Amazon is the world's largest online retailer, with over 500 million products in stock.
As a result, Amazon FBA (Fulfilled By Amazon) sellers are forced to compete with one another to get their products in front of as many sellers as possible. Ranking high in Amazon's search results is one of the greatest methods to do this.
SEO is no longer limited to Google searches. SEO is an under utilized tactic when ranking products on Amazon's search engine.
It's one of the most difficult parts of selling on Amazon. You must get inside your buyers' brains, strike a balance between being informative and concise, and sprinkle keywords throughout.
Thus, the description section of your Amazon product is one of the most vital parts.
How to Write a Product Description on Amazon?
Shoppers on Amazon use product listing pages to choose a product and make a purchase. The “Add to Cart” button is on all product listing pages.
That's why your product description should follow some guidelines. Here are our Amazon product description guidelines to follow:
- Know Your Buyer Personas
Amazon has some of the most informative, helpful product descriptions you can find.
Before you start writing, consider who you're writing for. Consider who will buy your product, why they will buy it, and how they will utilize it.
Now, if you've done your homework and done some market research, you probably have a good notion of your target market. However, reviewing your current product reviews may be beneficial if you require additional information.
Similarly, Googling the product can be beneficial. You can locate articles, videos, and even social media posts from people who use identical products this way.
You'll need to adjust the way you write your product description based on your findings.
- Understand Amazon’s Rules
The second thing you should think about before writing your product description is Amazon's rules. The objective of the product description, according to them, is to "help the customer in understanding the product." As a result, their rules are consistent with this.
The whole list of Amazon's product description rules can be seen in Amazon Seller Central. The product description also has a word count, usually estimated to be around 300 words.
Some merchants are now willing to take a risk and include some of the illegal languages in their product descriptions. Sellers who write "limited quantity left" or include snippets of reviews are fairly common.
This is a risky game that could end in you producing a listing that ranks and converts well only to have it removed. You may get suspended.
- Know Amazon's Algorithm
Two factors determine the success of your Amazon product. Those are real, dependable customer reviews and the complex 'A9 Algorithm,' which powers the crucial search engine.
The Amazon A9 Algorithm determines how products are ranked in Amazon search results.
The primary goal of Amazon's A9 algorithm is to ensure that the product pages are well-structured, searchable and contain up-to-date information.
The customer can easily find all the necessary information about products on these pages.
Amazon's algorithms consider several factors, including sales history, review statistics, rankings in other product categories and many more important factors like "What am I buying this item for?"
- Don't Oversell Your Product
When writing your production description, it can be tempting to reach for the tough sell. However, this isn't going to be a lot to help your cause.
It's just continuing to chew away at your word count without any actual benefit. After all, customers will choose for themselves how bad of a product they need to purchase.
The best tip is to break into bullet points instead of using longer sentences.
- Choose the Best Keywords for Your Product
The keywords you use should represent the interests of your clients. Amazon, like Google, keeps track of all of the searches consumers conduct.
Thus, keyword research allows Amazon to see what topics are popular and what matters most to its large user base.
This is a gold mine of information for you because you have a solid notion of the types of things clients seek based on the categories you sell in.
These lists will tell you what your target clients want and need the most. When you understand what matters most to clients, you can better target them so that when they see your products, they'll be more likely to buy them.
Because you're offering people exactly what they came to Amazon for, the ultimate result is more income for you.
The best-seller categories are an excellent place to start when brainstorming keywords. You already know what consumers want, so tailor your product descriptions accordingly.
- Make a list of 10-20 top products in your category: Look for lists like "most gifted" and "most wished for" in each category. Your list may include gowns and other fashion accessories if you offer apparel. Take note of the titles and descriptive language in the product descriptions when you click on these types of products.
- Try variations of long-tail keywords: Use "tag" keywords for product detail pages. These are words that appear in the body of your text regularly and can be used to build backlinks. They're also good ways to diversify search terms, so you don't segment yourself into one niche too early (like apparel only), but instead have multiple niches represented throughout Amazon's algorithm.
- Update your keyword listing: A better strategy is to keep your list updated regularly. This ensures that the most relevant keywords are always featured in your product descriptions.
