May 4, 2023

Outranking vs Frase: Which SEO Tool is the Right Choice?

Priya Jamba, Content Marketer
Priya Jamba
Outranking vs Frase: Which SEO Tool is the Right Choice?
Priya Jamba, Content Marketer
Priya Jamba
May 4, 2023

Outranking vs Frase: Which SEO Tool is the Right Choice?

Trying to decide between Outranking vs Frase for your SEO needs? Our comprehensive comparison will help you make the right choice for your business.
Outranking vs Frase: Which SEO Tool is the Right Choice?

Table of contents

Frase and Outranking are two of the top SEO tools available at an affordable rate. However, if you’re wondering whether you should opt for the cheaper option or prioritize the tools both these platforms offer, this blog will give you all the answers you want. 

In this blog post, we will compare Fase vs Outranking and help you decide which is the right choice for your needs. 

We'll also offer a third alternative - an AI-powered SEO and content marketing platform that has all the features you need to start ranking higher. So stick till the end!

What is Frase?

Frase home page featuring its tools and functionalities

Frase is a content optimization and research tool that uses natural language processing and machine learning to help businesses create content that ranks well on search engines.

The tool works by analyzing the top search results for a given query and providing insights on what topics, questions, and keywords are relevant to the topic. Users can then use this information to create content that is optimized for search engines and provides value to their audience. 

Frase Features 

Content Brief: 

With the Content Brief feature, Frase enables users to quickly generate SEO-optimized content by using top search results as a reference.

Content Optimizer: 

Frase's Content Optimization feature provides a blueprint for creating high-ranking content by analyzing relevant keywords and backlink data.

Content Analytics: 

Users can analyze their content performance through this feature, which presents a dashboard for data visualization.

SEO Planner: 

It offers valuable SEO insights such as search volume, domain authority, and backlink data to enhance SERP rankings.


Frase provides a variety of content templates for rapid content creation, and users can also create their own Custom Templates for future use.

Who should use Frase?

Frase is ideal for small and mid-sized business owners, freelancers, and anyone looking for a user-friendly and affordable SEO tool to improve their website's search engine rankings.

Pros of using Frase

  • The AI-powered tools of Frase simplify content creation by generating high-quality content.
  • Frase integrates seamlessly with popular content management systems, which saves time and increases productivity.
  • Frase offers advanced analytics to help track content performance and optimize for better results.
  • Frase provides excellent customer support, ensuring users get the most out of their subscriptions

Cons of using Frase

  • Frase may not be the best fit for larger corporations with complex content strategies.
  • Frase's pricing plans may not be affordable for some freelancers or small business owners.
  • The AI-powered tools of Frase may not always provide the most accurate results.
  • While Frase helps streamline content creation and optimize SEO efforts, it may not always capture nuances in language or context.

What is Outranking?

Outranking website homepage 

Outranking is an AI writing tool that helps create well-researched and SEO-optimized content, be it for WordPress or social media. It offers a comprehensive SERP analysis feature to help you understand your competition better and on-page SEO scoring to ensure your web pages are optimized correctly for search results.

Outranking Features

Keyword clustering

Outranking helps users create a content cluster from a keyword list exported from Ahrefs, Semrush or existing website content. 

Most SEO tools group keywords based on similarities and variations. Whereas Outranking takes a unique approach. 

The keyword cluster tool groups the terms based on intent and relevancy instead of solely relying on keyword similarity. 

AI-powered Content Creation 

Outranking is an AI-powered platform that helps users create and optimize content for better ranking. The content creation tool includes an outline builder, first draft writer, and optimizer. 

Additionally, it also presents competitors' insights like domain authority, backlinks, uniqueness, word count and SEO score. Moreover, it also aids in generating internal link suggestions from your sitemap and curates recommendations based on PageRank and Semantic terms. 

SEO content strategy 

Outranking content strategy includes functions like keyword clustering, internal linking suggestions, and analyzing existing pages and keywords. 

