Sep 5, 2023

SE Ranking Review 2024: Does it help you boost your website SEO?

Suman Samal, Asst. Marketing Manager
Suman Samal
SE Ranking Review 2024: Does it help you boost your website SEO?
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 5, 2023

SE Ranking Review 2024: Does it help you boost your website SEO?

Get an in-depth look at SE Ranking's features, pros, and cons review. See how this tool can help you improve your website's performance.
SE Ranking Review 2024: Does it help you boost your website SEO?

Table of contents

SE Ranking is an SEO platform that helps users to audit and improve websites’ SEO performance. 

It provides ample insights about users and their competitor's websites. All the data helps find content gaps and missed SEO opportunities to improve users' ranking and website performance.

Despite its advanced features, some SEO strategists and individual service providers wonder if this tool is worth spending money on. 

So, in this blog, we reviewed all the features firsthand to show how this tool can be helpful to you.  


  • SE Ranking continues to be an ideal choice for businesses looking to boost their online presence and improve their search engine rankings.
  • SE Ranking is an all-in-one SEO tool that helps users to audit, improvise and plan their content and SEO efforts. 
  • Its core functions include keyword research, technical website audit, backlink checker, On Page Checker and SERP Analysis, Competitor Analysis, and content marketing tools.
  • The tool provides in-depth insights about users and their competitor websites to reduce the time spent manually conducting competitor research
  • With its comprehensive features and user-friendly interface, the tool attempts to simplify the vast data into an easily workable format for practical use.  

Here’s what you can expect in the upcoming section 

  1. What is SE Ranking? 
  2. SE Ranking Features Review 
  3. Pros of SE Ranking
  4. Cons of SE Ranking 
  5. SE Ranking Rating 
  6. SE Ranking Pricing 
  7. SE Ranking Alternatives 2024 
  8. Is SE Ranking worth the cost? 

What is SE Ranking? 

SE Ranking is a comprehensive SEO software that helps businesses improve their online visibility and rankings in search engine results. It offers a variety of tools, including keyword research, rank tracking, competitor analysis, and website audit, to optimize websites for better search engine performance.

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SE Ranking Features Review 

SE Ranking's essential functions include competitor research, keyword research, content marketing, and many other trivial yet important SEO tools. We reviewed each tool first-hand to show how they can help improve your SEO performance. 

Keyword Research 

The keyword research tool provides general keyword information like difficulty, search volume, intent, CPC, and competition. This tool includes keyword suggestions, organic SERP results overview, organic SERP history, and Ads History. 

The keyword research tool provides general keyword information like difficulty, search volume, intent, CPC, and competition. This tool includes keyword suggestions, organic SERP results overview, organic SERP history, and Ads History. 

Users can research single keywords or import keywords from different sources via TXT/CSV files and even conduct bulk keyword analysis. They can also get an overview of the keyword performance for a selected keyword and access related keyword suggestions within just a click. 

This tool provides access to advanced information like historical data of keywords and top-ranking pages, which reveals the past performance and ranking status of a URL/domain. 

Moreover, insights about competitors who rank or compete for particular keywords can help analyze their domain authority score, backlinks, and referring domain count.

Additionally, the built-in keyword manager helps maintain a list of targeted keywords within the tool itself. Instead of an Excel sheet, this grants quick insights into the keywords. 

Overall, this keyword research tool is similar to full-fledged SEO tools like Ubersuggest, Ahrefs or Semrush. It provides users with all the keyword details to help them target relevant and profitable keywords. 

Technical Website Audit  

The website audit tool runs through all your web pages or specific pages that you provide to generate custom suggestions and reports about its performance. 

The reports give you insights about technical SEO suggestions to improve users' website UX, link strength, website health score, indexed and non-indexed pages, etc., to highlight aspects that need more improvement.

Users can also get issue reports, crawled pages, links used and crawl comparisons to see how significantly a website has improved over time. 

Moreover, using SE Ranking, users can crawl up to 1000 website pages simultaneously to generate a report. They can also get tips and solutions to fix website errors and warnings. The tool also allows scheduled monthly audits on a preferred time sequence. 

This helps users understand the weak points of their website and rectify the drawbacks before it affect their overall online presence.  

Overall, the website audit tool helps users understand the website’s performance and take actionable steps to build a robust website over time. 

Backlink Checker and Monitor 

Backlinks are one of the significant elements behind increasing website domain authority and ranking. SE Rankings’ website audit tools provide insights about backlinks tied to users’ or clients’ websites. 

They can get a detailed report about backlinks and referring links count. Further, users can also see all the lost and new referring domains and backlinks updates. This helps them spot new link updates easily. 

Additionally, a visual chart denotes link distribution based on country and anchor text details linking to the referring domains and backlinks, which helps users get more in-depth details about the links used.  

