AirOps Review: Can It Truly Scale SEO Content?

Key Highlights

• AirOps is an AI workflow platform designed to help SEO teams scale content while maintaining quality.
• Automates existing, proven workflows instead of forcing a new strategy
• Includes no-code workflows, brand kits, and direct CMS integrations
• Maintains quality through human-in-the-loop review checkpoints
• Adds AI search visibility tracking to adapt to ChatGPT, Gemini, and Perplexity-style search
• Product Hunt: 5/5 star rating G2: ~4.6/5 average rating

Content teams face constant pressure to produce more, rank higher, and cover a broader range of topics. Manual workflows can't keep up, and generic AI tools often sacrifice quality, structure, and brand voice for speed, hurting SEO results. The real challenge isn't just creating more content, but scaling what already works.

Teams need workflows that protect brand voice, support SEO strategies, and still allow for human judgment. Without this balance, content becomes noise rather than an asset. AirOps solves this problem by offering a platform that streamlines and scales content creation while maintaining control.

With workflows that integrate SEO best practices and ensure brand consistency, AirOps enables efficient content production without sacrificing quality or strategy. Below, we'll explore how AirOps addresses these needs: where it excels, its limitations, and how it compares to other AI content platforms, helping you decide if it's right for your team.

What is AirOps?

AirOps is an AI-powered SEO and content operations platform that automates repetitive content tasks through customizable workflows. Instead of asking the AI to "write an article," AirOps allows you to build structured, repeatable systems for research, drafting, optimisation, and publishing.

Fundamentally designed for teams already producing content at scale, AirOps aims to eliminate barriers to smooth execution. It acts as a layer that connects your data sources, SEO tools, CMS, and AI models into one coordinated workflow.

How does AirOps work?

AirOps operates with two main modes: Individual Workflows and Grids.

• Workflows – Individual, automated processes for tasks like keyword research, content drafting, or page refreshes.
• Grids – A spreadsheet-style interface that allows teams to apply workflows across hundreds of pages or topics at once.

The platform uses a no-code workflow builder, with each workflow consisting of modular steps like:

• Pulling keyword data
• Analyzing SERPs
• Identifying content gaps
• Generating outlines or drafts
• Optimizing metadata
• Publishing content to your CMS

You can reuse, duplicate, and schedule these workflows, which streamlines scaling your SEO operations since you don't have to rebuild processes from scratch every time.

Now, let's examine whether AirOps AI tool features, workflows, and grids truly help marketers scale content production as the platform claims:

What Core Features Does AirOps Offer for Optimising SEO/GEO?

Let's explore the seven key AirOps features and capabilities that can streamline your SEO workflows:

1. AI Search Insights: Track Your Brand's Presence on AI Engines

AirOps unifies SEO and AI visibility into a single dashboard, eliminating the need for scattered tools. With GA4 integration, AI mentions are connected to real traffic and performance outcomes.

a) Full Visibility Tracking

AirOps Insights lets you see, measure, and report how your brand performs across both traditional search (SEO) and AI search engines like ChatGPT, Gemini, Perplexity, and others. It shows where you're visible, where you're slipping, and where opportunities exist.

The platform tracks prompts, citations, and Reddit discussions, helping teams see where brands appear, why competitors win, and which content needs action, making prioritisation faster, clearer, and impact-driven.

b) Prioritized Opportunities & Actionable Recommendations

AirOps Insights provides valuable metrics and a roadmap indicating which content may need refreshing, potential areas for new content creation, and competitive comparisons.

These insights link directly to AirOps' workflows and Grids, letting teams turn opportunities into immediate actions without switching tools, thereby bridging the gap between analysis and execution.

Also Read: Which AI Monitoring Tools Can Improve Your Workflow in 2025?

2. AI Actions: AirOps AI Workflow Automation Features

Teams spend hours identifying SEO and AI search opportunities, yet content refreshes stall due to manual workflows, scattered tools, and endless back-and-forth between writers, editors, and SEO leads. The result is slow turnaround, inconsistent quality, and missed visibility in both traditional search and AI answer engines.

