May 22, 2023

How Can You Use ChatGPT for SEO?

Suman Samal, Asst. Marketing Manager
Suman Samal
How Can You Use ChatGPT for SEO?
Suman Samal, Asst. Marketing Manager
Suman Samal
May 22, 2023

How Can You Use ChatGPT for SEO?

Learn how ChatGPT, a powerful language model, can be utilized to enhance your website's SEO performance. We’ve covered 20 use cases for you!
How Can You Use ChatGPT for SEO?

Table of contents

As artificial intelligence (AI) technology continues to evolve, it's becoming increasingly prevalent in various aspects of digital marketing, including search engine optimization (SEO). 

ChatGPT, a language model based on the GPT-3 architecture, is one such AI tool that marketers can utilize for SEO. In this blog, we'll explore how ChatGPT can be used for SEO. Let’s see how ChatGPT for SEO can help in optimizing website content and improving search engine rankings.

What is ChatGPT And How Does It Work?

ChatGPT is an advanced generative language model specifically optimized for conversational chats. Traditional generative language models rely on a single prompt. However, ChatGPT is designed to engage in ongoing conversations and can adjust and elaborate on its responses based on the context of the conversation.

This technology is often compared to a "chatbot on steroids" due to its impressive capabilities. ChatGPT can also generate generating code and solve complex mathematical problems. Its code generation capabilities range from creating new code to debugging existing code snippets. As a user, you need to provide a prompt to ChatGPT, after which it will provide you with a relevant output. 

As your content marketing assistant, ChatGPT can generate content ideas, optimize keywords, and even help create meta descriptions that align with search engine algorithms. 

Let’s see how you can use this chatbot for SEO. 

How To Use ChatGPT For SEO (+With Useful SEO Prompts)

ChatGPT can perform a range of impressive tasks like crafting social media captions, Google Ads copies, and generating HTML codes. Here are some prompts to give you a clearer idea of the advantages of using ChatGPT for SEO. 

Keyword Research

1. Identify relevant topics to target

Read more about ChatGPT for Keyword Research

2. Classify a list of keywords based on search intent

3. Build Keyword Clusters Based On Semantic Relevance

Plan content smartly with Scalenut’s Keyword Planner tool. It helps you identify the clusters you should be targeting as a part of your content strategy based on your seed keyword and target geography. You can also check the performance data of the keywords and their clusters.

4. Find Long-Tail Queries

5. Translate a list of keywords

6. Generate LSI Keywords

On-Page SEO & Content Optimization

1. Get ideas for blog topics

2. Perform a Basic On-Page SEO Analysis

You can also use Scalenut’s Content Optimizer to maximize your SEO performance. It provides you with on-page optimization suggestions for your content for various factors such as meta tags, h-tags, URL, keyword density, content depth, and more. This can help you improve the SEO score of your content to increase its visibility on the search engine. With this tool, you can revamp your existing content inventory.

3. Generate meta description for your blog

4. Generate blog outline

5. Rephrase your existing content

6. Generate FAQ for your content

7. Generate summary of your content

Technical SEO with ChatGPT

1. Construct regex

2. Create automations

3. Write Structured data for your content

4. Generate Hreflang tag

5. Generate .htaccess rewrite rules

6. Generate Static XML Sitemap

Why you should not rely alone on ChatGPT for SEO?

When it comes to SEO, relying solely on ChatGPT might not be the best idea. Here’s why. 

  • ChatGPT does not provide source references for the answers it gives, which could potentially be problematic for SEO purposes. Search engines such as Google and Bing prioritize content with credible and reliable sources, and without proper attribution, your website may not rank as highly.
  • While ChatGPT can categorize text and identify spam, it may not be as accurate as human analysis. This could result in you having wrongly classified content on your website, which could negatively impact your search engine rankings.
  • ChatGPT may not be able to optimize your website for SEO as effectively as a full-fledged SEO tool can. Unlike ChatGPt, SEO tools can identify and resolve technical issues, conduct keyword research, and analyze your website's performance. Besides, they can provide personalized recommendations tailored to your specific needs, which ChatGPT cannot do.

