Sep 13, 2023

Outranking Review 2024: Does it improve your SERP ranking?

Vaishnavi Ramkumar
 Outranking Review 2024:  Does it improve your SERP ranking?
Vaishnavi Ramkumar
Sep 13, 2023

Outranking Review 2024: Does it improve your SERP ranking?

Wondering if Outranking is the best SEO tool for you? This Outranking Review breaks down each of its core features to show you the Pros and Cons of using the tool.
 Outranking Review 2024:  Does it improve your SERP ranking?

Table of contents

Are you planning to use Outranking? 

Then, you might have already noticed that they don’t provide a free trial or self-paced tutorial. 

Without a trial run, you may be in a dilemma if the tool meets your SEO and content requirements. 

If you’re wondering whether Outranking is your best option, this blog can help you make a smart decision that benefits your entire content team. 

We provided a detailed breakdown of the main features of this tool in the upcoming section. By the end of this blog, you can find out if Outranking is a suitable tool for your requirements. 


  • Outranking is an SEO and content creation tool that helps SEO strategists, writers, and marketers strategize, create, and optimize content
  • The tool can help users find overlooked content opportunities and avoid duplication. 
  • The cluster-centric content approach allows users to gain topical authority in their niche. 
  • The content workflow system helps users manage and create content in one place.  

Here’s what you can expect in the upcoming section 

  1. What is Outranking? 
  2. Outranking Features Review 
  3. Pros of Outanking
  4. Cons of Outranking
  5. Outranking Rating 
  6. Outranking Pricing 
  7. Outranking Alternatives 2024
  8. Is Outranking worth the cost? 

What is Outranking? 

Outranking is a comprehensive SEO strategizing and content creation platform. 

It helps users curate an SEO plan, devise keyword clusters, create content and track its performance over time. 

Outranking Features Review 

Outranking helps SEO strategists, marketers, and writers strategize, optimize, and audit their entire content. 

Here is a complete review of each core feature of the tool. 

Keyword clustering

Keyword clustering is the go-to way to achieve topical authority in any niche. It is considered one of the best practices in SEO and content marketing

That’s why most SEO tools offer this as an individual feature. 

Outranking is not an exception. It helps users create a content cluster from a keyword list exported from Ahrefs, Semrush or existing website content. 

Outranking keyword clustering

If you have published a lot of content in the past, it will be challenging to spot existing content gaps and avoid overlap or duplicate content. 

However, you can easily identify unused content opportunities using Outranking’s Keyword clustering tool. 

Outranking keyword clustering

Most SEO tools group keywords based on similarities and variations. Whereas Outranking takes a unique approach. 

The keyword cluster tool groups the terms based on intent and relevancy instead of solely relying on keyword similarity. 

AI-powered Content Creation 

Outranking is an AI-powered platform that helps users create and optimize content for better ranking. The content creation tool includes an outline builder, first draft writer, and optimizer. 

Outranking content editor

The outline builder eliminates the time-consuming process of analyzing and comparing the top-ranking pages to create an outline. 

It summarises all the information in one place and categorizes it based on title, sub-heads, questions from forums and SERP. 

Outranking content editor

Secondly, the AI writing tool examines the top 20 ranking pages in the search engines or the URL you input to create the first draft. 

Moreover, the expert mode allows inserting brand-specific style guides and specific prompts in each section to generate more relevant content. 

Outranking content editor

You can also optimize content with the Outranking SEO content optimizer or editor. This tool provides tailor-made suggestions to improve your content. 

Additionally, it also presents competitors' insights like domain authority, backlinks, uniqueness, word count and SEO score. 

Outranking contentb editor

With all these insights, users can identify how their competitors are performing well and what are the contributing factors. 

Moreover, it also aids in generating internal link suggestions from your sitemap and curates recommendations based on PageRank and Semantic terms. 

Overall, it helps follow a more data-centric approach towards internal linking and content editing. 

SEO content strategy 

Outranking content strategy includes functions like keyword clustering, internal linking suggestions, and analyzing existing pages and keywords. 

