Backlink analysis tools are essential for SEO professionals, marketers, and website owners to monitor and improve their website's backlink profile. A strong backlink profile is crucial for achieving higher search engine rankings and driving organic traffic to your website.
By using backlink analysis tools, you can gain insights into your website's backlinks, uncover quality links, identify potentially harmful links, and explore your competitors' backlink strategies. In this blog post, we have compiled a list of the best backlink analysis tools, their features, pricing, and more to help you make an informed decision.
12 Best Backlink Analysis Tools to Audit your Website Backlinks
Semrush is one of the best tools in the market that offers a comprehensive suite of SEO features. It offers backlink analysis tool with numerous features for auditing your site's backlinks and analyzing your competitor's backlink profile.
- The Backlink Analytics feature in Semrush provides an overview of your domain's backlinks.
- It displays the total number of backlinks, referring domains, and anchor texts associated with your domain.
- By clicking on the links beneath each section, you can access a full report with more detailed information.
- Semrush allows you to analyze your site's links, identify low-quality links, and keep track of your competitors' backlinks.
- This tool provides insights into the high-authority websites that are linking to your competitors and the keywords they are ranking for.
Semrush offers various pricing plans to cater to different needs:
- Pro: $119.95 per month
- Guru: $229.95 per month
- Business: $449.95 per month
- You can also get a 7-day free trial by going through their exclusive link.
Ahrefs is another well-regarded all-in-one SEO tool that provides a wealth of features and functionalities for powerful keyword research and backlink analysis.
- Provides an easy-to-navigate interface, enabling you to examine your domain's backlinks through various metrics
- Helps you identify lost backlinks, broken links, and track your competitors' backlink profiles.
- Allows you to analyze your internal links and filter them to check if you accidentally nofollowed any internal links, ensuring that your link profile stays healthy.
- Ahrefs offers a 7-day trial of their Site Explorer for $7. After the trial, pricing plans are as follows:
- Lite: $99 per month (or $82 per month if paid annually)
- Standard: $179 per month (or $149 per month if paid annually)
Moz Pro Link Explorer
Moz Pro is a suite of SEO tools that includes the Link Explorer. With the Link Explorer, you can gain a detailed link profile of your domain and compare it with up to four competitors. This allows you to identify what they might be doing differently from you, and what you can do to improve your own backlink strategy.
- It lets you see which sites are linking to your competitors but not to you, making it easier to target these sites for your own link-building efforts.
- Additionally, Moz allows you to track lost backlinks, giving you the opportunity to recover those valuable links.
- Moz Pro pricing starts at $99 per month (or $79 per month if paid annually).
- They also offer a 30-day free trial with full access to all their tools.
Ubersuggest offers keyword research and backlink analysis features. With Ubersuggest's Backlinks tool, you can view details about your site's backlinks, such as new backlinks, lost backlinks, and nofollow links.
Domain Overview: Ubersuggest shows you the SEO, content, and social media strategies of your competitors. You can see their organic keywords, traffic, domain score, backlinks, and more.
Top SEO Pages: Ubersuggest helps you find the most popular pages of your competitors based on organic keywords and social shares. You can also see the backlinks pointing to those pages and the estimated traffic they receive.
Keyword Suggestions: Ubersuggest generates hundreds of keyword ideas based on your seed keyword. You can also see the search volume, competition, and seasonal trends for each keyword.
Content Ideas: Ubersuggest helps you discover the most shared content pieces for any keyword or topic. You can also see the backlinks and social engagement metrics for each piece of content.
Backlink Data: Ubersuggest provides a detailed report of your backlink profile, including the domain score, anchor text, and link type of each backlink. You can also see the backlinks of any competitor and find new link opportunities.
- The free version of Ubersuggest provides a limited number of backlink details for each domain.
- To access more comprehensive backlink data, you'll need to upgrade to the paid version.Their pricing starts from $29 per month or $290 for a lifetime deal.
- You can also get a free trial for 7 days to test the tool before buying it
- Enterprise: Custom pricing
All in One SEO (AIOSEO)
All in One SEO (AIOSEO) is a popular SEO plugin for WordPress that offers a Link Assistant feature to help you check and improve your internal backlink profile.
- The Link Assistant feature allows you to improve internal linking by creating better internal links.
- It helps identify orphan pages that lack internal links, allowing you to fix and optimize them.
- AIOSEO provides recommendations for internal linking opportunities, assisting you in optimizing your website's internal linking structure.
- The tool offers the option to automatically add internal links with a single click, saving time and effort.
- The Link Assistant feature also highlights linking opportunities from various blog posts and pages, ensuring effective internal linking and enhancing your WordPress SEO score.
- AIOSEO pricing plans start at $49.50 per year for the Basic plan.
- The Internal Link Assistant feature is available in the Pro plan, which costs $199.50 per year. Each premium plan comes with a 14-day money-back guarantee.
- A free version, AIOSEO Lite, is also available.
LinkMiner is a backlink analysis tool designed specifically for checking backlinks. Since it is developed by Mangools, you will need a Mangools account to use LinkMiner.
