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Sep 8, 2023

WriterZen Review 2023: Is this the best Affordable SEO tool?

Suman Samal, Asst. Marketing Manager
Suman Samal
 WriterZen Review 2023: Is this the best Affordable SEO tool?


WriterZen is an SEO-based content marketing platform that helps users plan their content strategy, find relevant keywords, and optimize content to drive better ROI

As part of its popular features, the platform also offers unique tools like Wildcard Search, Golden Scale Keyword Filtering, Revenue Forecasting tool, etc., to help you generate monetizable traffic

If you’re planning to purchase WriterZen’s monthly subscription, it’s best to know the upsides and downsides of this platform before opting in. 

This blog aims to help you realize whether WriterZen is the best content marketing tool for your business goals.  


  • WriterZen is an SEO content marketing platform that helps SEO strategists and content marketers plan and create rank-ready content. 
  • The Topic Discovery tools help you find popular content ideas that your target competitors are already ranking for. 
  • The Keyword Explorer tool allows you to find profitable keyword ideas and build clusters that increase your chances of ranking higher in the SERP
  • The Keyword Planner provides detailed insights about chosen topics and keyword clusters, helping users build a data-backed outline. 
  • The AI-powered content creator tool helps users generate AI articles or build a detailed brief to assist internal and external writers. 
  • The content optimizer lets users know the content's SEO strength and provides keyword suggestions to improve the ranking possibilities. 

Here’s what you can expect in the upcoming section 

  1. What is WriterZen? 
  2. WriterZen Features Review 
  3. Pros of WriterZen 
  4. Cons of WriterZen 
  5. WriterZen Rating 
  6. WriterZen Pricing 
  7. WriterZen Alternatives 2023 
  8. Is WriterZen worth the cost? 

What is WriterZen? 

WriterZen is an SEO-based content marketing platform that helps writers, content strategists, and brands plan and execute their SEO strategies. This tool helps you to ideate, create, and optimize your content through Topic Discovery tool, Keyword Explorer, Planner and AI-powered content assistant. 

You can find traffic-generating keywords, create outlines based on proven top-ranking blog structures, improvise your content flow with the help of AI, and edit it to rank higher on the SERP. 

WriterZen Features Review 

WriterZen's key features include keyword research, planning, draft creation, and optimization. We have provided a detailed breakdown of each feature in the below section. 

Topic Discovery 

The WriterZen Topic Discovery tool generates content ideas to help users establish topical authority and become a go-to source in their niche. 

WriterZen toipic cluster

This tool allows users to find ready-to-use blog topics instead of manually brainstorming topic ideas for a keyword. It also provides competitor insights, related search queries, and Google Suggest Insights for a chosen seed keyword. This helps you to run a topic research under one tab. 

Further, you can filter the topic data based on relevancy and search volume. You can even dive deep into each seed keyword through the keyword Explorer to determine if a topic is worth targeting. 

WriterZen toipic cluster

One of the significant advantages of using the Topic Discovery feature is that you can find all the relevant terms related to your seed keyword in a click. 

Instead of just providing keyword variations, WriterZen lets you approach a topic from a broader perspective to create a comprehensive content strategy. 

Overall, the topic discovery tool eliminates the time taken to brainstorm topics or manually research how competitors use a keyword in their blogs. 

Keyword Explorer 

The keyword explorer tool lets users find relevant terms related to a seed keyword. You'll find all the necessary keyword details, like fluctuations in trends, volume, CPC, word count, and competition, under one tab.  Apart from the basic Keyword Research feature, this function includes three unique tools, namely Wildcard Search, Golden Filter, and Revenue Forecast. 

WriterZen keyword explorer

The Wildcard Search helps you find keywords with specific intent. For instance, if your seed keyword is “content marketing”, you can use the Wildcard Search to find related keywords relevant to the intent ”What is * content marketing”. 

WriterZen keyword explorer

This will generate results that include the terms what is and content marketing. You can use this to narrow your topic further to address your readers' specific query. 

WriterZen keyword explorer

Next up, the Golden Filter feature allows you to find terms that have less keyword difficulty and high search volume. Usually, growing websites target these keywords to rank higher in the SERP quickly. 

However, this tool reduces the manual time spent to find that profitable keyword and presents easy content opportunities in one tab to achieve quick wins. 

WriterZen keyword explorer

Moreover, the Revenue Forecast feature helps predict the sales you can possibly make by ranking higher for a specific keyword. 

Instead of just choosing a keyword based on commercial and transactional intent for your campaign, this feature helps you choose a keyword that can bring monetary ROI from your marketing efforts. 