With this tool, you can easily create a content strategy. Once you have a keyword list relevant to your niche, you can import it to the content clustering tool to group them based on intent and semantic terms. 

Outranking content creator

All the keywords you import are categorized based on semantic terms and intent. 

This helps create an in-depth content piece that ranks for many similar keywords, not just one. 

Outranking AI content creator

Moreover, the tool also provides competitor insights for keywords that are present in the cluster. 

Instead of a generic competitor performance summary, all the metrics are calculated based on backlinks, all-in titles, top-ranking pages and other metrics. 

This helps users analyze a keyword from different aspects and understand how to outrank their competitors. 

Content Audit 

SEO site audit helps users identify potential errors or issues and provides suggestions on what needs to be improved for better SEO performance. 

Outranking keyword clustering

This audit report suggests errors like missing meta title, meta description, lack of incoming internal links or backlinks, Alt text and so on. 

This tool audits your website and provides tailor-made suggestions to help you optimize content for better ranking.

Outranking content audit

Moreover, the platform also provides suggestions for internal linking based on PageRank and semantic terms. 

Instead of randomly choosing internal links based on phrases or words, Outranking helps users strategically link pages internally based on PageRank score to rank higher in the SERP. This function is highly beneficial compared to the traditional internal linking method. 

What are the advantages and disadvantages of using an Outranking?

Some advantages of using an outranking review include gaining insights into your competitors' strategies, identifying areas for improvement, and improving your own SERP ranking. The disadvantages may include the time and effort required for analyzing data and understanding the tool.

Even though Outranking takes a data-driven approach, it has its own pros and cons. Here is a complete list of it. 

Pros of Outranking 

  • The keyword clustering tools help users find alternative ways to rank for highly competitive keywords in different ways. 
  • End-to-end insights about competitors’ content and SEO performance let users find content gaps and profitable SEO opportunities.  
  • Additional metrics like PageRank, Allintitle, and other insights help users take a strategic internal linking approach. 
  • Facebook community support, monthly webinars, and resource hubs give new users ample information to stay updated about tools’ best practices. 
  • Google Search Console integration and effortless data export process from Ahrefs and Semrush make it a collaborative tool. 
  • A simple interface and abundant data help users make data-driven decisions. 
  • An in-built plagiarism checker, team collaboration, and content management systems are additional advantages of using the tool. 

Cons of Outranking 

  • Beginners may have difficulty getting used to the tool.  A lot of practice and upskilling is required to make sense of the abundant data provided. 
  • The absence of a free trial period is a significant drawback as potential users can’t run a test run before investing in the premium plan. 
  • Users require an additional keyword research tool to conduct in-depth keyword analysis, as Outranking does not have a robust keyword research tool. 
  • Outranking relies on PageRank to determine internal linking strategies. While PageRank can be a useful metric, sometimes the suggestions might be irrelevant. 
  • The monthly price is quite expensive for the features that the tool offers. 

These are the top factors you should weigh side by side before opting for Outranking paid plans.

Outranking Rating 

Now that we've explained all the features in detail, here is our quick rating for the tool based on our first impression.

Criteria Rating
Ease of Use 3/5
Functionality 4/5
User Friendliness 3/5
Quality of Support 4/5
Value of Money 4/5

What users are thinking about Outranking? 

Some users have reviewed Outranking on popular platforms like Capterra, and Product Hunt. Here are a few direct comments from users. 

Platform Ratings
Capterra 4/5
Product Hunt 4.9/5

Outranking Positive Reviews

“ Outranking is probably the best long-form assistant on the market for SEO copywriting. It gives you many insights regarding NLP terms, content structure and outline, and tone of voice optimization. It's incredibly feature-rich, and it's guaranteed for you to publish content that ranks if you follow their guidelines.” Gaia B.; Source: Capterra 

"Outranking is a great tool for anyone who wants to develop a strong online presence. The site offers a variety of services, including SEO, content marketing, article writing and more. I have been using the site for some time now and have been very impressed with the results. I am currently using Outranking to create SEO-friendly content for my blogs, and it is working well.”  Source: Capterra 

