Best For

  • Content marketers 
  • Writers 

Key Features

  • Topic Discovery 
  • Keyword Explorer 
  • Content Creator 
  • Plagiarism Checker 

Final Verdict

The advanced algorithms of WriterZen make optimizing your content for search engines easy, and its real-time feedback ensures that your content is of high quality. 

10. MarketMuse

As a content creator, you may find it beneficial to utilize an AI-powered content analysis and monitoring tool like MarketMuse. This tool scans millions of pieces of online content to identify potential gaps in your content strategy. 

By using MarketMuse, you can quickly discover untapped keyword opportunities that could boost your website's search engine ranking. In addition, the tool monitors your content for consistency and relevance, offering suggestions for improvement when necessary. 

If you're interested in optimizing your content creation process, the Optimize Brief and Create Brief tools are particularly helpful for simplifying the content outlining process. However, the content editor feature may be cumbersome, as using the formatting options correctly can be challenging. 

Overall, though, MarketMuse is an excellent tool that could help you improve your content strategy.

Best For

  • Enterprise content SEO teams

Key Features

  • Keyword research 
  • Content Clusters 
  • Content Planning 
  • Content Brief Generator 
  • Competitive Content Analysis 

Final Verdict

This AI SEO tool is designed to enhance your content analysis and comes with monitoring capabilities, ultimately improving your overall SEO strategy. It utilizes artificial intelligence to provide valuable insights and guidance for creating high-quality content that resonates with you and search engines.

Best AI SEO Software & Optimization Features You Should Look For

If you're in the market for an AI SEO tool, there are a few key features you should look for to ensure you get the most out of your investment. Here are some of the best AI SEO software and optimization features you should consider:

1. Content Analytics

One of the most critical aspects of SEO is content creation. Content analytics tools help you optimize your content by analyzing its performance and providing insights into how to improve it. 

With AI-powered content analytics tools, you can get a comprehensive view of your content's performance, including engagement and bounce rates. You can also use these tools to identify high-performing content and replicate its success across your site.

2. Analyze Local Google’s Ranking Signals

For businesses with a local presence, optimizing for local search is critical. Local SEO involves optimizing your website for location-based search queries and improving your local ranking signals. AI-powered tools can help you analyze these signals, such as proximity, relevance, and prominence, to improve your local search rankings. 

By understanding the local ranking factors, you can create a targeted strategy to boost your visibility in local search results.

3. Write Content

Creating high-quality, SEO-friendly content is time-consuming and challenging. AI-powered content creation tools can help streamline this process by generating content based on your target audience, topic, and keyword research. These tools can also help you optimize your content for readability, engagement, and SEO.

4. Keyword Research

Keyword research is a crucial part of any SEO strategy. AI-powered keyword research tools can help you identify the most relevant and profitable keywords for your business. 

These tools can also provide insights into the search volume, competition, and trends for each keyword, helping you make informed decisions about your SEO strategy.

5. Keyword Clustering

Keyword clustering is a technique used to group keywords based on their relevance and similarity. By clustering keywords, you can create more targeted content and improve your site's relevance to search engines. 

AI-powered keyword clustering tools can help you identify the most relevant groups of keywords for your business and optimize your content accordingly. Scalenut’s Keyword Planner facilitates this process to give you relevant keywords for your content. 

6. SEO Optimization of Content

Optimizing your content for SEO can be a time-consuming process. AI-powered SEO optimization tools can help you streamline this process by analyzing your content and providing suggestions for improvement. 

These tools can help you optimize your meta tags, headings, and internal links to improve your content's ranking and visibility. Want to see how this works? Check out Scalenut’s Content Optimizer to make things easier for yourself. Sign up for a 7-day free trial to use this feature.

7. Rank Tracking

Tracking your website's ranking is critical to measuring the success of your SEO strategy. AI-powered rank-tracking tools can help you monitor your website's position in search engine results pages (SERPs), track your progress over time, and identify opportunities for improvement. 

With these tools, you can track your ranking performance on multiple search engines and in different locations, helping you stay ahead of your competition.

Best AI SEO Tools In 2023: Conclusion

Using AI-powered SEO tools can be the key to achieving first-page Google search results and reaching the right audience rather than missing out on traffic. Both free and paid SEO software tools are available to increase traffic, maintain engagement, and enhance the quality of content for your specific niche. 

Creating high-quality content remains crucial to establishing your eCommerce, influencer brand, or company as an online authority in today's digital landscape. 

By leveraging the AI SEO tools mentioned above, you can optimize your content and resonate with your target audience without the need for extensive research and content editing.


How is AI used in SEO?

AI is used in SEO to improve search engine rankings and optimize content for better user engagement. It can help with content creation, keyword research, on-page optimization, voice search optimization, predictive analytics, and image and video recognition. AI provides insights and tools that make creating relevant and engaging content easier, optimizing web pages for search engines, and driving traffic and conversions.

Is AI writing good for SEO?

AI writing can be good for SEO if it is used correctly. AI can generate content quickly and efficiently, which can help create a large volume of content to target specific keywords and topics. However, the quality of the content produced by AI writing tools can vary, and it is important to ensure that the content is relevant, informative, and engaging for the target audience.

AI writing can be particularly useful for creating product descriptions, social media posts, and other types of content that require a consistent tone and messaging. It can also be used to optimize existing content by analyzing search engine data and making suggestions for improvements.

What is the best SEO tool to use?

While there are various SEO tools that you can opt for, Scalenut, one of the best SERP Analysis Tools For Content Marketing, differentiates itself from other SEO tools through its unique combination of features designed to help you streamline your SEO workflow and achieve better results. You can use it for keyword research, competitive research, content creation, topic clustering, etc.

How can AI SEO tools help me improve my organic performance?

Using AI-powered SEO tools can enhance your website's organic performance by automating SERP analysis, identifying current trending topics and content gaps, optimizing your content for SEO, and generating AI-written content optimized to rank higher in search engine results pages. These tools simplify the process of building internal links and analyzing your competitors' successful content to better understand what drives their rankings. Moreover, these AI SEO tools can assist in creating well-structured campaigns, crafting meta titles and descriptions, optimizing H2 and H3 tags, and answering 'People Also Ask' questions when writing new or refreshing old pieces of content. By leveraging the capabilities of these potent AI SEO tools, you can fully exploit your website's organic traffic potential.

What Is An AI SEO Tool?

An AI SEO tool is a software application that uses artificial intelligence (AI) and machine learning algorithms to help website owners and marketers optimize their website's content and improve search engine rankings. These tools assist with various SEO tasks, including keyword research, SERP analysis, content optimization, link building, and competitor analysis. AI SEO tools can analyze vast amounts of data and provide insights and recommendations to improve a website's visibility on search engines. They can also help identify trending topics, content gaps, and opportunities to optimize content for search engines, leading to increased organic traffic and improved search engine rankings.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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