Influencer marketing has become an essential strategy for businesses looking to reach and engage with their targeted audience. As the popularity of this marketing approach continues to grow, so does the number of influencer marketing tools available to businesses.
With so many options to choose from, it can be challenging to determine which tools are the best fit for your brand's needs. That's why we've compiled a list of the 15 best influencer marketing tools you should use in 2023. From finding influencers to tracking campaign metrics, these tools can help streamline your influencer marketing efforts and take your brand to the next level.
So, whether you're a seasoned influencer marketer or just getting started, keep reading to discover the must-have tools for your influencer marketing strategy.
Influencer marketing: Why should you do it?
Influencer marketing is a type of marketing where brands partner with individuals who have a strong presence on social media, known as influencers, to promote their products or services. The goal of influencer marketing is to reach a wider audience by leveraging the influencer's following, credibility, and influence over their followers.
Influencer marketing is used by brands to increase brand awareness, drive sales, and engage with their targeted audience. This type of marketing is becoming increasingly popular as it allows brands to reach consumers in a more authentic and trustworthy way, compared to traditional advertising methods. Influencer marketing can take many forms, including sponsored posts, product reviews, video collaborations, and more.
But why should you leverage influencer marketing? Let's find out:
Reach: Influencers have a large and engaged following, which can help you reach a broader audience than you might be able to on your own.
Credibility: Influencers have built trust and credibility with their followers, which means that their recommendations can carry a lot of weight.
Authenticity: Influencers often have a personal connection with their followers, which means that their endorsements can come across as more authentic and genuine than traditional advertising.
Targeting: Influencers often have a specific niche or demographic that they cater to, which means that you can target your message to a highly specific audience.
Cost-effectiveness: Influencer marketing can often be more cost-effective than traditional advertising methods, especially if you are working with micro-influencers or nano-influencers.
In short, influencer marketing is a win-win situation for both brands and influencers. Brands can reach a larger audience, while influencers can earn money, increase their visibility, and collaborate with brands they admire.
Why do you need to use influencer marketing tools?
Managing influencer campaigns can be a time-consuming and complex task. That’s why businesses need to use influencer marketing tools to make the most out of their campaigns and grow their influence. By using these tools, brands can save time, improve the efficiency of their campaigns, and gain valuable insights into their targeted audience, all while maximizing the return on investment for their campaigns. Here is how influencer marketing tools can help:
Identify the right influencer
With the help of influencer marketing tools, brands can easily find and identify the right influencer for their campaigns, be it bloggers or social media influencers. These tools provide data on the influencer's followers and industry, engagement rate, and brand compatibility, allowing brands to choose relevant influencers who will have the most impact.
Track and measure the success of campaigns
Influencer marketing tools offer a centralized platform for managing influencer campaigns, including tracking performance and numbers and ensuring the timely delivery of content.
Influencer marketing tools provide valuable audience insights, including demographics, engagement metrics, and purchase behavior. This information helps influencers to better understand their targeted audience and make informed decisions about which campaigns to participate in.
These tools help you to create quality content, be it in the form of text, images, or videos. While some influencer marketing tools allow you to create textual content, others help you to edit videos and images. Some tools even transcribe videos to provide you with subtitles.
Influencer marketing tools automate many of the manual tasks involved in managing campaigns, such as contract management, payment processing, and content delivery. This saves time and reduces the risk of human error.
Analytics and reporting
Influencer marketing tools provide current analytics and reporting, allowing brands to track their progress and evaluate the success of their influencer marketing campaigns.
Streamline the collaboration process
Influencer marketing tools can help brands to build and maintain relationships with influencers, making it easier to find new opportunities and collaborations. Brands can easily manage their campaigns, track their progress, and pay influencers through these tools.
Save time and resources
Without influencer marketing tools, brands would have to spend a significant amount of time and resources creating content, tracking the success of their campaigns, managing workflow, and measuring their performance. With influencer marketing tools, they can save time and resources while maximizing the benefits of influencer marketing.
Influencer marketing tools provide data on the success of campaigns, allowing brands to measure their return on investment. This data can be used to improve future campaigns and maximize the ROI of influencer marketing.
