An editorial calendar is the foundation stone of your content marketing team. It captures the lifecycle of the entire content development process, right from the ideation of the content to the final publishing. It helps keep your effort organized so that content is produced promptly and consistently.
Just like any other calendar, the editorial calendar should be presented in a simple format to make changes to it convenient. You can use excel sheets to make your editorial calendar or Scalenut's content schedule template for reference. Color coding, mentioning the timelines and tasks of each team member, and noting the updates on each content piece should be part of your editorial calendar.
An editorial calendar helps streamline the content development process by ensuring that all involved have clarity on their assigned tasks. It ensures that people are held accountable for their work and that content is produced and published on time. The calendar also allows you to identify loopholes in your marketing strategy and tackle them efficiently.
Editorial calendars are significant assets for creating content like blogs, social media posts, podcasts, etc. For instance, a blog calendar template will help you brainstorm topics and understand target audiences, SEO requirements, etc. before you publish your blog. Social media calendar can ensure you are posting images and content that is timely and topical.
While preparing the editorial calendar for your team, ensure it has a simple interface so everyone can easily access it. Keep basic titles like topic name, content type, writer and editor name, timelines, etc. Apart from that, you can add more aspects to the calendar according to your content plan. Prepare the calendar for monthly activities and revisit it as and when required for improvement.
It is time to centralize your content marketing efforts and plunge into action using the content schedule template offered by Scalenut. Couple it with Scalenut's SERP analyzer and topic cluster tool to make your market research competent and find keyword clusters for your content strategy.Get Started with Scalenut