Outranking Critical Reviews

“The main problems are not related to the software (Outranking) but to the technology (AI). The main con of using AI for content writing is the lack of human expertise required to create high-quality, engaging pieces. This means that if an AI-generated piece falls short, it could be difficult or even impossible to correct. Another potential downside is that as artificial intelligence becomes more sophisticated and capable, it may become increasingly difficult to distinguish between genuine insights from a machine and flattery from a human author.” Gaia B.; Source: Capterra 

“My biggest complaint is that I didn't find this tool intuitive to use. I found myself constantly referring to the help documentation and videos to proceed with the next step. It was very laborious. I appreciate there is a learning curve, but producing my first draft took me longer than if I had written it all manually.” Helen M.; Source Capterra 

Outranking pricing 

Plan Price (Monthly) Price (discounted monthly charge if paid yearly)
SEO Writer $69 $59
SEO Strategies $129 $99
Custom Plan Custom pricing Custom

Alternatives to Outranking 

If Outranking does not meet your expectations, here are the top 5 Outranking alternatives you can check out.


Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. Scalenut can assist you with the entire SEO lifecycle, i.e., content ideation, planning, creation, and optimization. Their basic plan starts at $39 per month with 1,00,000 AI words, 5 SEO articles, cruise mode, and SERP analysis features. 


MarketMuse is an AI-powered content planning and optimization platform solely dedicated to helping businesses create tailor-made content strategies. The key tools of MarketMuse include a competitor content analyzer, content planning, content clustering, keyword research tool, and content optimizer. Their basic plan starts at $149 per month for 100 queries, complete page-level insights, link recommendations, and many more. 


Clearscope is an SEO-optimization platform that helps businesses create an SEO-driven content marketing plan. This platform provides SEO tools like content editor, SEO reports, a real-time content tracker, and more. Clearscope is an ideal tool for businesses trying to produce SEO-friendly content. Their basic plan starts at $199 per month with one user seat, ten content reports, 20 content inventory pages, and integrations. 

SE Ranking 

SE Ranking is an optimization tool built especially for agencies and enterprise-level firms. In addition to the fundamental features, SE Ranking offers options like white-label data sharing, local marketing tools, small SEO tools, and many more. 

The basic plan starts at $44 per month. It includes all the basic features like rank tracking, website audit, On-page checker and SERP Analyser, Backlink Checker, Competitive and Keyword Research, and SEO Reporting with specific limits.  


Dashword is beginner-friendly content creation and optimization software that allows SEO writers and bloggers to create content that ranks on the first page. It only has three features: a content brief generator, an optimizer, and a monitoring tool. Despite that, it helps you create rank-ready content. Their basic plan starts at $99 per month for 30 content reports, five user seats, content briefs, and an AI writer. 

Which tool is the best? 

Outranking does have a robust clustering tool and an AI assistant. However, the cost may outweigh the value and features it brings to the table. 

There are many SEO tools that offer advanced features for a relatively low price. 

One such tool is Scalenut. If you’re looking for an all-in-one AI-powered SEO and content management tool, then Scalenut can be a perfect fit for your content requirements.

You can analyze your competitors’ content, SEO score, target keywords and use AI to craft rank-ready content using Scalenut’s AI-powered tools. 

Moreover, in-built tools like cruise mode, content optimizer, keyword planner, and article writer help you rank higher on the SERP and gain topical authority in your industry. 

With Scalenut’s 7-day free trial, you can experience firsthand how Scalenut can simplify your content creation process. Sign up now!

Vaishnavi Ramkumar
Content Marketer
ABout the AUTHOR
Vaishnavi Ramkumar
Content Marketer

Vaishnavi Ramkumar is a content marketer specializing in creating BOFU content for SaaS brands. She believes reader-centric content is the sure-shot way to generate high-quality leads through content marketing. As part of the Scalenut team, Vaishnavi curates content that drives brand awareness and boosts signups. When she's not crafting content, you can find her immersed in the pages of a good book or a course.

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