How to select the influencer marketing tools?
As a brand, choosing the right influencer marketing tool is crucial for the success of your campaigns. However, with so many influencer marketing tools available, it can be challenging for brands to choose the right one for their needs. When selecting influencer tools, consider factors such as user-friendliness, compatibility, campaign management features, data and analytics, cost, and customer support. By doing so, you’ll be able to choose the right tool for your needs and maximize the success of your campaigns.
Here are a few factors that you should consider when selecting influencer marketing tools:
Look for tools that offer features that align with your goals and needs. For example, some tools may offer influencer discovery, while others may focus on campaign management or analytics.
Choose a tool with a user-friendly interface that is easy to navigate and use. This will save you time and frustration in the long run.
Check if the tool integrates with your existing marketing and social media platforms. Integration can save you time and streamline your workflow.
Evaluate the pricing structure of the tool to make sure it fits your budget. Some tools may charge a flat fee, while others may charge per campaign or per influencer.
Research the tool's reputation by reading reviews and testimonials from other users. This can give you insights into the tool's strengths and weaknesses.
Check the level of customer support provided by the tool, such as phone or email support, online resources, or a knowledge base. This can help you get quick assistance when you need it.
Campaign management features
Look for an influencer tool that offers features such as campaign tracking, real time data, and collaboration tools. These features will help you manage your campaigns more efficiently and effectively.
Data and analytics
Data and analytics are crucial for measuring the success of your campaigns. Choose an influencer tool that provides detailed data and analytics to help you make informed decisions about your campaigns. The tool should provide data on the success of campaigns, influencer performance, and return on investment.
Consider the cost of the influencer marketing tools you choose. While some tools may offer more features and benefits, it’s important to find a tool that fits your budget. It is also better to rely more on free tools as they offer a plethora of features you need initially. You can switch to the paid versions depending on your usage.
15 Best Influencer Marketing Tools in 2023
Influencer marketing is a strenuous task to manage on your own. This is where tools can come to your aid to make things much easier for you. Here is a list of the top 15 influencer marketing tools that you should use in 2023:
1. Sprout Social
Sprout Social is a comprehensive social media management platform that helps plan your marketing approach. Sprout operates across major networks, including Twitter, Facebook, Instagram, Pinterest, YouTube, Reddit, Google MyBusiness, Tripadvisor, Glassdoor, and LinkedIn.
Sprout Social offers multiple services like deep social media listening and analytics, social management, customer care, and advocacy solutions so your social media can thrive. Sprout`s platform helps businesses to extract data and insights coupled with the following solutions:
- Social Management
- Customer Care
- Data and Intelligence
- Social Amplification
- Social Commerce
They have dynamic pricing based on your usage and requirements. The pricing structure is given below:
- Standard package: $249/month, includes up to 5 social profiles.
- Professional package: $249/month, allows unlimited social profile integration.
- Advanced package: $499/month, includes advanced features.
- Enterprise package: includes 24/5 prioritized customer support, social listening, and premium analytics. You can contact Social sprout for the pricing of this package.
BuzzSumo helps you search for influencers. It can help you find relevant creators with high authority and engagement, particularly on platforms such as Twitter and Instagram. Not only can it inspire you to create content, but it can also keep you informed about your competitors' strategies and show you which influencers are driving the most engagement.
Moreover, BuzzSumo goes beyond just looking at the number of followers and provides insights into which influencers are actually driving more engagement. The filtered searches allow you to find the most suitable influencer for your brand. You can search for multiple categories like topics, content, Twitter lists, bios, contacts, engagement, average retweets, top sharers, and more.
Some of the solutions offered by Buzzsumo include:
- Content Research
- Competitor Analysis
- Influencer Marketing
- Content Alert
- Social Media Analytics
Their price plans are discussed below:
- There is a free version with limited access that allows you to perform 10 free searches per month.
- The Pro version costs only $99 per month, and it is better suited for startups and freelance marketers on a tight budget.
- The Plus plan is priced at $179 per month, and it caters to small and medium agencies and growing businesses.
- The Large plan costs $299 per month, and it is a perfect option for large agencies and marketing teams.