The primary goal today is speed without sacrificing accuracy or brand voice. Here's how AirOps attempts to solve this:

a) Turn Insights into Execution

AirOps Action allows you to move seamlessly from identifying visibility gaps and opportunities to creating and optimizing content with just one click.

Instead of manually translating analytics into tasks, teams can act immediately, turning research into tangible outcomes that drive SEO and AI-search performance.

b) Blend Human + AI Collaboration: AirOps Collaboration between Teams and AI

The platform supports a collaborative approach where AI handles speed and scale while your team ensures expertise, nuance, and brand consistency. This combination is designed to provide content accuracy, quality, and alignment with a brand's voice.

c) Orchestrate Content at Scale

AirOps Action serves as a central hub for managing multiple content workflows and campaigns simultaneously. Teams can coordinate efforts, track progress, and ensure deadlines are met, making large-scale content operations more organized and efficient.

d) Workflow Automation with Copilot Guidance

From simple tasks to complex processes, AirOps Copilot guides automated workflows, reducing repetitive manual work. Teams can rely on AI-driven suggestions and structured processes to streamline content creation, optimization, and updates.

3. Grids - AirOps Scalability Features

With Grid, teams can automate AI-driven workflows across hundreds of pages at once, drafting content, updating articles, or optimizing metadata. The platform streamlines repetitive tasks and organizes outputs. Human review checkpoints maintain quality, while centralized activity enables managers to track progress and quickly spot bottlenecks or priorities.

a) Spreadsheet‑Style Interface for Orchestrating Content Operations

AirOps Grid allows marketers to scale content production and SEO efforts by generating multiple blog posts, social media content, and conducting keyword research and competitor analysis simultaneously, using predefined workflows and brand-specific inputs.

It also streamlines data-driven tasks and personalised outreach by processing large datasets, performing sentiment or trend analysis, and consolidating outputs across workflows, enabling teams to act on insights efficiently while integrating with tools like Google Docs or CMS platforms.

b) Import Data, Run AI Workflows Row by Row, and Manage Bulk Content Operations

AirOps Grid supports importing data from CSV files, CMS platforms, or SEO analytics tools. Each row can represent a page, topic, or task, and workflows can be applied individually or in bulk.

This flexibility allows teams to efficiently manage both large-scale content refreshes and granular page-level optimizations without losing control over quality or brand guidelines.

c) Supervise Workflows, Provide Human Review, and Repurpose Content Across Channels

Grids are not just automation tools; they provide oversight. Teams can track which pages have completed workflows, pause for editorial review, and ensure brand consistency.

Additionally, content can be repurposed across multiple channels or formats directly from the Grid, enabling you to maximize ROI.

4. No-Code Workflow Builder

AirOps Workflows uses a no-code, drag-and-drop builder to automate tasks from research and keyword analysis to AI-powered drafting and optimization, with scheduled runs, reusable templates, and human checkpoints to maintain quality and brand consistency while scaling output.

a) Drag‑and‑Drop Workflow Builder

AirOps provides a visual, no-code interface that lets marketers build complex, multi-step processes without writing a single line of code.

From keyword research and content ideation to AI-assisted drafting and optimization, every task can be mapped and connected in a flow.

This makes it easy to design repeatable, precise automation that mirrors your team's strategy while saving hours of manual work.

b) Integration with AI Models & Brand Data

The platform supports 40+ AI models and allows integration with your own brand Knowledge Bases. AirOps Brand kit features ensure workflows use accurate, on-brand content and leverage intelligent suggestions from multiple AI sources.

The combination of AI insights and proprietary data helps teams to make smarter decisions, keeping content aligned with brand voice.

c) Web Data Capture & Insights

AirOps can scrape competitor websites, industry news, and relevant web data directly into workflows. This gives marketers a live, data-driven foundation for content creation, enabling them to identify trends, gaps, and opportunities that traditional research might miss.

d) Workflow Templates & Scheduled Execution

AirOps offers pre-built workflow templates for everyday tasks such as SEO audits, content refreshes, and multi-channel campaigns, allowing teams to get started quickly without designing processes from scratch.

These templates can be customized and scheduled to run automatically, enabling hands-off, scalable operations across large sets of tasks.

