Score Big Savings on SEO: Get 50% OFF with 2X limits on all Annual Plans Now!
HomeBlogsOutranking vs Frase: Which SEO Tool is the Right Choice?
May 4, 2023

Outranking vs Frase: Which SEO Tool is the Right Choice?

Priya Jamba, Content Marketer
Priya Jamba
Outranking vs Frase: Which SEO Tool is the Right Choice?


With so many SEO tools available in the market, it can be overwhelming to choose the right one for your business. In this blog post, we will compare Fase vs Outranking – two of the popular SEO tools – and help you decide which is the right choice for your needs. 

We'll also offer a third alternative - an AI-powered SEO and content marketing platform that has all the features you need to start ranking higher, Scalenut.

From collaborating with team members in large teams and creating content briefs with outline builder to content optimization software, Scalenut can help you streamline the entire writing process. Don't take our word for it. Start your 7-day free trial and see for yourselves!

What is Frase?

Frase is a content optimization and research tool that uses natural language processing and machine learning to help businesses create content that ranks well on search engines.

The tool works by analyzing the top search results for a given query and providing insights on what topics, questions, and keywords are relevant to the topic. Users can then use this information to create content that is optimized for search engines and provides value to their audience. 

Frase Features 

  • Content Brief: With the Content Brief feature, Frase enables users to quickly generate SEO-optimized content by using top search results as a reference.
  • Content Optimizer: Frase's Content Optimization feature provides a blueprint for creating high-ranking content by analyzing relevant keywords and backlink data.
  • Content Analytics: Users can analyze their content performance through this feature, which presents a dashboard for data visualization.
  • SEO Planner: It offers valuable SEO insights such as search volume, domain authority, and backlink data to enhance SERP rankings.
  • Templates: Frase provides a variety of content templates for rapid content creation, and users can also create their own Custom Templates for future use.

Who should use Frase?

Frase is ideal for small and mid-sized business owners, freelancers, and anyone looking for a user-friendly and affordable SEO tool to improve their website's search engine rankings.

Pros of using Frase

  • The AI-powered tools of Frase simplify content creation by generating high-quality content.
  • Frase integrates seamlessly with popular content management systems, which saves time and increases productivity.
  • Frase offers advanced analytics to help track content performance and optimize for better results.
  • Frase provides excellent customer support, ensuring users get the most out of their subscriptions

Cons of using Frase

  • Frase may not be the best fit for larger corporations with complex content strategies.
  • Frase's pricing plans may not be affordable for some freelancers or small business owners.
  • The AI-powered tools of Frase may not always provide the most accurate results.
  • While Frase helps streamline content creation and optimize SEO efforts, it may not always capture nuances in language or context.

What is Outranking

Outranking is an AI writing tool that helps create well-researched and SEO-optimized content, be it for WordPress or social media. It offers a comprehensive SERP analysis feature to help you understand your competition better and on-page SEO scoring to ensure your web pages are optimized correctly for search results.

Outranking Features

  • Topic Clustering: Frase's Topic Clustering feature generates semantically related words to your primary keywords, allowing you to create multiple content pieces that answer all the questions your target audience might have. This approach establishes trust and credibility for your brand quickly.
  • Authority Gap: Authority Gap is another Frase feature that analyzes your existing content and webpages to identify areas that require further improvement. This feature identifies what your target audience is searching for and recommends strategies to close the gap and boost your authority.
  • Keyword Strategy: It captures high-probability keywords that have a good chance of ranking on the first page of search results. This information can help you create blog posts and ads that provide a greater return on investment.

Who should use Outranking?

Outranking is ideal for content creators, marketers, and businesses looking for a comprehensive SEO tool that offers advanced AI writing, content optimization, and keyword research features.

Pros of using Outranking

  • Outranking has the ability to create SEO-optimized content with well-researched information. It offers comprehensive SERP analysis, On-page SEO metrics, content scores, and detailed research.
  • Outranking speeds up content creation with advanced artificial intelligence and SEO-optimization tools.
  • It provides extensive keyword research for finding related keywords.

Cons of using Outranking

  • The interface of Outranking may be overwhelming and complex for non-tech-savvy users.
  • Compared to other SEO tools, Outranking pricing may be slightly higher, which could be a disadvantage for budget-conscious businesses.
  • Outranking SEO tools can be time-consuming and may require significant expertise and experience for ease of use, which may be a potential con for some businesses.

Keep reading for an in-depth Outranking vs Frase comparison listed for your convenience below. 

Outranking vs Frase: Comparison of Features

When it comes to choosing an SEO tool, the decision between Frase and Outranking can be tough. Let's take a look at the feature-by-feature comparison of Outranking vs Frase, two popular SEO and content optimization tools. 

Outranking vs Frase: Keyword research

Outranking offers an advanced keyword research tool that allows you to find the most relevant and profitable keywords for your content on the internet. It provides valuable insights such as search volume, competition level, and keyword difficulty, enabling you to optimize your content for the best results. 

On the other hand, Frase features a keyword research tool that uses AI to identify long-tail keywords, phrases, and questions related to your topic, which can help you create content that resonates with your audience.

Outranking vs Frase: Content optimization 

Outranking's Content Optimization tool analyzes your content and compares it with top-ranking pieces in real time. It provides insights into areas of improvement, including meta tags, key terms, and featured snippet content, ensuring that your content is optimized for maximum visibility. 

Similarly, Frase's Content Optimization tool is an AI-powered solution that gives you real-time feedback on your content's SEO performance, including keyword density, NLP key terms, and other on-page optimizations.