3. Brand Watch
Brandwatch is one of the leading social media marketing management companies that helps with social media strategies. This, in turn, helps you understand as well as engage with your targeted audience in an impactful manner. Brandwatch provides the tools you need to understand your consumers or track industry trends and make informed decisions.
It helps you to draft a data-driven content strategy along with a collaborative social media content calendar. It also helps improve the customer experience for your brand by engaging with the right people, in the right place, and at the right time. In a nutshell, the tool helps you to:
- Easily manage all your social media channels in one place
- Collaborate with your team to create engaging content by using a unified social calendar, which includes both organic and paid posts
- Engage with your audience and build relationships through a centralized social CRM
- Stay ahead of the game by monitoring your brand with the world's premier social listening tool
- Track and analyze your performance in comparison to your competitors by constructing and utilizing benchmarking dashboards
The pricing of this tool for large businesses is available on demand. However, if you need to manage social media for a small business, the pricing will be $108 per month.
4. Creator IQ
Creator IQ is one of the best influencer marketing tools. It offers customized and data-based solutions to enhance the efficiency of your influencer marketing programs.
Firstly, the tool enables you to navigate the clutter and locate the ideal creators for your brand.
Moreover, you can create a custom system of record for all creator data and centralize it in one place.
Finally, the tool allows you to demonstrate your success by creating custom reports that highlight the key performance metrics of your choice. This can help you showcase your ROI and justify your influencer marketing spend to your stakeholders.
Creator IQ is designed to serve:
- Marketing managers who are responsible for overseeing an influencer marketing initiative
- Marketing agencies executing creator campaigns on behalf of a different business
- Media and PR companies who want to run their own creator campaigns or gain insight into the influencer marketing industry
- Financial partners seeking a data-driven advantage in their latest investments
You have to get in touch with the Creator IQ team to get information on their pricing and package options.
Awario is a social media monitoring and analytics tool that can help businesses monitor their brand reputation, track mentions of their brand or products, and discover insights about their target audience. With Awario, you can stay informed about what people are saying about your brand across different social media platforms, blogs, news websites, and forums.
One of the key features of Awario is its real-time monitoring capabilities. It can track brand mentions and keywords across millions of sources, enabling businesses to keep up with conversations and respond to customers in a timely manner. This can help you improve your customer service and build stronger relationships with your customers.
Its key features include:
- Continuous monitoring in any language or location, enabling you to view real-time mentions of your brand or chosen keywords
- Precise Boolean search to only receive alerts for the most relevant mentions
- The Awario Leads feature helps you to generate leads and conduct social selling
- A smart inbox that organizes conversations based on reach, allowing you to prioritize engaging in the most impactful discussions
- In-depth analytics, including sentiment analysis and white-label reports
Their pricing structure is given below:
- Their Starter plan is priced at $39 per month, and it can monitor up to 3 topics with a few additional feature
- The Pro plan costs $119 per month, and it can track a maximum of 15 topics with comparatively more features
- The Enterprise plan is packed will all the features and costs $399 per month, and tracks 100 topics
NinjaOutreach is a dedicated influencer marketing platform that helps brands take care of every aspect of influencer marketing. From finding influencers to efficiently manage their strategies and communicating with influencers or creators, this tool can help you manage it all.
Scalable and effective through its use of big data technology, NinjaOutreach searches through millions of creators to identify qualified influencer leads. Furthermore, it enables the launch of influencer campaigns with traceable ROI.
Its main features include:
- Find Instagram influencers
- Find top Twitter influencers
- Influencer marketing agency software
- Link building software
- Contact Relationship Management
- Scalable and effective influencer outreach tool
- Business Lead Generation
There are 3 subscription models. They are:
- The Flex plan costs $155 per month (billed annually). It is better suited for beginners and allows outreach to 500 influencers per month, among other benefits
- The Silver plan costs $255 per month (billed annually). It allows outreach to 1,000 influencers per month, among other benefits that are better than the Flex plan. It is targeted at individuals.