5. Direct CMS and Semrush Integrations

AirOps integrates with major CMS platforms such as Webflow, Contentful, Strapi, and Shopify, and connects to SEO and analytics tools like Semrush, Google Analytics, and Perplexity, as well as AI models, knowledge bases, and brand kits, providing a comprehensive environment to explore its content and workflow capabilities.

a) Content Management Systems (CMS)

AirOps integrates seamlessly with major CMS platforms such as Webflow, Contentful, Strapi, and Shopify, allowing marketers to import, enrich, and publish content directly within the platform.

This eliminates the repetitive task of manually transferring drafts, optimizing content, or updating pages across multiple systems.

Teams can sync workflows with the CMS, ensuring that SEO updates, AI-generated content, and revisions are automatically reflected in real time.

b) Premium Data & Content Providers

AirOps connects to key third-party data sources, enabling users to access competitive keyword insights and Semrush SEO performance data directly in their workflow. Additionally, stock image libraries such as Getty, iStock, and Unsplash are integrated for instant visual enrichment, while Hunter.io and People Data Labs provide reliable contact enrichment for outreach campaigns.

Additionally, integrations with Google and Perplexity surface context for an AI-driven search strategy.

c) LLM (AI Model) Integrations

AirOps offers direct access to 40+ language models, including OpenAI, Groq, and Anthropic, enabling teams to generate, refine, and optimize content without leaving the platform.

Beyond text, the platform supports multimodal outputs, including images, audio, and video, as well as custom image generation using Stable Diffusion.

d) Bring Your Own Data

AirOps lets teams centralise brand and domain knowledge by connecting proprietary data sources such as product catalogues, internal documentation, support articles, blog archives, and other structured or unstructured content.

These sources become a "single source of truth" that AI workflows can query, ensuring outputs are accurate and on-brand. Scheduled knowledge syncs keep content up to date, while integrations with tools like Google Docs and Notion support collaboration. Secure connections to data warehouses like BigQuery, Postgres, and Snowflake further enable AI-generated content to be tailored to each organization.

Also Read: Scalenut Review: Can This GEO & SEO Tool Boost Visibility?

AirOps Pricing: What Pricing Options are Available for AirOps, and are they worth it?

AirOps offers a range of pricing tiers, including a free plan and custom-priced packages for larger teams. While the free plan lets solo creators test basic features, advanced tools like AI Search Visibility are only available in paid plans. Here's a quick look at what each tier includes:

Feature

Solo Plan

Scale Plan

Enterprise Plan

AirOps Total Cost of Ownership

Free

Custom

Custom

Best For

Solo creators and testing

Growing content teams

Agencies and large enterprises

AI Search Visibility

ChatGPT

ChatGPT, Gemini

ChatGPT, Gemini, Perplexity (customized)

Users

1 User

Unlimited Users

Unlimited Users

Brand Kits

1

3

Unlimited

Support

Community and live chat

Account manager and private Slack

1:1 expert onboarding

What are the benefits of using Airops?

Pros:  

• Built for scale: Automates content creation, optimization, and updates with repeatable workflows  
• Unified content system: Integrates insights, workflows, and execution in one platform  
• Strong SEO + AEO focus: Improves search rankings and AI search visibility  
• Spreadsheet-style grids: Simplifies bulk content management  
• Brand governance & human review: Ensures accuracy, consistency, and tone  
• Workflow automation: Reduces manual effort, speeds up execution  

Cons:  

• Steep learning curve: Advanced features take time to master  
• Pricing unclear: Advanced plans require contacting sales  
• Overkill for small creators: Too complex for casual bloggers or solo writers  
• Desktop-first design: Not ideal for mobile-heavy workflows  
• ROI depends on strategy: Results vary based on how well teams use insights

How Does AirOps Compare to Other AI SEO Tools?

While AirOps focuses on automating entire content workflows, which suits large teams, Scalenut offers a faster, more intuitive approach for smaller teams or solo creators. It allows users to quickly generate long-form content with Cruise Mode, perform real-time SEO optimisation, conduct keyword research and clustering, all with minimal setup and a low learning curve.

What are the core features of Scalenut?