SE Ranking Backlink Checker

Moreover, the SE Ranking backlink gap analyser allows users to find the gap between their website’s and competitors’ backlinks. This reduces the manual time spent analysing competitors' advantages and link-building strategies. 

On-Page Checker and SERP Analyser 

The On-Page SEO Checker includes three functions: On-Page SEO Audit, Competitive comparison, and SEO tasks. 

This function lets users analyze the webpage that needs an individual audit to boost its SEO performance. This AI-powered tool audits the page and finds the weak points that need fixing to make it rank-ready. 

It evaluates the web page based on page quality score, technical SEO factors and content structure, backlinks and other SEO best practices to suggest tailor-made suggestions. 

Moreover, it provides recommendations based on the top-ranking pages. This informs users what is working and what needs to be rectified to rank higher for that particular keyword. 

Users can also find all the keywords their competitors use to rank higher and insights about on-page metrics like title, image, description, URL lengths, and others that contribute to their ranking. Altogether, users can get a competitor content report with just a button click. 

In addition to that, you can find SEO tasks to be completed that are categorized into high, medium and low priority. You can also access the error origin and choose to act on it depending on the relevancy of a suggestion. 

Competitor Analysis 

SE Ranking provides ample competitor insights via keyword research tools, backlinks, website audit and on-page checker.

Despite that, it also has an individual competitor analysis tool that presents competitors' keyword details, ranking fluctuations, competitor comparisons, traffic distribution, etc.  

Moreover, they also help in finding paid traffic insights for all the categories mentioned above. Each data section can be used to find the content gaps and competitors' weak aspects to gain a competitive edge. 

Content Marketing tools 

End-to-end content creation processes can be managed and assisted with SE ranking with built-in tools like content ideator brief creator, content generator, and optimizer. 

Users can pull out all the details necessary to create a content brief, like competitors' content, key terms to use, links, questions, content structure, and metadata, to create a data-backed content brief. 

Moreover, users can add up to five keyword variations and example articles to write more brand-centric content. In the content editor, users can generate their first draft using the AI or optimise their existing content-based terms and link suggestions based provided by the content editor. 

Pros and Cons of using SE Ranking

Here are some Pros and Cons of SE Ranking that you need to weigh before opting for their paid plan. 

Pros of SE Ranking

  • Apart from the core features mentioned above, the platform includes other tools like local marketing, report builder, lead generator, Index Status Checker and many more. 
  • The user interface of the platform is organized and provides data in a visually pleasing manner. 
  • Besides providing core SEO insights, this tool digs deeper and provides trivial yet important information that can help users increase their SEO performance drastically. 
  • Users can narrow keyword insights to each country's specific region. This helps small businesses to rank for profitable keywords. 
  • One of the huge advantages of using SE Ranking is the capability to generate in-depth competitor details. With all the information, users can find overlooked ways to outperform competitors and rank higher in the SERP. 
  • The individual competitor analysis tool provides detailed information on competitor keywords, ranking fluctuations, traffic distribution, and more.
  • Users can also generate an audit report for competitors' pages to find their websites’ loopholes and weak points. This helps users find what’s already working in their niche or industry. 
  • Additional SEO tools like SERP Engine Autocomplete, Search Volume Checker, and Keyword Grouper provide users with more opportunities to capitalize on a particular keyword. 

Cons of SE Ranking

  • Some keyword details are not stored in their database. This restricts users from finding relevant details of specific keywords at the time of need.  
  • The interface can sometimes feel overwhelming with its abundance of data and options. It may take some time for users to navigate through all the features and get used to the tool. 
  • The data presented can overwhelm new users and beginner to intermediate-level SEO professionals.
  • This tool may not ultimately benefit you if you're a content writer.  
  • For users who are new to SEO, SE Ranking might have a steeper learning curve due to its comprehensive set of features and options.
  • The content editor does not provide ample on-page SEO suggestions like SE Ranking provides in the core on-page checker tool. This reduces the chances of improving content for SEO before it is published.  

These are the top factors you should weigh before opting for SE Ranking paid plans.

SE Ranking rating 

Now that we've explained all the features in detail, here is our quick rating for the tool based on our first impression.

Criteria Rating
Ease of Use 4/5
Functionality 4/5
User Friendliness 4/5
Quality of Support 4/5
Value of Money 4/5

What users are thinking about SE Ranking? 

SE Ranking has ample reviews on platforms like G2, Capterra, and Product Hunt. Here are a few reviews and comments from SE Ranking users. 

