Jun 8, 2023

14 Best Backlink Building Tools for SEO Success 

Suman Samal, Asst. Marketing Manager
Suman Samal
14 Best Backlink Building Tools for SEO Success 
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 8, 2023

14 Best Backlink Building Tools for SEO Success 

Discover the best link building tools to skyrocket your SEO strategy, along with expert tips on how to choose the right one for your business in 2023.
14 Best Backlink Building Tools for SEO Success 

Table of contents

 Introduction: The Importance of Link Building Tools for SEO Success

In the world of search engine optimization (SEO), link building remains a crucial factor for achieving higher rankings and driving organic traffic. With quality backlinks pointing to your website, you not only increase your authority but also improve your visibility in search engine results pages (SERPs). That said, finding and acquiring high-quality backlinks can be a daunting and time-consuming task. This is where link building tools come into play, as they help streamline the process, making it more efficient and effective.

In this blog, we will explore the best link building tools available for your SEO strategy, covering a range of features and functionalities, from all-in-one solutions and prospecting tools to AI-powered options. By the end, you should have a better understanding of the right link building tool to boost your business's online presence.

All-in-one SEO Solutions

Semrush

One of the most popular SEO tools in the market, Semrush offers a comprehensive suite of features, including a powerful backlink building tool. With Semrush, you can access a vast database of backlinks data to help analyze your competitors' strategies and identify potential link building opportunities. 

Semrush offers a comprehensive suite of features, including a powerful backlink building tool

Key Features

  • Backlink analysis and monitoring
  • Keyword research
  • On-page SEO checker
  • Position tracking
  • Content optimization

Pricing 

  • Pricing for Semrush ranges from $119.95 to $449.95 per month, making it a suitable option for businesses of all sizes.

Ahrefs

Ahrefs is another well-regarded all-in-one SEO tool that provides a wealth of features and functionalities for backlink building. Its extensive backlink database and powerful analysis tools make it an excellent choice for businesses looking to grow their online presence. 

Ahrefs provides a wealth of features and functionalities for backlink building.

Key Features

  • Backlink analysis and monitoring
  • Keyword research
  • Content explorer
  • Rank tracking
  • Technical SEO site audit

Pricing

  • With Ahrefs Webmaster Tools (AWT), you can access a free feature that allows you to view backlinks to the websites you own. This enables you to gain insights into the linking profiles of your own websites and monitor their backlink performance.
  • However, if you wish to conduct in-depth research and view backlinks of other websites, as well as utilize features like Content Explorer, a paid plan is required. Ahrefs offers various pricing plans, with the entry-level plan starting at $82 per month. These paid plans provide advanced functionalities and extensive data to help you explore backlinks and enhance your SEO strategies.

Moz Link Explorer

Moz Link Explorer is a part of Moz Pro plan and is a powerful link analysis tool that allows you to reverse-engineer your competitors' backlinks and uncover link building opportunities. 

Moz Link Explorer allows you to reverse-engineer your competitors' backlinks and uncover link building opportunities.

Key Features

  • Analyze backlinks and referring domains
  • Assess domain authority
  • Conduct anchor text analysis

Pricing 

Moz Pro starts at $99 per month and goes up to $599 per month, making it a viable option for businesses of various sizes. 

Prospecting and Outreach Tools

Respona

Respona is a full-suite link-building outreach platform that can help you automate and streamline your link-building efforts. 

Respona helps you automate and streamline your link-building efforts. 

Benefits

  • Choose from a variety of pre-built campaign templates
  • Find high-quality link opportunities
  • Get verified contact information for prospects
  • Send personalized emails

Pricing 

Pricing for Respona starts at $99 and goes up to $399 per month. Its automation features can save you a significant amount of time when running outreach campaigns at scale, making it an ideal choice for agencies and in-house teams. 

Pitchbox

Pitchbox is an advanced outreach platform designed for experienced link builders. It offers a range of features that can help you streamline your outreach process.

Pitchbox is an advanced outreach platform designed for experienced link builders

Key Features

  • Provides workflows to walk you through the outreach process
  • Offers quality metric filters
  • Enables multi-user collaboration

Pricing 

Pitchbox pricing starts at $550 per month, with an annual commitment required. It may not be the most affordable tool on the market, but it's highly recommended for large outreach teams looking to maximize efficiency. 

Buzzstream

Buzzstream is an outreach CRM that helps you manage link building campaigns across multiple projects. It allows you to track conversations, collaborate with team members, and stay organized in your outreach efforts.

Buzzstream is an outreach CRM that helps you manage link building campaigns across multiple projects.

Key Features 

  • Buzzmarker Chrome extension for easy prospecting
  • Customizable fields for organizing campaigns
  • Relationship tracking

Pricing

Buzzstream pricing ranges from $24 to $999 per month, making it an accessible option for businesses of all sizes. If you work with a team of link builders or conduct a significant amount of outreach, Buzzstream can help you stay on top of your efforts. 

BuzzSumo

While BuzzSumo is primarily designed for content marketing purposes, it can also be a valuable link building tool. 

 Buzzsumo can also be a valuable link building tool. ‍

Benefits

  • Discover influential bloggers in your niche
  • Monitor brand mentions
  • Identify content that people want to link to

Pricing

BuzzSumo pricing starts at $119 per month and goes up to $999 per month. Although it isn't specifically designed for link building, its features can help you uncover white-hat link opportunities and create content that attracts backlinks. 

Hunter.io

Hunter.io is an efficient tool that helps you find accurate email addresses for outreach campaigns. With its impressive speed and accuracy, you can quickly gather contact information for potential link building prospects. 