Additionally, the keyword clustering option helps you group relevant key terms to rank a blog post for multiple keywords. This helps you gain topical authority, and the best part is that you don’t have to perform this manually. With a premium plan, you can build content clusters in just a click. 

Keyword Planner 

The Keyword Planner uses advanced technologies and scans through the SERP, Google keyword planner, and Google keyword suggested database to group relevant keywords and build clusters.

The keyword planner gives you deeper insights about each topic and its cluster keyword details. You can also get qualitative information like intent and micro intent, which gives in-depth data into the reader's goal behind each search query.

Content marketers and writers often get too caught up with SEO and forget to meet the readers’ requirements. That’s why WriterZen offers ample reader intent details and keyword filters to help users create content that ranks higher yet answers the readers' queries. 

Moreover, the Keyword Planner also helps you build a content outline with the help of AI. You can create a brief by providing instructions like content format, target audience, author perspective, and writing tone. 

Content Creator 

The content creator tool includes an outline creator, keyword lists, and AI assistant tool. You can view the SERP pages and access AI-driven blog summaries of your competitor's blog to quickly compare the top-ranking pages and create an outline based on best practices. 

You can even analyze each competitor’s content and add relevant headings and FAQs to your outline - all under one tab. This eliminates the back-and-forth that takes place while manually analyzing the competitor's content. 

Additionally, you can view the keywords your competitors rank for and compare them with your custom-suggested keywords from WriterZen and Google databases. This allows you to analyze and find profitable keywords to target in your content. 

The WriterZen content editor provides an intuitive interface with AI assistance. Users can quickly use AI to improvise the existing human-written content or create a full-fledged AI article. Moreover, the content optimizer provides detailed information about how many times a keyword has been used and a content score to indicate the ranking possibility of a content. 

Pros and Cons of using WriterZen

WriterZen provides numerous trivial features to help users create rank-ready content. However, the tool indeed has its own pros and cons. Here is a complete list of it. 

Pros of WriterZen

  • Plagiarism checker compares a content piece with Google-indexed content to authorize the originality. Users can even compare their content with specific links to ensure they are not duplicating the source articles. 
  • Textbook mode helps users quickly understand the insight provided under tools like Keyword Planner, Topic Discovery, and Keyword Explorer. 
  • Different filter features help users to view vast sets of data in their preferred format and order. 
  • You can import the pre-built keyword list you developed using SEO tools like Ahrefs, Semrush, or Ubersuggest in the Writerzen Keyword Planner with just a click of a button. 
  • The Buying Journey feature under the keyword planner tool allows content heads to create more intent-driven content briefs
  • Their Pro and Ultra plans provide extra user seats to facilitate team collaboration. 
  • Offers different pricing plans that are tailor-made to meet the requirements of users from all stages. 
  • Provides various shortcut features like Golden Filter and Auto-clustering to reduce the manual work involved in creating an SEO strategy. 

Cons of WriterZen

  • New and intermediate users might have difficulty using the vast data and filter options. 
  • It takes quite a long time to thoroughly understand and use the tool to its full potential.  
  • Even though the tool provides in-depth insights into competitors' content, the absence of a heatmap feature is a significant disadvantage. 
  • The lack of content management and monitoring tools is an obvious drawback. 
  • Even though basic plan users get access to almost all the core tools, necessary features like export and user seats are saved for high-end offers. 
  • Content writers without SEO knowledge may find it challenging to use the tool.

These are the top factors you should weigh side by side before opting for WriterZen paid plans.

WriterZen rating 

Now that we've explained all the features in detail, here is our quick rating for the tool based on our first impression.

Criteria Rating
Ease of Use 3/5
Functionality 4/5
User Friendliness 3/5
Quality of Support 4/5
Value of Money 4/5

What users think about WriterZen? 

WriterZen has multiple reviews on platforms like G2, Capterra, and Product Hunt. Here are a few comments and ratings from WriterZen users. 

Platform Ratings
G2 4.7/5
Capterra 4.8/5
GetApp 4.8/5

WriterZen Positive Reviews

“Writerzen is a very interesting tool. I was not expecting to be able to write valuable and SEO-friendly content this fast and in a very simple way. The tool is very easy to use, intuitive, there are training videos tailor made for expertise levels, and the AI is powerful as well.”  - Olderico (CEO); Source - G2. 

“I love how WriterZen streamlines the content creation process by providing valuable insights into search trends and competitors. Its powerful research capabilities and SEO analysis features help me create optimized content quickly and easily.” - Hyy T.; Source - G2.