Platform Ratings
G2 4.8/5
Capterra 4.7/5
Product Hunt 5/5

SE Ranking Positive Reviews

I was using other SEO tools and recently switched to SE Ranking. I love it! SE Ranking makes it easy for me to do the keyword research and competitor research I need to rank my articles. Their backlink tool is great, and since using it, I finally understand the disavowing process, which before this was super confusing. The customer service at SE Ranking is top-notch. They are responsive, patient, and thorough. I highly recommend SE Ranking to anyone who is writing blog posts and wants to increase traffic. - Matthew F.; Source: G2

“It is considerably cheaper than other tools on the market, especially for a freelancer such as myself! The tools available merge all of my favourite software into one, such as Surfer SEO (content editor & AI writer), Ahrefs (traffic & rankings tracker) and Mangools (KW research), and so on.” - Amy O.; Source: G2

SE Ranking Critical Reviews

“When a project is selected, there could be an improvement in the GUI. For me, it is not always clear if navigating through a project or if I'm in the general overview. The navigation areas are busy and could be structured clearer. When adding new keywords, I also got confused about the Keyword Manager and project keyword lists.” - Andrea W.; Source: G2

“I have found that they have had quite a steep price increase recently. Luckily my plan has remained the same price but when I come to upgrade, it will be a very large price increase, unfortunately.” - Amy O.; Source: G2

SE Ranking pricing 

Plan Price (Monthly) Price(Annual)
Essential $55.00 $44.00
Pro $109.00 $87.20
Business $239.00 $191.20

SE Ranking has different offers to cater the varied SEO needs of uusers. All their plan includes a rank tracker, website audit, On-Page Checker and SERP Analyzer, Backlink Checker and Monitor, Competitive and Keyword Research, SEO Reporting, Content Marketing tools, and Local Marketing tools. 

The Essential Plan costs $55 per month, excluding the agency pack, yet provides other tools with limited deliverables. 

Their Pro Plan starts at $109 per month, in which users can increase keyword tracking, website audit, backlink monitoring limits, and competitive keyword research. 

Their Business Plan starts at $239 per month and provides an increased limit for all the functions included in the Pro Plan. Users can also opt-in for an annual Pro and Business Plan agency pack. They also offer a custom plan catering to their users’ requirements. 

Alternatives to SE Ranking

Here are the top 5 SE Ranking alternatives you can check out.

  1. Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. Scalenut can assist you with the entire SEO lifecycle, i.e., content ideation, planning, creation, and optimization. Its basic plan starts at $39 per month with 1,00,000 AI words, 5 SEO articles, cruise mode, and SERP analysis features. 

  1. Semrush 

Semrush is an end-to-end SEO tool that helps users with keyword research, rank tracking, competitor analysis, local SEO, link building and many more. Comparatively, Semrush has more advanced features than MarketMuse. However, both tools fall under the high-price category. 

If you are an SEO expert, you might require raw data like keywords, content opportunities, organic traffic insights,  site audit reports, etc., to apply your own SEO process and best practices to rank a webpage higher. In that case, Semrush can be an ideal tool for your workflow. 

  1. Dashword 

Dashword is beginner-friendly content creation and optimization software that allows SEO writers and bloggers to create content that ranks on the first page. 

It only has three features: a content brief generator, an optimizer, and a monitoring tool. Despite that, it helps you create rank-ready content. Their basic plan starts at $99 per month for 30 content reports, five user seats, content briefs, and an AI writer. 

  1. Page Optimizer Pro 

Page Optimizer Pro is an SEO optimizer that helps you plan and optimize SEO-centric content. Unlike many tools, Page Optimizer Pro does not claim to automate all your content-related tasks. 

The tool is designed to help you improve your current SEO performance with ON-page SEO tools. Their basic plan starts at $34 per month with 20 POP credits, POP EEAT, NLP, and Watchdog credits.

  1. MarketMuse 

MarketMuse is an AI-powered content planning and optimization platform solely dedicated to helping businesses create tailor-made content strategies. 

The key tools of MarketMuse include a competitor content analyzer, content planning, content clustering, keyword research tool, and content optimizer. Their basic plan starts at $149 per month for 100 queries, full page-level insights, link recommendations, and many more. 

Which tool is the best? 

Even though SE Ranking offers advanced features, growing brands and individual freelancers may not need the vast data set. 

In that case, necessary content tools like Keyword Planner, Content Optimiser, and AI-assisted writing would do just fine. 

If you’re looking for an all-in-one AI-powered SEO and content management tool, Scalenut can be a perfect fit for your content requirements.

You can analyze your competitors’ content, SEO score, target keywords and use AI to craft rank-ready content using Scalenut’s AI-powered tools. 

Moreover, in-built tools like cruise mode, content optimizer, keyword planner, and article writer help you rank higher on the SERP and gain topical authority in your industry. 

With Scalenut’s 7-day free trial, you can experience firsthand how Scalenut can simplify your content creation process. Sign up now!

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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