- The tool allows you to filter links by nofollow, deleted, new, and lost.
- You can also 'favorite' backlinks for easy access later, allowing you to create a shortlist of competitor backlinks to target.
- LinkMiner also helps you track your own backlinks that may need fixing.
- While it might not be as feature-rich as some other tools on this list, it is an affordable option if you are on a tight budget.
LinkMiner offers a free 10-day trial without the need to enter any credit card details. After the trial, plans start at $26.91 per month. This fee covers all Mangools' tools, including LinkMiner, KWFinder, SERPChecker, SERPWatcher, and SiteProfiler. It is an excellent budget option for those looking to analyze their backlinks.
BuzzSumo is primarily designed to analyze your content and your competitors' content. However, you can also use it to help with your backlink strategy.
- Simply type in a keyword or domain name, and you can view the most popular content related to that keyword or the most popular content on that domain.
- You can then click on the link icon next to any of the results to view the backlinks for that piece of content.
- Additionally, you can type in a specific URL to view the backlinks pointing to that content. This feature makes it easy to analyze your competitors' top-performing content and the websites linking to them.
- The basic version of BuzzSumo is free,
- For in-depth backlink analysis, you will need to upgrade to BuzzSumo Pro. The Pro plan costs $99 per month (or $79 per month if paid annually).
- A 30-day free trial is also available, with no credit card details required.
SE Ranking is an all-in-one SEO platform that includes a backlink analysis feature. With SE Ranking, you can monitor and manage your backlink profile, as well as discover new link building opportunities.
- The backlink analysis tool allows you to compare your site's backlinks with those of your competitors, identifying areas where you may be falling behind.
- With SE Ranking, you can easily identify the sources of your backlinks and track your competitors' link-building efforts.
SE Ranking offers a variety of pricing plans to accommodate different needs:
- Essential: $39 per month
- Pro: $87 per month
- Business: $191 per month
- Discounts of up to 20% are available for longer subscriptions, and custom plans can be requested as needed.
Serpstat is a comprehensive SEO tool that offers a wide range of features, including backlink analysis. With Serpstat, you can research and monitor your backlink profile, as well as find new link building opportunities.
- Helps gain insights into your website's backlinks
- Helps discover potential link-building opportunities
- Helps monitor your competitors' backlink profiles
Serpstat offers various pricing plans:
- Lite: $55 per month
- Standard: $119 per month
- Advanced: $239 per month
- Enterprise: $399 per month
Linkody is a backlink analysis tool that helps you monitor your website's backlinks and your competitors' backlinks. It enables you to identify quality backlinks, remove harmful ones, and discover new link-building opportunities.
- You can receive email notifications when you gain or lose backlinks.
- Track the performance of your backlinks over time.
Linkody offers a range of pricing plans:
- Webmaster: $14.90 per month
- Advanced: $24.90 per month
- Pro: $49.90 per month
- Agency: $99.90 per month
- Agency XL: $153.90 per month
cognitiveSEO offers a suite of internet marketing tools, including a backlink analysis feature. With cognitiveSEO, you can view updated and accurate data related to your link profile, such as total backlinks, referring domains, and anchor texts.
cognitiveSEO provides an alert system to create triggers and notifications regarding your website's backlink data or those of your competitors, allowing you to stay informed and react quickly to changes in your link profile.
CognitiveSEO offers the following pricing plans:
- Starter: $89 per month
- Premium: $209 per month
- Elite: $349 per month
LinkResearchTools is a dedicated backlink analysis tool that offers an extensive range of features to help you with your link-building efforts.
- It provides in-depth link data and analytics.
- It allows you to identify high-quality link prospects,
- It helps recover from Google penalties, monitor your inbound links, and discover new link-building opportunities.
- The lowest plan is Superhero Small, which costs €499 per month or €4,799 per year and gives you analysis for any number of domains with up to 1 million links crawled per month.
- The highest plan is Enterprise, which has bespoke pricing for all your web assets and requirements and gives you access to all tools and features.
- You can also try a 7-day trial for Superhero Small for only €171.
What Factors to Consider When Choosing a Backlink Analysis Tool?
When evaluating the best backlink analysis tools, consider the following factors:
- Usability and Interface: Choose a tool that is easy to use and navigate, with a user-friendly interface.
- Data Accuracy and Update Frequency: Ensure that the tool provides accurate and up-to-date backlink data.
- Integration with Other SEO Tools: Look for backlink analysis tools that can integrate with other SEO tools, such as Google Analytics, for more comprehensive insights.
- Pricing: Compare the pricing and features of different backlink analysis tools to find the one that fits your budget and requirements.
Backlink analysis tools are essential for SEO professionals, marketers, and website owners to monitor and improve their website's backlink profile. The best backlink analysis tools offer a variety of features, such as identifying quality backlinks, analyzing competitors' backlink strategies, and discovering new link-building opportunities.
By understanding your website's backlink profile and using the right backlink analysis tools, you can improve your website's search engine rankings, drive organic traffic, and achieve better online visibility. You can also sign up for a 7-day free trial with Scalenut and explore ways to scale your website traffic.
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