WriterZen Critical Reviews

“Writer Zen till now is a very good tool, but I hope new features will be added to improve different kinds of content (especially for technical topics) and also for niche topics.” - Olderico (CEO); Source - G2 

…some users have noted that WriterZen's integrations with other tools are somewhat limited, which may be a drawback for those who rely on a wide range of software solutions. Finally, there is a bit of a learning curve to fully utilize all of WriterZen's features, which may be challenging for some users. However, despite these concerns, I still find WriterZen to be a valuable research tool that can help streamline the content creation process and improve SEO efforts.” - Hyy T.; Source - G2.

WriterZen pricing 

Plan Price (monthly) Price (yearly)
Lite $23 $19
Plus $89 $79
Pro $219 $199
Ultra $399 $359

New users can avail 30-day free trial with 1000 credit limits to run a test with the tool. However, WriterZen Lite Plan’s key offer includes 10,000 keyword credits, 20 briefs, and 20,000 AI words. This plan includes all core WriterZen features except exporting keywords and headings to CSV or Excel files, sharing facilities with external teams, and free member seats. 

The Plus Plan includes 20,000 keyword credits, 50 content briefs, and unlimited AI writing words, with limited credits for other features. 

The Pro Plan includes 50,000 keyword credits, 100 content briefs, unlimited AI writing words, and two additional member seats. Whereas their Ultra plan offers 1,00,000 keyword credits, 300 credit briefs, and unlimited AI writing words with four member seats. 

Alternatives to WriterZen

Even though WriterZen offers multiple features at an affordable price, some users may find the tool overwhelming because of the amount of data it provides. So, if you’re looking for a simple, user-friendly SEO and content marketing tool, here are the top 5 WriterZen alternatives you can check out.

  1. Scalenut 

Scalenut is an AI-powered SEO and content marketing platform that offers keyword planner, AI writer, content optimizer, and other necessary SEO tools. Scalenut can assist you with the entire SEO lifecycle, i.e., content ideation, planning, creation, and optimization. Their basic plan starts at $39 per month with 1,00,000 AI words, 5 SEO articles, cruise mode, and SERP analysis features. 

  1. MarketMuse 

MarketMuse is an AI-powered content planning and optimization platform solely dedicated to helping businesses create tailor-made content strategies. The key tools of MarketMuse include a competitor content analyzer, content planning, content clustering, keyword research tool, and content optimizer. Their basic plan starts at $149 per month for 100 queries, full page-level insights, link recommendations, and many more. 

  1. Clearscope 

Clearscope is an SEO-optimization platform that helps businesses create an SEO-driven content marketing plan. This tool provides SEO tools like a content editor, SEO reports, a real-time content tracker, and more. Clearscope is an ideal tool for businesses trying to produce SEO-friendly content. Their basic plan starts at $170 per month with 1 user seat, 10 content reports, 20 content inventory pages, and integrations. 

  1. Page Optimizer Pro 

Page Optimizer Pro is an SEO optimizer that helps you plan and optimize SEO-centric content. Unlike many tools, Page Optimizer Pro does not claim to automate all your content-related tasks. The tool is designed to help you improve your current SEO performance with ON-page SEO tools. Their basic plan starts at $27 per month with 20 POP reports, POP EEAT, AI writer, NLP, and Watchdog credits. 

  1. Outranking 

Outranking is an SEO tool that helps you with content ideation, optimization, and monitoring your content consistently to track and improve SEO performance. The core features of the tool include a content optimizer, an AI writing assistant, a content strategy builder, and a centralized hub to manage your content teams. Their basic plan starts at $69 per month for 10 SEO documents, AI writing, audit, and plagiarism checker with 1 user seat. 

Which tool is the best? 

If you’re relatively new to SEO and content marketing, you may find WriterZen's features and functions a bit overwhelming. It’s because of the vast amount of data it offers its users. 

Even though they have a Learning Hub to help new users get the hang of the tool, it still takes a considerable amount of time to thoroughly understand the functionality of the tool. 

That’s why we designed Scalenut with a simple interface and intuitive tools that simplify the raw data in a visually pleasing manner. The tool presents you with the necessary information that helps you to make smarter marketing decisions. 

With Scalenut’s AI-powered tools, you can analyze your competitors’ content, SEO score, target keywords and use AI to craft rank-ready content. 

Moreover, in-built tools like cruise mode, content optimizer, keyword planner, and article writer help you rank higher on the SERP and gain topical authority in your industry. 

With Scalenut’s 7-day free trial, you can experience firsthand how Scalenut can simplify your content creation process. You can Sign Up here right away!

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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