Hunter.io is an efficient tool that helps you find accurate email addresses for outreach campaigns

Key Features

  • Email verification
  • Bulk email address verification

Pricing

  • Hunter.io offers a free plan with limited searches, while paid plans start at $49 and go up to $399 per month. When it comes to finding email addresses for outreach, Hunter.io is hard to beat in terms of accuracy. 

Link Research and Analysis Tools

Majestic

Majestic is a backlink analysis tool that provides in-depth data on your competitors' link profiles. 

 Majestic is a backlink analysis tool that provides in-depth data on your competitors' link profiles. 

Key Features 

  • Backlink analysis
  • Provides domain assessment
  • Topical Trust Flow

Pricing 

Majestic pricing ranges from $49 to $399 per month. While its user interface may not be the most modern, it provides a wealth of valuable data at an affordable price point. 

LinkResearchTools (LRT)

LinkResearchTools (LRT) is an SEO software that helps you analyze and optimize your link profile and improve your organic rankings. 

Key Features 

  • Backlink Analysis: LRT allows you to discover your website’s most powerful backlinks via its Quick Backlinks Tool. You can also analyze the backlinks of any page or domain and compare them with your own.
  • Link Audit and Detox: LRT helps you identify and remove toxic links that are hurting your rankings. You can also use it to prevent negative SEO attacks and recover from Google Penguin penalties.
  • Backlink Profile Reporting: LRT provides a comprehensive report of your link profile from various sources. You can also see the historical changes in your link profile and track the growth of new and lost referring domains.
  • Competitor Analysis: LRT lets you spy on your competitors’ link strategies and find out their strengths and weaknesses. You can also discover new link opportunities by analyzing their backlink sources and gaps.
  • Link Building Opportunities: LRT helps you find relevant and authoritative websites to get links from. You can also use it to outreach to potential link partners and monitor the results of your link building campaigns.

Pricing

  • The prices range from $99/month to $9,999/month. You can also get a free trial for 7 days to test the tool before buying it.

Content Marketing and Collaboration Tools

HARO (Help A Reporter Out)

HARO is a platform that connects journalists with sources, making it an invaluable resource for link building. By registering as a source, you receive daily emails with questions from journalists looking for expert insights. 

 HARO is a platform that connects journalists with sources, making it an invaluable resource for link building.

Benefits

  • Building high-authority backlinks at a scale
  • Connecting with bloggers and journalists who need sources
  • Gaining exposure for your brand

Pricing

HARO offers a free link building tool plan, as well as paid plans ranging from $19 to $149 per month. If you're looking to build high-quality backlinks and establish relationships with journalists, HARO is a must-try tool. 

GroupHigh

GroupHigh is a blogger outreach and content marketing platform that can help you find the right influencers and bloggers to promote your content. It gives access to the world's largest and most current database of blogs.

GroupHigh gives access to the world's largest and most current database of blogs.

Benefits

  • Find new prospects
  • Identify influencers
  • Analyze engagement metrics

Pricing 

GroupHigh pricing starts at $8000.00 per year, per user. They do not have a free version but offer a free trial.

AI-Powered Link Building Tools

Link Whisper

Link Whisper is an AI-powered tool that simplifies internal link building. With its smart technology, Link Whisper offers automatic link suggestions as you create content and identifies older content that needs more links. 

 Link Whisper is an AI-powered tool that simplifies internal link building

Key Features 

  • Automated internal link suggestions
  • Internal link reporting
  • Keyword-based link automation

Pricing

Link Whisper is available at a price of $77 per month for a single site license. If you're looking for a tool that can help streamline your internal link building process, Link Whisper is an excellent choice. 

Postaga

Postaga is an AI-driven link building and outreach platform that can assist you with everything from finding opportunities to initiating outreach.

 Postaga is an AI-driven link building and outreach platform.Key Features 

  • AI-assisted outreach
  • Campaign ideas based on your domain
  • Automated contact finding

Pricing

Pricing for Postaga starts at $84 per month for a single account with five users and goes up to $250 per month for 30 accounts with unlimited users. This AI-powered tool can help save you time and effort when building links and conducting outreach campaigns. 

Factors to Consider when Choosing a Link Building Tool

When selecting the best link building tool for your needs, it's essential to consider factors such as:

  • Your budget: Determine how much you're willing to invest in a link building tool and choose one that fits within your price range.
  • Team size and collaboration: If you work with a team of link builders, consider tools that offer collaboration features and multiple user accounts.
  • Reporting: If you need to report to clients or stakeholders, choose a tool with detailed reporting capabilities.
  • Ease of use: Consider how user-friendly and intuitive the tool is, as this can impact the efficiency and effectiveness of your link building efforts.

By weighing these factors along with your specific goals and requirements, you can make an informed decision about which link building tool is best suited to your needs.

Conclusion: Finding the Right Link Building Tool for Your Needs

In conclusion, having the right link building tools in your arsenal can dramatically improve your SEO efforts and help you acquire high-quality backlinks more efficiently. By choosing the best tools for your needs, you can streamline your link building process, save time, and ultimately improve your website's search engine ranking.

Whether you're a solo SEO practitioner or part of a larger team, the link building tools featured in this guide offer diverse functionality and features that cater to various needs and budgets. From comprehensive all-in-one solutions like Semrush and Ahrefs to AI-powered tools like Link Whisper and Postaga, there's a solution out there for every link builder.

To find the right link building tool for your needs, carefully consider your budget, team size, reporting requirements, and ease of use. By doing so, you'll be well on your way to building a successful link building strategy that drives long-lasting results for your business. You can also sign up for a 7-day free trial with Scalenut and explore ways to scale your website traffic.

About Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that helps discover and create relevant content for your customers. Be it brainstorming a content strategy, creating comprehensive briefs, generating the content, or optimizing it per the best SEO practices, Scalenut has made the process extremely easy. Click here to create a free account and explore the many features of this tool.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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