Outranking vs Frase: Writing assistance 

Outranking's AI-powered Article Writer tool helps you write content from scratch or optimize your existing content. It also generates click-worthy titles and meta descriptions to make your content stand out.

In contrast, Frase's AI-powered Writer's Assistant tool suggests headings and outlines based on your keyword and provides relevant information on user intent and related queries to fill in your content gaps, saving you time and effort.

Outranking vs Frase: Competitive analysis 

Outranking offers an in-depth competitive analysis tool that lets you compare your content with that of your competitors. It provides insights into your competitors' SEO performance, including their keyword strategy, content quality, and backlink profile. 

Frase, on the other hand, offers a topic clustering tool that helps you identify the most important topics in your niche and create content that covers them comprehensively.

Outranking vs Frase: Pricing plans

It is essential to note that the features and capabilities of each platform differ, and the pricing may reflect these differences. Frase offers an AI writing feature and an SEO add-on, while Outranking focuses more on competitor analysis and keyword research.

Frase Cost

When it comes to pricing, Frase is the more affordable option with plans starting at $14.99 per month.

Outranking Cost

Outranking, on the other hand, starts at $49 per month. Frase also offers a more affordable trial at $1 for 5 days, while Outranking's trial is $7 for the first month

Frase vs Outranking – The Final verdict

If you're looking for an SEO tool to help optimize your website for search engine rankings, you may consider either Frase or Outranking depending on your needs. Both tools provide detailed analytics and reporting so you can track progress over time. Both tools also offer a comprehensive set of new features and capabilities, but the best choice for your business will ultimately depend on your specific needs and budget.

Scalenut: A better alternative

If you're a marketer looking to improve your search engine optimization (SEO) efforts, then Scalenut is the perfect tool for you. This AI-powered platform offers a wide range of features to help you create high-quality, competitive content at scale.

Scalenut also offers a range of other features to help you with your content marketing efforts. From planning and research to outlining and quality assurance, Scalenut is an all-in-one platform that empowers you to create the best content possible.

Scalenut features

Let's take a look at some amazing features of Scalenut that make it a great alternative to Outranking and Frase.

Cruise Mode 

By utilizing Cruise Mode, you have the ability to transform into a proficient creator of lengthy SEO-based blog posts. This software enables you to generate thorough content effortlessly and swiftly within a mere five minutes, requiring only a few essential inputs such as the primary keyword or the title. The remainder of the work is handled by the tool, which creates an outstanding initial draft that is not only comprehensive but also optimized for search engines.

SEO Topic Research Tool 

The tool conducts a thorough search of the search engine to gather significant information regarding your desired keyword, analyzing top-ranking URLs for valuable insights. With its ability to comb through the web for your target keyword, this tool provides crucial information from leading URLs, saving you considerable time on content research. This information comprises a competition overview, essential citations, NLP key terms that can be utilized, and other pertinent details.

Keyword Planner

The Scalenut Keyword Planner helps users find relevant keywords to the primary keyword at a target location. It also produces insights such as keyword relevance, search volume, and CPC. This information is helpful in better understanding your target audience and searching for and tailoring your content and marketing strategies accordingly.

AI Templates 

Users now have access to over 40 templates powered by AI, making the generation of persuasive marketing copy a simple and effortless task. These templates provide a variety of choices for creating content that effectively appeals to the intended audience, motivating them to interact with the brand.

Content optimizer

The Scalenut Content Optimizer is the ultimate SEO content optimization tool that leaves no stone unturned for the maximum search visibility. By analyzing your content and comparing it with the top-ranking pieces in real-time, this tool provides a comprehensive assessment of your content's SEO performance. 

Scalenut boasts an impressive array of tools and features that can take your content marketing efforts to the next level. Scalenut's AI-powered tools and templates help streamline your content creation process and deliver outstanding results, making it an invaluable resource for any marketer looking to create compelling, engaging content.

Scalenut Pricing

Scalenut offers three pricing plans. They are:

  • Essential plan: It is a great option for small businesses that require basic features. Priced at $39 per month, it offers an affordable solution for those just starting out. This plan includes all the essential features needed to manage a business, such as invoicing, expense tracking, and receipt scanning.
  • Growth plan: It is designed for businesses that are expanding and need more advanced features to support their growth. At $79 per month, it offers a range of features that can help businesses automate processes and improve productivity. This plan includes advanced reporting, time tracking, and inventory management, among other features.
  • Pro plan: It is the most advanced option, priced at $149 per month. It's designed for large businesses that require the most advanced features to manage their operations effectively. This plan includes everything in the Essential and Growth plans, plus additional features like custom user permissions, project tracking, and dedicated account management.

If you want to take your content marketing efforts to the next level, try Scalenut - the ultimate platform for SEO content optimization. With AI-powered tools and templates, Scalenut simplifies your content creation process and analyzes your content's SEO performance in real time. Say goodbye to guesswork and hello to outstanding results! Sign up now and start creating compelling, engaging content that ranks high on search engines.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

View all articles by this Author -->
Thank you!
Our Product Specialist will connect with you shortly. In the meanwhile, please explore Scalenut
Oops! Something went wrong while submitting the form.

Related Posts

Start your Free Trial

Ace your SEO game
Cruise Mode
Article Writer
SEO Research
Content Optimizer
Keyword Planner
We are running 50% off on our annual plans for a limited time
Get Started for Free
Click, Save, Optimize
Black Friday offer you can’t say no to
Only 500 Slots left
60% Lifetime Discount
3x limits
Exclusive deals worth $10k
Top 100 SEO Growth hacks
Free SEO
Deal not to be missed
500 Slots Left
Date: Sept 12, 2023