With this tool, you can easily create a content strategy. Once you have a keyword list relevant to your niche, you can import it to the content clustering tool to group them based on intent and semantic terms. 

Moreover, the tool also provides competitor insights for keywords that are present in the cluster. 

Instead of a generic competitor performance summary, all the metrics are calculated based on backlinks, all-in titles, top-ranking pages and other metrics. 

Content Audit 

SEO site audit helps users identify potential errors or issues and provides suggestions on what needs to be improved for better SEO performance. This audit report suggests errors like missing meta title, meta description, lack of incoming internal links or backlinks, Alt text and so on. 

The platform also provides suggestions for internal linking based on PageRank and semantic terms. This function is highly beneficial compared to the traditional internal linking method.

Pros of using Outranking 

  • The keyword clustering tools help users find alternative ways to rank for highly competitive keywords in different ways. 
  • End-to-end insights about competitors’ content and SEO performance let users find content gaps and profitable SEO opportunities.  
  • Additional metrics like PageRank, Allintitle, and other insights help users take a strategic internal linking approach. 
  • Facebook community support, monthly webinars, and resource hubs give new users ample information to stay updated about tools’ best practices. 
  • Google Search Console integration and effortless data export process from Ahrefs and Semrush make it a collaborative tool. 
  • A simple interface and abundant data help users make data-driven decisions. 
  • An in-built plagiarism checker, team collaboration, and content management systems are additional advantages of using the tool. 

Cons of using Outranking

  • Beginners may have difficulty getting used to the tool.  A lot of practice and upskilling is required to make sense of the abundant data provided. 
  • The absence of a free trial period is a significant drawback, as potential users can’t run a test run before investing in the premium plan. 
  • Users require an additional keyword research tool to conduct in-depth keyword analysis, as Outranking does not have a robust keyword research tool. 
  • Outranking relies on PageRank to determine internal linking strategies. While PageRank can be a useful metric, sometimes the suggestions might be irrelevant. 
  • The monthly price is quite expensive for the features that the tool offers. 

These are the top factors you should weigh side by side before opting for Outranking paid plans.

Who should use Outranking?

Outranking is ideal for content creators, marketers, and businesses looking for a comprehensive SEO tool that offers advanced AI writing, content optimization, and keyword research features. 

Outranking vs Frase: Head-to-head Feature Comparison

When it comes to choosing an SEO tool, the decision between Frase and Outranking can be tough. Let's take a look at the feature-by-feature comparison of Outranking vs Frase, two popular SEO and content optimization tools. 

Outranking vs Frase: Keyword research

Outranking offers an advanced keyword research tool that allows you to find the most relevant and profitable keywords for your content on the internet. It provides valuable insights such as search volume, competition level, and keyword difficulty, enabling you to optimize your content for the best results. 

On the other hand, Frase features a keyword research tool that uses AI to identify long-tail keywords, phrases, and questions related to your topic, which can help you create content that resonates with your audience.

Outranking vs Frase: Content optimization 

Outranking's Content Optimization tool analyzes your content and compares it with top-ranking pieces in real-time. It provides insights into areas of improvement, including meta tags, key terms, and featured snippet content, ensuring that your content is optimized for maximum visibility. 

Similarly, Frase's Content Optimization tool is an AI-powered solution that gives you real-time feedback on your content's SEO performance, including keyword density, NLP key terms, and other on-page optimizations.

Outranking vs Frase: Writing assistance 

Outranking's AI-powered Article Writer tool helps you write content from scratch or optimize your existing content. It also generates click-worthy titles and meta descriptions to make your content stand out.

In contrast, Frase's AI-powered Writer's Assistant tool suggests headings and outlines based on your keyword and provides relevant information on user intent and related queries to fill in your content gaps, saving you time and effort.