- The Silver Plus plan costs $459 per month (billed annually). It allows outreach to 4,000 influencers per month, among other benefits that are better than the Silver plan. It is better suited for startups.
trendHERO is an advanced influencer marketing platform that specifically caters to accounts on Instagram. This platform offers a range of features that can help you optimize your social media strategy and achieve your goals.
With trendHERO, you can gain valuable insights into your followers and analyze your competitors' social media strategies. Moreover, the influencer analytics feature allows you to find and connect with influencers in your industry or niche. It provides insights into an influencer's audience demographics, engagement rates, and contact information, making it easier for you to collaborate with them.
It also helps businesses with:
- Search and discovery
- Fake followers and likes detection
- Growth tracking and Ads efficiency
- Audience analysis (geo and interests stats)
- Competitors monitoring
- Ads database
There are 4 different packages for this tool. They are:
- The Free package offers basic services suitable for basic analysis
- The Lite plan offers better features and allows you to create your own list of Influencers, which costs $9.99 per month
- The Pro package is priced at $29.99 per month and provides comprehensive search and ad monitoring through several features
- The Advanced plan is a feature-rich plan that caters to brands that deal with influencers on a daily basis
8. Social Blade
Social Blade is one of the popular influencer discovery tools. It offers a Query Builder that helps you find potential influencers. It also allows you to view analytics for other creators or influencers. You can see how well their channels are performing, how much money they're making, and how their audience is engaging with their content.
The tool further allows you to track your own social media accounts. You can see how many followers you have, how many views your content is getting, and how engaged your audience is. This will help you understand what's working and what's not, and can help you optimize your content strategy accordingly.
It offers analytics for:
They have 4 membership plans. They are mentioned below:
- The Bronze package costs $3.99 per month
- The Silver model is priced at $9.99 per month
- The Gold plan costs $39.99 per month
- The Platinum package contains all the features and costs $99.99 per month
Upfluence is one of the powerful influencer marketing platforms that allows you to find, analyze, and collaborate with influencers in your niche. This tool allows you to search for potential influencers based on a range of criteria, such as location, language, and industry. You can also filter your search based on metrics like engagement rate and audience demographics, ensuring that you find the right influencers for your campaign.
You can also use the Upfluence Chrome extension for easy and quick access to its main features. Their services cover influencer marketing, affiliate programs, creator management, user-generated content, and brand ambassadors.
It offers services like:
- Influencer discovery
- Management of influencer relationships
- Automated campaigns
- Simplified payments
- Reports and analytics
You need to contact them for the cost.
Collabstr is one of the best influencer search tools that helps you to hire influencers within seconds, and it also allows you to purchase content from influencers. The platform holds influencers from Tik Tok, YouTube, and Instagram across multiple categories.
One of the key features of Collabstr is its ability to search for collaboration opportunities based on your niche and interests. You can filter your search by industry, location, and type of collaboration, ensuring that you find opportunities that are a good fit for you.
All you have to do is:
- Search for the influencer in the preferred category
- Make the purchase, and Collabstr will hold the payment until you approve the content
- And finally, receive high-quality content
The cost varies from influencer to influencer.
Trend.io helps brands source high-quality custom content from users across the globe. You can get high-quality user-generated content in the form of videos and images. It is more like an influencer marketplace.
Trend.io allows you to manage the entire collaboration process with the content creator from start to finish. You can use the platform to communicate with influencers, negotiate terms, and approve content before it's published. You can see metrics such as engagement rate, reach, and ROI, allowing you to optimize your strategy and achieve better results over time.
It offers the following features:
- Top creators
- Automated project management
- 100% licensing rights
- 24/7 support
You have to pay a one-time fee depending on the magnitude of content you need. The price of the packages is discussed below:
- Starter ($500): Up to 10 videos or 25 photos
- Basic ($950): Up to 20 videos or 50 photos
- High Growth ($1800): Up to 40 videos or 100 photos
BuzzStream is an influencer marketing software that helps businesses reach out to top influencers effectively. It helps you to construct comprehensive influencer profiles that encompass communication history, social metrics, the latest content, annotations, and impact measurements.