• GEO Watchtower: Compare how often AI mentions your brand versus competitors.
• Cruise Mode: Generate a complete SEO blog in minutes.
• Keyword Planner and Clusters: Identify high intent topics and content gaps quickly.
• Content Optimizer: Apply real time SEO improvements while writing.
• AI Templates: Use 40 plus pre built formats across content types.
• Content Audit: Find pages that need updates, consolidation, or removal.
• Traffic Analyzer: Monitor traffic trends, top performers, and keyword impact.
• Link Manager: Automatically surface internal linking opportunities.
• Social UpReach: Track Reddit discussions to spot trends and demand signals.

Why Choose Scalenut?

If your goal is pure AI visibility intelligence, Profound fits the bill. If you want to build actively, optimise, and rank content for AI driven search, Scalenut is the more practical GEO solution.

Airops Vs Scalenut: Which is the right tool for you?

Features

AirOps

Scalenut

Core Focus

Content workflows & automation

GEO/SEO centric long form content creation & planning

AI Content Creation

Workflow-based

Cruise Mode - An In-built proven workflow to generate quality content

Keyword Research

Integrated insights that pull data from connected SEO sources to analyse SERPs

Keyword planner & clustering to increase topical authority

Content Optimization

Configurable Workflows

Built-in optimiser & audits

Bulk Operations

Grid-based actions

Scalable planning & optimisation

Brand Control

Knowledge bases

Brand tone & humaniser

Best For

Large content teams

Marketers & growing teams

Scalenut offers a clearer, more efficient path to producing SEO optimised content at scale, making it a more practical and proven choice than AirOps for teams focused on SEO and GEO. If content creation and optimisation are your priority, Scalenut is worth trying.

Conclusion

AirOps is not a traditional AI writing tool. It is a content operations platform designed for teams that need to scale SEO execution while maintaining quality, consistency, and governance. For organizations managing large content volumes and adapting to AI-driven search, AirOps provides a structured, workflow-based approach that bridges the gap between insights and execution. Teams without established processes may find it excessive, but for mature SEO operations, it offers a powerful way to scale without losing control.

Frequently Asked Questions

Does AirOps automate the entire content workflow?

AirOps does not completely automate workflows; it incorporates human oversight. While the AI platform streamlines many content operations, it includes review steps, allowing users to maintain control over content quality and final outputs.

Can AirOps improve my business's search ranking?

AirOps can enhance your search results by enabling SEO teams to produce high-quality, optimized AI content efficiently. Regularly updating and publishing content for traditional and AI search can significantly boost organic traffic and improve rankings over time.

What are the alternatives if AirOps does not fit my needs?

If AirOps isn't suitable, consider Scalenut for a quicker, user-friendly SEO content creation experience. Scalenut has an inbuilt workflow called Crusie Mode, which helps you to generate quality content without any additional setup.

What are the best AI tools in SEO?

The best AI tool for SEO depends on your goals, but for most marketers and content creators, Scalenut stands out as a top choice. It combines intuitive long-form content creation, real-time SEO optimization, and keyword research, making it ideal for quickly and efficiently producing SEO-ready content.

Does AirOps help optimize content for better search rankings?

AirOps effectively enhances SEO by optimizing content for search rankings. Its tools for SERP analysis, content gap identification, and template refreshment, along with AI-driven insights, empower SEO teams to improve content quality and relevance.

Is AirOps easy to use for beginners?

AirOps is a robust tool better suited for teams with established SEO processes. While its intuitive interface allows beginners to start with templates, mastering advanced features such as multi-step automation and Grids takes time and learning.

How does AirOps generate FAQ content?

AirOps generates FAQ content by using workflow-based AI that drafts relevant questions and answers from input topics, brand guidelines, or internal data. It can optimize for keywords and maintain brand voice, ensuring FAQs are consistent, accurate, and SEO-friendly.

Is AirOps the Right Tool for You?

AirOps may be right if you need workflow‑driven automation and plan to scale complex SEO/content processes. Still, smaller teams or solo creators might find it easier and faster to achieve results with tools like Scalenut.

Is AirOps a good investment for small agencies or individual creators?

For small agencies or individual creators, AirOps can feel overbuilt and complex, making it less ideal unless you need heavy workflow automation; more accessible tools like Scalenut generally deliver SEO‑optimized content more quickly with a lower learning curve.

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