- Make Your Content Readable and Scannable
It is important to ensure that customers scan your product pages before they click on the Buy button.
This helps them make an informed decision about whether or not to buy your product, and it also makes sure that you have included all of the relevant keywords in front of them where most potential customers would likely see them first.
The focus should be on highlighting the product details along with benefits.
- Keep the Description Concise
Avoid lengthy paragraphs that do not add value to the potential customer.
Consider adding a visual element, such as product images or video, and allow customers to zoom in on specific features of your product with ease.
People scan the content at best and may miss anything vital. Short descriptions manage to touch on the product's results and the fact that there are other products in the product line that customers can use.
- Make a Catchy Product Title
There is a delicate balancing act to be performed when it comes to SEO.
Compared to the rest of the listing, the A9 Algorithm gives higher weight to SEO keywords in the title. Even so, cramming as many keywords as possible into your title makes your company appear amateurish and untrustworthy.
A catchy title is often the first thing that a customer notices. It should be something they would remember, making them desire to know more about you and your product.
Do not forget supporting keywords in the title related to your product and make it attractive enough for potential customers.
- Highlight the Key Features
The key features can be composed of up to five bullet points, each of which can include up to 100 characters of product information.
They should be utilized to draw attention to the five most important elements you want your buyers to consider, such as dimensions, age appropriateness, country of origin, and warranty information.
- But features tell, benefits sell: Writing the product's benefits and then the features that define the benefits in bullets may seem counter-intuitive in the 'important features' section.
- Use Enhanced Brand Content (EBC)
If you have a product or a brand with a compelling story that you can't tell in your standard product description, you should consider employing Enhanced Brand Content (EBC).
Simply said, it's an Amazon feature that allows you to add photographs with descriptive content to your product listings.
You can customize your listing with EBC's static design templates, which allow you to include more photographs and content. This is ideal for demonstrating your products' benefits and enhancing conversions.
This isn't surprising, given that purchasers can learn more about the goods and make better purchasing judgments.
EBC content is currently free to use, but it is expected that vendors may have to pay in the future. To use EBC, sellers must also have their brand registered with Amazon's Brand Registry.
How to Craft a Perfect Amazon Product Description?
If you are an Amazon seller, you might often find it hard to write great product descriptions. You have enough information about your product, but you have no idea how to craft it with originality and better readability.
There are two ways to get your product descriptions ready:
- Hire a Copywriter:
The first option is hiring a copywriter that is experienced specifically in Amazon product descriptions. Furthermore, you should look for a copywriter experienced in your niche and well-versed with your customer base.
The writer should have the ability to target the right customers and create a description without any grammatical errors.
- Use an AI Tool:
AI copywriters have created a buzz in the industry and are considered the best option for creating Amazon product descriptions.
For instance, Scalenut AI copywriter is one of the most amazing product description tools for Amazon. It creates compelling descriptions taking benefits of the products as the main highlight.
All you need is to add a product name, define it using the product specifications and click on “Generate.”
On clicking, you will see various generated outputs. Scalenut AI collects the relevant data from the internet and generates outputs close to the product specifications.
You can copy and paste the generated output into your content directly without needing any grammar or tonality fixes.
Q. What is the optimal length of the Amazon product description?
Ans: You have 1,000 characters to describe your main product features on Amazon. It can be used to persuade potential buyers that your product is superior to the competition's by describing its features and benefits.
Q. Do long-tail keywords help with Amazon product description visibility?
Ans: Yes, Long-tail keywords help improve search relevance for the Amazon search results as well as on Google.
Q. What is Amazon title?
Ans: The Amazon title serves as a product's introduction to the customer, and if the title is poor or uninformative, the client will likely abandon the product as soon as possible. To be effective, Amazon titles must tread a fine line between explanation and overindulgence.
Even while Amazon continues to grow and competition increases, you may still succeed as an Amazon merchant. Using SEO to get to the top of the SERPs is the key to success. People will be unaware of your products if you don't do this, and your sales will suffer as a result.
Furthermore, an SEO strategy gives you an advantage over your competitors because it helps you gain more conversions. Remember, the more sales you make to become a top seller in the short term, the more likely you are to stay on the first page of Amazon SERPs.
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