Moreover, you can also determine which content creator possesses the proper audience, reach, and credibility to drive significant results for your marketing initiative. It further allows you to track the performance of your outreach campaigns. You can see metrics such as open rates, response rates, and conversion rates.
Some of the features offered by BuzzStream are:
- Relationship building
- Outreach management
- Team collaboration
- Project management
There are 4 cost plans with a comprehensive list of features. They are:
- Starter: $24 per month
- Growth: $124 per month
- Professional: $299 per month
- Custom: $999 per month
Hunter has a search engine that helps you find professional email addresses so you can connect with people that matter. This tool allows you to enter a niche, and it will search for all the email addresses associated with that niche so you can reach out to the right influencers.
Hunter also offers email tracking, which enables you to see when someone opens an email you've sent. This can help you track the success of your email campaigns, or if you want to follow up with someone who hasn't responded to your message.
It has the following features:
- Advanced filters
- Download results
- Finding influencers
- Score and verification
- Save email addresses as leads
It has 5 packages. They are:
- Free: It allows 25 monthly searches
- Starter ($49 per month): If offers 500 monthly searches, among other benefits
- Growth ($99 per month): If offers 2,500 monthly searches, among other benefits
- Pro ($199 per month): If offers 10,000 monthly searches, among other benefits
- Business ($399 per month): If offers 30,000 monthly searches, among other benefits
Klear is a leading influencer marketing platform that helps brands and agencies build, scale, and measure successful influencer marketing programs. The platform empowers clients to confidently make informed, data-driven decisions about their influencer marketing strategy.
With the largest influencer marketing database in the industry, Klear uses 1st and 3rd party data, offering clients rich influencer insights that support all stages of the influencer campaign. As an all-in-one platform, Klear is used by clients to discover, collaborate, pay, and measure campaign impact.
Klear offers the following features:
- Influencer search and analytics
- Campaign management
- Competitor analysis
- Personalized support
The pricing is not available on the website. You will have to contact their team for a demo, and after that, the price is revealed.
Scalenut is an AI-powered SEO and content marketing platform that helps you create the most relevant social media content and copies for your customers. It uses deep learning and Al to create the best content possible.
It is one of the easiest content-creation tools for companies of all sizes. Based on the latest GPT3 AI technology, the social media post generator can curate unique and innovative content for different platforms such as Facebook, Twitter, Instagram, Linkedin, Youtube, and more. You can use this tool to generate content for your influencer marketing campaigns in just a few minutes.
Here's a list of some of the features offered by Scalenut:
- Keyword planning
- SEO research
- Automated content creation
- Content optimization
- Content customization
- Integration with other tools
- Personalized support
Creating posts that foster engagement and capture attention on social media can be challenging, and this is where the tool can help you. It leverages trending hashtags and amazing memes to produce captions and posts that stir the right emotions in the user. Moreover, it crafts social copy that is laser-focused on your target audience and their pain points.
The basic features of Scalenut are available to use for free. All you have to do is to create an account, which is also free of cost. If you wish to use it more frequently, you can opt for any of the paid subscription models. They are:
- Essential plan: $39/month, includes 100,000 AI words and 40+ AI templates, among other features.
- Growth plan: $79/month, includes everything from the Essential plan, plus unlimited AI words and several other features.
- Pro plan: $149/month, includes everything from the Growth plan, plus additional features such as a dedicated customer support manager.
You can also have an experience of the entire content suite with a free trial for 7 days.
Time to boost your influencer marketing efforts with tools
We know how challenging it becomes to find influencers, contact them, manage campaigns, generate content, and track progress. A better way to overcome these challenges is to leverage the power of tech and tools to make these processes much faster and easier.
With the help of tools mentioned in this blog, marketing teams can supercharge their influencer marketing strategies and boost their business. The best part is that many of these tools offer a free version, and almost every tool offers a free trial, so you can test out the features before purchasing the tool.
By utilizing these tools, you'll be equipped with everything necessary to:
- Identify the ideal influencers for your brand
- Foster relationships with them
- Produce revenue-generating content
- Monitor the success of your campaigns
The earlier you adopt these tools, the sooner you can experience tangible outcomes. Would you like to take advantage of Scalenut's free trial? Sign up today!