Outranking vs Frase: Competitive analysis 

Outranking offers an in-depth competitive analysis tool that lets you compare your content with that of your competitors. It provides insights into your competitors' SEO performance, including their keyword strategy, content quality, and backlink profile. 

Frase, on the other hand, offers a topic clustering tool that helps you identify the most important topics in your niche and create content that covers them comprehensively.

Outranking vs Frase: Pricing plans

It is essential to note that the features and capabilities of each platform differ, and the pricing may reflect these differences. Frase offers an AI writing feature and an SEO add-on, while Outranking focuses more on competitor analysis and keyword research.

Frase Cost

Frase pricing page offering three tiers of plans ‍

They also offer add-ons like keyword search volume, SERP data enrichment, and unlimited Frase AI writing for $35. You can only access the AI writer as a pro-add, meaning you need to purchase a base plan and a Pro-Add-On. When it comes to pricing, Frase is the more affordable option, with plans starting at $14.99 per month.

Outranking Cost

Outranking pricing page offering four different plans

Outranking, on the other hand, starts at $29 per month and offers a 5-day free trial. Whereas Frase offers an affordable paid trial at $1 for 5 days. Comparatively, Frase is cheaper than Outranking. 

Frase vs Outranking – The Final verdict

If you're looking for an SEO tool to help optimize your website for search engine rankings, you may consider either Frase or Outranking depending on your needs. Both tools provide detailed analytics and reporting so you can track progress over time. Both tools also offer a comprehensive set of new features and capabilities, but the best choice for your business will ultimately depend on your specific needs and budget.

Scalenut: A better alternative

If you're a marketer looking to improve your search engine optimization (SEO) efforts, then Scalenut is the perfect tool for you. This AI-powered platform offers a wide range of features to help you create high-quality, competitive content at scale.

Scalenut also offers a range of other features to help you with your content marketing efforts. From planning and research to outlining and quality assurance, Scalenut is an all-in-one platform that empowers you to create the best content possible.

Scalenut features

Scalenut is an AI-powered content optimization platform designed to streamline your content creation process and improve your search engine rankings. 

With real-time content analysis and optimization recommendations, Scalenut offers advanced features to enhance your content's performance. 

Here’s how Scalenut helped a leading Pharmaceutical brand add 100K traffic to their website. 

Scalenut offers 

  • Keyword Planner and Cluster Creator 
  • Outline Generator 
  • Cruise Mode (Article Writer) 
  • Content Optimizer 
  • SEO Content Editor
  • Traffic Analyser 

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that automatically groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This cluster report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

Usually, when you start working on a blog, you’ll have one seed keyword to target for each blog piece. In that case, without an AI-powered tool, you may have to manually search secondary keywords that help you rank your content. However, with Scalenut, you can eliminate the additional time spent on keyword research. 

Scalenut content editor will suggest relevant key terms relevant to your topic. This comprehensive keyword list also includes all the key terms used by the top-ranking page. Hence allowing you to easily outcompete your competitors’ content without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution. 

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions. 

Pros & Cons of Using Scalenut: 

Pros Cons
Provides automatic AI suggestions to write titles, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice allows you to adapt quickly to different niches and brand voices.
Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click.
AI-generated writing points for each blog subhead allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


Plan Monthly Yearly
Essential Plan $39 $20
Growth Plan $79 $40
Pro Plan $149 $75

Who can benefit from Scalenut?

  • SEO strategists are managing a team of writers. 
  • Content heads who are responsible for creating content briefs 
  • Writers who run a small team 
  • Writers who create SEO-based long-form blogs and articles 
  • Marketers who manage social media channels and content editing activities 

What do users think about Scalenut?  (User Reviews)

  • G2 review - 4.7/5 stars
  • Product hunt review - 5/5 stars 
  • Capterra review - 4.8/5 stars

All plans come with a 7-day free trial period, so you can explore Scalenut's features before committing to a plan. So why wait? Try it out for yourself.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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