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Sep 21, 2023

Most Searched Thing on Google: Key Terms and Questions

Suman Samal, Asst. Marketing Manager
Suman Samal
 Most Searched Thing on Google: Key Terms and Questions


Google is the most popular search engine in the digital age. It’s where people go to find information, answers, and the latest trends. Every year, we eagerly anticipate the unveiling of the most searched thing on Google, which gives us a glimpse into global interests and priorities. 

Now, in the second half of 2023, a time of rapid technological advancements and societal changes, let’s take a look at the top Google searches that have caught the world’s attention. Get ready to dive into the world of the most searched thing on Google in 2023. Let’s get started!

(Check out a guide on Google SERP: features & how to improve SERP ranking here.) 

What is the most searched thing on Google in 2023? 

An image of internet search using a laptop 

In the global rankings, “YouTube” takes the lead this year, closely followed by “Facebook” and “WhatsApp Web.” The AI phenomenon “Chat GPT” is also making significant strides in the race. 

In the following sections, we’re listing the most searched thing on Google globally and in the United States. But before moving on to our list of top global searches on Google, it’s vital to understand what search volume means. 

What is search volume? 

An image of the search volume’s concept 

Search volume refers to the number of times a particular keyword or search query is entered into a search engine within a given timeframe, typically on a monthly basis. It represents the level of demand or interest in a specific topic or keyword among users.

For example, let’s say you have a website that sells hiking gear, and you want to optimize your content to attract more visitors. You’re considering creating a blog post about “best hiking boots.” 

To gauge the potential popularity of this topic, you can use various keyword research tools (such as Scalenut, Google Keyword Planner, Ahrefs, or SEMrush) to determine the search volume for the keyword “best hiking boots.”

Let’s say the keyword research tool shows that “best hiking boots” has an average monthly search volume of 10,000 searches. This means that, on average, 10,000 people search for this exact keyword phrase each month. This information gives you an understanding of the potential audience size and the level of interest in that topic.

By analyzing search volume data, you can identify high-demand keywords and tailor your content strategy to target those keywords, increasing your chances of attracting more organic traffic to your website.

You can also check out some of the best keyword search volume checkers and some easy-to-use tips for search volume here. 

Top 20 most searched things on Google globally. 

In this section, we’ll talk about the most searched thing on Google across the world. 

Google’s search bar for research 

1. Youtube

As the most searched platform on Google, YouTube offers a vast library of videos, ranging from entertainment, educational content, tutorials, and more, making it the go-to destination for online video consumption.

Search volume: 1,200,000,000

2. Facebook

Being one of the world’s largest social networking sites, Facebook attracts significant search volume as users turn to it for connecting with friends, sharing updates, and exploring various interest-based communities.

Search volume: 867,000,000

3. Whatsapp web

WhatsApp Web is a popular search term as it allows users to access their WhatsApp accounts on desktop or laptop computers, providing a convenient way to stay connected and exchange messages without relying solely on mobile devices.

Searched volume: 543,300,000

4. Weather

People frequently search for weather updates to plan their activities, stay informed about current conditions, and make decisions regarding outdoor plans, travel, and dress accordingly.

Search volume: 512,700,000

5. Translate

The “Translate” search term indicates the need for quick and accurate translations between languages as individuals seek to bridge communication barriers, understand foreign text, or translate their own content.

Search volume: 444,700,000

6. Google

Google’s prominence as a search engine leads to high search volumes, with users relying on it to find information, explore websites, answer questions, and navigate the vast expanse of the internet.

Search volume: 444,700,000

7. Amazon

With its extensive range of products, competitive prices, and convenient shopping experience, Amazon garners significant search traffic as users seek to find and purchase items ranging from books and electronics to household essentials and beyond.

Search volume: 388,700,000

8. Gmail

Gmail is one of the most widely used email services globally, making it a popular search term for those looking to access their email accounts, send and receive messages, and manage their digital communications efficiently.

Search volume: 363,300,000

9. Google translate

As an essential tool for language translation, Google Translate’s popularity stems from its ability to instantly convert text between numerous languages, helping users overcome language barriers in written communication.

Search volume: 363,300,000

10. Instagram

With its focus on photo and video sharing, Instagram captures the attention of users seeking visual content, artistic inspiration, social engagement, and a platform to showcase their own creativity and personal experiences.

Search volume: 338,000,000

11. Cricbuzz

Cricbuzz is a popular search term for cricket enthusiasts who rely on this platform to get live scores, updates, news, match schedules, player statistics, and analysis related to cricket matches happening worldwide.