So while ChatGPT is an impressive AI chatbot, it's essential to remember that it cannot replace SEO platforms. Instead, it should be used as a supplementary tool to aid your SEO efforts. 

To maximize the benefits of ChatGPT and SEO, it's recommended to work with an efficient SEO tool that can provide personalized recommendations and solutions for your website's needs.

Read our ‘Scalenut Vs ChatGPT’ blog to know other aspects where Scalenut has the edge over ChatGPT. 

How technology like ChatGPT and AI is changing the world of SEO

The emergence of technologies like ChatGPT and AI is revolutionizing the world of SEO by providing valuable assistance to marketers and SEO professionals in various aspects of their work. 

One of the most significant ways that ChatGPT and AI are changing SEO is by enhancing the effectiveness of keyword research. ChatGPT can analyze vast amounts of data and provide valuable insights into popular keywords, allowing marketers to optimize their content for maximum visibility and ranking.

Another way that ChatGPT and AI are changing SEO is through content generation. With its ability to analyze data and generate human-like responses, ChatGPT can assist in the creation of high-quality, engaging content that resonates with target audiences. Additionally, ChatGPT can provide content ideas and outlines, allowing marketers to focus on creating content that aligns with their audience's interests and needs.

Meta tags, question identification, email campaigns, and more are other areas where ChatGPT and AI can enhance SEO strategies. 

By leveraging the power of AI, marketers can gain valuable insights and automate certain aspects of their work, allowing them to focus on more high-level tasks. Here are 150+ Interesting ChatGPT Examples From Internet showcasing how individuals are using the tool. 

Scalenut a better alternative to ChatGPT for SEO

Scalenut, an AI-powered SEO and content marketing platform, offers more than the AI-powered chatbot ChatGPT can do. It has a specialized keyword planner that generates keyword clusters for your desired keyword and location, enabling you to establish content authority and identify relevant content topics. 

Further, Scalenut’s AI Writer has a topic research function, which conducts a comprehensive analysis of the internet to uncover critical insights such as competition overview, structural outlines, essential questions on different platforms, NLP key terms, statistics, and other relevant data. 

Scalenut is a platform that offers a comprehensive suite of SEO tools that are specifically designed to address the unique needs of SEO professionals. While ChatGPT can be a useful tool for generating content ideas and optimizing keywords, Scalenut offers a more robust set of features that are tailored to the needs of SEO practitioners.

Scalenut's SEO tools include features such as keyword research, competitor analysis, rank tracking, backlink analysis, and more. These features allow SEO professionals to gain a deeper understanding of their website's performance and identify areas for improvement. Additionally, Scalenut provides actionable insights and recommendations that can help users optimize their websites for better search engine rankings.

Overall, while ChatGPT can be a useful tool for some SEO tasks, Scalenut offers a more comprehensive set of features that are specifically designed to support the needs of SEO professionals.

Sign up for a 7-day free trial and give Scalenut a try today! 


ChatGPT can be an effective tool for SEO professionals when used correctly. By leveraging its natural language processing capabilities, ChatGPT can assist with generating content ideas, optimizing website copy, and providing insights into user behavior. 

However, it's essential to recognize its limitations, such as its inability to perform technical SEO tasks. To make the most out of ChatGPT for SEO, it's crucial to understand its strengths and weaknesses and incorporate them into a comprehensive SEO strategy. 

While the capabilities of ChatGPT for content marketing and SEO are limited, the tool can be beneficial if used in conjunction with a full-fledged SEO tool like Scalenut. 


Can you use ChatGPT for SEO?

Yes. You can use ChatGPT for SEO. It offers a unique approach to content generation and optimization that can complement existing strategies and provide valuable insights for SEO professionals. 

Does ChatGPT help with SEO?

Yes, ChatGPT can help with SEO by generating content ideas, optimizing keywords, and assisting with meta descriptions, among other tasks. 

Can ChatGPT content rank on Google?

Yes, ChatGPT content can potentially rank on Google if it meets the search engine's quality guidelines and satisfies user intent for a particular query. However, users must enter relevant and efficient prompts to ensure the tool generates relevant content that has the potential to rank. Here are 250+ ChatGPT Prompts To Use.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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