Search volume: 300,700,000

12. Traductor

“Traductor” is the Spanish word for “translator.” This search term suggests that users are searching for a translation tool similar to Google Translate to bridge language gaps and facilitate communication across different languages.

Search volume: 297,300,000

13. Hotmail

Despite the popularity of Gmail, Hotmail continues to generate search interest as a well-known email service. Users often search for Hotmail to access their email accounts, send and receive messages, and manage their digital communication.

Search volume: 185,000,000

14. Restaurants

This search term indicates the widespread interest in finding information about local restaurants, including their menus, reviews, ratings, and reservations. Users rely on search engines like Google to discover new dining options and make informed decisions about where to eat.

Search volume: 185,000,000

15. Satta king

“Satta King” is a term associated with a popular form of illegal gambling prevalent in some parts of India. Users searching for this term are likely looking for information related to Satta King results, tips, and strategies, reflecting their interest in this gambling activity.

Search volume: 185,000,000

16. Tiempo

In Spanish, “Tiempo” translates to “weather” in English. Users searching for “Tempo” are likely seeking weather updates, forecasts, and related information to plan their activities and make weather-dependent decisions.

Search volume: 185,000,000

17. Twitter

Twitter is a widely used social media platform where users can share thoughts, news, and updates in short messages called tweets. The search term “Twitter” suggests users are looking to access the platform, follow accounts, engage with trending topics, and stay connected with the latest happenings.

Search volume: 173,700,000

18. Google maps

Google Maps is a widely used online mapping service that offers navigation, satellite imagery, street view, and business information. People often search for Google Maps to get directions, find nearby places, explore new areas, and plan their travel routes.

Search volume: 162,300,000

19. Yandex

Yandex is a Russian search engine and technology company. Users searching for “Yandex” might be interested in accessing the search engine, exploring its services, or seeking information related to Russian culture, technology, or news.

Search volume: 162,300,000

Most Popular Google searches globally (20-50) 

Besides the search terms mentioned above, here are the other top things that people are searching for in 2023. 

Top 50 Most Searched Things on Google in the United States 

Here are the most searched things on Google in the US region in 2023. 

Top 50 most searched questions on Google in the United States 

Here are the most common questions that people in the United States are searching for in 2023. 

Note: Some of these questions were searched without the question mark. We’ve added the question mark symbol for coherence. 

Top 50 most searched questions on Google globally 

Read on to learn about the most common questions that people across the world are searching for in 2023. 

Note: Some of these questions were searched without the question mark. We’ve added the question mark symbol for coherence. 

Discover Relevant Keywords in Your Niche with Scalenut 

Scalenut’s keyword planner tool in action 

Are you interested in discovering similar topics to the most searched thing on Google for the year 2023? Or maybe you’re seeking the appropriate keywords (most searched keywords) to focus on for your business? Scalenut’s Keyword Planner offers these capabilities and much more.

Scalenut’s keyword planner tool in action #2

Using your initial keyword and desired location, the tool offers a list of keywords and their clusters that you should focus on during your content strategy

Scalenut’s keyword planner tool in action #3

Besides, it supplies performance metrics like CPC, search volume, and relevance, aiding you in identifying the most suitable keywords.


So there you have it. These were some of the most searched thing on Google from January to March. Popular questions and search terms included topics in technological advancements, entertainment, personal concerns, current events, and global issues.

As search patterns evolve rapidly, it is vital to note that the most searched thing on Google in 2023 can change rapidly and is subject to the dynamic nature of online search behavior.

Meanwhile, you can keep an eye on any updates from Google in our Google Updates blog category section.


What is the most searched thing on Google in 2023 till now? 

The most searched term on Google in 2023’s first quarter is YouTube in the United States as well as globally. 

What is the most Googled question of the year? 

The most googled question of the year is ‘Where is my refund?’ 

What is the second most searched thing on Google? 

The second thing on the list that most individuals searched for was Facebook. 

What are some of the most asked questions on Google in the US?

The top searches include, ‘Where is my refund,’ ‘Is Rihaana pregnant, and ‘What time is the Superbowl?’ 

About Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that helps discover and craft relevant content for your users. The tool covers the entire content lifecycle and simplifies it. Whether it’s coming up with ideas for a high-quality content strategy, developing thorough briefs, producing the content (blog, social media, website) itself, or optimizing it according to the most effective SEO techniques, click here to sign up for a free account and discover the numerous features offered by this tool.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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Date: Sept 12, 2023